Exposure Marketing
Exposure Marketing & Promotion is a privately held, full-service agency that designs, administers, and fulfills sweepstakes, contests, and prize-based promotions for marketing agencies and corporate clients across the United States.
- Company typePrivate
- Founded2004
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exposure Marketing does
Exposure Marketing & Promotion, Inc. is a privately held, full-service marketing and sales promotion agency founded in 2004 and headquartered in Auburn Hills, Michigan. The firm specializes in prize-based consumer promotions — including sweepstakes, contests, instant-win games, mobile and SMS campaigns, and social media promotions — delivered to two customer segments: marketing/advertising agencies and direct corporate buyers across various industries.
The company's offering is organized around three integrated service lines: Sweepstakes Administration Services (concept, rules creation, legal compliance, winner selection and verification, prize procurement and fulfillment), a Technology and Hosting Platform supporting the digital execution of promotions with metrics and reporting, and Social Media Promotions covering Facebook, Twitter, Pinterest, and Instagram. The platform is built on a conventional LAMP-era web stack (PHP, MySQL, jQuery, Bootstrap, HTML5, Drupal CMS) hosted across AWS and Rackspace, with CDN via MaxCDN, version control on GitHub, project management on Basecamp, and analytics through Google Analytics. The firm explicitly does not retain or monetize client-campaign data after promotion conclusion.
Exposure monetizes through professional services engagements billed on a quote basis, with no public pricing. Go-to-market is sales-led and direct, supported by organic presence on the company website, Facebook, LinkedIn, and Twitter. The firm is privately held with no disclosed funding rounds, no parent company, and no identified institutional investors; President Kirk Stegmeyer is the named owner-operator. Compliance posture includes multi-state (all 50 US states) operations and COPPA-compliant handling of children's data where applicable.
Exposure Marketing firmographics
Firmographics- Name
- Exposure Marketing
- Legal name
- Exposure Marketing & Promotion, Inc.
- Website
- https://exposuremarketing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exposure Marketing & Promotion is a privately held, full-service agency that designs, administers, and fulfills sweepstakes, contests, and prize-based promotions for marketing agencies and corporate clients across the United States.
- Ownership category
- akta.pro rank
Exposure Marketing industry classification
Industry- Product category
- Promotional Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Cause Marketing & Co-Promotions (BPAFAMAK)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Exposure Marketing is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Exposure Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Promotion Management Services: Full-service sweepstakes, contest, and promotion management for clients. Services include concept development, rules creation, legal compliance, winner selection, prize procurement and fulfillment, technology hosting, and reporting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Exposure Marketing product offering
Product offeringCore offering
Exposure Marketing & Promotion, Inc. is a full-service marketing and sales promotion agency that manages every element of client sweepstakes, contests, and instant-win promotions from concept development and rules creation through legal compliance, winner selection and verification, prize procurement and fulfillment. The firm provides a proprietary technology and hosting platform supporting consumer promotions across mobile, SMS, web, and social media channels (Facebook, Twitter, Pinterest, Instagram), delivering metrics and reporting to enterprise clients.
Product overview
Exposure Marketing is a full-service marketing and sales promotion agency specializing in prize promotions. Their offering is organized as three integrated core services: the Sweepstakes Administration Services (providing end-to-end management from concept through fulfillment), the Technology & Hosting Platform (providing the digital infrastructure for promotions including sweepstakes, contests, instant-win games, mobile, and SMS), and Social Media Promotions (managing platform-specific technical and legal requirements across Facebook, Twitter, Pinterest, and Instagram). Together these services provide clients with a complete promotion management solution from concept to execution to fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweepstakes Administration Services
Companies that use Exposure Marketing
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Exposure Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Exposure Marketing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- PHP (php.net)coreOpen-source programming language used to power the company's technology platform for consumer promotions.
- jQuery (jquery.com)coreJavaScript library used for enhancing web interactivity on the company's promotional platforms.
- MySQL (mysql.com)coreOpen-source database management system used for storing and managing promotional data and customer information.
