TShirt Studio

What TShirt Studio does

TShirt Studio Ltd is a privately held, UK-registered custom apparel and personalised gift company founded in 2002 by Dave Liddle and Howard West, operating from a single headquarters and production facility in Swindon, England. The business runs a direct-to-consumer e-commerce platform on which customers design t-shirts, hoodies, polo shirts, sweatshirts, workwear, sportswear, jackets, baby clothes, hats, mugs, towels, bags, and water bottles using a self-serve online design tool with a 3D preview facility. Production is carried out in-house using digital direct-to-garment printing equipment that has been refreshed three times since 2002, an in-house embroidery digitisation team with professional embroidery machines, and dye sublimation printing for ceramic mugs. The platform is hosted on Microsoft Azure, with payments processed via Stripe and PayPal.

Name

TShirt Studio

Legal name

TShirt Studio Ltd

Website

https://tshirtstudio.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

TShirt Studio is a UK-based direct-to-consumer e-commerce platform that lets individuals and organisations design and order personalised apparel and gifts, produced in-house in Swindon via digital printing and embroidery.

Ownership category

akta.pro rank

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Custom Apparel Sales: One-time purchase model for personalized t-shirts, hoodies, polo shirts, sweatshirts, and other clothing items. Customers design their own garments using online tools and pay per item with bulk discounts available.
2. Personalized Gifts Sales: One-time purchase of customized gift items including mugs, towels, bags, water bottles, and accessories. Products printed with customer photos, text, or designs.
3. Embroidery Services: Premium embroidery service for workwear, sports apparel, and gifts. Digitized in-house and processed on professional embroidery machines. Popular for logos and text personalization.
4. Bulk/Corporate Orders: Volume discounts for workplace, team, shop, or event orders. Transparent pricing with bulk discounts incentivizing larger orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

TShirt Studio is an online customisation platform that designs, prints, and ships personalised garments and gift items to individual consumers and organisations. The core offering comprises custom apparel (t-shirts, hoodies, polo shirts, sweatshirts, jackets, workwear, sportswear) and personalised gifts (mugs, towels, bags, water bottles) decorated via digital direct-to-garment printing and in-house embroidery, with orders fulfilled from a single UK production facility.

Product overview

TShirt Studio is an online customisation platform offering personalised clothing and gifts through a web-based design tool. The core offering consists of customizable apparel (T-shirts, hoodies, polo shirts, sweatshirts, jackets, workwear, sportswear, and baby clothes) and personalised gifts (mugs, towels, bags, water bottles, and accessories). The platform features a 3D design preview system allowing customers to upload photos and add text/designs to garments and gifts. Services include screen printing and embroidery, with garment sourcing from brands like Gildan, Stanley/Stella, and AWDis. The company operates primarily in the UK with international expansion to France, Germany, Spain, and US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom T-Shirts

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure cloud services power TShirt Studio's online store, providing the infrastructure for their e-commerce platform, customer data processing, and website operations.
• StripecoreTechnology or IntegrationStripe Inc. processes online credit and debit card payments. TShirt Studio does not store any credit card information on their systems.
• PayPalcoreTechnology or IntegrationPayPal is used alongside Stripe for payment processing, providing customers with additional payment options.
• GildancoreOthersGildan is a major supplier of customizable clothing including heavy cotton t-shirts, softstyle shirts, hoodies, and polo shirts. TShirt Studio is expanding their Gildan range for quality, value, and extensive size/color options.
• Stanley StellacoreOthersPremium sustainable garment brand offering organic cotton t-shirts known for quality, comfort, and eco credentials. Featured as optimal for customisation with super cool colours.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Zazzle: Zazzle is a custom products marketplace allowing users to create and sell personalized apparel, gifts, and accessories. Directly comparable on personalization tool, product range (mugs, bags, t-shirts), and D2C/creator economy business model.
• Threadless: Threadless is a custom apparel and artist-driven merchandise platform. Comparable to TShirt Studio on the design-your-own apparel workflow, gift/personalized product offering, and e-commerce model, with overlapping B2C and creator-led use cases.
• Spreadshirt: Spreadshirt is a European custom apparel and merchandise platform with operations across multiple countries. Similar to TShirt Studio in offering custom-designed clothing and gifts via an online design tool, with comparable B2C and B2B positioning.
• Printify: Printify is a print-on-demand marketplace connecting merchants to a network of print providers for custom apparel and gifts. Comparable to TShirt Studio in offering custom printed apparel and personalized products via an online platform, with overlapping B2B and B2C use cases.
• Printful: Printful is a global print-on-demand and dropshipping platform offering custom apparel, accessories, and gifts. Overlaps directly with TShirt Studio on core product categories (custom t-shirts, hoodies, mugs, bags) and online customization workflow, though Printful's scale and integrations differ.
• CafePress: CafePress is an online retailer of custom-printed apparel, mugs, and gifts. Comparable to TShirt Studio in product mix (personalized apparel and gift items), customization workflow, and direct-to-consumer e-commerce model.
• CustomInk: CustomInk is a US-based custom apparel and accessories platform specializing in custom t-shirts, hoodies, and team uniforms with bulk ordering. Directly comparable to TShirt Studio on product (custom apparel), customer base (bulk corporate/team buyers), and D2C e-commerce model.

Broad incumbents

• Vistaprint: Vistaprint (Cimpress) is a large established provider of custom-printed marketing materials, apparel, and promotional products. Overlaps with TShirt Studio on custom apparel, embroidery, and branded merchandise, but operates at significantly larger scale and across a broader product portfolio.

Emerging players

• Gooten: Gooten is a print-on-demand production partner for e-commerce brands offering custom apparel, home goods, and accessories. Comparable on core product categories (printed apparel, mugs, bags) and online customization workflow, though positioned more as a B2B supplier than a D2C retailer.

Regional players

• Discount Mugs: Discount Mugs is a US-based custom printing and promotional products company offering personalized apparel, mugs, and gifts. Comparable to TShirt Studio on personalization workflow and product mix, but primarily serves the US market rather than the UK/Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tshirtstudio
• Facebookfacebook.com/TShirtStudioCom
• Instagraminstagram.com/TShirtStudioCom
• LinkedInlinkedin.com/company/tshirt-studio-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TShirt Studio