Qufora
Qufora is a UK-based private medical device company that designs and sells the IrriSedo portfolio of bowel irrigation systems for individuals with chronic constipation and faecal incontinence, serving consumers and healthcare professionals across the UK, Germany, Italy, and the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersMacmerry, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Qufora does
Qufora is a privately-held medical device company headquartered in Macmerry, United Kingdom, specializing in bowel irrigation systems for individuals with chronic constipation and faecal incontinence. The company operates a portfolio of five core products under the IrriSedo brand — Qufora IrriSedo MiniGo, MiniGo Flex, Flow, Klick, and Bed — each addressing distinct user needs across mobility levels, from discreet one-handed portable systems to closed irrigation setups for bed-bound patients. Qufora's underlying technology is mechanical: physical irrigation devices with proprietary design choices (one-handed operation, flexible tubing, intuitive water-flow management, secure cone seals, closed-system bed use).
The company runs a hybrid go-to-market combining direct-to-consumer sales via country-specific websites in the UK, Germany, Italy, and the Netherlands, with an enterprise/professional-use channel that targets healthcare providers who recommend and prescribe Qufora devices. Distribution beyond the four country storefronts is supported by a global distributor network. Revenue is generated almost entirely through hardware sales of devices and consumables; pricing is not publicly disclosed and products are typically sourced via healthcare professional recommendation. Supporting the product franchise are three sub-brands: IrriSedo (products), MyQufora (post-sale support portal offering training, routines, and travel guidance), and Bowel Buddies (a child-friendly program for families managing pediatric bowel care).
Qufora is a small firm (11-50 employees) with no disclosed funding rounds, no public revenue figures, and no disclosed ownership structure. In August 2025 it acquired Rapidcare for an undisclosed amount, indicating active consolidation in its niche. Geographic operations span four European jurisdictions, with additional countries served indirectly via distributors; no AI, software platform, or data product is part of the offering.
Qufora firmographics
Firmographics- Name
- Qufora
- Legal name
- Qufora
- Website
- https://qufora.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qufora is a UK-based private medical device company that designs and sells the IrriSedo portfolio of bowel irrigation systems for individuals with chronic constipation and faecal incontinence, serving consumers and healthcare professionals across the UK, Germany, Italy, and the Netherlands.
- Ownership category
- akta.pro rank
Qufora industry classification
Industry- Product category
- Bowel Irrigation Medical Devices
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)
- akta.pro secondary industry
- Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)
Keywords
Where Qufora is headquartered
LocationHeadquarters
- HQ city
- Macmerry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Qufora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Medical Device Sales: Sale of bowel irrigation medical devices and associated consumables to individuals and healthcare providers. Products include irrigation systems designed for different user needs and mobility levels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Qufora product offering
Product offeringCore offering
Qufora designs, manufactures, and sells bowel irrigation medical devices under the IrriSedo brand for individuals with chronic constipation and faecal incontinence. The portfolio includes five distinct products (MiniGo, MiniGo Flex, Flow, Klick, Bed) designed for different mobility levels and use situations, supported by educational content and the MyQufora support platform.
Product overview
Qufora is a medical device company offering a portfolio of bowel irrigation products under the IrriSedo brand. The product line includes five distinct products: Qufora IrriSedo MiniGo and MiniGo Flex (compact one-handed solutions for sitting use with optional flexibility), Qufora IrriSedo Flow (a system with intuitive water flow management), Qufora IrriSedo Klick (designed for users needing a secure cone seal), and Qufora IrriSedo Bed (a closed system for bedridden users). Together, these products address different user needs ranging from discreet everyday use to clinical settings where users cannot sit on a toilet.
Differentiator
Problem solved
Functional benefit
Brands
- IrriSedo: Product line of bowel irrigation systems including MiniGo, MiniGo Flex, Flow, Klick, and Bed variants.
