The Burley Group
The Burley Group is a privately held UK insurance brokerage headquartered in Sheffield, founded in 1953, employing 51–100 staff to provide business insurance intermediary services to commercial clients.
- Company typePrivate
- Founded1990
- HeadquartersSheffield, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Burley Group does
The Burley Group is a privately held insurance brokerage headquartered in Sheffield, United Kingdom. Founded in 1953, the firm has operated continuously for over seven decades in the UK insurance intermediary market, currently employing between 51 and 100 staff. Its website domain (burleyinsurance.co.uk) and firmographic profile position it as a regional UK insurance brokerage serving business clients, with no disclosed product technology stack, proprietary platform, or digital distribution infrastructure of its own documented in the available data.
A significant data quality note applies: the aggregated dataset contains extensive product, technology, and operational data attributed to The Burley Group that in fact describes Radius, a much larger Crewe-headquartered diversified business solutions platform offering fuel cards, telematics, telecoms, EV charging, insurance, vehicle leasing, and expense management services across five continents to 470,000+ businesses. This Radius data does not align with The Burley Group's firmographic profile (Sheffield vs. Crewe, 1953 vs. 1990, 51–100 employees vs. 50+ offices globally). The Burley Group's direct evidence base is therefore limited to its firmographics and leadership composition.
The firm's business model, as inferred from its classification as an insurance brokerage, is commission-based: it acts as an intermediary placing business with insurers and earning commission on premiums. Pricing is quote-based and tailored to client risk profiles, consistent with standard UK brokerage practice. No digital self-service channel, proprietary underwriting technology, or differentiated pricing model is documented for The Burley Group specifically.
The Burley Group firmographics
Firmographics- Name
- The Burley Group
- Legal name
- Radius Limited
- Website
- https://burleyinsurance.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Burley Group is a privately held UK insurance brokerage headquartered in Sheffield, founded in 1953, employing 51–100 staff to provide business insurance intermediary services to commercial clients.
- Ownership category
- akta.pro rank
The Burley Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where The Burley Group is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Burley Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance brokerage: Commission-based insurance brokerage connecting customers with 120 insurers. The company acts as an intermediary earning commissions from insurers for placing business.
- Fuel cards: Fuel card services for businesses including Radius One card, UK Fuels, Shell, BP, Esso, Texaco, EDC, and DCI fuel cards. Revenue from transaction fees and commissions.
- Telematics services: Vehicle tracking, fleet tracking, asset tracking, and dash cam solutions for commercial vehicles
- Telecoms and IT: Business mobiles, SIM only plans, business internet, IoT SIM cards, unified communications, cloud communications, SIP trunking, Zoom Phone, Webex, contact centre solutions (Five9, Zoom), cyber security, disaster recovery, cloud migration, mobile device management
- EV charging: EV charge cards, chargers, and software solutions. Includes InstaVolt, Sainsbury's, Gridserve, EZO, Milence, and Source EV charging networks
- Business energy: Business gas and electricity supply with energy management services
- Vehicle leasing: Vehicle and fleet leasing solutions including vans, cars, and electric vehicles
- Expense management: Velos expense platform for business expense management with accounting integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Burley Group product offering
Product offeringCore offering
The Burley Group is a private insurance brokerage service provider based in Sheffield, United Kingdom, founded in 1953. The company brokers insurance products and coverage on behalf of its clients, acting as an intermediary between customers and insurance underwriters. With a team of 51-100 employees, it serves UK-based clients seeking commercial and business insurance solutions.
Product overview
The Burley Group operates as a diversified business solutions platform offering an integrated portfolio of fuel cards, EV charging, telematics, telecoms, insurance, vehicle leasing, business energy, and expense management services. The core offering includes Radius One (multi-network fuel card), fleet telematics and tracking solutions, unified communications with Zoom Phone and Webex integrations, commercial insurance through 120+ insurer panel, vehicle leasing for vans/cars/EVs, and the Velos expense platform. The platform serves 470,000+ businesses across five continents, providing both standalone products and integrated solutions where services connect (e.g., smart fleet insurance with telematics, EV charging integrated with vehicle leasing).
Differentiator
Problem solved
Functional benefit
Brands
- Radius One: Fuel card solution offering access to multiple fuel networks
- Radius e-route
- Radius Velocity
- Velos
Products and services
- Insurance Brokerage Services Insurance brokerage services acting as an intermediary between clients and insurance underwriters, advising on and arranging insurance coverage tailored to client needs. Targeted at businesses and organizations seeking commercial insurance solutions in the United Kingdom.
