Arizona Broadway Theatre

What Arizona Broadway Theatre does

Arizona Broadway Theatre (ABT) is a 501(c)(3) nonprofit dinner theatre founded in 2005 by Kiel and Cassandra Klaphake, headquartered at 7701 W. Paradise Lane in Peoria, Arizona, where it operates from city-owned land in the Northwest Valley of Phoenix. The company runs a 462-seat Mainstage Theatre, a 200-seat Encore Room, and a 500-guest Lobby, producing professional Broadway-style musical productions, concerts, murder mystery dinners, special events, and Theatre for Young Audiences. After 20 years of operations and over 100 productions — including Cats, The Prom, My Fair Lady, Cabaret, Mean Girls, and a world premiere of Triângulo — ABT has invested in a newly installed LED wall alongside full A/V and lighting infrastructure to elevate production design and support behind-the-scenes tours.

ABT monetizes through a diversified revenue stack spanning ticketed dinner-and-show packages (Mainstage Broadway shows starting at $54-$70, Murder Mystery from $64, Young Audiences at $15), season subscriptions starting at $368 per person (with new tiers including a $198 Limited Engagement Bundle and $250 Replay Pass), group sales from $80 per person for parties of 12+, RUSH tickets at $25 plus fees, bar and beverage service, venue rentals for weddings and corporate events (up to 500 guests), education tuition (Academy for Young Performers serving 300+ students annually; HyRev teen troupes at $450-$500 per semester), playbill and digital sponsorship advertising (average 6,000 circulation), and charitable contributions including a Standing Ovation Circle monthly giving program and legacy giving. Distribution is omnichannel: a 24/7 self-serve online box office, phone box office at (623) 776-8400, walk-up, subscription sales via [email protected], and group bookings through inside sales. The organization markets through its website (azbroadway.org), email newsletter, Facebook, Instagram, LinkedIn, and YouTube; supported by community partnerships, season brochures, and targeted group-sales outreach.

The company employs 101-250 staff across full-time, part-time, and seasonal roles and is governed by a board with executive leadership including CEO Kiel Klaphake, CFO Barbara Wiswall, and Deputy Director of Development Alexis Ferri. Beyond ticketing, ABT delivers an integrated community ecosystem: youth education programs, teen performance troupes, master classes with NYC artists, volunteer engagement, ticket donations to nonprofits, group sales, and corporate sponsorships — all tied to the nonprofit's mission of enriching lives through the performing arts.

Name

Arizona Broadway Theatre

Legal name

ABT Performing Arts Association

Website

https://azbroadway.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Arizona Broadway Theatre is a 501(c)(3) nonprofit dinner theatre founded in 2005 in Peoria, Arizona, producing Broadway-quality musicals, concerts, murder mysteries, and youth education programs across a 462-seat Mainstage and 200-seat Encore Room for the Northwest Valley Phoenix community.

Ownership category

akta.pro rank

Product category

Dinner Theatre & Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Dinner theatre entertainment
• Live theatrical productions
• Performing arts education
• Youth theatre programs
• Event venue rentals

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales - Dinner & Show: Mainstage productions include dinner (soup/salad, entrée) plus the show, fees, and tax. Performance Only tickets available for some shows without dining.
2. Season Subscriptions: Season Subscription Packages starting at $368 per person including Broadway-quality productions, dinner at every performance, complimentary iced tea/coffee, unlimited ticket exchanges, and priority seating.
3. Bar & Beverage Sales: Full bar service with cocktails, wine, beer, and non-alcoholic beverages available before shows and during intermission.
4. Donations & Fundraising: Tax-deductible donations supporting Broadway-style productions, youth theatre programs, and educational initiatives. Monthly giving program (Standing Ovation Circle) and legacy/planned giving options available.
5. Youth Academy Tuition: Academy for Young Performers summer day camp with one or two-week programs teaching acting, music, movement, and backstage skills. Tuition varies by program length; scholarships available.
6. HyRev Teen Troupe Tuition: Elite teen performance program with three troupes: Rev'd Up ($450/semester), Hyper Tone Z and Sonic Revolution ($500/semester). Monthly payment plans available.
7. Venue Rentals: Three venues available for private events: Encore Room (up to 200 guests), Mainstage Theatre (462 guests), and Lobby (up to 500 guests). Packages for weddings, corporate events, and private parties.
8. Sponsorships & Advertising: Production playbill advertising (average show circulation 6,000), season sponsorships, show sponsorships, digital monitor advertising, and restroom advertising. Tax-deductible as 501(c)(3) nonprofit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arizona Broadway Theatre operates as a nonprofit dinner theatre producing Broadway-style live musical productions combined with table-service dining. The venue features a 462-seat Mainstage Theatre and a 200-seat Encore Room, offering mainstage shows, young audiences productions, murder mystery dinners, concert series, and special events. The organization also runs youth education programs, teen performance troupes, master class workshops, and provides venue rental services for private and corporate events.

