All-CRM
All-CRM is a Dutch SuperOffice CRM consultancy that implements and integrates CRM systems for Benelux enterprises in machine building, manufacturing, automotive, leasing, and business services via seven proprietary integration modules and a six-step implementation methodology.
- Company typePrivate
- Founded2004
- HeadquartersDeventer, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What All-CRM does
All-CRM B.V. is a Dutch IT consultancy headquartered in Deventer, Netherlands, founded circa 2004, that specializes in implementing, customizing, and integrating SuperOffice CRM for small and mid-sized enterprises primarily in the Benelux market. The firm operates with 1-10 employees as a certified SuperOffice partner, offering a structured six-step engagement methodology covering advisory, inventory analysis, integration design, development, user adoption, and ongoing support. All-CRM has completed over 200 SuperOffice implementations over 20 years and serves verticals including machine building, industrial manufacturing, automotive, leasing, and business services.
The company's core offering is built on the SuperOffice CRM platform, which it positions as the central customer hub and extends through seven proprietary integration modules: Outsmart for SuperOffice (field service/work order management at €0.63 per work order), ValidSign for SuperOffice (digital signature at €6.24/user/month), CTI for SuperOffice (telephony at €5/user/month), Exact Online for SuperOffice, AccountView for SuperOffice (€62.50/system/month), SnelStart for SuperOffice, and DataImport (€125/system/month). These modules link SuperOffice to ERP systems (Exact Online, Plato ERP), accounting platforms (SnelStart, AccountView, SAGE), field service applications (Outsmart, Solarvista), communications infrastructure (Outlook, multiple VOIP systems including 3CX, Microsoft Teams, KPN), digital signature (ValidSign), and dealer/lease management systems. Named enterprise customers include Luxaflex Nederland BV (160,000 annual service requests), Flexitec, Weightron Bilanciai Ltd (UK), Boix Europe, and SPITS Oosterwolde (600+ pharmacies).
All-CRM generates revenue through three streams: (1) professional services for CRM implementation under a consultative, sales-led GTM motion with free advisory conversations; (2) recurring monthly/quarterly/annual subscription fees for proprietary integration modules under typical 12-month contracts; and (3) ongoing support services with tiered ticket subscriptions (Light, Regular, Excellent). Distribution is exclusively through direct enterprise field sales with no self-service purchasing, complemented by availability of integration modules on the SuperOffice Online App Store. Pricing excludes Dutch VAT (BTW) and requires separate licenses for third-party underlying software.
All-CRM firmographics
Firmographics- Name
- All-CRM
- Legal name
- All-CRM B.V.
- Website
- https://all-crm.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- All-CRM is a Dutch SuperOffice CRM consultancy that implements and integrates CRM systems for Benelux enterprises in machine building, manufacturing, automotive, leasing, and business services via seven proprietary integration modules and a six-step implementation methodology.
- Ownership category
- akta.pro rank
All-CRM industry classification
Industry- Product category
- CRM Implementation and Integration Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where All-CRM is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
All-CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- CRM Implementation Services: Full-service CRM implementation including consulting, inventory analysis, integration design, development, adoption training, and ongoing support. Follows a structured 6-step methodology from initial advice through post-implementation support.
- Integration Module Licensing: Monthly licensing fees for proprietary integration modules including Outsmart, ValidSign, CTI, Exact Online, AccountView, and SnelStart connectors for SuperOffice.
- DataImport Service: Monthly subscription service for data import and structuring, with license price of €125 per system/month on a 12-month contract basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DataImport subscription for controlled CRM data migration |
| Subscription | Monthly | AccountView for SuperOffice integration module |
| Usage-based | Monthly | Outsmart for SuperOffice field service integration |
| Subscription | Monthly | ValidSign for SuperOffice digital signature integration |
| Per seat | Monthly | CTI for SuperOffice telephony integration |
| Subscription | Monthly | SnelStart for SuperOffice accounting integration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
All-CRM product offering
Product offeringCore offering
All-CRM is a Dutch SuperOffice CRM specialist that implements SuperOffice as the central customer platform and develops proprietary integration modules (Outsmart, ValidSign, CTI, Exact Online, AccountView, SnelStart) to sync the CRM with ERP, financial, telephony, and field-service systems. The company delivers a structured 6-step service from advice and inventory through integration, development, adoption, and ongoing support, complemented by a DataImport service for controlled CRM data migration.
Differentiator
Problem solved
Functional benefit
Brands
- CTI for SuperOffice: Integration module that couples telephone systems with SuperOffice CRM, displaying caller information and enabling direct action from the pop-up.
- Exact Online for SuperOffice
- ValidSign for SuperOffice
- Outsmart for SuperOffice
- SnelStart for SuperOffice
- AccountView for SuperOffice
- DataImport
Products and services
- SuperOffice CRM Platform Central customer relationship management platform consolidating customer data, sales, service, projects, marketing, and activities into a single customer dossier. Sold and implemented by All-CRM as the foundation for all integration modules.
- Outsmart for SuperOffice Proprietary integration module connecting SuperOffice CRM with the Outsmart field-service application, automatically surfacing work orders, photos, hours, and materials used in SuperOffice and enabling bidirectional sync of technician activity and customer/object data. Priced at €0.63 per work order with €63/month minimum.
- ValidSign for SuperOffice Proprietary digital signature module that sends documents from SuperOffice for electronic signing via ValidSign and automatically archives signed documents in the customer/sales dossier. Priced at €6.24 per user per month on a 12-month contract.
- CTI for SuperOffice Proprietary Computer Telephony Integration module linking VOIP and telephone systems (3CX, KPN EEN, Microsoft Teams, Vodafone One, Horizon, etc.) with SuperOffice, providing caller ID popups, click-to-call, note capture, and activity logging. Priced at €5 per user per month.
