What Style Group does

Style Group (legal entity: Global International Trading Ltd) is a privately-held, vertically integrated B2B manufacturing and distribution group headquartered in Needham Market, United Kingdom, that designs and produces materials and finished products for blinds, shutters, curtains, and contract furniture. The group operates through wholly-owned entities in the UK, the Netherlands, Spain, Romania, and Thailand (Style Asia Pacific), with active sales presence in Mexico and the United States, and supplies customers on every continent. Its product portfolio spans a wholesale catalogue of more than 600 fabrics (Plain, Blackout, Screen), over 250 vertical plastic-slat designs (Novo Europe), 2,000+ GASSA V fabric references, finished blinds (roller, vertical, Venetian), motorised solutions, plantation and bamboo shutters, and turnkey hotel fit-out packages via the Kalada Contract, KD Contract, and Factory Soffing brands. The company also markets a Hightex Fabrics technology portfolio including ANTIVIRALTEX (silver-ion antiviral finishing tested to ISO 18184:2019), AIRCLEANTEX (UV-to-ozone air purification), CONSCIOUSTEX (recycled-PET, REPREVE-certified), CLEARVIEWTEX, and GREENSOURCETEX (bio-based feedstocks).

Style Group generates revenue through three principal streams: (1) wholesale distribution of components and fabrics to manufacturers and trade installers with next-day delivery (one-time purchase model); (2) made-to-measure and finished blinds sold direct to commercial and residential customers including motorised and blackout systems (Rollease/Acmeda-sourced components); and (3) contract/project sales through Kalada Contract, providing turnkey hospitality fit-outs covering design, manufacture, installation, and post-sale support for hotel chains, restaurants, and other collective-living operators (professional services model). Pricing is not publicly disclosed; wholesale is catalogue-based, made-to-measure is quote-based, and contract work is project-priced.

The group markets through a multi-channel mix: trade fairs (R+T World, BBSA Show, HOSTELCO), physical and virtual showrooms (Barcelona, Bangkok), an online ordering portal, social media, PR in textile industry media, and an in-house marketing function delivered through its 360° Marketing & Communications Agency shareholder arrangement. It serves three primary verticals (Hospitality, Commercial/Trade, and Residential) across B2B channels, employing over 300 staff across facilities in at least four countries; the company is actively operating with no evidence of public listing, external venture funding, or institutional private equity ownership.

Name

Style Group

Legal name

Global International Trading Ltd

Website

https://stylebyglobal.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Style Group (Global International Trading Ltd) is a privately-held UK-based manufacturing group that designs and distributes window coverings, fabrics, motorised solutions, and turnkey contract furniture for the hospitality, commercial, and residential markets across Europe, Asia Pacific, and the Americas.

Ownership category

akta.pro rank

Product category

Window Coverings

NAICS

Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412), Custom Architectural Woodwork and Millwork Manufacturing (337212), Window Treatment Retailers (449122)

SIC

Miscellaneous Furniture & Fixtures (2590), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Window coverings
• Made-to-measure blinds
• Contract furniture
• Technical fabrics wholesale
• Motorized shading solutions

Headquarters

HQ city

Needham Market

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Window Covering Products: Manufactures and distributes made-to-measure blinds (roller, venetian, vertical), plantation shutters, and motorized solutions for domestic and commercial applications
2. Wholesale Components and Fabrics: Offers range of over 600 fabrics in plain, blackout, and screen varieties. Components for manufacturers with next day delivery
3. Contract Solutions (Kalada Contract): Turnkey solutions for hospitality sector including design, manufacture, installation of furniture and equipment for hotels, restaurants, and collectivities

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Style Group is a vertically integrated manufacturer and B2B distributor of window covering products including made-to-measure roller, venetian and vertical blinds, plantation and wooden shutters, motorized shading solutions, and a wholesale range of over 600 fabrics and components. Through brands such as Kalada Contract, it also delivers turnkey furniture, decoration and equipment solutions for hotels, restaurants and collectivities, supported by proprietary fabric technologies (antiviral, air-purifying, sustainable).

