Fougito
Fougito is a Dubai-based software company founded in 2022 that provides a cloud-based mobile POS and restaurant management platform serving F&B businesses, hotels, and malls in the UAE through modular subscription, transaction-fee, and hardware revenue streams.
- Company typePrivate
- Founded2022
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fougito does
Fougito (legal entity Fougito Portal Co.) is a Dubai-based software company founded in 2022 that builds a cloud-based mobile POS and restaurant management ecosystem primarily serving F&B businesses, hotels, and malls in the UAE. Its platform is composed of modular sub-products — Fougito POS, Fougito Partner, Fougito KDS (Kitchen Display System), Reel Meal (waiter mobile app), Fougito Scan (QR ordering), Fougito Bites (consumer online ordering app), Fougito Squad (delivery fleet management), a content management system, an integrated ordering website, and a B2B supplier module — all built on Microsoft Azure cloud infrastructure and delivered via Android/iOS mobile applications with web dashboards. The company monetizes through tiered annual subscriptions (Website, Silver, Gold, Diamond packages ranging 999–4,499 AED/year), a flagship FOUGITO 360° subscription at 1,700 AED/month plus a 17 AED per-order fee, transaction processing fees (3.5–4.5%), one-time hardware bundles (1,500 AED), and managed delivery services. Fougito combines a sales-led direct-to-business motion (demo booking, formal onboarding with trade-license documentation) with a product-led consumer channel through Google Play and Apple App Store, and positions itself around sustainability via paperless, eco-smart operations.
Fougito firmographics
Firmographics- Name
- Fougito
- Legal name
- Fougito Portal Co.
- Website
- https://fougito.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fougito is a Dubai-based software company founded in 2022 that provides a cloud-based mobile POS and restaurant management platform serving F&B businesses, hotels, and malls in the UAE through modular subscription, transaction-fee, and hardware revenue streams.
- Ownership category
- akta.pro rank
Fougito industry classification
Industry- Product category
- Restaurant Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Terminals & All-in-One Retail Computers (HDACAKAA)
Keywords
Where Fougito is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Fougito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Subscription Software Packages: Monthly subscription model with FOUGITO 360° Solution at 1,700/month including all modules except hardware, plus 17 AED per order fee. Additional software-only packages (Website, Silver, Gold, Diamond tiers) available at yearly renewal prices ranging from 999 to 4,499 AED.
- Transaction Processing Fees: Payment gateway charges with 3.5% fee for local transactions and 4.5% for international transactions. Additional 0.50 AED fraud monitoring fee per transaction. Flat 5% transaction fee for restaurants subscribing only to Fougito App with custom delivery.
- Hardware Sales: One-time hardware setup fee of 1,500 AED including tablet/phone, POS stand, Wi-Fi thermal printer, and cash drawer. Additional hardware available at actual cost.
- Delivery Service Revenue: On-demand delivery fleet service (Fougito Squad) with distance-based allocation. Up to 200 deliveries/month for 0-5km range, 133 for 5-12km, and 100 for 12-20km.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FOUGITO 360° Solution - Complete restaurant ecosystem with all modules |
| One time/ perpetual license | Annual | Website Package - Basic online presence |
| One time/ perpetual license | Annual | Silver Package - Enhanced POS features |
| One time/ perpetual license | Annual | Gold Package - Full business solution |
| One time/ perpetual license | Annual | Diamond Package - Premium enterprise solution |
| Unit Pricing | Pay-as-you-go | Hardware Setup - One-time setup |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fougito product offering
Product offeringCore offering
Fougito provides a cloud-based mobile POS and restaurant management ecosystem for the F&B industry in the UAE. Its modular platform combines mobile POS, QR-based contactless ordering, kitchen display systems, online food ordering, delivery fleet management, and inventory tools into a single integrated suite. The offering is sold primarily as a subscription service to restaurants, hotels, malls, and cloud kitchens, with optional hardware setup and per-order transaction fees.
Product overview
Fougito is a UAE-based restaurant technology platform offering a modular ecosystem of POS and restaurant management solutions. The core platform consists of Fougito POS, supplemented by specialized sub-brands including Fougito Bites (online ordering), Fougito QR Scan (QR-based ordering), and Fougito Squad (delivery management). Supporting modules include Fougito Partner (mobile POS), Fougito KDS (kitchen display), Reel Meal (waiter mobile app), CMS (content management), ordering website, and B2B supplier connectivity. The platform targets restaurants, hotels, and food & beverage businesses in the UAE.
Differentiator
Problem solved
Functional benefit
Brands
- Fougito POS: Mobile POS software for restaurants including billing, kitchen display system, and reporting.
- Fougito Squad
- Fougito Scan
- Fougito Bites
- Fougito Partner
- Fougito KDS
- Reel Meal
- CMS
Products and services
- Fougito POS All-in-one mobile POS for restaurants with QR payments, digital receipts, web dashboard, order management, billing, dine-in and takeaway support, and multi-outlet management. Targeted at UAE F&B businesses.
- Fougito Partner Mobile POS system for managing sales, payments, and performance tracking, with dine-in and takeaway capabilities and bundled modules including KDS, Reel Meal, CMS, ordering website, and B2B supplier management. Targeted at restaurant operators.
