Welland Medical Ltd

What Welland Medical Ltd does

Welland Medical Ltd, founded in 1998 and headquartered in Crawley, West Sussex, United Kingdom, is a medical device manufacturer specialising in stoma care products. The company designs and produces a full ostomy bag range (closed, drainable, urostomy) under the Aurum® Plus brand, available in flat and soft convex variants, alongside a complete accessories portfolio including HyperSeal® mouldable seals, HydroFrame® and UltraFrame® flange extenders, Welland Barrier Film (WBF®) sprays and wipes, stoma paste, stoma powder, Stomiplus lotion, night drainage bags, and belt systems. The proprietary technical differentiator is a Manuka honey-infused hydrocolloid formulation, supported by a 2019 White and Evans clinical study reporting that 94% of patients experienced noticeable peristomal skin improvement within seven days; products carrying the Manuka honey formulation received dermatological accreditation from the Skin Health Alliance in February 2025.

The company operates as a wholly-owned subsidiary of CliniMed (Holdings) Limited, with a workforce of approximately 270 colleagues based at the Crawley headquarters. Commercial activity follows a B2B2C distributor model: in the UK, products reach end users through sister-company CliniMed, while international markets are served by a network of specialised regional stoma care distributors covering Europe (Netherlands, Sweden, Italy, Portugal, Finland, Romania, Belgium, Switzerland, France, Norway), the Americas (Canada, Costa Rica, Brazil), Asia-Pacific (Australia, New Zealand, Singapore), the Middle East (UAE), and Africa (South Africa). End customers are individual ostomates (colostomy, ileostomy, urostomy patients), with stoma care nurses (NSWOCC, NSWOC, SWAN) acting as clinical gatekeepers; marketing combines direct-to-patient digital content (website, Stoma Stories testimonials, social media), industry conferences, the Welland Innovation Team (WIT UK) ostomate feedback programme, and a sample-request platform accessible via the corporate website. Pricing is not publicly disclosed; products are sold through distributors and healthcare providers with revenue recognised on hardware-unit sales.

Operationally, Welland runs its own manufacturing from Crawley and has invested in automation under the leadership of Operations and Engineering Director Sarah Duckworth (joined 2020, board appointment 2023). Recent strategic activity includes the 2021 launch of the Aurum® Plus range, a 2022 market entry into Belgium through the Dutch distributor, the 2024 introduction of Aurum® Plus soft convex, and the 2025 SHA dermatological accreditation, all consistent with a focused, capital-disciplined growth path inside the CliniMed group.

Name

Welland Medical Ltd

Legal name

Welland Medical Limited

Website

https://wellandmedical.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Welland Medical Ltd, founded in 1998 and headquartered in Crawley, UK, manufactures stoma care medical devices — primarily the Manuka honey-infused Aurum® Plus ostomy bag range and supporting accessories (seals, flange extenders, barrier films) — and sells through specialised stoma care distributors in 30+ countries, serving individual ostomates and their clinical nurses.

Ownership category

akta.pro rank

Product category

Ostomy / Stoma Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Ostomy Care Products (Pouches, Barriers/Wafers, Accessories, Skin Protection) (HLAHALAG)

akta.pro secondary industries

Wound Care, Ostomy & Enteral Nutrition Supplies (HSABAKAI), Enteral Stoma Care & Accessories (Gastrostomy/Jejunostomy Skin Care, Securement, Dressings) (HLAHALAJ)

Keywords

• Ostomy care products
• Stoma care devices
• Medical device manufacturing
• Ostomy bag systems
• Skin barrier products

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Stoma Care Products Sales: Welland Medical generates revenue through the manufacture and sale of stoma care products including ostomy bags (closed, drainable, urostomy) and accessories (seals, flange extenders, barrier films, paste, powder). Products are sold through international distributors and directly to healthcare providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Welland Medical manufactures and sells stoma care (ostomy) medical devices, primarily the Aurum® Plus range of ostomy bags (closed, drainable and urostomy, in flat and soft convex variants) plus a comprehensive line of accessories including mouldable seals, flange extenders, barrier films, paste, powder and cleansing lotion. Products are designed around Manuka honey infused hydrocolloid technology to address peristomal skin health, leakage prevention and extended wear time, and are sold internationally through regional distributors and in the UK via CliniMed.

Product overview

Welland Medical Ltd is a medical device manufacturer specializing in stoma care products, primarily serving the UK and international markets through distributors. The company's core product is the Aurum® Plus range of ostomy bags (branded as Aura in the UK), which feature hydrocolloid flanges infused with Manuka honey. The portfolio includes closed, drainable, and urostomy bags available in flat and soft convex variants. Supporting the bag range is a comprehensive accessories line including HyperSeal® mouldable seals, HydroFrame® and UltraFrame® flange extenders, Welland Barrier Film (WBF®) products, Stoma Paste, Stoma Powder, Stomiplus Lotion, night drainage bags, and belt systems. Many products are available with or without Manuka honey and carry Skin Health Alliance accreditation. The company operates from Crawley, West Sussex and is part of the CliniMed Group.