Product overview

Arizona Broadway Theatre operates as a not-for-profit dinner theatre offering a portfolio of live entertainment experiences. The core product consists of Broadway-style musical productions performed on two venues: the Mainstage Theatre (462 seats) for full-scale productions and the Encore Room (200 seats) for intimate performances. The theatre presents shows across multiple categories including Broadway productions (Cats, The Prom), Theatre for Young Audiences (The Nice List, Freckleface Strawberry, FINN), Murder Mystery Theatre (Trouble at the Tropicabana), Concert Series (A Tribute to Garth, Big Easy Live), and Special Events (Guided Backstage Tours, Avenue Q). Ticket options include Dinner & Show packages (with soup/salad, entrée, show, fees, and tax) and Performance Only tickets. The organisation also operates education programs including the Academy for Young Performers (summer day camp), HyRev Troupes (elite teen performance groups ages 13-19), and Master Class Workshops (with Broadway professionals). Venue rental services are available for weddings, private parties, and corporate events across the three spaces. Season subscriptions starting at $368 per person bundle productions with dining and priority seating.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Theatre Productions Full-scale Broadway-style musical productions performed on the 462-seat Mainstage, featuring professional sets, costumes, and casts. Available with Dinner & Show or Performance Only ticket options for families and general audiences.
• Encore Room Productions Intimate theatrical performances in the 200-seat Encore Room, featuring select productions and special events for smaller audiences.
• Theatre for Young Audiences Family-friendly productions designed for children, including shows like The Nice List, Freckleface Strawberry, and FINN, with age-appropriate content and tickets at $15.
• Murder Mystery Theatre Interactive murder mystery dinner experiences where audience members participate in solving theatrical mysteries while dining, such as Trouble at the Tropicabana, starting at $64 including a 3-course meal.
• Concert Series Live music performances featuring tribute acts and touring artists, including concerts like A Tribute to Garth and Big Easy Live.
• Special Events Unique events including Guided Backstage Tours, limited-run productions, and special programming such as Avenue Q.
• Academy for Young Performers Summer day camp program for children exploring theatre arts through acting, music, movement, and behind-the-scenes creation of costumes, props, and sets. Serves 300+ students annually with scholarships available.
• HyRev Troupes Elite teen performance program with three troupes (Rev'd Up at $450/semester, Hyper Tone Z and Sonic Revolution at $500/semester) for ages 13-19, offering intensive training and Valley-wide performance opportunities. Monthly payment plans available.
• Master Class Workshops Workshops for teens and adults led by Broadway professionals and NYC artists, providing instruction in acting, dance, and audition skills.
• Venue Rentals Event hosting services for weddings, private parties, corporate events, fundraisers, birthdays, reunions, and proms across three spaces: Mainstage Theatre (462 guests), Encore Room (200 guests), and Lobby (500 guests).
• Season Subscription Packages Annual subscription packages starting at $368 per person offering professional productions, dinner at every show, complimentary beverages, unlimited ticket exchanges, and priority seating.
• Bar & Beverage Service Full bar service featuring cocktails, wines, beers, and non-alcoholic beverages available before shows and during intermission.

