New York Beef Council
The New York Beef Council is a nonprofit checkoff-funded organization that delivers beef promotion, consumer education, and producer support programs across New York State, serving cattle producers, consumers, foodservice operators, K-12 schools, and educators.
- Company typePrivate
- Founded1985
- HeadquartersRome, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New York Beef Council does
The New York Beef Council (legal name: New York Beef Industry Council; DBA: NYBC) is a private nonprofit organization established under the 1985 Farm Bill and headquartered in Rome, New York, that executes beef promotion, consumer education, research, and producer support programs for the New York beef industry. It is funded by the federally mandated Beef Checkoff Program, which assesses $1 per head on the sale of live domestic and imported cattle; NYBC may retain up to $0.50 of each dollar collected, with the remainder forwarded to the Cattlemen's Beef Board for national checkoff programs under USDA oversight. The organization operates with a lean staff of three (Executive Director, Director of Producer Communications and Consumer Engagement, and Nutrition Manager) supported by a producer-led Board of Directors.
NYBC's core products are programmatic rather than commercial: BQA certification and Masters of Beef Advocacy training for producers; the Best NY Burger Competition, Build Your Base sports nutrition program, and Heart Health education for consumers; and K-12 classroom resources, foodservice training (Beef University, Cash Cow video series), and nutrition resources for educators, dietitians, and restaurant operators. Distribution is multi-channel — website, organic social, paid media, influencer partnerships, email newsletter (The Drive), YouTube, and events — and FY2025 programming reportedly reached over 276 million consumers. Its go-to-market is community-led and event-driven, with no proprietary technology platform beyond a content publishing site.
The customer base is bifurcated: the de facto payers are the 9,993 New York farms and ranches with cattle (95% family-owned), while the served end-markets span consumers, foodservice operators, K-12 schools, educators, and health professionals. In 2022, cattle and calves generated $359 million in cash receipts in New York, making beef the state's 4th largest agricultural commodity, while the average beef cow herd is just 16 head — indicating a long-tail producer base. NYBC reports no proprietary technology, no AI capabilities, no patents, and no disclosed revenue figures.
New York Beef Council firmographics
Firmographics- Name
- New York Beef Council
- Legal name
- New York Beef Industry Council
- Website
- https://nybeef.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The New York Beef Council is a nonprofit checkoff-funded organization that delivers beef promotion, consumer education, and producer support programs across New York State, serving cattle producers, consumers, foodservice operators, K-12 schools, and educators.
- Ownership category
- akta.pro rank
New York Beef Council industry classification
Industry- Product category
- Agricultural Industry Promotion and Education
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Welfare & Advocacy Organizations (AFAEALAC)
- akta.pro secondary industry
- Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)
Keywords
Where New York Beef Council is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New York Beef Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Beef Checkoff Assessment: The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
New York Beef Council product offering
Product offeringCore offering
The New York Beef Council is a nonprofit organization that delivers marketing, education, research, and producer support programs for beef and beef products in New York State. Funded by the Beef Checkoff assessment ($1 per head on cattle sales), it executes consumer advertising, recipe and nutrition education, the Best NY Burger Competition, BQA certification, and youth leadership initiatives to drive beef demand across New York.
Product overview
The New York Beef Council operates as a nonprofit marketing and education organization funded by the Beef Checkoff Program. Its offerings are organized into several interconnected programs: Recipe and Cooking Education (Recipes & Cooking platform with collections and cooking lessons), Producer Support Services (Beef Quality Assurance certification, Masters of Beef Advocacy training, Beef Checkoff forms and resources), Consumer Education (Nutrition Resources, Beef for Heart Health materials, K-12 School Foodservice Program), and Social Outreach (Best New York Burger Competition). Additional programs include Classroom Resources for K-12 education, the Build Your Base sports nutrition program, and Cuts Education covering beef selection and preparation. The organization connects beef producers with consumers through promotion, education, and partnerships, primarily functioning as an informational and educational resource rather than a technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Recipes & Cooking
Quantifiable outcome
- Programming reach of 276+ million consumers in FY2025
- +2 more outcomes
Companies that use New York Beef Council
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
New York Beef Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New York Beef Council partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Kentucky Beef Councilflagship"Bridging States, Building Leaders" Youth Leadership Program - an immersive experience cultivating next-generation agricultural leaders through week-long hands-on learning in Lexington, KY. Partnership entering its second year.
- Select SirescorePartnership for AI (Artificial Insemination) training workshops helping beef and dairy producers improve herd genetics and reproductive efficiency through 1.5-day hands-on trainings.
- Iowa Beef Industry CouncilcoreStrategic state partnership for the Best NY Burger Competition, providing additional support and collaboration on beef promotion initiatives across state lines.
- Cornell Cooperative ExtensioncoreRegional CCE teams coordinate AI training workshops across New York State at multiple locations.
- American Farm Bureau Foundation for AgriculturecoreOne of four Beef Checkoff contractors executing promotion, research, consumer information, industry information, foreign marketing, and producer communications programs.