Differentiator

Problem solved

Functional benefit

Brands

• Aurum® Plus: Premium ostomy bag range featuring skin-friendly hydrocolloid technology, available in closed, drainable, and urostomy options, including soft convex variants and Manuka honey-infused products.
• HyperSeal®
• HydroFrame®
• UltraFrame®
• WBF® (Welland Barrier Film)

Products and services

• Aurum® Plus Range Primary ostomy bag product line featuring hydrocolloid flanges infused with Manuka honey for peristomal skin protection. Available in closed, drainable, and urostomy options, in flat and soft convex variants. Designed for colostomy, ileostomy and urostomy patients seeking leak-free wear and skin protection, sold internationally through distributors and via CliniMed in the UK.
• Aurum® Plus Soft Convex Soft convex variant of the Aurum® Plus range, designed for ostomates requiring a gentle convex profile for flush or retracted stomas. Available in closed, drainable and urostomy formats.
• HyperSeal® Mouldable Seals with Manuka Honey Mouldable hydrocolloid seals infused with Manuka honey that fill scars, skin folds, dips and crevices to prevent leaks and protect peristomal skin. Highly absorbent to help reduce risk of irritation, maceration and Moisture Associated Skin Damage (MASD). Available in Everyday Protector (2.5mm), Ultimate Protector (100mm) and Extra Protector (4mm) variants. Skin Health Alliance accredited.
• HyperSeal® Mouldable Seals Mouldable hydrocolloid seals that bridge the gap between stoma and pouch, helping to prevent leaks and protect peristomal skin. Highly absorbent to reduce risk of irritation, maceration and Moisture Associated Skin Damage (MASD). Available in Everyday Protector (2.5mm) and 50mm variants.
• HydroFrame® Flange Extender with Manuka Honey Flange extender with Manuka honey that prevents pouch edges from lifting and ensures a secure fit. Provides 360-degree fixation with just two pieces for lasting security and extended wear time. First flange extender on the market (2003).
• HydroFrame® Flange Extender Original flange extender, first on the market in 2003, providing 360-degree fixation with just two pieces for lasting security and extended wear time. HydroFrame Mini offers targeted, discreet support for specific areas.
• UltraFrame® Thinnest flange extender in the Welland range, offering an almost invisible appearance with waterproof properties suitable for swimming and water-based activities. Crafted from highly breathable materials for skin health; lightweight, flexible fit that moves with the body.
• Welland Barrier Film (WBF®) Spray Protective barrier spray forming a breathable shield against skin stripping. Reduces risk of Medical Adhesive Related Skin Injury (MARSI) and Moisture Associated Skin Damage (MASD). Sting-free formulation that dries quickly.
• Welland Barrier Film (WBF®) Wipes Barrier wipes that protect peristomal skin from contact with stoma output and adhesive stripping. Sting-free, skin-friendly formulation suitable for sore skin. Available in sterile and non-sterile versions.
• Stoma Paste Alcohol-free stoma paste that fills gaps and creases around the stoma to create a smooth surface for bag application, decreasing risk of leaks. Pliable during application and can be used alongside HyperSeal® Mouldable Seals.
• Stoma Powder Hydrocolloid powder that absorbs excess moisture from around the stoma to help adhesion. Made from skin-friendly ingredients including Aloe Vera, Sodium Carboxymethylcellulose, Starch, and Pectin. Can be used with Welland Barrier Film (WBF®) to build protective crust.
• Stomiplus Lotion Cleansing solution for peristomal skin containing Aloe Barbadensis Leaf Juice, Panthenol, Hamamelis Virginiana Leaf Extract, and Chamomilla Recutita Flower Extract. For external use on intact skin only.
• Night Drainage Bag Provides extra drainage capacity and drains urine away from the body when used with Welland Medical urostomy pouches. Use for up to one week before replacing.
• Easiflo Continuous Flow Device Connecting device for Welland Medical urostomy pouches to night drainage bags. Use for up to one week before replacing.
• Belt System Provides extra security for attachment of ostomy appliances.

