StreetGames

What StreetGames does

StreetGames UK Ltd is a registered charity (No. 1113542) founded in 2007 and headquartered in Manchester, operating as a national sport-for-development intermediary. Its core product is the Doorstep Sport methodology, a community-led approach codified through the Five Rights framework (right time, place, price, style, delivered by the right people), supplemented by the Theory of Change impact model, the REACH therapeutic youth work framework, and the FABS youth leadership principles. The charity does not deliver sport directly to beneficiaries; instead it funds, trains, and supports a network of 1,600 community partners (charities, youth clubs, councils, housing associations, leisure trusts) organised through eight regional Place Teams across the UK, reaching 217 of the UK's 317 local authorities and serving 400,000+ children and young people annually.

The business model is grant-funded and donation-driven, with no fees charged to young people or community partners. Revenue streams include trusts and foundations (Pears Foundation, City Bridge Foundation, Comic Relief), corporate partnerships (Team GB, Matchroom Boxing, CGI), government grants (Sport England as System Partner, Sport Wales as National Partner, Ministry of Justice, UK Sport), individual donations with Gift Aid, and legacy giving. In 24/25 the organisation invested £9.84 million into 515 partner organisations, trained 3,202 coaches and volunteers, and engaged 679 delegates in insight webinars. Major programmes include Fit and Fed, Us Girls, the Young Advisor Programme, The Huddle youth advisory group, the Holiday Activities and Food (HAF) programme, the Inspiration Campaign, the £5 million Youth Justice Sport Fund, and newly launched Blitz Netball co-designed with Wales Netball.

Go-to-market is community-led: partners join a free network, receive funding, training from a Training Academy offering 35+ courses, evidence-based toolkits from a Resources Hub, and national advocacy. Marketing is multi-channel (website, LinkedIn, Facebook, Instagram, YouTube, newsletter, events, PR, youth voice programmes). StreetGames' competitive position rests on its regulatory designations, scale of partner network, 18+ years of accumulated evidence, and codified methodologies that competitors lack. The organisation is governed by an independent Board of Trustees and Vice Presidents and led by CEO Mark Lawrie OBE.

Name

StreetGames

Legal name

StreetGames UK Ltd

Website

https://streetgames.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

StreetGames is a UK charity that delivers sport and physical activity programmes to young people in low-income and under-served communities via a network of 1,600 community partners across 217 UK local authorities, using its Doorstep Sport methodology and Training Academy.

Ownership category

akta.pro rank

Product category

Community Sport and Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sport programmes
• Community sport delivery
• Sport for development
• Youth physical activity
• Charitable sport services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Donations and Fundraising: StreetGames receives donations from individuals, corporate partners, and supporters through online portals, text donations, and postal cheques. Gift Aid provisions allow UK taxpayers to increase donations by 25%.
2. Trusts and Foundations Funding: Funding from charitable foundations including project-specific funding, core funding, and unrestricted funding. Major partners include Pears Foundation, City Bridge Foundation, and Millby Foundation.
3. Corporate Partnerships: Bespoke corporate partnerships that deliver social impact for business goals, including Charity of the Year programmes, corporate donations, event sponsorship, and cause-related marketing.
4. Government and Public Sector Grants: Funding from government bodies including Sport England, Sport Wales, UK Sport, and Ministry of Justice (Youth Justice Sport Fund). StreetGames coordinates and distributes government funding to community partners.
5. Legacy Giving: The organisation accepts legacy gifts through wills, including residuary gifts, pecuniary gifts, and specific gifts of assets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

StreetGames is a UK charity that delivers community sport and physical activity programmes to young people in low-income and under-served communities through a national network of 1,600 community partner organisations. Its core methodology, Doorstep Sport, makes sport accessible by applying the 'Five Rights' (right time, place, price, style, and people), supported by a Training Academy, evidence-based toolkits, and a Theory of Change framework. Programmes are offered free to young people and free to partner organisations, with delivery funded through charitable donations, trusts, foundations, corporate partners, and government grants.

