Southport Marketing

What Southport Marketing does

Southport Marketing is a privately held, full-service experiential marketing agency founded in 2008 by Tim Young and headquartered in Camarillo, California, with a regional base in Los Angeles and satellite operational teams in Omaha, Dallas, San Diego, St. Louis, Phoenix, and Tampa. The firm designs and executes brand activations, live events, sports and sponsorship marketing programs, VIP experiences, marketing fulfillment, and event technology for enterprise and mid-market clients. Approximately 90% of capabilities—including design, fabrication, staffing, fulfillment, registration, and engagement technology—are delivered in-house, which the company positions as the core of its single-accountability value proposition.

The company's technology stack centers on event-execution tooling: custom event apps, registration and check-in systems, lead-capture and engagement platforms, AR/VR interactive experiences (e.g., virtual driving ranges), and a flagship AI Bobblehead Photo Booth that uses generative image AI to create personalized team-kit bobbleheads. Underlying infrastructure includes in-house CAD, fabrication, a vetted event-staffing database, and warehouse and fleet assets that support fulfillment runs from under 100 to over 400,000 units.

Southport generates revenue through project-based professional services engagements quoted on a custom basis by scope, with no publicly disclosed pricing or standardized rate cards. Go-to-market combines direct consultative enterprise sales with channel partnerships through advertising agencies such as Agency 720 (Chevrolet), GTB (Ford), and Superfly (Netflix). Named clients span automotive (Chevrolet, Ford, Electra Meccanica), financial services (BMO, SDCCU), sports and entertainment (LA Rams, NWSL, San Diego Wave FC, Netflix, TaylorMade), airlines (Alaska Airlines), and fitness (24 Hour Fitness). The firm has been recognized on Event Marketer's It List Top 100 Event Agency in 2020 and 2021 and was featured by Forbes in 2022.

Name

Southport Marketing

Legal name

Southport Marketing

Website

https://southportmktg.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Southport Marketing is a privately held, full-service experiential marketing agency founded in 2008 that designs and executes brand activations, live events, sponsorship marketing, and event technology for enterprise and mid-market brands across the United States, with approximately 90% of capabilities delivered in-house.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Brand Ambassadors & Promotional Event Staff (HSACAEAE), Product Demonstrators & Sampling Staff (HSACAEAG), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Experiential marketing agency
• Brand activation services
• Event production services
• Sports marketing agency
• Marketing fulfillment services

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing agency revenue derived from designing, producing, and executing live brand experiences, brand activations, and events for enterprise and mid-market clients. Services are project-based and customized to client specifications, typically scoped as complete campaign packages rather than individual service line items.
2. Event Production and Management: Revenue from planning, coordinating, and managing live events including corporate events, product launches, fan festivals, and stadium-scale activations. Includes on-site leadership, vendor management, and run-of-show coordination.
3. Marketing Fulfillment and Kitting: Revenue from customized fulfillment services including kitting, storage, distribution, pick/pack workflows, and program support staffing. Handles quantities from under 100 to over 400,000 units.
4. Event Staffing Services: Revenue from providing experienced brand ambassadors, product specialists, event managers, DJs, bartenders, and servers. In-house staffing department handles selection, vetting, training coordination, and management.
5. Design and Fabrication: Revenue from custom graphics, 3D renderings, computer-generated layouts, scenic design, custom builds, installations, and branded environments for events.
6. Sports and Sponsorship Marketing: Revenue from sports marketing activations, fan engagement events, sponsorship strategy and execution, and partnership activations with sports teams, stadiums, and leagues.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Southport Marketing is a full-service Los Angeles-based experiential marketing agency that designs, produces, and executes live brand experiences, brand activations, sports and sponsorship marketing campaigns, and event productions for enterprise and mid-market clients. Approximately 90% of capabilities are delivered in-house, including design, fabrication, staffing, fulfillment, and event technology, covering the full lifecycle from concept through on-site execution.

Product overview

Southport Marketing is a full-service experiential marketing agency offering a comprehensive portfolio of services organized as core experiential offerings (Experiential Marketing, Brand Activation, Event Production, Sponsorship Marketing, Sports Marketing) supported by enabling capabilities (Marketing Fulfillment, Event Technology, Event Staffing, Design & Fabrication, VIP Experiences, Large-Scale Printing). The agency operates from Los Angeles and delivers campaigns nationwide, handling everything from creative concept through on-site execution with approximately 90% of capabilities delivered in-house since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing

Quantifiable outcome

• 500,000+ customer interactions generated through Chevrolet Street Team program since 2010
• +7 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• V Group (Official Signage and Print Partner)supportingTechnology or IntegrationV Group serves as Southport Marketing's official signage and print partner for large-format printing needs. Southport's team of designers, event planners, and fabricators work with V Group to deliver high-quality signs that exceed client expectations. V Group provides state-of-the-art manufacturing facilities for banners, backdrops, venue signage, wraps, and experiential graphics.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: New York-based experiential marketing agency specializing in brand activations and live experiences; competes with Southport for enterprise experiential programs and brand activation work.
• Sparks: Philadelphia-headquartered experiential marketing agency delivering brand experiences, events, and sponsorship activations for enterprise clients; directly comparable in service mix and target customer.
• MAS Event Design: Experiential marketing and event design agency producing brand activations, corporate events, and custom environments; comparable boutique-agency positioning serving enterprise and mid-market brands.
• Factory 360: Experiential marketing agency producing brand activations, mobile tours, and event programs; comparable boutique agency positioning with similar enterprise brand client roster.
• Amplify (AMPLIFY): Brand-led experiential and amplification agency delivering brand experiences, pop-ups, and content-driven activations; closely comparable in offering and target brand buyer profile.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing brand experiences, events, and sponsorships for major brands; competes in same enterprise RFP pool but with significantly larger scale.
• The Marketing Arm: Omnicom-owned experiential and shopper marketing agency producing brand activations, events, and sponsorship marketing; comparable enterprise customer base and service portfolio.
• GMR Marketing: Large sports and experiential marketing agency serving automotive, sports, and consumer brands; directly competes with Southport on automotive street team programs and sports marketing activations.
• George P. Johnson Experience Marketing: Largest US experiential agency (Project Worldwide / Omnicom); directly comparable services across event production, brand activation, and sponsorship marketing at much greater scale.
• Octagon: Global sports and experiential marketing agency owned by IPG; competes with Southport on sports marketing activations, sponsorship execution, and stadium-scale fan experiences for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/southportmktg
• YouTubeyoutube.com/@SouthportMarketing
• Facebookfacebook.com/southportmktg
• LinkedInlinkedin.com/company/southport-marketing-inc-
• Instagraminstagram.com/southportmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southport Marketing