INSURICA Insurance Management Network

What INSURICA Insurance Management Network does

INSURICA Insurance Management Network is a privately held, full-service independent insurance agency headquartered in the Oklahoma City area, operating through more than 35 U.S. office locations. Founded in 1959 and employing between 501 and 1,000 people, the agency generates revenue primarily through commissions on commercial and personal insurance placements, supplemented by professional services such as alternative risk, claims management, loss control, and background screening. The company is organized around deep vertical specialization in construction, energy, healthcare, manufacturing, and transportation, with additional practices spanning agriculture, environmental, education, hospitality, ministries, multi-family housing, not-for-profit, staffing, technology, tribal, and financial sectors. Sub-brands INSURICA Direct and INSURICA Express target small businesses and individuals, while an Assurex Global partnership provides international reach.

The agency's product portfolio spans commercial insurance, employee benefits, personal insurance, workers' compensation, surety and bonds, and global reach solutions, with add-on modules in alternative risk, background screening, claims management, loss control, cyber, and captives. Technology delivery relies on the CSR24 client portal, web-based service systems, and SMS/RCS business communications rather than proprietary AI. Distribution is executed through enterprise field sales via the 35+ office network and direct agent-client relationships, supported by content marketing across industry-specific blog and newsletter channels.

INSURICA has expanded primarily through acquisitions and partnerships rather than external capital. The January 2026 acquisition of First Light Program Managers, a Florida-based wholesale broker focused on transportation risks, is the largest to date and added approximately 100 employees. Earlier inorganic moves include the 2011 acquisition of Guaranty Insurance Services, while recent partnerships with Drew Smith & Associates (healthcare, 2023), Woligo (small business, 2022), and OutSail (HR technology) extended the agency's vertical and technology footprint. The company is recognized as the 2022 Best Agency to Work For in America, indicating investment in producer recruitment and retention, which is critical to its relationship-driven distribution model.

Name

INSURICA Insurance Management Network

Legal name

INSURICA

Website

https://insurica.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

INSURICA is a privately held, full-service U.S. independent insurance agency operating through 35+ locations, serving commercial clients across verticals including construction, energy, healthcare, manufacturing, and transportation via insurance placement, employee benefits, surety, and risk management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Revenue generated through commissions from placing insurance policies for commercial and personal lines. As a full-service insurance agency, they earn commissions from insurance carriers for policy placement and ongoing coverage administration.
2. Professional Services: Additional client services including alternative risk, claims management, loss control, and background screening provided as part of comprehensive insurance programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

INSURICA is a full-service independent insurance agency that places commercial and personal insurance policies, employee benefits programs, surety bonds, and workers' compensation coverage. The firm delivers industry-specialized risk management programs across more than 35 U.S. office locations, supplemented by Client Services such as claims management, loss control, background screening, and alternative risk solutions.

Product overview

INSURICA is a full-service insurance agency providing a comprehensive portfolio of insurance and risk management solutions. The offering is structured as a multi-product insurance services platform rather than a unified software product. Core offerings include Commercial Insurance, Employee Benefits, Personal Insurance, Workers' Compensation, Surety and Bonds, and Global Reach services. The company operates specialized industry practices covering Agriculture, Construction, Education, Energy, Environmental, Financial, Healthcare, Hospitality, Manufacturing, Ministries, Multi-Family Housing, Not-for-Profit, Staffing, Technology, Transportation, and Tribal sectors. Client Services modules including Alternative Risk, Background Screening, Claims Management, Loss Control, Cyber, and Captives provide supplementary risk management capabilities. INSURICA Direct and INSURICA Express serve as sub-brands targeting small business owners. The company leverages partnership with Assurex Global for international reach and continues to expand through acquisitions such as First Light Program Managers.

Differentiator

Problem solved

Functional benefit

Brands

• INSURICA Direct: A division of INSURICA providing best-in-class health insurance services to individuals, families, and small groups, particularly in the Kansas City area.

