Orange Digital CX
- Company typePrivate
- Founded2020
- HeadquartersGarza García, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
Orange Digital CX firmographics
Firmographics- Name
- Orange Digital CX
- Legal name
- Orange DCX, S. de R.L. de C.V.
- Website
- https://orangedcx.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Orange Digital CX industry classification
Industry- Product category
- Marketing Technology Managed Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Journey Strategy (MPAAAFAI), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Orange Digital CX is headquartered
LocationHeadquarters
- HQ city
- Garza García
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Orange Digital CX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Services (Subscription): Orange Digital CX operates as a Salesforce Managed Service Partner (MSP), providing ongoing configuration, execution, and optimization of Salesforce Marketing Cloud and related products through a recurring subscription model. Clients pay for value delivered, not hours billed, with a dedicated team including Engagement Managers, Strategists, Administrators, Developers, and Data Specialists. Staff augmentation and project-based work are also available alongside the managed services subscription.
- Staffing / Nearshore Services: Provides certified Salesforce experts (Marketing Cloud Consultants, Admins, Developers, Data Cloud, Personalization, Intelligence specialists) on a staffing model for clients in North America and Europe, complementing the managed services subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Services subscription with dedicated team |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Orange Digital CX product offering
Product offeringCore offering
Orange Digital CX provides subscription-based managed services for the Salesforce ecosystem, operating as an extension of the client's team to configure, execute and optimize Salesforce Marketing Cloud, Data Cloud, Agentforce, Service Cloud, Commerce Cloud, Marketing Cloud Account Engagement, Marketing Cloud Personalization and Marketing Cloud Intelligence. A dedicated team of certified Engagement Managers, Strategists, Administrators, Developers and Data Specialists delivers ongoing strategy, campaign execution, data unification and performance optimization under a recurring, value-based managed services contract.
Product overview
Orange Digital CX is a Salesforce-certified Managed Service Provider (MSP) offering Digital Marketing Operation as a Service — a subscription-based managed services model that provides an extension of the client's marketing team with certified Salesforce expertise. The core offering encompasses a team of specialists (Solution Architects, Admins, Consultants, Developers, Project Managers) who operate, optimize, and evolve the full Salesforce marketing technology stack on an ongoing basis. The product portfolio includes proprietary offerings built atop the Salesforce ecosystem — FXP (Fan Experience Platform) for sports and entertainment organizations, Design System (Email Essentials and Landing Essentials) for rapid digital communication production, and Orange Academy for talent development — alongside managed services for Salesforce Marketing Cloud, Data Cloud, Agentforce, Marketing Cloud Account Engagement, Marketing Cloud Personalization, and Marketing Cloud Intelligence. The proprietary tools extend and complement the Salesforce modules managed under the MSP model.
Differentiator
Problem solved
Functional benefit
Brands
- FXP (Fan Experience Platform): A solution designed to transform the relationship between teams, artists, and organizations with their fans, addressing challenges of anonymous fans, fragmented data, and sporadic engagement.
Products and services
- Digital Marketing Operation as a Service (Managed Services for Salesforce) Orange Digital CX's core managed services offering: a subscription-based service in which a dedicated team of certified Salesforce specialists (Engagement Managers, Strategists, Administrators, Developers and Data Specialists) operates, optimizes and evolves clients' Salesforce Marketing Cloud, Data Cloud, Agentforce and adjacent products on an ongoing basis, priced on value delivered rather than hours billed.
- FXP (Fan Experience Platform) Proprietary Orange Digital CX platform for sports teams, entertainment organizations and live event venues that unifies fan data from ticketing, in-event consumption (POS), apps and social media; creates 360-degree fan profiles; and activates personalized, behavior-based campaigns during and after events. Includes identity resolution, predictive analytics dashboards and automated campaign activations.
- Design System (Email Essentials & Landing Essentials) Proprietary Orange Digital CX methodology and component library for Salesforce Marketing Cloud, composed of Email Essentials and Landing Essentials. Provides centralized, reusable drag-and-drop design blocks that ensure brand consistency across emails and landing pages, claimed to enable up to 3x faster time-to-market through pre-approved designs and reusable elements.
