Awaris
Awaris GmbH is a Cologne-based professional coaching and training firm founded in 2009 that delivers neuroscience-grounded resilience, mindfulness, leadership, and safety-culture programs to enterprise and government clients across 15 countries, with named customers including HSBC, Bosch, Schaeffler, Deutsche Bahn, and IKEA.
- Company typePrivate
- Founded2009
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Awaris does
Awaris GmbH is a Cologne, Germany-headquartered professional coaching and training company founded in 2009 by Liane Stephan and Christopher Tamdjidi. It designs and delivers neuroscience-grounded programs in workplace resilience, mindfulness, leadership, collaboration, safety culture, and sustainability for enterprise clients across Europe and Latin America. The product platform is organized by audience — LeadersMind, Performance & Care, Leading for Resilience, and Leading On Sustainability for executives; TeamMind, TeamMind Labs, ResilientTeams, and SystemsMind for teams; WorkingMind, ResilienceSprint, and SafetyMind for employees; plus the Resilienz-Akademie (multi-month Resilience Academy), Resilienz-Kultur-Reise culture journey, and Mindfulness Champions train-the-trainer for organizations. Underlying methodology rests on a proprietary 12-competency resilience framework and the WE-Resilienz approach, supported by research partnerships with academic institutions and codification in the 2024 book 'Die Resilienz Revolution'.
The technology layer is a blended-learning stack combining in-person workshops with an Awaris mobile app providing micro-learning units, digital toolkits, and ongoing practice support; web infrastructure is built on standard platforms with Google Analytics, Google Ads, LinkedInsight Tag, and Cloudflare Turnstile. Awaris monetizes primarily through fee-for-service enterprise training programs (multi-day workshops, multi-month academies, and tailor-made engagements), plus coaching and consulting (including MbsC systemic coaching certification), and a self-serve retreat channel with publicly-disclosed pricing (Female Leadership Retreat at €850-€999 + €371 accommodation). Distribution is direct enterprise field sales backed by content marketing, webinars, and a published thought-leadership content engine across country-localized sites for Germany, UK, France, Netherlands, Colombia, Mexico.
The firm serves approximately 200+ organizations across 15 countries, including named enterprise and government clients HSBC, Bosch, Schaeffler, Vitesco Technologies, Deutsche Bahn, IKEA, Bayer, Beiersdorf, Audi, Unilever, Lanxess, Alpha Trains, SMS Group, EU Parliament, and British Parliament. Approximately 500 programs are delivered annually, with a stated >90% customer recommendation rate. The company is privately held and founder-controlled, with Liane Stephan serving as CEO since 2024; no external venture or private equity funding has been disclosed. A non-profit initiative, Inner Green Deal, operates as an affiliated entity.
Awaris firmographics
Firmographics- Name
- Awaris
- Legal name
- Awaris GmbH
- Website
- https://awaris.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Awaris GmbH is a Cologne-based professional coaching and training firm founded in 2009 that delivers neuroscience-grounded resilience, mindfulness, leadership, and safety-culture programs to enterprise and government clients across 15 countries, with named customers including HSBC, Bosch, Schaeffler, Deutsche Bahn, and IKEA.
- Ownership category
- akta.pro rank
Awaris industry classification
Industry- Product category
- Corporate Training and Executive Coaching Services
- NAICS
- Professional and Management Development Training (611430), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)
- akta.pro secondary industries
- Workplace Wellness & Wellbeing Education (EDAAAHAN), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Wellness Program Design & Accountability Coaching (HSADAGAC), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Awaris is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Awaris business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Training Programs: Fee-for-service training programs delivered to organizations for leaders, teams, and employees. Programs include multi-day workshops, multi-month academies (e.g., 9-month Resilience Academy with Schaeffler), and ongoing coaching engagements.
- Retreats: Residential programs such as the Female Leadership Retreat (3.5 days) offered at €999 corporate or €850 private pricing, plus accommodation costs.
- Coaching & Consulting: Individual and group coaching services, including systemic coaching certification (MbsC), delivered to executives and organizations.
- Tailor-Made Programs: Customized program development and delivery for specific organizational needs and contexts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Female Leadership Retreat - Corporate |
| One time/ perpetual license | Pay-as-you-go | Female Leadership Retreat - Private |
| Unit Pricing | Pay-as-you-go | Accommodation Add-on |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Awaris product offering
Product offeringCore offering
Awaris delivers neuroscience-based corporate resilience, mindfulness, and leadership development programs to organizations, teams, leaders, and individual employees. The offering includes a structured portfolio of programs for leaders (LeadersMind, Performance & Care, Leading for Resilience, Leading on Sustainability), teams (TeamMind, ResilientTeams, SystemsMind), employees (WorkingMind, ResilienceSprint, SafetyMind), and organizations (Resilience Academy, Resilience Culture Journey, Mindfulness Champions), supported by a blended learning app and tailored enterprise programs.
Product overview
Awaris is a human development and organizational resilience company offering a comprehensive portfolio of mindfulness-based training programs. The offering is structured as a platform of related programs organized by target audience: For Leaders (LeadersMind, Performance & Care, Leading for Resilience, Leading on Sustainability), For Teams (TeamMind, TeamMind Labs, ResilientTeams, SystemsMind), For Employees (WorkingMind, ResilienceSprint, SafetyMind), For Organisations (Resilienz-Akademie, Resilienz-Kultur-Reise, Mindfulness Champions), and For Individuals (MbsC coaching certification, Retreats, Female Leadership Retreat). Programs are complemented by a Blended Learning & App digital platform. The company also operates Inner Green Deal as a non-profit initiative. All programs are grounded in neuroscience research and mindfulness-based approaches, with a proprietary 12-competency resilience framework.
