CarbonInvoice
- Company typePrivate
- Founded2022
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
CarbonInvoice firmographics
Firmographics- Name
- CarbonInvoice
- Legal name
- CarbonInvoice Limited
- Website
- https://carboninvoice.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CarbonInvoice industry classification
Industry- Product category
- Carbon Accounting & Sustainability Software
- NAICS
- Environmental Consulting Services (54162), Environmental Consulting Services (541620), Support Activities for Forestry (1153)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
- akta.pro secondary industries
- ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)
Keywords
Where CarbonInvoice is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
CarbonInvoice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Subscription - Tree Planting Plans: Monthly SaaS subscription where businesses pay based on the number of native trees required to mitigate their calculated carbon emissions. First sign-up includes free carbon measurement. Paid subscription activated via credit card with automatic recurring charges calculated in arrears based on monthly tree funding requirements.
- Corporate Planting Action Days: Fee-based corporate events where businesses host private tree-planting days for clients and teams. CarbonInvoice handles all logistics including trees, equipment, expert guidance, food, and professional photography/videography.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Measurement Plan |
| Subscription | Monthly | Paid Subscription - Tree Funding |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
CarbonInvoice product offering
Product offeringCore offering
CarbonInvoice provides a SaaS platform that connects to small businesses' accounting software (Xero, MYOB) to automatically calculate Scope 1, 2, and 3 carbon emissions from financial transaction data in approximately three minutes. The platform pairs automated carbon measurement with a monthly native tree-planting subscription, and bundles in sharing tools including Positive Business certification (badge, profile, certificate), marketing content, and access to corporate and community Planting Action Days for team engagement.
Product overview
CarbonInvoice is a unified SaaS platform for small businesses to measure carbon footprint, fund native tree planting, and share sustainability achievements. The core CarbonInvoice Platform connects to accounting software (Xero, MYOB) to automatically calculate emissions using spend-based emission factors aligned with GHG Protocol. Users receive Carbon Measurement & Compliance Reports including certificates, slides, and live profiles. The Native Tree Funding module coordinates monthly reforestation through partners (TreesThatCount, Carbon Positive Australia). Sharing features include Positive Business Badges, Positive Profiles, Certificates, Marketing Content, Social Posts, and Invoices with Carbon Action. Planting Action Days enable corporate team-building events. Webinars provide climate education for SMEs.
Differentiator
Problem solved
Functional benefit
Brands
- Positive Business: A certification program and community designation awarded to businesses that measure their carbon footprint and fund native tree planting through CarbonInvoice.
Products and services
- CarbonInvoice Platform SaaS carbon measurement and action platform for small and medium businesses. Connects directly to Xero or MYOB accounting software and automatically calculates Scope 1, 2, and 3 greenhouse gas emissions from financial transaction data in approximately three minutes using a proprietary Multi-Layered Categorisation and Calculation Approach aligned with GHG Protocol standards. Includes native tree funding subscription management and Positive Business certification features.
- Native Tree Funding Subscription Monthly subscription service that funds native reforestation through CarbonInvoice's planting partners (Trees That Count in NZ, Carbon Positive Australia in Australia). Trees are legally protected and tracked in the subscribing business's name, with regular progress updates and the option to visit planted trees. Pricing is based on the number of native trees required to mitigate the customer's calculated carbon footprint.
- Corporate Planting Action Days Private corporate tree-planting events for businesses to host clients and teams, combining team building with measurable native reforestation. CarbonInvoice handles end-to-end logistics including trees, equipment, expert guidance, food, and professional photography and videography for marketing content.
Quantifiable outcome
- 3-minute measurement vs 6-12 months with consultants
- +3 more outcomes
Companies that use CarbonInvoice
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
CarbonInvoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
CarbonInvoice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and infrastructure.
- Conservation Volunteers New ZealandcoreEstablished tree planting organization that has planted over 2 million native seedlings and shrubs. Planting and Planting Days Partner since July 2024, providing expert guidance at community planting events.
- Carbon Positive AustraliacoreAustralian charity that has restored over 5,500 hectares with 7.8 million native trees and captured almost 650,000 tonnes of carbon. Works with landholders, communities, and organisations. Uses approximately 12 trees per tonne CO2e sequestration rate.
- Trees That CountcoreNew Zealand's largest native tree planting organization with 2.5 million trees funded across 1,500 projects. CarbonInvoice matches businesses with planting projects throughout New Zealand using Tāne's Tree Trust Calculator for carbon sequestration calculations.
- XerocoreXero Certified app listed on Xero App Store in NZ, AU, and UK. Direct integration with Xero accounting software for automated data connection and carbon measurement.
- MYOBcoreIntegration partner providing connection to MYOB accounting software for automated spend data and carbon footprint measurement.