- Orange Academy
Quantifiable outcome
- 3 consecutive years of Salesforce Partner Innovation Awards (FY23, FY24, FY25)
- +3 more outcomes
Companies that use Orange Digital CX
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Orange Digital CX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature2 records
Orange Digital CX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreOrange Digital CX is a certified Salesforce partner and Managed Service Provider (MSP) with Summit Partner status — the highest level of Salesforce partnership. They specialize in operating, executing, and optimizing the complete Salesforce ecosystem including Marketing Cloud, Data Cloud, Agentforce, Service Cloud, and Commerce Cloud. They have received Salesforce Partner Innovation Awards for 3 consecutive years and hold 6 Navigator Cloud Expert badges. Salesforce provides the technology platform while Orange Digital provides the managed services execution layer.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Orange Digital CX competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a US-based consulting firm with a large Salesforce practice and managed services offering, directly comparable to Orange Digital CX's MSP model and Salesforce Marketing Cloud focus, but with significantly larger scale and broader geographic delivery.
- Simplus (Infosys): Simplus is a Salesforce pure-play MSP acquired by Infosys, offering Salesforce Marketing Cloud, Data Cloud, and managed services. Directly comparable as a Salesforce-focused MSP with subscription-based delivery, but with the backing of a global IT services parent.
- Coastal Cloud: Coastal Cloud is a US-based Salesforce MSP focused on managed services and Marketing Cloud implementations, closely comparable in business model (subscription MSP for Salesforce customers) and customer segments, though typically serving US enterprises rather than LATAM.
Broad incumbents
- UST Global: UST Global offers Salesforce consulting and managed services alongside its broader digital transformation portfolio, including nearshore delivery. Comparable as a Salesforce SI with managed services, but considerably larger and more diversified than Orange Digital CX.
- Persistent Systems: Persistent Systems operates a sizable Salesforce consulting and managed services practice serving global enterprises. Comparable because of its Salesforce MSP offerings and cross-vertical reach, though it is a much broader IT services incumbent.
- Hexaware: Hexaware runs a dedicated Salesforce practice covering Marketing Cloud, Sales Cloud, and managed services. Comparable for its Salesforce MSP capability, though it serves a much broader global client base across many technology stacks.
- Deloitte Digital: Deloitte Digital is a top-tier Salesforce global SI partner offering strategy, implementation, and managed services across Marketing Cloud and Customer 360. Comparable as a high-end competitor in enterprise Salesforce deals, though vastly larger and broader in scope.
- Globant: Globant is a large LATAM-headquartered IT services firm with a Salesforce practice and nearshore delivery model. Comparable because of its regional nearshore delivery and Salesforce capabilities, but operates as a broad incumbent across many digital and engineering services rather than a Salesforce pure-play.
- Accenture (Accenture Interactive/Salesforce Business Group): Accenture operates one of the largest Salesforce practices globally, including Marketing Cloud and managed services for Fortune 500 clients. Comparable for Salesforce MSP delivery at the highest end, but competes primarily for the largest enterprise contracts.
- Infosys (Simplus parent): Infosys is a global IT services leader with a substantial Salesforce practice (reinforced by its Simplus acquisition) covering Marketing Cloud and managed services. Comparable for Salesforce MSP delivery, though it competes as a much larger incumbent with global delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Orange Digital CX social profiles
Digital presenceOrange Digital CX compliance and trust
Trust signalCompliance8 records
Orange Digital CX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Digital CX leadership team
Management profileNumber of profiles
Profiles3 records
Orange Digital CX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Digital CX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Digital CX
What does Orange Digital CX do?
Orange Digital CX provides subscription-based managed services for the Salesforce ecosystem, operating as an extension of the client's team to configure, execute and optimize Salesforce Marketing Cloud, Data Cloud, Agentforce, Service Cloud, Commerce Cloud, Marketing Cloud Account Engagement, Marketing Cloud Personalization and Marketing Cloud Intelligence. A dedicated team of certified Engagement Managers, Strategists, Administrators, Developers and Data Specialists delivers ongoing strategy, campaign execution, data unification and performance optimization under a recurring, value-based managed services contract.
Is Orange Digital CX a public or private company?
Orange Digital CX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orange Digital CX founded?
Orange Digital CX was founded in 2020. It employs 11 to 50 people.
Where is Orange Digital CX based?
Orange Digital CX is headquartered in Garza García, Mexico, in the Latin America region.
How does Orange Digital CX make money?
Two revenue lines are on record. Managed Services (Subscription) is the primary driver. The others are staffing / Nearshore Services.
Who are Orange Digital CX's main competitors?
Direct peers on record are Slalom, Simplus (Infosys) and Coastal Cloud. Broad incumbents are UST Global, Persistent Systems, Hexaware, Deloitte Digital, Globant, Accenture (Accenture Interactive/Salesforce Business Group) and Infosys (Simplus parent).
Does Orange Digital CX have an API?
No public API is recorded for Orange Digital CX.
What industry is Orange Digital CX in?
Orange Digital CX's product category is Marketing Technology Managed Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 541511 and its SIC code is 8741.