Le Fix

What Le Fix does

Le Fix is a Copenhagen-based streetwear brand and multi-brand retailer founded in 1999 by Benny Kusk, Rasmus Jacobsen, and Jesper Holm, and operated today as LE FIX CLOTHING APS. The company runs a direct-to-consumer model that combines its own proprietary Le Fix collection (graphic t-shirts, hoodies, jackets, pants, shorts, accessories) with a curated assortment of more than 40 international third-party brands including Stone Island, Edwin, Patagonia, The North Face, Adidas, Asics, Birkenstock, Snow Peak, and Patta. Distribution is handled through the le-fix.com e-commerce storefront and a single flagship store at Kronprinsensgade 9B in Copenhagen K, which also houses an in-house barber service and the Le Fix community space. The company operates an in-house design studio in Nørrebro staffed by designers Benny and Signe, which produces monthly collections and supports an active calendar of artist and brand collaborations (G-Shock, Fila, Columbia, Eddie Martinez, H.C. Andersen, Copenhell, Mikkeller, Doomsday Deli).

Name

Le Fix

Legal name

LE FIX CLOTHING APS

Website

https://le-fix.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Streetwear Fashion Retail

NAICS

Shoe Retailers (45821), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Shoe Stores (5661)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Streetwear apparel
• Graphic t-shirts
• Scandinavian fashion
• Multi-brand retail
• Urban streetwear

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Le Fix generates revenue through direct sales of their proprietary streetwear brand and curated third-party brands via their e-commerce platform and physical retail store in Copenhagen. The revenue model is primarily one-time transaction-based for physical goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Le Fix designs, produces, and sells its own branded streetwear collection (graphic t-shirts, hoodies, sweatshirts, jackets, pants, shirts, shorts, and accessories) created at its Nørrebro design studio, while simultaneously operating a curated multi-brand retail platform that carries over 40 international labels such as Stone Island, Edwin, Patagonia, Adidas, Asics, and Birkenstock. The company distributes through its own e-commerce site (le-fix.com) shipping to 25+ countries and a flagship Copenhagen retail store that also houses the Le Fix Barber service.

Product overview

Le Fix is a Danish streetwear brand from Copenhagen founded in 1999, operating an e-commerce platform and physical store. The offering is a multi-brand fashion retail platform featuring Le Fix's own collection alongside curated international brands. The core product is the Le Fix brand collection of graphic t-shirts, hoodies, sweatshirts, jackets, pants, jeans, shirts, shorts, and accessories featuring artistic prints and Scandinavian design. The portfolio includes the company's own Le Fix line as the primary offering, supplemented by over 40 international brands including Stone Island (premium outerwear), Edwin (Japanese denim), Patagonia (sustainable outdoor), Adidas and Puma (sportswear), Snow Peak and The North Face (outdoor), Birkenstock, Clarks, and Timberland (footwear), and other contemporary labels. The company also operates a barber service and design studio, and offers gift cards and art books.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Kvadrat TextilescoreStrategic or Co-development PartnerSustainability partnership using remnants from Kvadrat Textiles in Le Fix collections, supporting the brand's commitment to organic materials and environmental responsibility.
• G-Shock x Le Fix x Kind Mod KindminorGTM or Marketing PartnerCollaborative release fest event featuring G-Shock watches with Le Fix branding and Kind Mod Kind artwork.
• Fila x Le FixminorStrategic or Co-development PartnerFashion Week event collaboration featuring Fila products with Le Fix creative direction.
• Columbia x Le FixminorStrategic or Co-development PartnerCollaboration event featuring Columbia outdoor apparel with Le Fix streetwear aesthetic.
• Eddie Martinez x Le FixminorStrategic or Co-development PartnerArtist collaboration producing trackpants and tracktop featuring Eddie Martinez artwork on Le Fix garments.
• H.C. Andersen x Le FixminorStrategic or Co-development PartnerCollaboration featuring Hans Christian Andersen fairy tale-inspired designs on t-shirts and socks, celebrating Danish literary heritage.
• Le Fix x CopenhellminorGTM or Marketing PartnerHeavy metal festival collaboration featuring exclusive graphic prints on crewnecks and merchandise.
• Le Fix x FiskerikajenminorStrategic or Co-development PartnerCopenhagen-based collaboration featuring Fiskerikajen artwork on hoodies and beanies.
• Le Fix x SunnivaminorStrategic or Co-development PartnerDesigner collaboration producing exclusive worker shirts in limited colorways.
• Le Fix x Doomsday DeliminorStrategic or Co-development PartnerNørrebro neighborhood collaboration featuring Doomsday Deli artwork on baseball jerseys.
• Le Fix x Mikkeller MBCCminorGTM or Marketing PartnerBeer festival collaboration featuring Mikkeller Copenhagen Marathon branding on caps.
• Le Fix x FabrominorStrategic or Co-development PartnerCollaboration with Fabro brand featuring Stay Relax cap designs.
• Le Fix x Joe Tech ThaiminorStrategic or Co-development PartnerThai boxing inspired collaboration featuring exclusive boxer shorts designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Urban Outfitters: Global multi-brand lifestyle retailer carrying many of the same contemporary brands (Adidas, Birkenstock, Timberland). Comparable multi-brand curated assortment model, though at vastly larger scale and broader demographic reach.
• Stüssy: Global heritage streetwear brand and original streetwear icon. Comparable positioning as a long-standing streetwear authority, but at significantly larger scale and broader geographic distribution.

Direct peers

• Norse Projects: Danish contemporary menswear and streetwear brand with flagship store in Copenhagen. Comparable as a Scandinavian brand blending workwear, minimalism, and streetwear aesthetics with DTC and wholesale distribution.
• END Clothing: UK-based premium multi-brand streetwear and contemporary menswear retailer. Comparable as a multi-brand DTC platform curating Stone Island, Patagonia, Asics, Adidas, and similar labels to Le Fix's catalog.
• Sneakersnstuff: Stockholm-based multi-brand streetwear and sneaker retailer with curated international brands. Comparable Nordic multi-brand DTC platform targeting a similar streetwear/sneakerhead customer.
• Han Kjøbenhavn: Danish streetwear and menswear label sold through its own DTC channels and select retailers. Comparable Danish contemporary apparel brand with similar Scandinavian-meets-streetwear positioning.
• Oi Polloi: Manchester-based independent menswear and streetwear retailer curating heritage, workwear, and streetwear brands. Comparable multi-brand indie streetwear retailer with strong own-brand and community focus.
• Wood Wood: Copenhagen-based multi-brand streetwear retailer and own-brand label. Highly comparable as a Danish streetwear concept combining curated international brands with proprietary collections.
• Goodhood: London multi-brand streetwear and lifestyle retailer combining curated brands with own-label product. Comparable independent streetwear concept with strong design-led positioning.

Emerging players

• Patta: Amsterdam-based streetwear label with deep cultural roots, own-brand product, and collaborations (also stocked by Le Fix). Comparable as a Dutch streetwear label that overlaps in audience and aesthetic despite being a partner brand rather than direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LeFixCph
• Facebookfacebook.com/lefix
• Instagraminstagram.com/lefixcph
• TikToktiktok.com/@lefixcph
• Xx.com/le_fix_
• LinkedInlinkedin.com/company/le-fix-copenhagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Fix