- Fougito Squad Food delivery management platform with real-time tracking, dedicated rider fleet, flexible scheduling, and route optimization for restaurant deliveries. Distance-based delivery allocation tiers. Targeted at restaurants needing last-mile delivery.
- Fougito Scan (QR Scan) QR ordering system for contactless table-side ordering, hotel room service, mall dining, and outdoor activities. Enables guests to scan and order from personal devices. Targeted at restaurants, hotels, and malls.
- Fougito Bites Online food ordering platform connecting restaurants directly with customers, with AI-driven smart recommendations, loyalty rewards, and restaurant discovery. Targeted at restaurants and end consumers.
- Fougito KDS (Kitchen Display System) Digital screen-based Kitchen Display System that displays orders instantly and organizes preparation and plating steps for faster kitchen operations. Targeted at restaurant kitchens.
- Reel Meal Mobile order-taking application for waiters and captains to manage dine-in and takeaway orders from the floor with mobile access. Targeted at restaurant front-of-house staff.
- Fougito Ordering Website Integrated online ordering website allowing restaurants to receive, manage, and track orders directly with custom branding, free domain, Azure hosting, and corporate emails. Targeted at restaurants needing a branded web ordering channel.
- Fougito Hardware Setup One-time hardware bundle including a tablet/phone, POS stand, two Wi-Fi thermal printers, and a cash drawer, with additional hardware available at actual cost. Targeted at new restaurant POS deployments.
Quantifiable outcome
- Reduce order-taking time by up to 50%
- +2 more outcomes
Companies that use Fougito
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Fougito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature10 records
Fougito partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fougito competitors and assessment
Company assessmentBroad incumbents
- Toast: US-based restaurant-specific POS and management platform with cloud POS, KDS, online ordering, and payroll. A larger, well-funded incumbent that defines the modern cloud-restaurant POS category Fougito targets, particularly relevant as Toast expands internationally.
- Lightspeed Restaurant: Global commerce platform with a dedicated Restaurant POS offering cloud-based ordering, menu management, and payments. Comparable to Fougito's all-in-one F&B ecosystem at the SMB and mid-market level.
- Square (Block): Block's Square offers mobile-first POS, payments, and restaurant-specific tools (Square for Restaurants) with a hardware + software ecosystem. Competes with Fougito on mobile POS simplicity and integrated payments, especially for SMB F&B.
Direct peers
- Foodics: Saudi-born, MENA-leading cloud-based restaurant management and POS platform serving F&B businesses across the region. Direct competitor to Fougito in the mobile/cloud POS category for restaurants, with overlapping modular product suite (POS, KDS, QR, delivery, inventory).
- TouchBistro: iPad-based restaurant POS designed for F&B operators, offering ordering, payments, floor management, and integrations. Directly comparable to Fougito on the restaurant-vertical POS focus and SMB target market.
Emerging players
- Petpooja: India-focused restaurant POS and management platform with POS, online ordering, and delivery modules for SMB F&B. Comparable as an emerging-market cloud POS challenger with modular pricing and self-serve onboarding similar to Fougito.
- POSist Technologies: India-based cloud restaurant POS with POS, online ordering, CRM, and inventory modules. Comparable to Fougito on the full-stack restaurant technology proposition and tiered SaaS packaging for SMBs.
Regional players
- Sapaad: Dubai-based cloud restaurant POS and management platform serving the Middle East. Most direct geographic competitor to Fougito, with overlapping F&B feature set (POS, online ordering, KDS) in the same UAE market.
Others
- Hubrise: Foodservice integration platform connecting POS systems with delivery aggregators and online ordering channels. Comparable as a complementary/enabling technology to Fougito's POS and Fougito Squad delivery layer, especially around aggregator integrations.
- Talabat (Delivery Hero): MENA's leading food delivery aggregator. Comparable to Fougito because Fougito's value proposition explicitly targets 'revenue loss from third-party delivery aggregators'—Talabat is the dominant player Fougito competes against via Fougito Squad and direct ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fougito social profiles
Digital presenceFougito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fougito leadership team
Management profileNumber of profiles
Profiles2 records
Fougito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fougito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fougito
What does Fougito do?
Fougito provides a cloud-based mobile POS and restaurant management ecosystem for the F&B industry in the UAE. Its modular platform combines mobile POS, QR-based contactless ordering, kitchen display systems, online food ordering, delivery fleet management, and inventory tools into a single integrated suite. The offering is sold primarily as a subscription service to restaurants, hotels, malls, and cloud kitchens, with optional hardware setup and per-order transaction fees.
Is Fougito a public or private company?
Fougito is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fougito founded?
Fougito was founded in 2022. It employs 1 to 10 people.
Where is Fougito based?
Fougito is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Fougito make money?
Four revenue lines are on record. Subscription Software Packages are the primary driver. The others are transaction Processing Fees, hardware Sales and delivery Service Revenue.
Who are Fougito's main competitors?
Broad incumbents on record are Toast, Lightspeed Restaurant and Square (Block). Direct peers are Foodics and TouchBistro. Emerging players are Petpooja and POSist Technologies. Sapaad is listed as a regional player. Others are Hubrise and Talabat (Delivery Hero).
Does Fougito have an API?
No public API is recorded for Fougito.
What industry is Fougito in?
Fougito's product category is Restaurant Management Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its SIC code is 7372.