PetPlus

What PetPlus does

PetPlus is an annual membership-based savings program operated by PetCareRx, Inc., a privately held pet medication and supplies retailer headquartered at 52 Merton Avenue in Lynbrook, New York. Founded in 2013 and employing 51-100 people, PetPlus delivers wholesale pricing (up to 40% off sitewide) on pet medications, preventatives, food, toys, and supplies to individual pet owners across the United States. The membership is sold per-pet at $139.95/year for the first pet and $100/year for each additional pet, with automatic annual renewal, free shipping with no minimum order, a 100% money-back savings guarantee, and 14-day price matching.

The underlying platform is integrated into the PetCareRx e-commerce storefront (petcarerx.com) and combines a wholesale price-access layer with a real-time member savings tracker, a local-pharmacy prescription integration tool covering Walgreens, CVS, Caremark, and Walmart (50,000+ pickup locations), and an unlimited 24/7 Virtual Vet telehealth chat service. PetCareRx holds active pharmacy licensure in all 52 US states and jurisdictions and is verified under the NABP VIPPS (safe.pharmacy) program, allowing it to dispense prescription medications directly. The bundled PetPlus Perks network provides access to discounts at 700,000+ participating merchants in dining, shopping, travel, and entertainment, functioning as both a retention layer and a top-of-funnel acquisition channel.

PetPlus generates revenue primarily through the subscription membership fees plus underlying e-commerce merchandise sales on PetCareRx.com, with prescription fulfillment additionally sourced through the partner pharmacy network. The company targets individual pet owners and multi-pet households through a direct-to-consumer GTM motion — website CTAs, phone sales support (1-800-844-1427), live chat, and the PetPlus Perks merchant network. No outside investment, M&A activity, leadership changes, or executive team disclosures were identified in the available source data.

Name

PetPlus

Legal name

PetCareRx

Website

https://petplus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

PetPlus is an annual membership savings program operated by PetCareRx that delivers wholesale pricing on pet medications, food, and supplies to individual U.S. pet owners through PetCareRx.com, local pharmacy pickup, and a 24/7 telehealth vet service.

Ownership category

akta.pro rank

Product category

Pet Care Subscription Membership

NAICS

Pet and Pet Supplies Retailers (45991), Veterinary Services (54194)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industry

Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Pet care membership
• Pet medication savings
• Wholesale pet supplies
• Pet pharmacy subscription
• Pet telehealth services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PetPlus Membership Subscription: Annual subscription-based revenue model where pet owners pay a membership fee for access to wholesale pricing sitewide. Membership is sold on a per-pet basis at $139.95/year for the first pet, with additional pets at $100/year each. The membership automatically renews annually and provides unlimited access to wholesale prices with no minimum order requirements for free shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PetPlus is an annual membership savings program operated through PetCareRx.com that provides pet owners wholesale pricing (up to 40% off) on medications, flea/tick/heartworm preventatives, food, treats, toys, and supplies. The membership is bundled with 24/7 virtual vet telehealth chat, PetPlus Perks access to a 700,000+ merchant discount network, and local pharmacy prescription pickup at major chains including Walgreens, CVS, Caremark, and Walmart.

Product overview

PetPlus is PetCareRx's annual membership-based savings program offering a single-tier product architecture. The core PetPlus Membership Program provides wholesale pricing (up to 40% off sitewide) on all pet products including medications, preventatives, food, and supplies. This membership is bundled with three key add-on modules: 24/7 Virtual Vet Support (telehealth chat service), PetPlus Perks (merchant discount network), and Local Pharmacy Prescription Pickup (integration with Walmart, CVS, Caremark, and Walgreens). The offering operates on a per-pet basis at $139.95/year with a 100% money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• PetPlus Membership Program

