MMD
- Company typePrivate
- Founded1995
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
MMD firmographics
Firmographics- Name
- MMD
- Legal name
- MMD Me-sch Media Direct GmbH
- Website
- https://mmd.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MMD industry classification
Industry- Product category
- Media Planning & Buying Services
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where MMD is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MMD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Media Agency Services: Full-service media planning and buying agency. MMD acts as an intermediary between advertisers and media publishers (TV, CTV, Radio, Digital, Print, OoH). They charge agency fees and secure rebates from media vendors which are passed through to clients. No trading, direct purchasing from all media.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MMD product offering
Product offeringCore offering
MMD is an owner-managed full-service media agency that plans, purchases, and optimizes cross-media advertising campaigns across TV, CTV, Radio, Digital, Print, and Out-of-Home channels. Its core offering is media planning and buying (Mediaplanung und Mediaeinkauf) with KPI-driven optimization, supported by specialized services in DRTV (Direct Response TV) for NGO fundraising, ethno-marketing targeting Turkish and Russian communities in Germany via the TurkLocator tool, SEA/SEM, social media marketing, and display advertising. The agency's daughter company, MMD Production, provides digital advertising material production including TV commercials, social media clips, websites, and synchronization services.
Product overview
MMD is an owner-managed full-service media agency offering integrated media planning and buying services. The core offering centers on Mediaplanung und Mediaeinkauf (media planning and media buying), supported by specialized services including SEA/Suchmaschinenmarketing, Social Media Marketing, Display Advertising, DRTV (Direct Response TV), and traditional media channels (TV, CTV, Print, Radio, Out of Home). A key differentiator is their specialization in NGO fundraising campaigns and ethnomarketing targeting ethnic communities. The subsidiary MMD Production handles digital advertising production including video, websites, and advertising materials. Whitepaper-Publikationen provide educational content on emerging topics like CTV and FAST Channels. All services are tied together through performance measurement with KPI-driven optimization and cross-media campaign management.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediaplanung und Mediaeinkauf (Media Planning and Buying)
Quantifiable outcome
- TV campaigns starting from under 10,000 Euro budgets
- +1 more outcomes
Companies that use MMD
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
MMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
MMD partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- trust.berlinminortrust.berlin emotionalizes products through authentic product placements, recruits known influencers as ambassadors, and brings client stories into editorial parts of traditional media.
- DATA 4UcorePartnership with DATA 4U, Institute for Market and Opinion Research specializing in ethnically-oriented target groups in Germany and Europe. DATA 4U developed the TurkLocator tool that MMD uses for ethnic marketing campaigns targeting Turkish migrants in Germany.
- Call 4UminorMultilingual telephone hotline service for dialogue-oriented ethnic marketing. Supports multilingual customer engagement for campaigns targeting ethnic communities.
- MMD ProductioncoreDigital production subsidiary for TV, cinema, radio, and internet advertising materials. Daughter company of MMD providing video production, website development, advertising materials, and synchronization services.
- mattheis werbeagentur gmbhminorPartner-connected Berlin agency for additional creative output. Long-standing partnership since 1995 for collaborative client projects.
- GalomaminorMarketing partner listed on MMD client/partners page, specific partnership details not detailed.
- GooglecoreGoogle Partner agency with certified expertise in Google Ads, Google Analytics, and Google marketing tools. Certified since 2003 for AdWords management.
- Facebook/MetacoreFacebook Business Partner with Digital Buyer Learning Path certification covering Facebook and Instagram advertising capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MMD competitors and assessment
Company assessmentBroad incumbents
- Dentsu Germany: Dentsu operates Carat, iProspect, and dentsu X in Germany, providing media planning, buying, and digital performance services. A broad incumbent with overlapping capabilities to MMD across TV, digital, and cross-media channels, plus proprietary data and programmatic assets.
- Publicis Media Germany: Publicis Media operates Zenith, Starcom, Spark Foundry, and Performics in Germany. A broad incumbent offering the same media planning and buying services as MMD within a global holding-company structure, with significantly larger scale and proprietary adtech.
- GroupM Germany: GroupM is WPP's media investment group operating Wavemaker, Mindshare, EssenceMediaCom, and GroupM Nexus across Germany. A broad incumbent competing with MMD on the same cross-media planning and buying services but at vastly larger scale and with proprietary programmatic technology.
- Ströer SE & Co. KGaA: Ströer is a major German media company specializing in out-of-home advertising and digital media, including direct media sales and programmatic. A broad incumbent whose media-sales and cross-channel digital business overlaps with MMD's buying and OoH capabilities in the German market.
- OMD Germany: OMD is Omnicom Media Group's largest media agency network operating in Germany, providing cross-media planning, buying, and analytics. A broad incumbent with overlapping services to MMD but with materially greater scale and proprietary technology investments.
- Wavemaker Global: Wavemaker is a WPP/GroupM media agency focused on growth and cross-media planning. A broad incumbent with similar cross-media buying services as MMD, structured within a global holding-company network with proprietary tools and significantly larger scale.
- Havas Media Germany: Havas Media is a global media agency network operating in Germany within Havas Creative Network, offering cross-media planning and buying. A broad incumbent competing with MMD for the same mid-market and enterprise client roster with the backing of a global holding company.
Direct peers
- Mediaplus: Mediaplus is the independent media agency within the Serviceplan Group, providing cross-media planning and buying across Germany and international markets. Closely comparable to MMD on media-neutral planning, mid-market client focus, and full-channel scope.
- Crossmedia GmbH: Crossmedia is an independent Hamburg-based digital and cross-media agency offering media planning, buying, and performance services. Comparable to MMD on independent ownership, mid-sized German footprint, and integrated digital-plus-traditional channel offering.
- Pilot GmbH: Pilot is an independent, owner-managed German media agency headquartered in Hamburg offering cross-media planning and buying with a similar full-service, mid-sized independent positioning to MMD. Comparable in scale, independent ownership structure, and integrated TV/digital/print/OoH offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MMD social profiles
Digital presenceMMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MMD leadership team
Management profileNumber of profiles
Profiles2 records
MMD subsidiaries and ownership
Company hierarchySubsidiaries1 record
MMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MMD
What does MMD do?
MMD is an owner-managed full-service media agency that plans, purchases, and optimizes cross-media advertising campaigns across TV, CTV, Radio, Digital, Print, and Out-of-Home channels. Its core offering is media planning and buying (Mediaplanung und Mediaeinkauf) with KPI-driven optimization, supported by specialized services in DRTV (Direct Response TV) for NGO fundraising, ethno-marketing targeting Turkish and Russian communities in Germany via the TurkLocator tool, SEA/SEM, social media marketing, and display advertising. The agency's daughter company, MMD Production, provides digital advertising material production including TV commercials, social media clips, websites, and synchronization services.
Is MMD a public or private company?
MMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MMD founded?
MMD was founded in 1995. It employs 11 to 50 people.
Where is MMD based?
MMD is headquartered in Berlin, Germany, in the Europe region.
How does MMD make money?
One revenue line is on record: media Agency Services.
Who are MMD's main competitors?
Broad incumbents on record are Dentsu Germany, Publicis Media Germany, GroupM Germany, Ströer SE & Co. KGaA, OMD Germany, Wavemaker Global and Havas Media Germany. Direct peers are Mediaplus, Crossmedia GmbH and Pilot GmbH.
Does MMD have an API?
No public API is recorded for MMD.
What industry is MMD in?
MMD's product category is Media Planning & Buying Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541830 and its SIC code is 7311.