Product overview

Style Group is an international B2B group of vertically integrated companies that manufactures, distributes, and services a wide range of window covering products ranging from fabrics to tailor-made window treatment products, components, and services. The product portfolio spans multiple sub-brands and product lines including: Hightex Fabrics (with innovative technologies Antiviraltex, AircleanTex, ClearviewTex, ConsciousTex, and Greensourcetex), Global International Trading Ltd (UK operations offering Venetian, roller, plantation shutters and motorised/blackout blinds), Kalada Contract (turnkey solutions for hotels and hospitality), VTX by Style (trends creator for solar protection), GASSA V (fabric design with 2000+ references), KD Contract and Factory Soffing (contract furniture), and Luxmader (acquired wooden shutters and bamboo production). The company operates regional divisions across UK, Netherlands, Spain, Romania, and Asia Pacific, serving residential, commercial, and hospitality markets with products including roller blinds, vertical blinds, aluminium venetians, motorised solutions, and over 600 wholesale fabric options. Style Group employs over 300 people across facilities in 4 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Kalada Contract: Contract, decoration, furniture and equipment for hotels and colectivities. Provides bespoke solutions for hospitality projects including hotels, apartments, restaurants, offices, and exclusive furniture.
• VTX by Style
• Hightex Fabrics
• Gassa V
• Novo Europe

Products and services

• Roller Blinds Cassette blackout roller blind systems providing complete blackout, blocking draughts and preventing heat loss, available with crank, chain and motorisation controls, for residential and commercial applications.
• Motorised Roller Blinds Motorised window blinds with instant control via remote or phone/tablet app, lithium battery motors providing up to 10N-m torque for all blind sizes, including child-safe solutions.
• Vertical Blinds Vertical blind options for balancing light and privacy, available in rigid PVC and 89mm sizes with a wide range of colors and finishes, child-safe and cost-effective.
• Aluminium Venetians Aluminium slat blinds offering light control and privacy, available in 100+ plain colors, metallics and wood grain effects, with child-safety devices.
• Plantation Shutters (Global International Trading Ltd) Hand-built plantation shutters alongside made-to-measure Venetian, roller and motorised/blackout blinds offered by Global International Trading Ltd for domestic and commercial applications in the UK.
• Wholesale Fabrics Over 600 wholesale fabrics including Plain, Blackout and Screen fabrics (1%, 3%, 5%, 10% openness) with next-day delivery on wholesale orders to manufacturers and distributors.
• Roller Blind Components (RSL Systems and CF 90 Cassette) Roller blind components including RSL 32, 38, 50, 63 and 83 roller systems and CF 90 Cassette, offered wholesale with a component price catalogue, including Rollease/Acmeda compatible ranges via the Lienesch-STYLE operation.
• Kalada Contract Turnkey Hospitality Solutions Complete solutions for hotels, restaurants and collectivities including contract decoration, furniture and equipment, with bespoke project management covering consultation, design, manufacture, installation and post-sale support.
• Hightex Fabrics Portfolio Sub-brand portfolio of fabric technologies including ANTIVIRALTEX, AIRCLEANTEX, CLEARVIEWTEX, CONSCIOUSTEX and GREENSOURCETEX for the hospitality and residential window covering market.
• ANTIVIRALTEX Antiviral Fabric Antiviral fabric technology that kills corona-type viruses by contact, achieving 98.3% inhibition in the first minute and 100% effectiveness in minutes, lasting 30-40 washes at 40°C.
• AIRCLEANTEX Air-Purifying Fabric Fabric technology that transforms UV light into ozone and purifies indoor air, reducing TVOC and formaldehyde, tested using Ae Steward air quality monitors.
• CONSCIOUSTEX Recycled PET Fabric Sustainable fabric made from recycled PET bottles, fully recyclable and REPREVE-certified; one square meter is produced from 4 used PET bottles.
• CLEARVIEWTEX Transparent Protective Fabric Transparent protective fabric that provides protection without losing visibility.
• GREENSOURCETEX Renewable-Source Fabric Fabric made from renewable sources such as sugar cane, beet and corn.
• VTX by Style — Solar Protection Trends VTX by Style is a trends-creator brand for the solar protection industry, inspiring and mentoring manufacturers, distributors, architects and decorators globally.
• NOVO Europe Vertical Plastic Slats One of the largest providers of vertical plastic slats in the European community for window decoration, offering over 250 different designs and colors in different sizes of own manufacture.
• GASSA V Fabrics Fabric design and manufacture brand with over 2000 fabric references combining colors and fabrics in linen, mix of linen, polyester, taffeta, organzas and natural fabrics up to 300cm width.
• KD Contract Furniture Contract furniture brand with sector experience; designers and manufacturers providing rest furniture with professional advisory services for hotels and collectivities.
• Factory Soffing Furniture Contract furniture manufacturer established in 2005 with over 20 years of experience in design, manufacture and sale of rest furniture.
• Luxmader Wooden Shutters, Venetians and Bamboo Romanian factory producing wooden shutters, Venetians and bamboo products, FSC-certified from tree to finished product, acquired by Style Group to extend vertical integration.
• Virtual Showroom Barcelona (and Bangkok) Virtual tours of Style Group's Barcelona and Bangkok showrooms showcasing equipment for hotels, businesses and homes for client consultation.

