LeadStore
LeadStore is a US-based Medicare lead generation platform that connects Medicare-eligible consumers (primarily the T65 turning-65 cohort) with licensed insurance agents via consumer-initiated inbound calls and AI-powered routing, sold on tiered monthly subscriptions to mid-market Medicare agencies.
- Company typePrivate
- Founded2002
- HeadquartersHershey, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadStore does
LeadStore, operating as Leadstore.com LLC, is a US-based Medicare lead generation platform that connects Medicare-eligible consumers—primarily individuals turning 65 (the so-called T65 cohort)—with licensed insurance agents and agencies. The company operates a vertical performance marketing service built around consumer-initiated inbound calls and scheduled appointments, positioning itself against list-buying and cold-outreach alternatives that it characterizes as lower-converting. Headquartered in Hershey, Pennsylvania, LeadStore claims 28+ years of experience in the Medicare vertical and describes a client base spanning 50 to 100+ Medicare agencies and brokerages in the United States.
The platform combines AI-driven lead screening, real-time call routing, geo-targeted agent matching, and CMS/TCPA compliance processes. Its core product is Medicare T65 Appointments, supplemented by Medicare Advantage Leads, Medicare Supplement Leads, and Medicare Call Transfers. Revenue is generated through three monthly subscription tiers (Starter at $999/month, Growth at $3,499/month, and Pro at $9,999/month) that bundle AI callers, branded agent websites, CRM integration, and real-time funnel analytics, alongside a pay-per-call pricing stream. Distribution combines self-serve onboarding through Benefitpath.com with sales-assisted demos. The company is privately held and appears family-operated, with CEO Jeff Usner and General Manager Joel Usner leading a 1-10 person team that also includes a Head of Tech, Head of Marketing, and a dedicated AI Engineer. No external funding, acquisitions, or institutional partnerships are disclosed in the available data.
LeadStore firmographics
Firmographics- Name
- LeadStore
- Legal name
- Leadstore.com LLC
- Website
- https://leadstore.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadStore is a US-based Medicare lead generation platform that connects Medicare-eligible consumers (primarily the T65 turning-65 cohort) with licensed insurance agents via consumer-initiated inbound calls and AI-powered routing, sold on tiered monthly subscriptions to mid-market Medicare agencies.
- Ownership category
- akta.pro rank
LeadStore industry classification
Industry- Product category
- Medicare Lead Generation
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where LeadStore is headquartered
LocationHeadquarters
- HQ city
- Hershey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadStore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Subscription Plans - T65 Appointments: Monthly subscription model providing Medicare T65 appointments at tiered levels. Plans include Starter (25 leads/month), Growth (100 leads/month), and Pro (300 leads/month), each with setup fees and bundled features including AI callers, branded websites, and analytics.
- Pay-Per-Call Model: Performance-based pricing where agents only pay for verified, qualified inbound calls that meet quality criteria, ensuring cost efficiency and ROI-focused lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - 25 T65 Leads/Month |
| Subscription | Monthly | Growth Plan - 100 T65 Leads/Month |
| Subscription | Monthly | Pro Plan - 300 T65 Leads/Month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LeadStore product offering
Product offeringCore offering
LeadStore operates a Medicare-specialized lead generation platform that delivers consumer-initiated T65 appointments, Medicare Advantage and Medicare Supplement leads, and live call transfers to licensed insurance agents. The service combines paid media buying, AI-driven lead screening, and real-time geo-targeted call routing to connect Medicare-eligible seniors with agents, sold via monthly subscription and pay-per-call models.
Product overview
LeadStore is a Medicare-specific lead generation platform that connects insurance agents with Medicare-eligible seniors. The core offering centers on Medicare T65 Appointments—consumer-initiated inbound calls and scheduled appointments from seniors actively seeking Medicare coverage. The platform operates on a tiered pricing model (Starter at $999/month, Growth at $3,499/month, and Pro at $9,999/month) with increasing lead volumes and AI calling capabilities. Additional specialized services include Medicare Advantage Leads, Medicare Supplement Leads, and Medicare Call Transfers. The platform emphasizes compliance with CMS and TCPA regulations, pre-qualification of leads, and real-time engagement through AI-powered call routing.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare T65 Appointments Consumer-initiated Medicare T65 appointments delivered to licensed insurance agents in real time. Connects agents with Medicare-eligible seniors actively seeking coverage through inbound calls and scheduled appointments, with AI-driven pre-screening and geo-targeted routing.