- National Cattlemen's Beef Association (NCBA)coreOne of four Beef Checkoff contractors executing promotion, research, consumer information, industry information, foreign marketing, and producer communications programs.
- Meat Imports Council of America/Northeast Beef Promotion InitiativecoreOne of four Beef Checkoff contractors executing promotion, research, consumer information, industry information, foreign marketing, and producer communications programs.
- North American Meat InstitutecoreOne of four Beef Checkoff contractors executing promotion, research, consumer information, industry information, foreign marketing, and producer communications programs.
- New York Agriculture in the ClassroomminorPartnership to educate youth about agriculture and beef production through classroom programs.
- Social InfluencersminorSponsored content partnerships with social media influencers to promote beef consumption and education.
- Cornell Farm to School ProgramminorPartnership supporting local farm-to-school initiatives for K-12 foodservice.
- Wisconsin Beef CouncilminorPartnership on K-12 foodservice training videos demonstrating best practices for cooking with beef in school kitchens.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
New York Beef Council competitors and assessment
Company assessmentDirect peers
- Wisconsin Beef Council: State-level Beef Checkoff organization partnered with NYBC on K-12 foodservice training videos. Operates the same checkoff-funded model with parallel producer communications and consumer education programs.
- Iowa Beef Industry Council: State-level Beef Checkoff organization explicitly partnered with NYBC on the Best NY Burger Competition. Same funding model, governance structure, and programmatic mission as NYBC but operating in a much larger cattle-producing state.
- Texas Beef Council: State-level Beef Checkoff organization for the largest beef-producing state. Same funding model ($1/head with 50¢ state retention) and programmatic mission — consumer promotion, producer services, and youth leadership.
- National Cattlemen's Beef Association (NCBA): One of the four national Beef Checkoff contractors that works alongside NYBC. Handles national promotion, research, and consumer information programs — the closest federal-level peer with parallel mandate and checkoff funding structure.
- Kentucky Beef Council: State-level Beef Checkoff organization in a flagship partnership with NYBC for the 'Bridging States, Building Leaders' youth program. Same structure, checkoff funding, and consumer/producer program mandate as NYBC.
- Cattlemen's Beef Board: The national Beef Checkoff administrator and NYBC's parent/government-linked entity. Operates the federal half of the checkoff ($0.50/head forwarded from states) and runs national promotion programs that NYBC implements at the state level.
Broad incumbents
- American Farm Bureau Foundation for Agriculture: One of the four national Beef Checkoff contractors alongside NYBC. Operates at a broader agricultural scope (not beef-specific) and delivers producer/consumer education programs funded by multiple checkoffs.
- North American Meat Institute: One of the four national Beef Checkoff contractors and the leading trade association for meat packers and processors. Adjacent to NYBC's mission but represents the processing/retail side rather than producer promotion.
Regional players
- Northeast Beef Promotion Initiative: Multi-state regional checkoff initiative covering the Northeast, of which NYBC is a participant. Operates the same checkoff-funded model but with regional rather than single-state scope — directly comparable in mission and structure.
Others
- Meat Imports Council of America: One of the four national Beef Checkoff contractors, funded by the imported beef checkoff. Adjacent peer that channels checkoff funds from imported beef/veal into national promotion — same institutional ecosystem but focused on imports rather than domestic producers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New York Beef Council social profiles
Digital presenceNew York Beef Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Beef Council leadership team
Management profileNumber of profiles
Profiles15 records
New York Beef Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Beef Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Beef Council
What does New York Beef Council do?
The New York Beef Council is a nonprofit organization that delivers marketing, education, research, and producer support programs for beef and beef products in New York State. Funded by the Beef Checkoff assessment ($1 per head on cattle sales), it executes consumer advertising, recipe and nutrition education, the Best NY Burger Competition, BQA certification, and youth leadership initiatives to drive beef demand across New York.
Is New York Beef Council a public or private company?
New York Beef Council is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New York Beef Council founded?
New York Beef Council was founded in 1985. It employs 1 to 10 people.
Where is New York Beef Council based?
New York Beef Council is headquartered in Rome, United States, in the North America region.
How does New York Beef Council make money?
One revenue line is on record: beef Checkoff Assessment.
Who are New York Beef Council's main competitors?
Direct peers on record are Wisconsin Beef Council, Iowa Beef Industry Council, Texas Beef Council, National Cattlemen's Beef Association (NCBA), Kentucky Beef Council and Cattlemen's Beef Board. Broad incumbents are American Farm Bureau Foundation for Agriculture and North American Meat Institute. Northeast Beef Promotion Initiative is listed as a regional player. Meat Imports Council of America is listed as an others.
Does New York Beef Council have an API?
No public API is recorded for New York Beef Council.
What industry is New York Beef Council in?
New York Beef Council's product category is Agricultural Industry Promotion and Education. Its primary akta.pro industry code is AFAEALAC, Animal Welfare & Advocacy Organizations, with a secondary code of AFAEALAN, Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab). Its NAICS code is 1152 and its SIC code is 200.