Product overview

StreetGames is a UK charity operating a network of over 1,600 community partners delivering sport and physical activity to young people in underserved communities. The organisation's core offering is the Doorstep Sport methodology, supported by a portfolio of programmes including Fit & Fed (holiday programme), the Young Advisor Programme, The Huddle (youth advisory group), #NextGen (volunteering), and Peer Research. StreetGames provides a Training Academy for workforce development and a Resources Hub with evidence-based toolkits for community partners. The organisation partners with major sporting bodies including Team GB, Matchroom Boxing, Rugby League, and Wales Netball (for Blitz Netball®). Key initiatives include the Inspiration Campaign connecting youth to major sporting events, the Youth Justice Sport Fund (£5m government programme), and the Holiday Activities and Food (HAF) programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorstep Sport StreetGames' core methodology for engaging young people in physical activity in under-served communities, delivered through local community partners at the right time, place, price, style, and by the right people (the 'Five Rights'). It is designed to be affordable, accessible, and inclusive for young people in low-income households.
• Fit & Fed Holiday programme providing fun physical activity and nutritious, healthy meals to young people during school holidays, tackling food poverty, isolation and inactivity for families in under-served communities.
• Us Girls Programme Targeted programme to increase girls' and young women's engagement in sport and physical activity in under-served communities.
• Inspiration Campaign Campaign connecting young people with opportunities to spectate and volunteer at major sporting events, and participate in festivals and residentials.
• Young Advisor Programme Youth voice programme enabling young people to influence StreetGames' work at every level, driving real change through leadership, advocacy, and shaping practice.
• The Huddle Young Person's Doorstep Sport Advisory Group that shapes the future of StreetGames by connecting national innovation with local delivery and amplifying young voices.
• #NextGen Volunteer Programme Volunteer programme creating opportunities for young people to develop skills, try new sports, and gain experiences through community sport.
• Therapeutic Youth Work through Sports Practice Young-person-centred, trauma-informed, and healing-centred approach using sport to build trusted relationships and improve mental health and wellbeing, using the REACH framework (Relationships, Environments, Activities, Conversations, Healing).
• Training Academy Professional development platform offering 35+ practical training courses from coaching qualifications to specialist workshops on trauma-informed practice and mental health for the StreetGames network.
• Blitz Netball Netball format co-designed by StreetGames and Wales Netball with young people from low-income communities across Wales, designed to open up the sport to new audiences.

Quantifiable outcome

• 93% of Community Partners agreed that StreetGames wants the same things for young people as they do (2024 Network Survey)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Wales NetballflagshipStrategic or Co-development Partner · 17 July 2024StreetGames and Wales Netball co-designed Blitz Netball®, an exciting new netball format launched July 2024 in collaboration with young people from low-income communities across Wales.
• Chance to ShinecoreStrategic or Co-development Partner · 17 April 2024StreetGames and Chance to Shine combined for a workforce development partnership to support and co-deliver the Street Coach training course.
• Sport for Development CoalitioncoreStrategic or Co-development Partner · 1 January 2018StreetGames partnered with the Sport for Development Coalition and Alliance of Sport in Criminal Justice to deliver the £5 million Youth Justice Sport Fund programme from the Ministry of Justice.
• Alliance of Sport in Criminal JusticecoreStrategic or Co-development Partner · 1 January 2018Partnership to deliver the £5 million Youth Justice Sport Fund programme from the Ministry of Justice, focused on violence reduction and diversionary activities.
• LTA (Lawn Tennis Association)coreStrategic or Co-development Partner · 1 January 2016StreetGames has worked in partnership with the LTA on their SERVES programme since 2016, providing opportunities for young people from under-served communities to play tennis.
• Sport EnglandcoreStrategic or Co-development PartnerSport England is a key strategic partner. StreetGames is recognised as a System Partner to Sport England, providing expertise and reach for national sports strategy implementation focused on under-served communities.
• Sport WalescoreStrategic or Co-development PartnerSport Wales named StreetGames as a National Partner. The partnership includes place-based work across Welsh communities with regional collaboration through Actif North Wales and direct engagement with Welsh local authorities and housing associations.
• Team GBflagshipStrategic or Co-development PartnerTeam GB and StreetGames are teaming up to inspire young people in low-income communities by using Olympic athletes and values to expand access to sport and create lasting social impact. Includes Get Set for Milan top tips guide for Milano Cortina 2026 Winter Games.
• Matchroom BoxingflagshipStrategic or Co-development PartnerPartnership bringing boxing to under-served communities through grassroots sessions, major event access, and youth work experience, powered by the Matchroom Charitable Foundation. Includes backstage experiences for Young Advisors.
• CIMSPAcoreStrategic or Co-development PartnerStreetGames is a CIMSPA Employer Partner, providing workforce development and professional recognition for the sport and physical activity sector.
• Rugby League CommercialcoreStrategic or Co-development PartnerPartnership offering young people living in underserved communities the opportunity to attend live, world-class Rugby League matches.
• Plas Menai National Outdoor CentreminorStrategic or Co-development PartnerNational Outdoor Centre in Wales where StreetGames holds board meetings and partnerships events, showcasing place-based working.
• Adra Housing AssociationcoreStrategic or Co-development PartnerWelsh housing association partnering with StreetGames for local delivery in Bangor, demonstrating cross-sector collaboration between housing and sport.
• Bangor City CouncilcoreStrategic or Co-development PartnerLocal authority partnership in North Wales supporting Doorstep Sport growth across Bangor through collaborative place-based approaches.
• MaesNi (Maesgeirchen Estate, Bangor)coreStrategic or Co-development PartnerCommunity partner on the Maesgeirchen estate in Bangor, delivering football and tennis sessions through SERVES programme as an example of neighbourhood-level impact.
• South West Integrated Personalised Care TeamminorStrategic or Co-development PartnerCollaborative partner in developing the Children's Social Prescribing Toolkit alongside StreetGames.
• Belong NetworkminorStrategic or Co-development PartnerCollaboration with Belong Network to create the Power of Sport Toolkit, empowering community leaders to use sport for social cohesion and integration.
• Pitch 2 Progress (Birmingham)coreStrategic or Co-development PartnerDepartment for Education-funded holiday initiative managed by StreetGames, where Pitch 2 Progress has grown and strengthened their service for young people in Birmingham.
• Wythenshawe Community Housing GroupcoreStrategic or Co-development PartnerStreetGames community partner where Neighbourhood Youth Manager Samantha Maunder received Commonwealth award for youth work excellence.
• Hartlepool GrizzliescoreStrategic or Co-development PartnerCommunity partner strengthened through partnership with StreetGames and Tees Valley Sport, improving governance, safeguarding, and expanding inclusive sporting opportunities including Kabaddi.
• Tees Valley SportcoreStrategic or Co-development PartnerRegional sports partnership collaborating with StreetGames to strengthen community sport governance and expand inclusive sporting opportunities in Hartlepool.

