Chromedia
Chromedia is a Munich-based CX communications agency serving 50+ enterprise brands across the D/A/CH region with strategy, creative, and CRM/martech managed services anchored by a long-standing Porsche mandate and TISAX-certified automotive security credentials.
- Company typePrivate
- Founded1995
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Chromedia does
Chromedia GmbH is a Munich-headquartered Customer Experience communications agency operating primarily in the D/A/CH region with a roster of 53+ international brands including Porsche (since 2004), Audi, BMW, VW, Bentley, Skoda, Cartier, Microsoft, Siemens, Commerzbank, and Continental. Founded in 1995 as a multimedia production house, the firm has repositioned twice — first in 2002 with the founding of Chromedia Dialogmarketing GmbH for CRM/loyalty work, and again in 2022 to its current end-to-end CX Communications orientation spanning activation, selling, and loyalty lifecycle stages.
The agency's service architecture combines strategy/consulting, creative and campaign production, and managed services around CRM and marketing technology. It has codified proprietary diagnostic frameworks — CX Quick Check, Journey Excellence Check, Data Readiness Check, CX Performance Audit, plus the CX Sweet Spot positioning model and RISE execution model — used inside fixed-price engagement work and longer-running retainer-style managed services. TISAX certification at Assessment Level 3 qualifies the agency for OEM and Tier-1 automotive data handling.
The business model is a hybrid of fixed-price project engagements (CX strategy, campaign production, brand work) and ongoing retainer/managed services for CRM and martech operation. Revenue streams are diversified across luxury automotive, banking, enterprise IT, hospitality, and luxury goods verticals, with the Porsche mandate functioning as the long-standing anchor account. The firm is led by Managing Director Christian Börner alongside Mathias Wündisch of CMD Holding, following a 2023 leadership restructuring and a 2021 partnership with Nachfolgepartner AG as part of a succession process.
Chromedia firmographics
Firmographics- Name
- Chromedia
- Legal name
- CHROMEDIA GmbH
- Website
- https://chromedia.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chromedia is a Munich-based CX communications agency serving 50+ enterprise brands across the D/A/CH region with strategy, creative, and CRM/martech managed services anchored by a long-standing Porsche mandate and TISAX-certified automotive security credentials.
- Ownership category
- akta.pro rank
Chromedia industry classification
Industry- Product category
- Marketing and CX Communications Agency Services
- NAICS
- Direct Mail Advertising (54186), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Chromedia is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Chromedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CX Consulting and Strategy Services: Project-based consulting engagements including CX assessments, journey mapping, strategy development, and performance audits. Delivered through structured service offerings (CX Quick Check, Journey Excellence Check, etc.) with fixed-price engagements.
- Creative and Campaign Production: Creation and production of marketing campaigns across digital and print channels including brand communication, awareness campaigns, sales communication, and loyalty programs. Revenue generated through project fees for creative development, content creation, and media production.
- CRM and Marketing Technology Services: Ongoing CRM data management, marketing automation, and technology implementation services. Likely retainer or managed services model for existing client accounts with long-term relationships (e.g., Porsche mandate since 2004).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | CX Quick Check - Entry-level CX assessment |
| Other | Multi-year contract | Journey Excellence Check - Customer journey optimization |
| Other | Multi-year contract | CX Signature Moments - Brand experience design |
| Other | Multi-year contract | Data Readiness Check - Data infrastructure assessment |
| Other | Multi-year contract | CX Performance Audit - Marketing ROI assessment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Chromedia product offering
Product offeringCore offering
Chromedia is a Customer Experience (CX) communications agency that delivers end-to-end marketing services combining strategy, creation, data, and technology across all customer journey touchpoints. The agency offers structured CX assessment products (CX Quick Check, Journey Excellence Check, CX Signature Moments, Data Readiness Check, CX Performance Audit, Complexity-to-Clarity Check) and full-service pillars including Strategy & Concept, Kreation & Content, Digital & Print, and Data & Technology. Services span three lifecycle cycles (Activation, Selling, Loyalty) and are delivered to enterprise B2C and B2B brands, with a focus on automotive, luxury, technology, and financial sectors.
Product overview
Chromedia is a CX agency (Customer Experience Communications) offering a portfolio of consulting services organized around customer experience excellence. The core offering includes structured assessment and consulting products: CX Expert Session (initial consultation), CX Quick Check, Journey Excellence Check, CX Signature Moments, Data Readiness Check, CX Performance Audit, and Complexity-to-Clarity Check. These are supported by foundational service pillars: Strategy & Concept, Kreation & Content, Digital & Print, and Data & Technology. Services are delivered across three customer lifecycle phases: Activation (awareness), Selling (conversion), and Loyalty (retention). The company does not offer a standalone software product but rather delivers CX services as a consulting agency.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Expert Session A free 60-minute online consultation with Chromedia experts to discuss CX challenges and provide initial solution approaches for prospective enterprise clients.
- CX Quick Check Assessment that determines current CX maturity across five dimensions (touchpoints, data, responsibilities, technology, culture), providing immediate quick wins and action recommendations for marketing and CX leaders.
- Journey Excellence Check Analysis and optimization of customer journeys focusing on digital and physical touchpoints, using the RISE model (Relevance, Impact, Scalability, Experience). Available in Basic and Advanced packages.
- CX Signature Moments Framework that translates brand strategy into emotional, differentiating brand experiences across three touchpoints (online, physical, in-person), including a CX Messaging Canvas.
- Data Readiness Check Assessment of data capabilities to enable automated, AI-supported, and personalized communication, including Data Inventory, Quality Score, and Activation Mapping evaluations.