- RackspacecoreCloud infrastructure provider hosting the company's technology platform.
- Bootstrap (getbootstrap.com)coreFront-end framework used for responsive web design on promotional sites.
- Amazon Web Services (AWS)coreCloud computing platform providing scalable infrastructure for hosting promotional technology.
- Google AnalyticscoreWeb analytics service providing metrics and reporting on promotional campaign performance.
- DrupalcoreContent management system used for building and managing promotional websites.
- HTML5coreWeb markup language standard used for building modern promotional web experiences.
- GitHubcoreVersion control and code collaboration platform for software development.
- BasecampcoreProject management and team collaboration tool for managing promotional campaigns.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Exposure Marketing competitors and assessment
Company assessmentDirect peers
- Rauxa: Marketing agency delivering promotional, loyalty, and direct response campaigns for enterprise brands - similar mid-to-large brand target customer with comparable service mix.
- Snipp Interactive: Promotional marketing technology platform offering receipt validation, sweepstakes, and rebate programs with measurable ROI - competes for the same mid-market and enterprise promotion budgets.
- HelloWorld: Formerly ePrize, HelloWorld is a direct sweepstakes, contest, and loyalty promotion agency offering end-to-end campaign management with proprietary technology - the closest functional analog to Exposure Marketing.
- Marden-Kane: Long-established sweepstakes and games administration firm specializing in legal compliance, winner selection, and prize fulfillment for consumer promotions - highly comparable service model.
- The Marketing Arm: Promotional marketing agency part of Omnicom that designs and executes sweepstakes, contests, and experiential campaigns for major brands - directly overlapping offering for enterprise clients.
- Ansira: Independent marketing services agency offering brand marketing, promotional, and channel partner solutions - overlapping customer base and promotion execution capabilities.
- IC Group: Promotional marketing agency running sweepstakes, instant-win games, and loyalty programs for major CPG brands - comparable horizontal B2B service approach.
Broad incumbents
- Maritz: Large established incentive, loyalty, and event marketing company with sweepstakes/promotion management as part of a broader portfolio - serves enterprise clients with overlapping requirements.
- Possible (DEJ): Full-service marketing agency within a larger holding group offering promotional campaign execution alongside creative and digital services - broader scope but overlapping capability set.
- Inmar: Larger data-driven marketing services and promotions operator with sweepstakes, rebates, and digital promotions as part of a broader retail media and incentives platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Exposure Marketing social profiles
Digital presenceExposure Marketing compliance and trust
Trust signalCompliance1 record
Exposure Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exposure Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Exposure Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exposure Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exposure Marketing
What does Exposure Marketing do?
Exposure Marketing & Promotion, Inc. is a full-service marketing and sales promotion agency that manages every element of client sweepstakes, contests, and instant-win promotions from concept development and rules creation through legal compliance, winner selection and verification, prize procurement and fulfillment. The firm provides a proprietary technology and hosting platform supporting consumer promotions across mobile, SMS, web, and social media channels (Facebook, Twitter, Pinterest, Instagram), delivering metrics and reporting to enterprise clients.
Is Exposure Marketing a public or private company?
Exposure Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exposure Marketing founded?
Exposure Marketing was founded in 2004. It employs 11 to 50 people.
Where is Exposure Marketing based?
Exposure Marketing is headquartered in Johannesburg, South Africa, in the Africa region.
How does Exposure Marketing make money?
One revenue line is on record: promotion Management Services.
Who are Exposure Marketing's main competitors?
Direct peers on record are Rauxa, Snipp Interactive, HelloWorld, Marden-Kane, The Marketing Arm, Ansira and IC Group. Broad incumbents are Maritz, Possible (DEJ) and Inmar.
Does Exposure Marketing have an API?
No public API is recorded for Exposure Marketing.
What industry is Exposure Marketing in?
Exposure Marketing's product category is Promotional Marketing Services. Its primary akta.pro industry code is BPAFAMAK, Cause Marketing & Co-Promotions, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.