Quantifiable outcome

• Average savings of $145.95 per year on heartworm, flea & tick preventatives
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• WalgreenscoreChannel Partner/ Reseller/ DistributorWalgreens pharmacy partnership enables PetPlus members to pick up eligible pet prescriptions at Walgreens pharmacy locations nationwide. Members can use the pharmacy locator tool to find participating Walgreens stores and check prescription eligibility.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorCVS Pharmacy partnership allows PetPlus members to fill pet prescriptions at CVS locations. The partnership provides convenient neighborhood pharmacy access for pet medication pickup alongside human prescriptions.
• CaremarkcoreChannel Partner/ Reseller/ DistributorCaremark pharmacy network provides PetPlus members access to prescription pickup at over 50,000 Caremark-affiliated stores nationwide. This represents the largest pharmacy network partnership for pet prescription fulfillment.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart partnership enables PetPlus members to pick up pet medications at Walmart pharmacy locations. Members can locate participating Walmart stores using the integrated pharmacy finder tool on the PetCareRx website.
• PetPlus Perks Merchant NetworkcoreGTM or Marketing PartnerExclusive access to PetPlus Perks discount network at over 700,000 merchants nationwide. The network covers dining, shopping, travel, and entertainment, providing members with additional savings beyond pet supplies. This merchant network also serves as a marketing channel to attract new members who discover PetPlus through partner merchant discounts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PetMed Express (1-800-PetMeds): PetMed Express is the leading US online pet pharmacy, dispensing prescription and OTC pet medications through a direct-to-consumer e-commerce model. It is the closest analog to PetPlus's core pharmacy fulfillment and pricing-value proposition.
• Chewy: Chewy is the largest online pet supplies retailer in the US and has expanded into pet pharmacy and telehealth (Chewy Pharmacy, CarePlus). It competes head-on with PetPlus on pet medications, food, supplies, and subscription-style autoship loyalty.

Emerging players

• AirVet: AirVet provides on-demand pet telehealth access to veterinarians via video and chat for pet owners and employer/insurance benefits. It is comparable to PetPlus's 24/7 telehealth feature and often bundled into employer or pet insurance plans as a perk.
• The Farmer's Dog: The Farmer's Dog is a direct-to-consumer subscription fresh pet food brand, exemplifying the subscription pet-care model with high LTV customer relationships. It is comparable to PetPlus on the subscription pet-care axis though focused on fresh food rather than pharmacy.
• BarkBox: BarkBox is a subscription-based pet products retailer delivering toys, treats, and supplies on a monthly cadence. It overlaps with PetPlus on the subscription pet-products retail model and recurring DTC relationship dynamics.
• whiskerDocs: whiskerDocs is a 24/7 pet telehealth helpline offering unlimited chat access to veterinary professionals, often white-labeled into pet care memberships and insurance plans. It is a direct functional analog to PetPlus's bundled telehealth add-on.
• Vetster: Vetster is an online veterinary telehealth marketplace connecting pet owners with licensed veterinarians for virtual consultations. It is a direct overlap with PetPlus's 24/7 virtual vet telehealth add-on and represents an emerging competitive product in pet telehealth.

Broad incumbents

• PetSmart: PetSmart is a national pet retailer operating stores, e-commerce, and (with Chewy as a related brand) fulfillment, plus in-store services like grooming, training, and PetsHotel. It competes with PetPlus on medications, supplies, and recurring pet care demand.
• Petco: Petco is a national omnichannel pet retailer with pharmacy services, in-store vet clinics, grooming, and an e-commerce platform. It overlaps with PetPlus on retail medications, pharmacy, and recurring supplies through its Vital Care wellness membership program.
• Walmart Pet Pharmacy: Walmart Pharmacy fills pet prescriptions alongside human prescriptions at thousands of US locations with low-cost generics. It is both a PetPlus distribution partner and a broad competitive threat to the PetPlus prescription price advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petplusplan
• Facebookfacebook.com/PetPlusPlan
• LinkedInlinkedin.com/company/pet-plus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetPlus