What Lusanova does

Lusanova is a Portuguese tour operator founded in 1959 and headquartered in Lisbon, specializing in organized group travel packaged tours covering destinations worldwide. Its core products are bundled itineraries that combine flights, accommodation, transfers, guided tours, and meals, sold exclusively through a B2B channel of registered Portuguese travel agencies (RNAVT). The product portfolio spans 167+ tours across categories including Grandes Destinos (major international destinations), Circuitos Ibéricos and Circuitos Europeus, Açores and Madeira regional tours, Praias (beach packages), Escapadas e City Breaks, and the premium Lusanova Plus tier, with per-package pricing from approximately €280 to €6,800. Supporting service lines include DMC (Destination Management Company), Corporate, Grupos, and hotel booking.

The company operates on an Optigest-powered booking platform that provides a public website, agency login portal, online reservation system, and customer management tools, with select packages available for direct online reservation. Marketing is conducted via the website, printed seasonal catalogs, newsletters, and tourism trade events. Lusanova holds Travelife sustainability certification, ISO quality certification, PME Líder and PME Excelência awards, and membership in the Forum da Sustentabilidade. The firm is privately held, family-owned, has 51–100 employees, and reports no external investors, parent company, or public listing.

Name

Lusanova

Legal name

Lusanova Travel Group

Website

https://lusanova.pt

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Lusanova is a privately held Portuguese tour operator founded in 1959 that designs and sells packaged group travel (flights, hotels, transfers, guides, meals) exclusively through registered Portuguese travel agencies, with a catalog of 167+ tours covering worldwide destinations.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Packaged tour operator
• Organized group travel
• International travel packages
• Travel agency distribution
• Destination management services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Packaged Tour Sales: Lusanova generates revenue by designing, packaging, and selling organized travel packages to travel agencies and end consumers. The company combines flights, accommodation, transfers, guided tours, and meals into comprehensive vacation packages. Revenue is earned through the markup on these bundled products, with pricing varying by destination, duration, accommodation category, and season.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lusanova is a Portuguese tour operator that designs, packages, and sells organized travel packages to worldwide destinations. Each package bundles flights, accommodation, transfers, guided tours, and meals into comprehensive vacation products sold primarily through a network of Portuguese travel agencies. The company also offers DMC (destination management), group travel, corporate travel, and hotel booking services.

