Truth78
Truth78 is a 501(c)(3) nonprofit ministry that develops systematic, age-graded Bible curriculum (nursery through 6th grade), family devotionals, and mobile apps for churches, families, and children's ministry leaders, distributing resources in 30+ languages via print, digital subscriptions, and the Truth78+ platform.
- Company typePrivate
- Founded2019
- HeadquartersMendota, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Truth78 does
Truth78 is a 501(c)(3) nonprofit Christian ministry that develops systematic, age-graded Bible curriculum for children from nursery through 6th grade, along with family discipleship resources, Bible memory programs, and mobile applications. Originally launched as Children Desiring God, the organization rebranded to Truth78 in 2019, inspired by Psalm 78:1-7, and is co-led by founders David Michael (Executive Director) and Sally Michael (Director of Publishing and Training), with theological editorial oversight. The core product is a "precept-upon-precept" curriculum that progresses theological depth aligned with developmental stages, complemented by the Fighter Verses Bible memory program (1,000+ verses, multiple translations), devotional series, and four mobile apps (Fighter Verses, A Father's Blessing, Truth78 Reader, and Growing in Faith Together/GIFT).
The organization's technology stack is built on a Shopify-based e-commerce platform supporting print curriculum sales, digital access subscriptions, and the Truth78+ subscription service. The Truth78+ subscription provides churches and families unlimited digital access to the curriculum library, teacher assignment features, and discounts on physical products, with annual billing and monthly installment options. Free distribution of translated resources in 30+ languages is supported through international translation partnerships, with a dedicated Spanish-language brand (Verdad78) operating under director Hector Santana. Mobile applications extend the digital footprint across iOS and Android platforms.
Truth78's revenue model combines earned income from print curriculum sales, individual digital access subscriptions (starting at $136.50/year per title), the Truth78+ church subscription, and a $5/month (or $48/year) family subscription, supplemented by tax-deductible donations that fund international translation and curriculum development. Go-to-market combines direct e-commerce sales with a sales-led motion featuring free curriculum consultations with a Ministry Expansion Manager, a 30-day free trial, webinars, and the annual "From Childhood You Have Known" conference. Customer segments include churches (Baptist, evangelical, and Protestant congregations), Christian families seeking home discipleship resources, homeschool families, and children's ministry volunteers and leaders.
Truth78 firmographics
Firmographics- Name
- Truth78
- Legal name
- Truth78
- Website
- https://truth78.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truth78 is a 501(c)(3) nonprofit ministry that develops systematic, age-graded Bible curriculum (nursery through 6th grade), family devotionals, and mobile apps for churches, families, and children's ministry leaders, distributing resources in 30+ languages via print, digital subscriptions, and the Truth78+ platform.
- Ownership category
- akta.pro rank
Truth78 industry classification
Industry- Product category
- Christian Children's Ministry Curriculum
- NAICS
- Religious Organizations (81311), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industries
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Children’s Religious & Values-Based Publishing (MPAJAFAL), Christian Colleges with Theological Programs (EDAHAKAG)
Keywords
Where Truth78 is headquartered
LocationHeadquarters
- HQ city
- Mendota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Truth78 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Curriculum Sales (Print): Sale of printed curriculum materials including classroom kits, teacher guides, student workbooks, and visual packets. One-time purchase model with per-item pricing.
- Truth78+ Digital Subscriptions: Annual subscription providing unlimited digital access to curriculum library, teacher assignment features, family discipleship resources, and print discounts. Offered as monthly installments or annual payment.
- Digital Access (Individual Curriculum): Yearly access to individual curriculum titles on their digital platform, structured by lesson with all teacher, student, and parent files.
- Donations: Tax-deductible donations from individuals and partners supporting the ministry's mission, including vision-casting, international translation projects, and curriculum development.
- Truth78+ Family Subscription: Family-focused subscription at $5/month or $48/year providing access to devotional resources, parenting guides, Bible memory tools, e-reader content, and discounts on printed family resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Truth78+ Church Subscription - Annual digital access to full curriculum library |
| Subscription | Monthly | Truth78+ Family Subscription - Monthly or annual family discipleship subscription |
| Subscription | Annual | Digital Access - Yearly access to individual curriculum title |
| Unit Pricing | One time/ perpetual license | Print Materials - Classroom kits, teacher guides, student workbooks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Truth78 product offering
Product offeringCore offering
Truth78 develops and distributes age-graded Christian children's ministry curriculum from nursery through high school, family devotional resources, the Fighter Verses Bible memory program, related books and ebooks, and accompanying mobile applications. The organization serves both churches (institutional curriculum, classroom kits, training) and Christian families (family devotionals, mobile apps, family subscription) through print, digital subscription, and mobile app channels, and accepts tax-deductible donations to support its ministry mission.