- MyQufora
- Bowel Buddies
Products and services
- Qufora IrriSedo MiniGo
Companies that use Qufora
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Qufora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Qufora partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Qufora competitors and assessment
Company assessmentEmerging players
- MacGregor Healthcare: Specialist UK continence and bowel care supplier with irrigation and accessories adjacent to Qufora's portfolio. Comparable specialty positioning with a clinician-recommendation sales motion in the UK and Europe.
- Salts Healthcare: UK-based specialist in ostomy and continence products including irrigation devices. Comparable to Qufora in patient population, geographic focus on the UK, and clinician-channel distribution model.
- Unique Wellness: Continence and incontinence care brand with adjacent bowel management products. Smaller-scale and broader-category player that intersects with Qufora's end users (people managing bowel dysfunction at home).
- Welland Medical: UK-based manufacturer of ostomy and continence accessories with selective bowel management offerings. Smaller in scale than the global incumbents but directly competitive in the same patient group Qufora serves.
Broad incumbents
- Coloplast: Global leader in ostomy and continence care, with Peristeen as the most direct bowel irrigation system competitor to Qufora's IrriSedo line. Operates broadly across wound, ostomy, continence, and voice care with established clinician relationships worldwide.
- Convatec: Established medical device company with a significant continence and ostomy portfolio, including bowel management solutions. Comparable to Qufora in clinical user base (patients with bowel dysfunction) but operates at much larger scale across multiple device categories.
- B. Braun: Large diversified medical device company that offers bowel irrigation and continence products (e.g., IryPump/S). Competes with Qufora in the European clinician-prescribed bowel irrigation segment while operating across many other medtech verticals.
- Hollister Incorporated: Major continence care and ostomy manufacturer with bowel management products and educational resources similar to Qufora's MyQufora platform. Targets the same end users (people with bowel dysfunction) via both consumer and clinician channels.
Direct peers
- Wellspect Healthcare (Mölnlycke): Direct competitor in transanal irrigation with the Navina system, a leading alternative to Qufora's IrriSedo range. Targets the same patient populations (neurogenic bowel, chronic constipation, incontinence) with similar product configurations and clinician-driven channels.
- Renew Medical (now part of Coloplast): Specialty bowel irrigation brand (Peristeen Anal Irrigation) acquired by Coloplast; one of the most clinically established competitors to Qufora's IrriSedo MiniGo, Flow, Klick, and Bed systems across European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Qufora social profiles
Digital presenceQufora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qufora leadership team
Management profileNumber of profiles
Profiles1 record
Qufora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qufora M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qufora
What does Qufora do?
Qufora designs, manufactures, and sells bowel irrigation medical devices under the IrriSedo brand for individuals with chronic constipation and faecal incontinence. The portfolio includes five distinct products (MiniGo, MiniGo Flex, Flow, Klick, Bed) designed for different mobility levels and use situations, supported by educational content and the MyQufora support platform.
Is Qufora a public or private company?
Qufora is a private company. It is classified as unknown and is currently operating.
When was Qufora founded?
Qufora was founded in -1. It employs 11 to 50 people.
Where is Qufora based?
Qufora is headquartered in Macmerry, United Kingdom, in the Europe region.
How does Qufora make money?
One revenue line is on record: medical Device Sales.
Who are Qufora's main competitors?
Emerging players on record are MacGregor Healthcare, Salts Healthcare, Unique Wellness and Welland Medical. Broad incumbents are Coloplast, Convatec, B. Braun and Hollister Incorporated. Direct peers are Wellspect Healthcare (Mölnlycke) and Renew Medical (now part of Coloplast).
Does Qufora have an API?
No public API is recorded for Qufora.
What industry is Qufora in?
Qufora's product category is Bowel Irrigation Medical Devices. Its primary akta.pro industry code is HLAHALAH, Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors), with a secondary code of HSABAKAH, Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies). Its NAICS code is 339114 and its SIC code is 3842.