Products and services

• Commercial Insurance Comprehensive commercial insurance coverage solutions tailored to businesses across construction, energy, healthcare, manufacturing, transportation, and other industries. Includes property, liability, and specialty coverages delivered through industry-specific practices.
• Employee Benefits Employee benefits programs including health insurance, retirement planning, wellness programs, and compliance advisory services designed for employers. Aims to motivate employees while minimizing employer costs.
• Personal Insurance Personal insurance coverage including home, auto, and individual insurance products for individuals and families.
• INSURICA Direct (Small Business Program) Exclusive program developed for small business owners providing streamlined insurance access and tailored coverage solutions, particularly in the Kansas City area.
• Medicare & Individual/Family Health Insurance Health insurance services for individuals, families, Medicare beneficiaries, and small groups, particularly in the Kansas City and surrounding areas.
• Surety and Bonds Surety and bond services providing insight and strategies to protect companies and maximize surety credit for business growth opportunities, with strong construction industry expertise.
• Workers' Compensation Workers' compensation insurance solutions helping businesses manage employee injury risks and comply with state regulatory requirements.
• Global Reach International insurance solutions delivered through partnership with Assurex Global, providing clients with access to insurance expertise throughout the US and worldwide.
• Alternative Risk Tailored alternative risk programs designed to meet specific risk management needs through mechanisms such as captives and self-insurance arrangements.
• Claims Management Comprehensive handling of insurance claims with end-to-end management of the claims process to optimize outcomes for policyholders.
• Loss Control Comprehensive programs designed to reduce risk and minimize loss for business operations across multiple industries.
• Background Screening Background screening services integrated into employer risk management programs to support hiring and workforce risk decisions.

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Drew Smith & AssociatescoreStrategic or Co-development Partner · 1 January 2023As of January 1, Drew Smith & Associates partnered with INSURICA, furthering its experience and expertise in the healthcare sector.
• WoligominorStrategic or Co-development Partner · 21 July 2022Woligo partnered with INSURICA to provide business insurance for self-employed workers and small business owners.
• Assurex GlobalcoreStrategic or Co-development PartnerINSURICA leverages the expertise of other insurance leaders throughout the US and the world through their partnership with Assurex Global, enabling delivery of global insurance solutions and expertise to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RPS Insurance Brokerage (Risk Placement Services): Specialty wholesale and retail insurance brokerage with strong expertise in transportation, construction, and other niche verticals. Comparable to INSURICA's recent First Light-driven expansion into wholesale transportation and delegated underwriting.
• Brown & Riding Insurance Services: Wholesale insurance brokerage providing specialty placement across property, casualty, and professional lines. Comparable in specialty brokerage orientation and overlap with INSURICA's construction, energy, and transportation practices.
• Burns & Wilcox: Wholesale insurance broker and managing general agent specializing in excess & surplus lines across multiple specialty verticals. Directly comparable to INSURICA's expansion into delegated authority and specialty risk placement.
• Heffernan Insurance Brokers: Large U.S. independent insurance brokerage operating across multiple verticals and offering commercial, personal, and employee benefits. Highly comparable to INSURICA in business model, multi-line offering, and independent ownership profile.

Broad incumbents

• Acrisure: One of the largest U.S. insurance brokerages, built primarily through aggressive M&A roll-up of independent agencies. Comparable to INSURICA's acquisition-driven growth strategy and multi-vertical positioning, but at vastly larger scale.
• Marsh McLennan: Global insurance brokerage and risk advisory leader with deep enterprise and specialty capabilities. Comparable in serving large commercial and specialty accounts, but with far greater scale and international infrastructure than INSURICA.
• Aon: Global insurance brokerage and advisory firm competing in commercial risk, reinsurance, and employee benefits. Comparable as an incumbent competitor in the broader commercial insurance brokerage space, though much larger and more diversified than INSURICA.
• USI Insurance Services: Large U.S. insurance brokerage with broad property/casualty, employee benefits, and personal lines offerings across many industries. Comparable in vertical coverage and mid-market enterprise focus, but materially larger scale than INSURICA.
• Hub International: Major North American insurance brokerage with multi-vertical specialty practices and a roll-up acquisition strategy. Highly relevant comparable for INSURICA's growth-by-acquisition model and industry vertical approach.

Others

• Assurex Global: Global partnership network of independent insurance brokers through which INSURICA accesses international capabilities. Relevant as a partner/ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/INSURICA
• Facebookfacebook.com/INSURICA
• LinkedInlinkedin.com/company/insurica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSURICA Insurance Management Network