Flotte
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Flotte firmographics
Firmographics- Name
- Flotte
- Legal name
- Flotte
- Website
- https://flotte.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flotte industry classification
Industry- Product category
- Sustainable Rainwear and Outerwear
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
Keywords
Where Flotte is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Flotte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Flotte generates revenue through direct-to-consumer sales of waterproof and windproof apparel and accessories via owned e-commerce platform and physical retail boutiques
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Raincoats and jackets priced €69-179 |
| Unit Pricing | Pay-as-you-go | Accessories priced €12-49 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Flotte product offering
Product offeringCore offering
Flotte designs and sells eco-responsible waterproof and windproof ready-to-wear apparel, including raincoats, trenchcoats, parkas, puffer jackets, anti-UV clothing, and accessories for men, women, kids, and dogs. The brand emphasizes ultra-light fabric technology and recycled materials, marketing a fashion-forward, community-driven alternative to conventional rainwear.
Product overview
Flotte is an eco-responsible and feel-good rainwear brand celebrating positivity, self-expression, and community. The product portfolio centers on waterproof and windproof outerwear with three core collections: Ultra-Light (lightweight anti-UV clothing for warm weather), Timeless/Classics (core raincoats, trenchcoats, and jackets), and seasonal Spring Summer collections. Offerings span men's and women's raincoats, parkas, puffer jackets, and windbreakers; a dedicated kids' line with child-sized waterproof jackets and rain capes; a dog collection; and accessories including bags, caps, and insulated bottles. The brand also operates Flotte Social Club for collaborations and Flotte's Club for loyalty programs. Products are sold through e-commerce and two flagship stores in Paris and Lyon, with international expansion planned.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra-Light Collection Lightweight anti-UV clothing line including shirts, hoodies, shorts, and jackets designed for sun protection and warm weather, available for men and women.
- Timeless/Classics Collection Core waterproof and windproof rainwear essentials including raincoats, trenchcoats, and jackets in classic styles and colors.
- Spring Summer 2026 Collection Seasonal spring/summer collection featuring weather-appropriate rainwear and outerwear for warm months.
- Men's Raincoats & Windbreakers Waterproof and windproof outerwear for men including short raincoats, long raincoats, trenchcoats, jackets, and rain capes available in multiple colors.
- Women's Raincoats & Windbreakers Waterproof and windproof outerwear for women including short raincoats, long raincoats, trenchcoats, jackets, and rain hoods in various styles.
- Men's Parkas Mid-season and fleece-lined parkas for men providing waterproof protection and warmth during transitional weather.
- Women's Parkas Mid-season and fleece-lined parkas for women offering waterproof protection and insulation for cooler conditions.
- Puffer Jackets (Men's & Women's) Down-filled puffer jackets including reversible options and waterproof raincoat hybrids for cold weather protection, available in men's and women's ranges.
- Kids Collection Child-sized waterproof outerwear including Abbessito short jackets, Richelito trench coats, Archivito jackets, Gabrielito rain capes, and Bastille windproof raincoats priced from €69-119.
- Dog Collection Waterproof outerwear and accessories designed for dogs.
- Accessories Complementary weather-appropriate accessories including waterproof caps, wool hats, shopping bags, insulated bottles, headscarves, and puffy key rings ranging from €12-49.
- Flotte Social Club Collection Collaborations and community-focused sub-brand featuring limited-edition pieces such as the Lappe cap, Jacob hoodie, and Paradis t-shirt.
Quantifiable outcome
- 70% revenue growth in 2025
Companies that use Flotte
Customer profileSegments2 records
Ideal customer profiles2 records
Flotte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Flotte partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Flotte competitors and assessment
Company assessmentDirect peers
- Stutterheim: Swedish premium rainwear brand sold through DTC, department stores, and own boutiques. Comparable on fashion-forward waterproof outerwear, premium pricing, European heritage, and curated boutique retail strategy.
- Aigle: French heritage rainwear and outerwear brand with deep French retail presence. Directly overlaps with Flotte on geography (France), waterproof apparel category, family/kids offerings, and omnichannel retail footprint.
- Save the Duck: Italian outerwear brand built around cruelty-free and recycled materials. Highly comparable on sustainability-led value proposition, outerwear category (jackets, parkas, puffer), and European DTC + boutique distribution.
- Rains: Danish fashion-forward rainwear and outerwear brand operating DTC e-commerce and global retail. Closely comparable to Flotte on product category (waterproof outerwear), Gen Z / fashion-conscious target customer, sustainability positioning, and DTC-led go-to-market.
- Didriksons: Swedish outdoor and rainwear brand with a broad weatherproof outerwear assortment. Comparable on waterproof/windproof product technology, family-inclusive sizing, and European retail footprint.
- Elvine: Swedish contemporary outerwear brand producing waterproof and weatherproof jackets for men and women. Comparable on product mix (rainwear and seasonal outerwear), European DTC distribution, and fashion-meets-function positioning.
Broad incumbents
- Hunter: Long-established British rainwear and boots brand with global retail and DTC reach. Overlaps with Flotte on waterproof outerwear, weather-protective accessories, and lifestyle/Gen Z marketing — but operates at significantly larger scale and broader product portfolio.
- Patagonia: Global outdoor and outerwear leader and a recognized benchmark in sustainable apparel. Competes for the eco-conscious Gen Z consumer Flotte targets, with overlapping waterproof/windproof outerwear and recycled-material credentials, though at vastly greater scale and breadth.
- Napapijri: European outdoor-fashion brand known for puffer jackets, parkas, and weatherproof outerwear. Comparable on premium fashion-meets-function outerwear positioning and European distribution, with a much larger multi-category assortment.
Emerging players
- Knowledge Cotton Apparel: Danish sustainable apparel brand producing outerwear and everyday clothing from organic and recycled fibers. Comparable on sustainability-led positioning and European DTC distribution, though with a broader apparel assortment rather than a rainwear focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flotte social profiles
Digital presenceFlotte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flotte leadership team
Management profileNumber of profiles
Profiles2 records
Flotte funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flotte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flotte
What does Flotte do?
Flotte designs and sells eco-responsible waterproof and windproof ready-to-wear apparel, including raincoats, trenchcoats, parkas, puffer jackets, anti-UV clothing, and accessories for men, women, kids, and dogs. The brand emphasizes ultra-light fabric technology and recycled materials, marketing a fashion-forward, community-driven alternative to conventional rainwear.
Is Flotte a public or private company?
Flotte is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flotte founded?
Flotte was founded in 2021. It employs 11 to 50 people.
Where is Flotte based?
Flotte is headquartered in Paris, France, in the Europe region.
How does Flotte make money?
One revenue line is on record: direct Product Sales.
Who are Flotte's main competitors?
Direct peers on record are Stutterheim, Aigle, Save the Duck, Rains, Didriksons and Elvine. Broad incumbents are Hunter, Patagonia and Napapijri. Knowledge Cotton Apparel is listed as an emerging player.
Does Flotte have an API?
No public API is recorded for Flotte.
What industry is Flotte in?
Flotte's product category is Sustainable Rainwear and Outerwear. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 315 and its SIC code is 2330.