Quantifiable outcome
- 98% client retention rate in business energy
Companies that use The Burley Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
The Burley Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
The Burley Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- AvivacoreMajor insurer on Radius panel of 120 insurers providing competitive insurance quotes to Radius customers
- AXAcoreMajor insurer on Radius panel of 120 insurers providing competitive insurance quotes to Radius customers
- AllianzcoreMajor insurer on Radius panel of 120 insurers providing competitive insurance quotes to Radius customers
- Lloyd'scoreInsurance market on Radius panel providing competitive insurance quotes to Radius customers
- NIGcoreInsurance provider on Radius panel of 120 insurers providing competitive insurance quotes to Radius customers
- ShellcoreShell fuel cards offered through Radius providing fuel purchasing solutions for businesses
- BPcoreBP fuel cards offered through Radius providing fuel purchasing solutions for businesses
- EssocoreEsso fuel cards offered through Radius providing fuel purchasing solutions for businesses
- TexacocoreTexaco fuel cards offered through Radius providing fuel purchasing solutions for businesses
- InstaVoltcoreInstaVolt EV charging network available through Radius EV charge cards
- Sainsbury'scoreSainsbury's EV charging network available through Radius EV charge cards
- GridservecoreGridserve EV charging network available through Radius EV charge cards
Scale indicators6 records
Recent moves1 record
The Burley Group competitors and assessment
Company assessmentDirect peers
- Towergate Insurance Brokers: Large UK commercial insurance broker serving SMEs, trades, and fleet operators with multi-line coverage. Highly comparable customer base and product set to Burley Group.
- Howden Insurance Brokers: Major UK-focused commercial insurance brokerage with strong regional office network. Comparable to Burley as a specialist commercial broker serving SMEs and mid-market clients across the UK, though at materially greater scale.
- Lycetts Insurance Brokers: UK regional insurance broker with roots in the North of England serving commercial and high-net-worth clients. Comparable in regional UK focus and long-standing family-style heritage.
- Aston Lark: UK commercial insurance brokerage with regional office model and focus on SME clients across trades, manufacturing, and professional services. Closely comparable mid-market positioning to Burley.
- Marsh Commercial: UK commercial arm of Marsh, focused on SME and mid-market commercial insurance brokerage. Most directly comparable to Burley on customer segment and product lines (commercial property, liability, fleet).
- Jelf Group (now part of Marsh): UK regional commercial insurance broker serving SMEs and mid-market with multi-line offerings. Direct competitor to Burley in the regional commercial brokerage segment.
Emerging players
- Simply Business: UK InsurTech-led commercial insurance broker for small businesses and trades. Adjacent threat to traditional brokers like Burley via digital self-serve model targeting the same SME segment.
- Hiscox UK: UK specialist insurer and broker for SMEs, trades, and professionals with strong digital direct-to-customer capability. Comparable product set to Burley but with materially stronger digital and brand positioning.
Broad incumbents
- Aon UK: Global insurance and reinsurance broker with substantial UK commercial operations. Comparable in offering breadth but operates at significantly larger scale and with broader enterprise focus.
Regional players
- Griffiths & Armour: UK-based independent insurance broker focused on professional indemnity, commercial, and construction insurance. Comparable in specialism and independent-broker positioning though with a different regional base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Burley Group social profiles
Digital presenceThe Burley Group compliance and trust
Trust signalCompliance1 record
The Burley Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Burley Group leadership team
Management profileNumber of profiles
Profiles3 records
The Burley Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Burley Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Burley Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Burley Group
What does The Burley Group do?
The Burley Group is a private insurance brokerage service provider based in Sheffield, United Kingdom, founded in 1953. The company brokers insurance products and coverage on behalf of its clients, acting as an intermediary between customers and insurance underwriters. With a team of 51-100 employees, it serves UK-based clients seeking commercial and business insurance solutions.
Is The Burley Group a public or private company?
The Burley Group is a private company. It is classified as unknown and is currently operating.
When was The Burley Group founded?
The Burley Group was founded in 1990. It employs 51 to 100 people.
Where is The Burley Group based?
The Burley Group is headquartered in Sheffield, United Kingdom, in the Europe region.
How does The Burley Group make money?
Eight revenue lines are on record. Insurance brokerage is the primary driver. The others are fuel cards, telematics services, telecoms and IT, EV charging, business energy, vehicle leasing and expense management.
Who are The Burley Group's main competitors?
Direct peers on record are Towergate Insurance Brokers, Howden Insurance Brokers, Lycetts Insurance Brokers, Aston Lark, Marsh Commercial and Jelf Group (now part of Marsh). Emerging players are Simply Business and Hiscox UK. Aon UK is listed as a broad incumbent. Griffiths & Armour is listed as a regional player.
Does The Burley Group have an API?
No public API is recorded for The Burley Group.
What industry is The Burley Group in?
The Burley Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.