We Are Acuity

What We Are Acuity does

We Are Acuity is an independent, privately-held creative marketing agency founded in 1998 and headquartered in Watford, Hertfordshire, United Kingdom, operating on a 100% remote model. The agency specialises in local marketing for multi-location brands — translating national and global marketing strategies into locally-executed campaigns for networks of retailers, dealers, franchisees, and partners. Its service portfolio spans six categories: Creative Marketing, Local Business Marketing, Digital Advertising (including managed services, Google Search/PPC, Google Display, and social advertising), Brochure Design, Branding, and Marketing Strategy (audits, consultancy, channel marketing). The closest offerings to a productised technology are the Local Marketing Platform and the BYD Nexus retailer communications portal, which embed the agency into distributed network workflows; the underlying technology stack relies on HubSpot, Google Analytics, and major ad networks rather than proprietary models.

The business operates as a professional services agency on project or retainer engagements, with most services quote-based and a unit-priced entry product — marketing audits starting at £399 per location — used to convert prospects. Go-to-market is sales-led and direct, targeting enterprise marketing directors and brand managers at brands with multi-location footprints. Named enterprise customers include Peugeot Motor Company Plc, Suzuki GB, Citroën UK, and Amazon, alongside mid-market dealers (Mazda Romford, Islington Motors), a local government client (Watford BID), and charities (Dignity Funerals, Goods for Good). The agency has no external investors, no parent company, no funding rounds, and no disclosed subsidiaries, indicating it is self-sustaining through client revenue.

Name

We Are Acuity

Legal name

We Are Acuity Limited

Website

https://weareacuity.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

We Are Acuity is an independent UK creative marketing agency, founded in 1998 and operating 100% remotely, that specialises in translating national brand campaigns into locally-executed marketing for multi-location networks across automotive, retail, franchise, and other sectors.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Local marketing services
• Creative marketing agency
• Multi-location brand marketing
• Digital advertising management
• Marketing strategy consultancy

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: Professional services revenue generated through providing creative marketing, local business marketing, digital advertising, branding, and marketing strategy services to multi-location brands. Revenue appears to be project-based or retainer arrangements with brands managing distributed networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

We Are Acuity is a creative marketing agency that brings global and national marketing campaigns to life at the local level for multi-location brands, retailers, dealers, and franchisees. The agency delivers creative marketing, local business marketing, digital advertising, brochure design, branding, and marketing strategy services, supported by the proprietary Local Marketing Platform that enables local partners to execute on-brand marketing within their territories.

Product overview

We Are Acuity is an independent marketing services agency founded in 1998, operating as a 100% remote company headquartered in Watford, Hertfordshire, UK. The company specialises in local business marketing for multi-location brands, franchisors, and organisations with distributed retail, dealer, or franchise networks. Its portfolio of services is organised into six primary service categories: Creative Marketing (including Branding, Graphic Design, and Print Design); Local Business Marketing (including Email Marketing, Marketing Training, Event Management, and the Local Marketing Platform); Digital Advertising (including Managed Services, Google Display, Google Search/PPC, and Social Media Advertising); Brochure Design (including Digital Brochures and Printed Brochures); Marketing Strategy (including Marketing Audits, Marketing Consultancy, and Channel Marketing); and Implementation. The company also maintains specialist sector expertise across Automotive, Charities, Food & Beverage, Franchise, Hospitality, Retail, Funerals, Gyms, HR, and Education. The Local Marketing Platform and BYD Nexus (retailer communications portal) represent the closest offerings to named productised services, functioning as proprietary systems to support distributed network marketing. The company does not operate a traditional SaaS product model; its core offering is professional services engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Marketing Creative marketing services including branding, graphic design, and print design for multi-location brands. Provides new creative ideas and maximises assets for local use, ensuring brands have the right marketing materials at the right time.
• Local Business Marketing
• Digital Advertising
• Brochure Design
• Branding
• Marketing Strategy
• Local Marketing Platform
• Managed Services

Quantifiable outcome

• Email marketing achieving 24% open rates and 2% click-through rates for Amazon
• +1 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McCann UK: UK operations of McCann Worldgroup, offering creative, media, and brand strategy across enterprise clients. A scaled incumbent competitor for the same enterprise multi-location brand contracts.
• Ogilvy UK: Global creative network's UK operation, providing advertising, brand strategy, and customer engagement services. Comparable as a competitor for enterprise brand-consistency work, but with much broader portfolio and global reach.
• WPP (UK agencies): Largest global marketing services group with multiple UK agencies (e.g., Ogilvy, VMLY&R, GroupM). Competes with We Are Acuity on enterprise pitches but spans the entire marketing services stack at global scale.
• Dentsu UK: UK arm of global holding company Dentsu, offering creative, media, and CX services across enterprise clients. Competes with We Are Acuity for multi-location brand retainers but operates at vastly larger scale and broader scope.

Emerging players

• Diva Creative: Bristol-based creative agency producing campaigns, film, and content for national and regional brands. Comparable as a UK creative agency of similar size pursuing brand-led, multi-channel work for distributed networks.

Direct peers

• TMW Unlimited: UK creative agency with strong activation, CRM, and local marketing capabilities for multi-location brands. Directly comparable on the local activation and CRM-led customer engagement work that anchors We Are Acuity's offer.
• Croud: UK-headquartered digital marketing agency offering paid media, SEO, content, and creative across multi-location and enterprise clients. Comparable for its digital-first delivery model and similar mid-market positioning.
• Space & Time Media: UK-based independent marketing agency offering multi-channel campaigns including digital, paid media, and creative services to brands. Closely comparable to We Are Acuity in scale, geography, and service mix around performance-driven campaign delivery.
• Bray Leino (Brave Spark): UK creative and media agency with strong regional and local activation capabilities, serving multi-location and challenger brands. Comparable in its blend of creative production, media planning, and local activation for distributed networks.
• Exposure Marketing: UK creative and digital marketing agency delivering campaigns, brand, and digital services to multi-site and franchise clients. Comparable focus on enabling local activation within national brand frameworks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/weareacuity
• Facebookfacebook.com/WeAreAcuityWatford
• LinkedInlinkedin.com/company/we-are-acuity
• Instagraminstagram.com/weareacuity_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Acuity