- Exact Online for SuperOffice Proprietary integration module providing bidirectional synchronization between Exact Online financial administration and SuperOffice CRM, surfacing invoices and payment status on the customer card and forwarding prospects to Exact with one click.
- AccountView for SuperOffice Proprietary integration module connecting AccountView financial administration with SuperOffice CRM, displaying sent invoices, payment status, and revenue per customer on the customer card in SuperOffice. Priced at €62.50 per system per month.
- SnelStart for SuperOffice Proprietary integration module linking SuperOffice with SnelStart bookkeeping/accounting software, forwarding prospects to SnelStart and surfacing invoices and payment status on the SuperOffice customer card. Sold on a 12-month subscription contract.
- DataImport Subscription-based data migration service that imports large volumes of customer data from Excel, legacy CRM, mailboxes, or other applications into SuperOffice, including data assessment, cleanup, structuring, trial imports, and final controlled import. Priced at €125 per system per month on a 12-month contract.
- SuperOffice Implementation Services Structured 6-step professional services engagement (Advice, Inventory, Integration, Development, Adoption, Support) delivered by All-CRM as a certified SuperOffice partner, covering consulting, integration design, custom module development, user adoption training, and ongoing personal support with 20 years of expertise and 200+ implementations.
Quantifiable outcome
- 160,000 annual requests handled efficiently at Luxaflex
- +2 more outcomes
Companies that use All-CRM
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
All-CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature7 records
All-CRM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SuperOfficeflagshipAll-CRM is a certified SuperOffice partner with 20 years of dedicated expertise. They specialize in implementing, customizing, and integrating SuperOffice CRM as the central customer platform, having completed over 200 implementations. SuperOffice is the core platform All-CRM builds upon, offering sales, service, and marketing functionality.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
All-CRM competitors and assessment
Company assessmentRegional players
- Simac: Dutch-headquartered IT services firm with a broad CRM, ERP and managed services practice serving Benelux enterprises. Comparable to All-CRM as a regional CRM/ERP implementation and integration provider, though substantially larger and not SuperOffice-exclusive.
- Cegeka: Belgian-Dutch IT services group offering CRM, ERP, and cloud integration across the Benelux market. Comparable to All-CRM in offering enterprise application implementation services with deep regional presence, but at significantly larger scale and across multiple CRM/ERP stacks.
Broad incumbents
- Accenture: Global professional services firm with major CRM (Salesforce, Microsoft, SAP) implementation practices. Overlaps with All-CRM in the broader CRM services market in the Netherlands, particularly for large enterprise transformation programs.
- TCS (Tata Consultancy Services): Global IT services and consulting firm with large CRM and enterprise application practices serving Benelux enterprise clients. Competes for the same large-enterprise CRM integration budgets as All-CRM, though across a much broader vendor and service portfolio.
- Infosys: Global IT services and consulting firm with deep CRM/enterprise application consulting across European markets. Comparable in offering CRM implementation and integration services to enterprises, but at global scale and across multiple platforms rather than a SuperOffice specialist.
- Deloitte: Big Four consultancy with a sizable enterprise applications and CRM integration practice in the Netherlands. Competes for the same Dutch enterprise CRM budget as All-CRM, with deeper consulting and change management capabilities.
- Capgemini: Global IT services and consulting leader with a dedicated CRM/enterprise applications practice. Competes with All-CRM for large Dutch/Benelux CRM implementations but as a broad incumbent serving multi-nationals across many platforms rather than SuperOffice-specialized work.
- Cognizant: Global IT services firm with significant CRM/enterprise application consulting practices across Europe. Overlaps with All-CRM in CRM implementation work for European enterprises, but at vastly greater scale and breadth.
Emerging players
- Slalom: US-headquartered modern consulting firm with a strong CRM and customer-experience practice. Comparable to All-CRM in its consultative, integration-led approach to CRM, though larger and focused on Salesforce/Microsoft rather than SuperOffice.
Others
- SuperOffice: Nordic CRM vendor whose platform All-CRM implements. Not a direct competitor (SuperOffice sells software, All-CRM sells services and add-on integrations on top of it), but its partner program, native integration roadmap, and go-to-market decisions directly shape All-CRM's economic opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
All-CRM social profiles
Digital presenceAll-CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
All-CRM leadership team
Management profileNumber of profiles
All-CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All-CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All-CRM
What does All-CRM do?
All-CRM is a Dutch SuperOffice CRM specialist that implements SuperOffice as the central customer platform and develops proprietary integration modules (Outsmart, ValidSign, CTI, Exact Online, AccountView, SnelStart) to sync the CRM with ERP, financial, telephony, and field-service systems. The company delivers a structured 6-step service from advice and inventory through integration, development, adoption, and ongoing support, complemented by a DataImport service for controlled CRM data migration.
Is All-CRM a public or private company?
All-CRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All-CRM founded?
All-CRM was founded in 2004. It employs 1 to 10 people.
Where is All-CRM based?
All-CRM is headquartered in Deventer, Netherlands, in the Europe region.
How does All-CRM make money?
Three revenue lines are on record. CRM Implementation Services are the primary driver. The others are integration Module Licensing and dataImport Service.
Who are All-CRM's main competitors?
Regional players on record are Simac and Cegeka. Broad incumbents are Accenture, TCS (Tata Consultancy Services), Infosys, Deloitte, Capgemini and Cognizant. Slalom is listed as an emerging player. SuperOffice is listed as an others.
Does All-CRM have an API?
No public API is recorded for All-CRM.
What industry is All-CRM in?
All-CRM's product category is CRM Implementation and Integration Software. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 541511 and its SIC code is 7370.