Product overview
Truth78 is a Christian children's ministry offering age-graded curriculum for nursery through youth, family devotional resources, Bible memory programs, and mobile applications. The core product is the Truth78+ subscription providing digital access to curriculum libraries, supplemented by standalone apps (Fighter Verses, A Father's Blessing, Truth78 Reader, GIFT), devotional series (More Than a Story, Glorious God/Glorious Gospel, Making HIM Known), and translated resources in 30+ languages. Products are available in print, digital access, and subscription formats.
Differentiator
Problem solved
Functional benefit
Brands
- Fighter Verses: A Bible memory program that equips churches, families, and individuals to memorize Scripture with weekly passages to help Christians fight the fight of faith. Includes more than 1,000 preloaded verses, five-year collection of verses, and multiple Bible translations.
- Truth78+
- Truth78 Reader
- A Father's Blessing
- Growing in Faith Together (GIFT)
Quantifiable outcome
- Testimony of 12-year-old who understood God's faithfulness after losing both parents through 'Faithful to All His Promises' curriculum
- +1 more outcomes
Companies that use Truth78
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Truth78 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Truth78 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Translation TeamscoreTruth78 partners with non-profit organizations and individuals worldwide who share their passion for next generation ministry. Translation teams receive materials free of charge, complete translations with theological and editorial review, and Truth78 hosts and freely distributes translated resources. Current projects include Albanian, Amharic, Bengali, Burmese, Chinese, Croatian, Dutch, French, Hindi, Indonesian, Italian, Korean, Portuguese, Romanian, Russian, Serbian, Spanish, Tagalog, Tamil, Telugu, Ukrainian, and many more languages.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Truth78 competitors and assessment
Company assessmentDirect peers
- David C Cook: Major evangelical Christian curriculum publisher producing Sunday school and family discipleship materials, directly competing with Truth78 for church curriculum budgets.
- Regular Baptist Press: Curriculum publisher associated with the General Association of Regular Baptist Churches; produces Sunday school materials that overlap with Truth78's age-graded offerings.
- Group Publishing: Leading provider of children's ministry curriculum, VBS programs, and church resources, competing with Truth78 across Sunday school and family ministry categories.
- Orange (reThink Group): Strategy-driven children's and family ministry curriculum provider focused on church-home partnerships, addressing the same church and family segments as Truth78.
- Awana: Global children's ministry program provider offering Bible-based curriculum and Scripture memorization, comparable to Truth78's Fighter Verses and Sunday school offerings.
- Great Commission Publications: Reformed curriculum publisher serving PCA and OPC churches; produces children's Sunday school materials that closely overlap with Truth78's theological positioning.
Broad incumbents
- Lifeway Christian Resources: Publishing and retail arm of the Southern Baptist Convention; offers one of the largest Sunday school curriculum lines in the US and competes broadly with Truth78.
- Desiring God: John Piper's ministry and the original home of Truth78's predecessor (Children Desiring God); operates as an adjacent faith-based content and resource platform with overlapping audience.
- B&H Publishing Group: Publishing imprint of LifeWay Christian Resources producing books, Bibles, and ministry resources; overlaps with Truth78's publishing and family discipleship product lines.
Emerging players
- The Gospel Coalition: Reformed-evangelical network publishing theology and ministry content, including family and children's resources; reaches an overlapping doctrinal audience to Truth78.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Truth78 social profiles
Digital presenceTruth78 compliance and trust
Trust signalCompliance3 records
Truth78 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truth78 leadership team
Management profileNumber of profiles
Truth78 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truth78 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truth78
What does Truth78 do?
Truth78 develops and distributes age-graded Christian children's ministry curriculum from nursery through high school, family devotional resources, the Fighter Verses Bible memory program, related books and ebooks, and accompanying mobile applications. The organization serves both churches (institutional curriculum, classroom kits, training) and Christian families (family devotionals, mobile apps, family subscription) through print, digital subscription, and mobile app channels, and accepts tax-deductible donations to support its ministry mission.
Is Truth78 a public or private company?
Truth78 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Truth78 founded?
Truth78 was founded in 2019. It employs 11 to 50 people.
Where is Truth78 based?
Truth78 is headquartered in Mendota, United States, in the North America region.
How does Truth78 make money?
Five revenue lines are on record. Curriculum Sales (Print) is the primary driver. The others are truth78+ Digital Subscriptions, digital Access (Individual Curriculum), donations and truth78+ Family Subscription.
Who are Truth78's main competitors?
Direct peers on record are David C Cook, Regular Baptist Press, Group Publishing, Orange (reThink Group), Awana and Great Commission Publications. Broad incumbents are Lifeway Christian Resources, Desiring God and B&H Publishing Group. The Gospel Coalition is listed as an emerging player.
Does Truth78 have an API?
No public API is recorded for Truth78.
What industry is Truth78 in?
Truth78's product category is Christian Children's Ministry Curriculum. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides). Its NAICS code is 81311 and its SIC code is 8200.