Choice HR
Choice HR is a Tampa, Florida-based provider of payroll, benefits, and HR services focused on the hospitality sector. Founded in 2004 and privately held, the firm operates with a small team of 1–10 employees.
- Company typePrivate
- Founded2004
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Choice HR firmographics
Firmographics- Name
- Choice HR
- Website
- https://choicehr.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Choice HR is a Tampa, Florida-based provider of payroll, benefits, and HR services focused on the hospitality sector. Founded in 2004 and privately held, the firm operates with a small team of 1–10 employees.
- Ownership category
- akta.pro rank
Choice HR industry classification
Industry- Product category
- HR & Payroll Services
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330), Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Help Supply Services (7363)
- akta.pro primary industry
- Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)
- akta.pro secondary industries
- Core HR & HRIS (BPACAPAA), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
Keywords
Where Choice HR is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
Choice HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Choice HR product offering
Product offeringCore offering
Choice HR is a full-service Payroll, Benefits and HR Services business that meets the complex needs of the hospitality sector, providing outsourced payroll processing, benefits administration, and broader human resources support to hospitality employers.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Services Outsourced payroll processing services designed to handle the complex payroll needs of hospitality-sector employers.
- Benefits Administration Benefits administration services for hospitality employers, handling employee benefits programs and related administration.
- HR Services Human resources services for hospitality businesses, supporting the broader HR needs of sector employers.
Companies that use Choice HR
Customer profileIdeal customer profiles1 record
Choice HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Choice HR competitors and assessment
Company assessmentDirect peers
- Justworks: Justworks is a PEO providing payroll, benefits administration, compliance, and HR support to SMBs via a modern platform. It targets the same bundled payroll/HR/benefits buying motion as Choice HR, particularly among growing service-sector employers.
- TriNet: TriNet is a PEO delivering full-service payroll, benefits, HR compliance, and risk management to small and mid-size businesses. It is a direct competitor to Choice HR's bundled payroll, benefits, and HR services proposition.
- Insperity: Insperity is a publicly traded PEO providing bundled payroll, benefits, HR, and workforce solutions to SMBs across multiple verticals. It is a direct functional peer to Choice HR's full-service payroll/benefits/HR services model.
Broad incumbents
- ADP (Automatic Data Processing): ADP is the largest U.S. payroll and HR services provider, offering payroll, benefits, tax, and PEO/RPO solutions across all major industries including hospitality. It is comparable to Choice HR as a broad incumbent across the same core service categories, but at vastly greater scale.
- Paychex: Paychex is a leading payroll, HR, and benefits outsourcing provider serving small and mid-sized businesses, including restaurants and hospitality operators. It overlaps directly with Choice HR's payroll and benefits administration offering and represents the most consistent small-business benchmark.
- Paylocity: Paylocity is a cloud-based payroll and HCM platform serving SMB and mid-market employers with payroll, benefits, talent, and workforce management. It competes in the same HR outsourcing/HCM space as Choice HR with a modern SaaS delivery model.
- Workday: Workday is a leading enterprise HCM and payroll cloud platform serving large and mid-market employers. While serving larger customers than Choice HR, it competes in the same HR/payroll software and services market and shapes buyer expectations that Choice HR must meet.
Emerging players
- Gusto: Gusto is an SMB-focused payroll, benefits, and HR platform with strong traction among small employers including restaurants and hospitality operators. It competes directly with Choice HR for small-business payroll and benefits bundles.
- Paycor: Paycor is a cloud HCM provider serving SMB and mid-market with payroll, benefits, talent, and workforce management. It is comparable to Choice HR on payroll/benefits/HR services for smaller employers.
Regional players
- Heartland (Global Payments): Heartland provides payroll, HR, and payment solutions to small and mid-sized U.S. businesses, with strong penetration in restaurants and hospitality verticals — directly mirroring Choice HR's target segment of hospitality operators needing integrated payroll and back-office services.
Market position
Customer concentration
Choice HR social profiles
Digital presenceChoice HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice HR leadership team
Management profileNumber of profiles
Choice HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice HR
What does Choice HR do?
Choice HR is a full-service Payroll, Benefits and HR Services business that meets the complex needs of the hospitality sector, providing outsourced payroll processing, benefits administration, and broader human resources support to hospitality employers.
Is Choice HR a public or private company?
Choice HR is a private company. It is classified as unknown and is currently operating.
When was Choice HR founded?
Choice HR was founded in 2004. It employs 1 to 10 people.
Where is Choice HR based?
Choice HR is headquartered in Tampa, United States, in the North America region.
Who are Choice HR's main competitors?
Direct peers on record are Justworks, TriNet and Insperity. Broad incumbents are ADP (Automatic Data Processing), Paychex, Paylocity and Workday. Emerging players are Gusto and Paycor. Heartland (Global Payments) is listed as a regional player.
Does Choice HR have an API?
No public API is recorded for Choice HR.
What industry is Choice HR in?
Choice HR's product category is HR & Payroll Services. Its primary akta.pro industry code is BPACAKAD, Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll), with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 541214 and its SIC code is 7361.