- Amazon Web Services (AWS)infrastructureCloud infrastructure provider. All customer data encrypted and stored on secure AWS servers in Sydney.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
CarbonInvoice competitors and assessment
Company assessmentRegional players
- Toitū Envirocare: Toitū Envirocare is a New Zealand-based provider of carbon footprint certification, EMS implementation, and sustainability reporting, deeply embedded in the NZ SME and public-sector procurement market. Directly comparable in NZ SME climate-services footprint and procurement-tender use cases.
Emerging players
- Cloverly: Cloverly provides a carbon offsetting API and platform for businesses seeking to embed offsetting into transactions and reporting workflows. Comparable to CarbonInvoice's offsetting and certificate-generation capabilities, with a different distribution model (API versus accounting-platform integration).
- Normative: Normative is a carbon accounting and emission reduction platform serving mid-market and enterprise customers with a science-based methodology and supplier-engagement capabilities. Partial overlap with CarbonInvoice on measurement and action, with more focus on data-rich enterprises.
Broad incumbents
- Watershed: Watershed is an established enterprise-grade carbon accounting and climate platform serving large companies with deep measurement, audit-grade reporting, and reduction workflows. Comparable underlying technology stack but positioned upmarket; represents the enterprise tier that CarbonInvoice's SME customers eventually may need to graduate toward.
- South Pole: South Pole is a large climate consultancy and project developer offering advisory, carbon credit sourcing, and increasingly software-led measurement services to corporates. Comparable in advisory-and-credit positioning, but at far greater scale and across the full carbon value chain.
- Persefoni: Persefoni is a climate-management and accounting platform initially built for large enterprises and financial institutions and now extending into the mid-market. Comparable in core carbon accounting capability and accounting-integration approach, but operating as a broad incumbent across enterprise and mid-market.
Direct peers
- Patch: Patch provides API-based access to carbon credits and offsetting, with embedded workflows for businesses seeking high-quality offsetting rather than tree planting specifically. Comparable to the offset/funding component of CarbonInvoice's offering, with overlapping SME and mid-market buyer personas.
- Sweep: Sweep provides a carbon management platform covering measurement, reduction, and reporting for businesses of all sizes, with strong focus on integrations into financial and business systems. Comparable to CarbonInvoice on automated measurement plus action-oriented workflows, with a broader mid-market footprint.
- Greenly: Greenly is a carbon accounting SaaS platform purpose-built for small and medium businesses, with automated measurement via accounting-software integrations and guided decarbonization plans. Directly comparable to CarbonInvoice in target customer (SMEs), automated scope 1/2/3 measurement, and SaaS-based delivery.
Others
- Ecosia / Tree-Nation style reforestation platforms: Tree-planting engagement platforms like Tree-Nation allow businesses to fund reforestation projects linked to climate action branding. Comparable in the tree-funding and customer-engagement layer of CarbonInvoice's offering, but without the accounting-integrated measurement layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CarbonInvoice social profiles
Digital presenceCarbonInvoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarbonInvoice leadership team
Management profileNumber of profiles
CarbonInvoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarbonInvoice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarbonInvoice
What does CarbonInvoice do?
CarbonInvoice provides a SaaS platform that connects to small businesses' accounting software (Xero, MYOB) to automatically calculate Scope 1, 2, and 3 carbon emissions from financial transaction data in approximately three minutes. The platform pairs automated carbon measurement with a monthly native tree-planting subscription, and bundles in sharing tools including Positive Business certification (badge, profile, certificate), marketing content, and access to corporate and community Planting Action Days for team engagement.
Is CarbonInvoice a public or private company?
CarbonInvoice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarbonInvoice founded?
CarbonInvoice was founded in 2022. It employs 1 to 10 people.
Where is CarbonInvoice based?
CarbonInvoice is headquartered in Wellington, New Zealand, in the Oceania region.
How does CarbonInvoice make money?
Two revenue lines are on record. Subscription - Tree Planting Plans are the primary driver. The others are corporate Planting Action Days.
Who are CarbonInvoice's main competitors?
Toitū Envirocare is listed as a regional player. Emerging players are Cloverly and Normative. Broad incumbents are Watershed, South Pole and Persefoni. Direct peers are Patch, Sweep and Greenly. Ecosia / Tree-Nation style reforestation platforms is listed as an others.
Does CarbonInvoice have an API?
No public API is recorded for CarbonInvoice.
What industry is CarbonInvoice in?
CarbonInvoice's product category is Carbon Accounting & Sustainability Software. Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms, with a secondary code of EUABAEAB, ESG/Sustainability Reporting & Disclosure Platforms. Its NAICS code is 54162 and its SIC code is 7374.