Option Pit

What Option Pit does

Option Pit is a private options trading education company founded in 2010 by former CBOE and AMEX floor traders, headquartered in Illinois. The company serves retail options traders through a portfolio of 10 premium subscription trading services and 11 newsletters, delivering education, real-time alerts, and proprietary trading methodologies. The leadership team brings 150+ years of combined trading floor experience to the platform, with founder Mark Sebastian serving as CNBC's VIX expert and appearing regularly on financial media including Bloomberg.

The company has built proprietary technology and methodology layered on top of its core services. Notable components include the Sybil AI scanner (which tracks institutional order flow fingerprints across 4,000+ stocks), the Cash Zone methodology, the MTI indicator, and the CRT Protocol. These tools are packaged into tiered subscription services, with the Ceres Club representing the premium tier at $4,997 annually. The go-to-market is community-led and content-led, anchored by 50,000+ newsletter subscribers forming the top of the conversion funnel, supported by daily live sessions and ongoing media visibility.

The business model is B2C subscription-based, monetizing primarily through tiered annual subscriptions priced $2,999-$4,997+. Growth has been organic and bootstrapped, with no disclosed funding rounds. Recent product expansion includes Capitol Gains, a service targeting the Washington DC/defense and government intelligence community, and the Sybil AI scanner, signaling both vertical and technology extension beyond the original options education core.

Name

Option Pit

Legal name

Option Pit, LLC

Website

https://optionpit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Option Pit is a private options trading education company founded in 2010 by former CBOE/AMEX floor traders, serving retail traders with 10 premium subscription services, 11 newsletters, and proprietary tools including the Sybil AI scanner.

Ownership category

akta.pro rank

Product category

Trading Education and Signal Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Options Exchanges (Listed Options Markets) (FSAFABAK)

Keywords

• Options trading education
• Retail trading services
• Trading newsletters
• Volatility trading signals
• Market analysis platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Tiered subscription memberships providing access to live trading rooms, trade alerts, educational content, and proprietary tools. Multiple service tiers including 0DTE, Delta Strike, Ripzone, Option Shopper, Trade to Close, Turbo Income, Weekly Profit Cycles, Ceres Club, Capitol Gains, and Special Situations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Option Pit sells subscription-based options trading education and trade-alert services to individual retail traders. The core offering consists of ten specialized trading membership services (including 0DTE, Delta Strike, Ripzone, Option Shopper, Trade To Close, Turbo Income, Weekly Profit Cycles, The Ceres Club, Capitol Gains, and Special Situations) delivered through live daily trading rooms, real-time trade alerts, and proprietary scanners and methodologies. The platform is built around content, community, and signal generation governed by the proprietary CRT Protocol quality standard.

Product overview

Option Pit is a professional options trading education platform offering a comprehensive portfolio of trading services and newsletters. The core offering includes 10 premium trading membership services (0DTE, Delta Strike, Ripzone, Option Shopper, Trade To Close, Turbo Income, Weekly Profit Cycles, The Ceres Club, Capitol Gains, and Special Situations) plus 11 newsletters. All services are governed by the proprietary CRT Protocol quality-control framework ensuring strategies are Consistently Profitable, Repeatable, and Teachable. The platform is led by former floor traders from CBOE and AMEX with over 150 years of combined experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97.76% win rate backtested across 4 years with 268 signals (Ceres Club Sybil)
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• tastytrade: Options-focused content, education, and trading platform owned by IG Group. Most direct peer: targets retail options traders with daily live programming, trade ideas, and education — overlapping heavily with Option Pit's value proposition and audience.
• Bear Bull Traders: Community-driven day trading education platform offering chat rooms, courses, and mentor programs. Comparable subscription + community model targeting retail traders seeking professional-level instruction.
• Simpler Trading: Subscription-based options and futures trading education platform with live trading rooms, daily trade alerts, and multiple tiered memberships — directly comparable in business model, customer segment, and product structure.
• Investors Underground: Day and swing trading education community with chat rooms, trade alerts, and video lessons. Comparable in subscription education model and retail trader audience, though with less options specialization.
• SMB Capital: Prop trading firm that also runs trading education, mentorship, and capital allocation programs. Comparable in leveraging active trader credibility to monetize educational content for retail and aspiring professional traders.

Broad incumbents

• CBOE Global Markets: Operator of the largest U.S. options exchange and broader derivatives exchange group. Relevant as the institutional venue where Option Pit's team built their careers and as a broader incumbent in the options ecosystem with adjacent education/content arms.

Others

• Seeking Alpha: Crowd-sourced investment research and analysis platform with premium subscription tiers. Comparable in monetizing retail-investor-facing investment content via subscription, though with broader equity focus rather than options specialization.
• TradingView: Charting and social trading platform with significant retail options trader adoption. Comparable as ecosystem tool used by the same audience, though primarily a software platform rather than education service.
• TheStreet / TheStreet.com: Financial media and education platform. Comparable as a financial content destination where Mark Sebastian serves as VIX Expert — overlapping audience of retail traders but with broader equity/macro coverage.

Emerging players

• Earnings Whisper: Earnings expectation and date calendar service with options-related trading insights. Comparable in providing catalyst-driven trade ideas to retail traders, with partial overlap in the Capitol Gains / Special Situations offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OptionPit
• YouTubeyoutube.com/@optionpit2333
• Facebookfacebook.com/OptionPit
• LinkedInlinkedin.com/company/the-option-pit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Option Pit