Quantifiable outcome

• 98.3% virus inhibition in first minute with ANTIVIRALTEX technology
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• DYD Interiorismo StudiominorStrategic or Co-development Partner · 25 March 2022Kalada Contract brand collaborated with DYD Interiorismo studio at HOSTELCO Fair, an International Hotel and Restaurant Trade Show. Showcased hotel spaces and business areas designed by interior designers and decorators.
• LuxmadercoreStrategic or Co-development Partner · 17 March 2022Style acquired the factory in Romania that produces Luxmader brand specialized in Wooden Shutters, Venetians and Bamboo production. Products are FSC Certified from tree to finished product. Part of Style's vertical integration and sustainability strategy.
• 360º Marketing & CommunicationscoreGTM or Marketing Partner · 27 October 2021Style became shareholder of 360º Marketing & Communications agency. Following this agreement, Álvaro Alés (CEO and founder of the agency) became Marketing and Communications Director of Style. The agency won IMCC European Awards silver for 'A Touch of Style' campaign. Alvaro brings 25+ years international experience with multinational groups including Diageo, Pernod Ricard, and Telefonica.
• Lienesch LtdminorStrategic or Co-development Partner · 1 January 2021Collaboration launched as 'Lienesch-STYLE' to fully utilize warehouse potential and wider range of roller blind products. Added polyester plains (translucent and blackout) to screen range. Leverages Rollease/Acmeda range components for UK manufacturers.
• Rollease/AcmedaminorChannel Partner/ Reseller/ DistributorRollease/Acmeda range of roller components (RSL 32, 38, 50, 63, 83 systems, CF 90 Cassette) offered through Lienesch-STYLE wholesale operation to UK manufacturers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters) with vertically integrated manufacturing, multiple sub-brands, and strong commercial/hospitality presence. Comparable to Style Group across product mix, B2B contract segment, and proprietary fabric/systems technology.
• Springs Window Fashions: Large North American manufacturer of custom window treatments (blinds, shades, shutters) supplying both retail and contract channels. Comparable to Style Group across custom/made-to-measure manufacturing and multi-channel distribution including contract/hospitality.

Direct peers

• Louvolite: UK-based manufacturer and wholesaler of made-to-measure blinds, curtain poles and window covering fabrics with a strong trade/distribution model. Closely comparable to Style's Global International Trading Ltd and wholesale fabrics business serving UK and European manufacturers.
• Warema Renkhoff SE: German manufacturer of solar protection / external venetian blinds, shutters and awnings with strong European contract presence. Closely comparable to NOVO Europe and VTX by Style on the solar protection side and to Kalada Contract on commercial/hospitality specification.
• Griesser AG: Swiss/European manufacturer of external venetian blinds, roller blinds and awnings serving residential and commercial markets across Europe. Comparable to Style Group on European B2B sun-shading, motorised systems and contract specification.

Emerging players

• Coulisse B.V. Dutch-based manufacturer of made-to-measure window coverings with proprietary motorised systems (Motionblinds) and strong wholesale fabric range. Closely comparable to NOVO Europe and Style's wholesale component/fabric strategy and motorisation offering.
• Serge Ferrari Group: French manufacturer of technical textiles, including composite membranes and fabrics used in solar protection and architectural applications. Comparable to Hightex Fabrics' specialty technical fabric portfolio targeting commercial and contract customers.

Regional players

• Decora S.A. Spanish manufacturer and distributor of window blinds, mosquito nets and contract solutions for hospitality and home. Comparable to Kalada Contract and GV Barcelona on Spanish/European custom blinds and contract furniture supply.
• Roto Frank AG: European manufacturer of windows, doors and associated shading/sun-protection products. Comparable to Style on the integrated shading-for-buildings segment and the contract/specifier channel in DACH and continental Europe.
• Persianas y Estores ATSA: Spanish custom blinds and awning manufacturer serving domestic and contract markets. Comparable to Style Spain's VTX and Kalada Contract on made-to-measure, motorised window covering solutions in the Iberian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StyleGroup_
• YouTubeyoutube.com/channel/UCHbD4fxli7GFYOILoxj1dtg
• Facebookfacebook.com/wearestylegroup
• LinkedInlinkedin.com/company/stylebyglobal
• Instagraminstagram.com/_stylegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Style Group