- CX Performance Audit Evaluation of channel effectiveness, AI, and automation ROI with industry benchmarking and an optimization roadmap for measurable business impact.
- Complexity-to-Clarity Check Diagnostic that provides clarity and structure for complex CX initiatives across organization, processes, and decision pathways for marketing and transformation leaders.
- Strategy & Concept Services Customer Experience consulting, analytics, research, planning, digital transformation, channel and content strategies, CRM data strategies, and programmatic marketing for enterprise clients.
- Kreation & Content Services Digital and print creative services including content creation, UI/UX design, layout, audio/video/photo production, product development, and international adaptations for brand campaigns.
- Digital & Print Services Website and app development, email marketing, social media, display advertising, digital signage, packaging, print mailings, and production logistics across all customer-facing channels.
- Data & Technology Services CRM systems, data engineering, analytics, CMS/DAM systems, Customer Data Platforms, Marketing Cloud Solutions, marketing automation, and AI/machine learning implementation for enterprise clients.
- Activation Cycle Services Brand communication, awareness campaigns, lead generation, and CRM systems and tools for the first-touch to interest phase of the customer lifecycle.
- Selling Cycle Services
Quantifiable outcome
- Right content at right time in right channel for right customer - delivering measurable marketing success
- +2 more outcomes
Companies that use Chromedia
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Chromedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Chromedia partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Chromedia competitors and assessment
Company assessmentDirect peers
- Jung von Matt: Hamburg-based leading German creative agency with strong automotive, FMCG and digital portfolios, recognized for integrated campaign and digital experience work. Comparable to Chromedia as a top-tier German creative and CX agency competing for premium B2B and B2C mandates.
- Serviceplan Group: Germany's largest independent owner-managed agency group headquartered in Munich, offering integrated strategy, creative, digital, and CX capabilities across automotive, retail and consumer verticals. Comparable to Chromedia as a Munich-rooted, full-service creative and digital agency competing for the same premium German enterprise clients.
- Scholz & Friends: One of Germany's largest independent agency groups with offices across DACH, offering brand strategy, digital, CRM, and integrated communications for enterprise clients. Comparable to Chromedia as a long-established DACH-based full-service agency competing for premium enterprise and automotive mandates.
- Grabarz & Partner: Hamburg-based creative agency with strong automotive and consumer brand portfolios, recognized for integrated campaign and digital work. Comparable to Chromedia in targeting premium German enterprise and automotive clients with integrated creative and digital services.
- Pilot Group: Munich-based independent German agency offering brand strategy, digital, and CX services for premium B2B and consumer clients. Comparable to Chromedia as a Munich-headquartered independent creative and digital agency targeting the same enterprise and automotive segments in DACH.
- Kolle Rebbe: Hamburg-based German creative agency offering integrated brand strategy, digital, and CX work for premium and consumer brands. Comparable to Chromedia in creative-led service portfolio and target client base of premium German and international brands.
- Antoni Advertising: Berlin-based German creative agency known for integrated brand communications, content production, and digital experience work for premium consumer and enterprise clients. Comparable to Chromedia as a high-profile German creative agency competing for the same national and international brand mandates.
Broad incumbents
- BBDO Germany: German operations of BBDO Worldwide (Omnicom), a global creative advertising network offering integrated brand, digital, and CX communications. Comparable to Chromedia as a competitor for premium German automotive, technology, and consumer mandates, with significantly larger international delivery capacity.
- DDB Germany: German operations of DDB Worldwide (Omnicom), offering creative, digital, and integrated communications services for enterprise clients. Comparable to Chromedia as a competitor for premium German and international mandates, with global network reach as a key differentiator.
- Publicis Germany: German operations of Publicis Groupe, the global advertising and communications holding company offering integrated creative, media, digital, and CX services. Comparable to Chromedia as a competitor for premium enterprise and automotive CX mandates, with much greater global scale and integrated media capabilities.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chromedia social profiles
Digital presenceChromedia compliance and trust
Trust signalCompliance1 record
Chromedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chromedia leadership team
Management profileNumber of profiles
Profiles10 records
Chromedia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Chromedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chromedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chromedia
What does Chromedia do?
Chromedia is a Customer Experience (CX) communications agency that delivers end-to-end marketing services combining strategy, creation, data, and technology across all customer journey touchpoints. The agency offers structured CX assessment products (CX Quick Check, Journey Excellence Check, CX Signature Moments, Data Readiness Check, CX Performance Audit, Complexity-to-Clarity Check) and full-service pillars including Strategy & Concept, Kreation & Content, Digital & Print, and Data & Technology. Services span three lifecycle cycles (Activation, Selling, Loyalty) and are delivered to enterprise B2C and B2B brands, with a focus on automotive, luxury, technology, and financial sectors.
Is Chromedia a public or private company?
Chromedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chromedia founded?
Chromedia was founded in 1995. It employs 101 to 250 people.
Where is Chromedia based?
Chromedia is headquartered in Munich, Germany, in the Europe region.
How does Chromedia make money?
Three revenue lines are on record. CX Consulting and Strategy Services are the primary driver. The others are creative and Campaign Production and CRM and Marketing Technology Services.
Who are Chromedia's main competitors?
Direct peers on record are Jung von Matt, Serviceplan Group, Scholz & Friends, Grabarz & Partner, Pilot Group, Kolle Rebbe and Antoni Advertising. Broad incumbents are BBDO Germany, DDB Germany and Publicis Germany.
Does Chromedia have an API?
No public API is recorded for Chromedia.
What industry is Chromedia in?
Chromedia's product category is Marketing and CX Communications Agency Services. Its primary akta.pro industry code is MPAAAFAI, Customer Experience (CX) & Journey Strategy, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 54186.