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• Waterhouse Insurance AgencyminorGTM or Marketing Partner · 1 January 2026Event sponsor for Cats production, providing pet insurance resources and information to community members attending the Cats for Cats adoption event.
• Dr. Keith and Kim HaarminorGTM or Marketing Partner · 1 January 2026Show sponsors for CATS production, supporting the theatrical production and community adoption event.
• Arizona Animal Welfare LeagueminorOthers · 1 January 2026Animal welfare organization participating in Cats for Cats community adoption event at the theatre, helping cats find loving homes.
• Saving One Life Animal Rescue and SanctuaryminorOthers · 1 January 2026Animal rescue organization co-participating in Cats for Cats community adoption event.
• HALO Animal RescueminorOthers · 1 January 2026Animal rescue organization co-participating in Cats for Cats community adoption event.
• Home Fur Good Animal Rescue and PlacementminorOthers · 1 January 2026Animal rescue organization co-participating in Cats for Cats community adoption event.
• Two Hearts Kitten RescueminorOthers · 1 January 2026Kitten rescue organization co-participating in Cats for Cats community adoption event.
• Phoenix Animal Care Coalition (PACC)911minorOthers · 1 January 2026Animal welfare organization providing resources and information about cat welfare and responsible pet ownership at Cats for Cats event.
• Westbrook VillageminorGTM or Marketing Partner · 1 January 2026Community partner providing rehearsal space for CATS production.
• Glendale Community CollegeminorGTM or Marketing Partner · 1 January 2026Educational institution providing rehearsal space for CATS production.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Pioneer Theatre Company: University-affiliated professional theatre in Salt Lake City producing a Broadway-season subscription lineup. Comparable on programming model and scale, but serves a different regional market than ABT.
• Laguna Playhouse: Long-running nonprofit professional theatre in Laguna Beach, CA producing plays and musicals with season subscriptions and education programs. Comparable operating model but in a different regional market and without the dinner-plus-show format.

Direct peers

• TheatreSquared: Professional regional theatre in Fayetteville, AR producing a Broadway-quality season with education programming. Similar nonprofit structure, subscription model, and youth/academy offerings, though without dinner service.
• Beef & Boards Dinner Theatre: Long-running dinner theatre in Indianapolis combining a buffet meal with Broadway-style musicals. Closely comparable operating model: dinner-plus-show bundled ticket, professional cast, season subscriptions, and a single venue.
• Hale Centre Theatre: Professional regional theatre in Gilbert, AZ offering Broadway-quality musicals and family programming in the same Phoenix metro. Directly comparable product category (musicals, youth programming, venue rentals) serving an overlapping consumer base.
• Drury Lane Theatre: Oakbrook Terrace, IL dinner theatre and event venue producing Broadway musicals alongside weddings, corporate events, and dining. Matches ABT on bundled dinner/show pricing, multi-format programming, and venue rental business lines.
• Musical Theatre West: Long Beach, CA nonprofit producing Broadway-quality musicals with a subscription-driven model. Highly comparable on operating structure (501(c)(3), subscriptions, education programs) though without the dinner component.
• The Fireside Dinner Theatre: Wisconsin-based dinner theatre pairing a multi-course meal with Broadway-style productions. Same dinner-plus-show product, similar season subscription structure, and comparable scale of venue and staff.

Broad incumbents

• Phoenix Theatre: Long-established Phoenix-based performing arts organization producing a broader mix of plays, musicals, and cultural programming. Competes for the same Phoenix discretionary entertainment dollar but operates more as a regional arts institution than a dinner theatre.
• Arizona Theatre Company: Statewide professional theatre company based in Tucson/Phoenix producing a broader repertory of plays and musicals. Competes for Phoenix arts patrons and corporate sponsors but at a different scale and with a non-dinner format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ArizonaBroadwayTheatre
• Facebookfacebook.com/ArizonaBroadway
• LinkedInlinkedin.com/company/arizona-broadway-theatre
• Instagraminstagram.com/arizonabroadway
• Xx.com/arizonabroadway

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Broadway Theatre