Differentiator
Problem solved
Functional benefit
Brands
- LeadersMind: A programme for leaders focused on mindful leadership.
- Performance & Care
- Leading for Resilience
- Leading On Sustainability
- TeamMind
- TeamMind Labs
- ResilientTeams
- SystemsMind
- WorkingMind
- ResilienceSprint
- SafetyMind
- Resilienz-Akademie
- Resilienz-Kultur-Reise
- Mindfulness Champions Train the Trainer
- Systemischer Coach Ausbildung (MbsC)
- CAREFORMANCE
- WE-silience
Products and services
- Resilienz-Akademie (Resilience Academy) Comprehensive multi-month modular resilience academy building 12 scientifically-grounded resilience competencies across the organization. The flagship award-winning program was developed for Schaeffler/Vitesco Technologies and has served 1,100+ employees. It is aimed at HR and organizational development buyers seeking organization-wide resilience capability building.
- Resilienz-Kultur-Reise (Resilience Culture Journey)
- Mindfulness Champions Train the Trainer
- Female Leadership Retreat
- Systemischer Coach Ausbildung (MbsC) — Systemic Coach Training
- Tailor-Made Programs
- Blended Learning & Awaris App
Quantifiable outcome
- Teams with 3-5 positive practices are 3x more innovative and adaptable
- +4 more outcomes
Companies that use Awaris
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Awaris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Awaris partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Research PartnerscoreAwaris collaborates closely with research partners and publishes results in academic journals. Research partnerships form the foundation of their neuroscience-based approach and proprietary resilience framework development.
- Schaeffler GroupflagshipFlagship partnership developing the award-winning Resilience Academy for Vitesco Technologies (now part of Schaeffler). 9-month modular program serving 1,100+ employees with 12 scientifically-grounded resilience competencies.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Awaris competitors and assessment
Company assessmentDirect peers
- CoachHub: European-based digital coaching platform providing scalable 1:1 coaching to enterprises; competes for the same L&D/HR budget as Awaris in DACH and globally with a tech-enabled, rather than workshop-led, delivery model.
- Calm Business: Calm's enterprise offering provides meditation, sleep, and mental resilience content to corporate clients; comparable target market and topics to Awaris but with a primarily digital, subscription-led model rather than workshop-led delivery.
- Potential Project: Global corporate mindfulness and leadership training provider offering enterprise programs based on mindfulness and neuroscience; directly comparable to Awaris in target buyers (large enterprises), delivery model (workshops + digital tools), and methodology.
- Search Inside Yourself Leadership Institute (SIYLI): Non-profit originated at Google offering mindfulness and emotional intelligence leadership programs to enterprises worldwide; very comparable in neuroscience-grounded mindfulness leadership curriculum and corporate buyer focus.
- BetterUp: Enterprise coaching and mental fitness platform combining 1:1 coaching with digital tools; addresses overlapping buyer needs (leadership resilience, team performance) with Awaris but at significantly larger scale and venture funding.
- Headspace for Work: Headspace's B2B arm sells mindfulness, meditation, and resilience content to enterprises with self-serve and HR-integrated delivery; competes with Awaris on workplace mindfulness outcomes but at greater scale via a content/app-led model.
Broad incumbents
- Limeade: Established employee wellbeing and engagement platform used by large enterprises for wellbeing programs; broader scope than Awaris but competes for the same corporate wellbeing budget line.
- LinkedIn Learning: Large-scale enterprise L&D content library covering leadership, productivity, and soft skills; not a mindfulness specialist but competes for the same corporate training wallet at a different price point and breadth.
Emerging players
- Happify Health: Digital mental health and wellbeing platform used by employers and health plans; overlaps with Awaris on resilience/wellbeing outcomes but delivers via app rather than live workshops.
- Menteach: Corporate mindfulness and resilience training provider serving European enterprises; smaller scale and more limited geography than Awaris but overlapping methodology and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Awaris social profiles
Digital presenceAwaris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awaris leadership team
Management profileNumber of profiles
Profiles14 records
Awaris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awaris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awaris
What does Awaris do?
Awaris delivers neuroscience-based corporate resilience, mindfulness, and leadership development programs to organizations, teams, leaders, and individual employees. The offering includes a structured portfolio of programs for leaders (LeadersMind, Performance & Care, Leading for Resilience, Leading on Sustainability), teams (TeamMind, ResilientTeams, SystemsMind), employees (WorkingMind, ResilienceSprint, SafetyMind), and organizations (Resilience Academy, Resilience Culture Journey, Mindfulness Champions), supported by a blended learning app and tailored enterprise programs.
Is Awaris a public or private company?
Awaris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Awaris founded?
Awaris was founded in 2009. It employs 11 to 50 people.
Where is Awaris based?
Awaris is headquartered in Oxford, United Kingdom, in the Europe region.
How does Awaris make money?
Four revenue lines are on record. Corporate Training Programs are the primary driver. The others are retreats, coaching & Consulting and tailor-Made Programs.
Who are Awaris's main competitors?
Direct peers on record are CoachHub, Calm Business, Potential Project, Search Inside Yourself Leadership Institute (SIYLI), BetterUp and Headspace for Work. Broad incumbents are Limeade and LinkedIn Learning. Emerging players are Happify Health and Menteach.
Does Awaris have an API?
No public API is recorded for Awaris.
What industry is Awaris in?
Awaris's product category is Corporate Training and Executive Coaching Services. Its primary akta.pro industry code is HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs, with a secondary code of EDAAAHAN, Workplace Wellness & Wellbeing Education. Its NAICS code is 611430 and its SIC code is 8300.