Product overview

Lusanova is a Portuguese tour operator founded in 1959 offering a comprehensive portfolio of organized travel packages. The product portfolio spans multiple categories including Grandes Destinos (major international tours), Circuitos Ibéricos (Iberian cultural circuits), Circuitos Europeus (European tours), regional destinations (Açores, Madeira, Praias), Escapadas e City Breaks (short breaks), and Lusanova Plus (premium packages). Supporting services include DMC (Destination Management Company), Corporate travel, Groups, Hotels booking, and Catalogs. The company also offers specialized themed packages such as Portugal Gourmet culinary tours, adventure tours, safari combinations, and destination-specific packages covering worldwide locations across Asia, Africa, Americas, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Grandes Destinos Major international tour packages covering worldwide destinations including Asia, Africa, Americas, and Oceania with comprehensive itineraries combining flights, accommodation, transfers, guides, and meals. Sold primarily through Portuguese travel agencies for leisure travelers.
• Circuitos Ibéricos Cultural circuits covering Portugal and Spain, including themed tours such as Portugal Gourmet culinary tours and Trás-os-Montes explorations. Targeted at travelers seeking guided cultural experiences within the Iberian Peninsula.
• Circuitos Europeus European tour packages covering classical destinations, Central European capitals, and continental classics. Multi-day escorted circuit tours across European cities with pre-arranged logistics and guided experiences.
• Açores Tour packages focused on the Azores archipelago, Portugal's volcanic islands in the Atlantic. Includes discovery tours, adventure experiences, and nature-based itineraries.
• Madeira Tour packages for Madeira island including discovery tours, adventure trips with levada walks, and seasonal special events such as Christmas Markets and flower festivals.
• Praias Beach destination packages featuring coastal retreats and seaside holiday packages to beach destinations worldwide.
• Escapadas e City Breaks Short break packages for city destinations and weekend getaways. Typically 2-4 day trips to major European and international cities.
• Lusanova Plus Premium tour packages with enhanced inclusions, guaranteed departures, and superior service standards. A sub-brand targeting travelers seeking higher-tier accommodations and additional services.
• DMC (Destination Management Company) Destination management services for corporate clients and travel agents, providing local ground operations, transfers, guides, and travel planning in destinations worldwide.
• Grupos Group travel services and dedicated group tour packages for organizations, associations, and large parties seeking customized group travel arrangements.
• Hotéis Hotel booking services and accommodation packages across worldwide destinations, with options across Tourist, First Class, Superior First Class, and Luxury categories.
• Corporate Corporate travel services and business travel solutions for companies and organizations, including incentive trips and customized corporate tours.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• OptigestcoreTechnology or IntegrationWebsite technology and booking platform provider powering Lusanova's online presence, reservation systems, and agency portal. Optigest provides the e-commerce infrastructure for product catalog, online bookings, and customer management.
• Travel Agencies Network (RNAVT Registered)coreChannel Partner/ Reseller/ DistributorPortuguese travel agencies registered with RNAVT (Register of Travel and Tourism Companies) resell Lusanova tour packages to end consumers. Lusanova provides agencies with booking tools, marketing materials, and commission-based partnerships.
• Hotel Partners (Worldwide)majorStrategic or Co-development PartnerExtensive network of hotel partnerships across all destinations providing accommodation options across different categories (Tourist, First Class, Superior First Class, Luxury). Partnerships include negotiated rates and allocation commitments for tour packages.
• Airline Partners (TAP, Turkish, Emirates, etc.)majorStrategic or Co-development PartnerPartnerships with major airlines for flight allocations in tour packages, including TAP Portugal, Turkish Airlines, Emirates, Ethiopian Airlines, British Airways, and regional carriers. Provides negotiated group fares and guaranteed seat allocations.
• DMC Partners (Destination Management Companies)majorImplementation/ SI/ Consulting PartnerLocal ground operators in destinations providing transfers, local guides, excursions, and on-ground support. Lusanova's DMC network covers all offered destinations with representatives providing 24/7 assistance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TourRadar: Online marketplace aggregating multi-day tours from hundreds of operators worldwide, including European escorted circuits. Represents the digitally-native channel that competes for the same end traveler.
• Wingbuddy: Portuguese-born tour operator offering curated guided group trips to younger demographics across Europe, Asia, and Africa. Emerging direct competitor targeting a younger Portuguese consumer than Lusanova's core base.

Broad incumbents

• Trafalgar (Travel Corporation): Global escorted-tour specialist owned by The Travel Corporation, operating in 70+ countries. Comparable product (escorted circuits) but at much larger global scale and broader distribution.
• TUI Group: Global tourism conglomerate operating tour operators, airlines, hotels, and retail agencies. Overlaps with Lusanova on packaged tour products and European agency distribution, but at vastly greater scale.
• CVC Corp: Latin America's largest tour operator, with packaged tours and a multi-brand franchise/agency model. Comparable product and channel mechanics at far larger scale.

Direct peers

• Soltour: Spanish tour operator offering packaged holidays worldwide, distributed through a network of travel agencies in Spain and Portugal. Closely matches Lusanova in business model, scale, and product mix.
• Nautalia Viajes: Spanish tour operator and travel agency network selling packaged tours through agency partners across Iberia. Similar B2B channel focus and packaged-tour product.
• Europamundo Vacaciones: European escorted coach tour operator with multi-country circuits and a B2B agency distribution model. Directly comparable on product type (escorted circuits) and channel.
• Jolidey: Spanish tour operator providing packaged trips (long-haul, circuits, beach) sold exclusively through travel agencies. Near-identical GTM and product structure to Lusanova.
• Abreu: One of Portugal's oldest and largest travel agencies and tour operators, with international tour packaging and B2B agency distribution — directly comparable on geography, heritage, and channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lusanova
• LinkedInlinkedin.com/company/lusanova

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lusanova