Quantifiable outcome

• 94% of patients experienced noticeable improvements in peristomal skin within seven days of using Manuka honey stoma bags
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• SecuriCareminorOthers · 1 January 2023Partner in home visits to stoma patients. Part of Clinimed Group. Clinical Governance Manager Pamela White represents SecuriCare.
• Premier Ostomy Centre (Canada)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Canada's distributor with over 20 years of experience committed to making lives easier for people with stomas. Led by Vice President Joel Goldenberg.
• Panamedical de Costa RicacoreChannel Partner/ Reseller/ Distributor · 1 January 2021Family-run business with more than 20 years experience distributing and selling disposable medical devices. Clinical Advisor Karen Vergara Marín leads operations.
• The Outlook Creative GroupminorOthers · 1 January 2021External production agency specialising in live production events that helped Welland plan their first virtual Global Partner Meeting.
• SPCare (Portugal)coreChannel Partner/ Reseller/ Distributor · 1 January 2019SPCare founded in 2008, offices in Lisbon, focused on becoming a fully specialised partner for market development and commercialisation of healthcare solutions with focus on ostomy solutions.
• Ortoprofil (Romania)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Long-time Romanian partner that organizes biannual nurse symposiums with charity events. Supported Welland at their nurse symposium attended by over 150 nurses.
• Medfanet (Finland)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Finnish distributor managed by Rauno Arponen (Managing Director) and Carla Myller (Sales & Marketing Manager). Exhibited at National Stoma Nurse Conference in Kuopio with over 90 nurses attending.
• Axotan (Sweden)coreChannel Partner/ Reseller/ Distributor · 1 January 1991Family-owned Swedish distributor founded in 1991 by Otto Hermansson's father. Delivers to 1,400 pharmacies across Sweden with focus on excellent relationships with stoma care nurses.
• CliniMed (Holdings) LimitedcoreOthersParent company. Welland Medical is part of the CliniMed Group. All trademarks are properties of CliniMed (Holdings) Ltd. The CliniMed Group is committed to high standards of ethical and professional practice.
• International Distributors NetworkcoreChannel Partner/ Reseller/ DistributorWelland Medical has worldwide recognition with distributors having many years of experience in their home markets. Covers Europe, Australia & New Zealand, Far East & Asia, Middle East & Africa, and The Americas.
• CliniMed (UK Distributor)coreChannel Partner/ Reseller/ DistributorUK distributor handling domestic distribution of Welland products. Available at www.clinimed.co.uk/products/aura-plus/
• Teleflex (Italy)coreChannel Partner/ Reseller/ DistributorGlobal provider of medical technologies. Market Developer Sergio del Rosso leads the Italian operation. Well-known for innovative Aurum® range products.
• Welland Nederland BVcoreChannel Partner/ Reseller/ DistributorLongest-serving international distribution partner. Hosted Annual Distributor Meeting 2019.
• St Catherine's HospiceminorOthersWelland Medical celebrates ongoing partnership with St Catherine's Hospice supporting compassionate end-of-life care. Colleagues regularly donate to the local hospice charity.
• Team Closed UKminorOthersWelland Medical is the official physio and hydration partner for Team Closed UK rugby team, supporting ostomates in sports. Kav Ellison is a team member.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pelican Healthcare (Eakin Group): Northern Ireland-based ostomy specialist offering Pelican Moda and related ostomy/accessory lines; directly competes with Welland in the UK stoma care market through similar distribution channels.
• Salts Healthcare: UK-based family-owned ostomy manufacturer with comparable size, similar heritage (founded 1900s), and overlapping product lines (Confidence, Harmony) competing with Welland in the UK stoma bag market.
• ConvaTec: Major ostomy care competitor with Esteem and Natura lines; competes directly with Welland in international stoma bag market and overlapping accessories (paste, seals, barrier).
• Coloplast: Global market leader in ostomy care with SenSura, Alterna, and Brava product lines; directly competes head-to-head with Welland's Aurum Plus across closed, drainable and urostomy segments.
• Trio Healthcare: UK ostomy accessories specialist focusing on seals, pastes and silicone-based products; overlaps with Welland's HyperSeal and WBF barrier accessory lines in the same HCP-driven channel.
• Marlen Manufacturing & Development: US-based ostomy product manufacturer specializing in flat and convex pouches across paediatric and adult segments; competes with Welland's flat and soft convex Aurum Plus offerings.
• Hollister Incorporated: US-headquartered ostomy care specialist with CeraPlus, Conform 2 and New Image ranges serving the same ostomate and stoma nurse customer base as Welland Medical.

Broad incumbents

• B. Braun (Stoma Care division): Diversified global medical device and pharma company whose B. Braun Stoma Care business directly competes with Welland via international hospital and home-care channels across Europe and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wellandmedical
• YouTubeyoutube.com/user/WellandMedical
• Facebookfacebook.com/wellandmedical
• LinkedInlinkedin.com/company/welland-medical
• Instagraminstagram.com/wellandmedical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welland Medical Ltd