- Medicare Advantage Leads
- Medicare Supplement Leads
- Medicare Call Transfers
Quantifiable outcome
- 35% increase in conversion rates (from 5% to 40%) and 40% reduction in cost per acquisition
- +7 more outcomes
Companies that use LeadStore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
LeadStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
LeadStore partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
LeadStore competitors and assessment
Company assessmentBroad incumbents
- GoHealth: Public Medicare lead generation and distribution platform using a tech-enabled agent model, serving as a scaled competitor to LeadStore in the Medicare T65 and Advantage appointment space.
- MediaAlpha: Public insurance vertical ad marketplace that powers consumer-initiated insurance leads and calls, with growing Medicare exposure—a scaled counterpart to LeadStore's call-transfer-based business.
- SelectQuote: Public senior-focused insurance distribution platform with significant Medicare lead generation, comparison, and agent transfer capabilities that overlap with LeadStore's consumer-initiated Medicare appointment model.
- EverQuote: Public online insurance marketplace that operates a performance marketing platform connecting consumers with insurance agents, including a dedicated Medicare vertical—comparable technology stack and customer base.
- eHealth: Public Medicare marketplace and lead generation platform that connects Medicare-eligible consumers with carriers and agents, operating at much larger scale but with the same Medicare-centric customer acquisition model.
- QuinStreet: Public performance marketing company running large-scale insurance lead generation campaigns (including Medicare), operating a comparable pay-per-click and inbound call monetization model.
Direct peers
- HealthPlanOne: Medicare-focused performance marketing and lead generation company that delivers consumer-initiated Medicare leads and appointments to insurance agents and carriers—directly overlapping with LeadStore's T65 and Medicare Advantage offering.
- NextGen Leads: Insurance lead generation provider offering Medicare, Final Expense, and other senior verticals to agents with real-time lead delivery—closely comparable customer segment and product positioning.
- MedicareInsurance.com: Medicare-specific lead generation and comparison site owned by Independence Health Group, delivering consumer-initiated Medicare appointments to licensed agents—a near-direct functional peer.
Emerging players
- CoreCarer (Benefytt/HealthMarkets): Senior-focused insurance lead generation and distribution platform (formerly HealthMarkets/Benefytt) that uses performance marketing to drive Medicare and ancillary enrollments, with overlapping technology and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadStore social profiles
Digital presenceLeadStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadStore leadership team
Management profileNumber of profiles
Profiles5 records
LeadStore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadStore
What does LeadStore do?
LeadStore operates a Medicare-specialized lead generation platform that delivers consumer-initiated T65 appointments, Medicare Advantage and Medicare Supplement leads, and live call transfers to licensed insurance agents. The service combines paid media buying, AI-driven lead screening, and real-time geo-targeted call routing to connect Medicare-eligible seniors with agents, sold via monthly subscription and pay-per-call models.
Is LeadStore a public or private company?
LeadStore is a private company. It is classified as family owned and is currently operating.
When was LeadStore founded?
LeadStore was founded in 2002. It employs 1 to 10 people.
Where is LeadStore based?
LeadStore is headquartered in Hershey, United States, in the North America region.
How does LeadStore make money?
Two revenue lines are on record. Subscription Plans - T65 Appointments are the primary driver. The others are pay-Per-Call Model.
Who are LeadStore's main competitors?
Broad incumbents on record are GoHealth, MediaAlpha, SelectQuote, EverQuote, eHealth and QuinStreet. Direct peers are HealthPlanOne, NextGen Leads and MedicareInsurance.com. CoreCarer (Benefytt/HealthMarkets) is listed as an emerging player.
Does LeadStore have an API?
No public API is recorded for LeadStore.
What industry is LeadStore in?
LeadStore's product category is Medicare Lead Generation. Its primary akta.pro industry code is HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54183 and its SIC code is 7311.