Scale indicators18 records

Recent moves7 records

Expansion highlights7 records

Others

• Sport England: Sport England is the national body for community sport in England and a strategic funder of StreetGames as a System Partner. Not a competitor but the most important counterparty for StreetGames' funding and policy access.
• Sport for Development Coalition: Sport for Development Coalition is a UK coalition of organisations using sport for social good, including StreetGames as a member. Comparable ecosystem player that StreetGames co-leads the Youth Justice Sport Fund with; useful as adjacent convening body rather than direct competitor.
• Laureus Sport for Good Foundation: Laureus Sport for Good is an international foundation funding sport-for-development programmes worldwide. Comparable on mission (sport as tool for social change for under-served youth) but operates as a global grant-funder rather than a UK delivery network.

Direct peers

• Youth Sport Trust: Youth Sport Trust is a UK charity focused on improving young people's wellbeing through PE, sport, and play. Comparable to StreetGames in targeting youth sport outcomes through schools and communities, with national policy influence and similar funder mix.
• Activity Alliance (English Federation of Disability Sport): Activity Alliance is a national charity advocating for disabled people's inclusion in sport. Comparable as a UK national sport charity operating at the intersection of under-served communities, national governing body engagement, and policy advocacy.
• Access Sport: Access Sport is a UK charity that provides inclusive community sport opportunities for under-served young people. Direct comparator: very similar Doorstep-style methodology of delivering sport to disadvantaged communities through local partner clubs.
• OnSide Youth Zones: OnSide Youth Zones runs a network of state-of-the-art youth centres offering sport, arts, and mentoring for young people aged 8–19, including in under-served areas. Comparable beneficiary base and youth-development mission, but with a venue-based rather than distributed-partner delivery model.
• Sported: Sported is the UK's largest sport-for-development charity network, supporting community sport groups to survive and thrive. Closest structural peer to StreetGames: a UK charity operating through a distributed network of community sport delivery organisations, with similar fundraising model and beneficiary profile.

Broad incumbents

• UK Youth: UK Youth is a national umbrella charity supporting a network of youth organisations across the UK. Broader in scope than StreetGames (not sport-specific), but directly comparable on network-led youth development model and policy influencing role.
• The Prince's Trust: The Prince's Trust is one of the UK's largest youth charities, supporting disadvantaged young people through education, training, and personal development programmes. Comparable on mission profile (under-served youth) and brand-led fundraising, though broader than sport alone.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@streetgamesuk
• Facebookfacebook.com/StreetGamesSportsCharity
• LinkedInlinkedin.com/company/streetgames-uk-ltd
• Instagraminstagram.com/streetgamesuk
• Xx.com/StreetGames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreetGames