DEVA Laboratory

What DEVA Laboratory does

DEVA Laboratory (Laboratoire DEVA) is a French flower essence laboratory founded in 1986 and headquartered in Autrans-Méaudre en Vercors (Isère), operating as a private SAS (Société par Actions Simplifiée) with a registered capital of €15,245. The company specializes in floritherapy, producing and distributing organic floral essences and Bach flower remedies manufactured via the traditional solar infusion method developed by Dr. Edward Bach in the 1930s. Flowers are hand-picked from wild species in preserved natural environments, exposed to sunlight in pure spring water, and preserved with organic cognac/brandy or maple syrup (alcohol-free option).

The core product portfolio comprises 158+ different essences organized in three ranges: the original 38 Bach flowers, 96 contemporary DEVA floral essences developed by co-founder Philippe Deroide since the 1980s, and 24 Andean Sylfos essences sourced from Chile. These are complemented by 24 pre-formulated DEVA Floral Compounds, Bach Rescue Remedy, the Quantiques Olfactifs olfactotherapy line (co-developed with Herbes et Traditions), and ancillary products including cosmetics, herbal teas, chewing gums, animal-specific compounds, and educational tools (card games, books, posters). All products are 100% organic certified.

DEVA's business model is direct-to-consumer e-commerce via deva-lesemotions.com, supplemented by 9+ country-specific international distributors across Europe, South America, the Caribbean, and the Pacific. Pricing ranges from €9.70 for individual Bach flower drops to €343.30 for the complete 24-essence Andean set. The company monetizes engagement through an educational content ecosystem (blog, newsletter, podcast, annual THERAPEUTICUM congress, field training stages), a loyalty points program, and ancillary tool sales, with customer segments spanning general consumers, floritherapy practitioners, pet owners, and parents of children.

Name

DEVA Laboratory

Legal name

LABORATOIRE DEVA

Website

https://deva-lesemotions.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

DEVA Laboratory is a French artisanal flower essence producer founded in 1986, manufacturing and direct-selling 158+ organic floral essences, Bach flower remedies, and wellness products to individual consumers, therapists, pet owners, and parents across France and 9+ international markets via e-commerce and distributors.

Ownership category

akta.pro rank

Product category

Botanical Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Floral essence products
• Bach flower remedies
• Natural botanical cosmetics
• Herbal tea infusions
• Aromatherapy blends

Headquarters

HQ city

Autrans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for floral essences, Bach flowers, compounds, and related products through e-commerce website. Products sold in various formats (drops, sprays) and bases (alcohol or maple syrup).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

DEVA Laboratory is a French flower essence laboratory that manufactures and sells Bach flowers, 96 contemporary DEVA floral essences, 24 Andean Sylfos floral essences, floral compounds, natural cosmetics, herbal teas, chewing gums, animal care essences, and Olfactory Quantics. The company uses a proprietary solar infusion method to capture the vibrational qualities of wild flowers and plants, producing natural wellness products for emotional and holistic well-being.

Product overview

DEVA Laboratory offers a comprehensive emotional wellness platform centered on floral essences and Bach flowers, operating on the principles of floritherapy. The core product portfolio comprises three main floral essence ranges: 38 original Bach Flowers prepared by solarization, 96 Contemporary DEVA Floral Essences developed since the 1980s by Philippe Derosene, and 24 Sylfos Andean Floral Essences from Chile. These are complemented by 24 pre-formulated DEVA Floral Compounds addressing specific emotional concerns (Assistance, peaceful nights, letting go, emotional protection), the Bach Rescue Remedy for emergencies, and the Quantiques Olfactifs olfactotherapy range developed with Herbes et Traditions. DEVA also offers ancillary products including cosmetics, herbal teas, chewing gums, and animal-specific compounds. Key differentiators include alcohol-free maple syrup base options, personalized custom compounds, topical creams (Assistance, Echinaflor), and educational tools (card games, books, posters). All products are 100% organic and manufactured by hand in the Vercors region of France.

Differentiator

Problem solved

Functional benefit

Brands

• Sylfos: Andean floral essences brand from Chile, partnered with DEVA for distribution.

Products and services

• Bach Flower Essences

Quantifiable outcome

• No side effects, drug interactions, overdose risk, or addiction potential

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Laboratoire Herbes et TraditionscoreStrategic or Co-development PartnerCollaboration between DEVA and Herbes et Traditions for the Quantiques Olfactifs product line. DEVA contributes floral therapy expertise and emotional formulations while Herbes et Traditions provides aromatherapy knowledge and essential oil expertise. Under direction of Christian Eloy, co-founder of Herbes et Traditions.
• Sylfos (Laboratorio Surameris)coreTechnology or IntegrationChilean company producing 24 Andean floral essences sourced from the Andes cordillera. DEVA distributes these essences as part of their product range, based on formulations documented in Vincent Belbèze Decourtive's book.
• Manino SPRL (Belgium)minorChannel Partner/ Reseller/ DistributorBelgian distributor for DEVA products. Contact: [email protected], website: manino.be/dev/
• Natur SRL (Italy)minorChannel Partner/ Reseller/ DistributorItalian distributor for DEVA products. Contact: [email protected], website: natur.it
• Nabio CRPS (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss distributor for DEVA products. Contact: [email protected], website: nabio.ch
• Bloesem Remedies Nederland (Netherlands)minorChannel Partner/ Reseller/ DistributorDutch distributor for DEVA products. Website: bloesemremedies.com
• Prolinéa (New Caledonia)minorChannel Partner/ Reseller/ DistributorNew Caledonia distributor. Address: 5 Rue Olry, Vallée du génie, 98800 Nouméa. Tel: +687 27 27 62, website: prolinea.nc
• Nature Antilles (Guadeloupe/Martinique)minorChannel Partner/ Reseller/ DistributorCaribbean distributor covering Guadeloupe and Martinique. Contact: [email protected], Tel: +596 696 77 43 16, website: timpharma.com
• Leander vita KFT (Hungary)minorChannel Partner/ Reseller/ DistributorHungarian distributor for DEVA products. Contact: [email protected]
• Jose Luis Cabrea (Spain)minorChannel Partner/ Reseller/ DistributorSpanish distributor. Contact: [email protected]
• Kutmbam SL (Spain)minorChannel Partner/ Reseller/ DistributorSpanish distributor. Contact: [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bioflora: Italian producer and distributor of Bach flowers and floral essences - directly comparable as a European (Mediterranean) floral-essence manufacturer serving practitioners and consumers.
• Ainsworths: Long-established British maker of Bach flower remedies and homeopathic remedies - directly comparable as another heritage European floral-essence / remedy manufacturer serving practitioner channels.
• Australian Bush Flower Essences: Australian producer of flower essences with a proprietary expanded range (similar to DEVA's 96 contemporary essences) and practitioner training programs, sold through international distributors.
• Healing Herbs: UK-based original manufacturer of Dr. Bach's 38 flower remedies using traditional solarization methods - the closest direct competitor with the same core product (38 Bach flowers) and the same artisanal preparation philosophy.
• Flower Essence Society (FES): US-California-based producer of flower essences with a broad catalogue and practitioner training programs - directly comparable as a heritage floritherapy brand with content-led distribution.

Broad incumbents

• Phytosun arôms: Established French aromatherapy and phytotherapy brand with pharmacy distribution - broader French wellness incumbent offering botanical alternatives that compete indirectly with DEVA's Quantiques Olfactifs.
• Pranarôm: Major French aromatherapy brand with much wider distribution in pharmacies and parapharmacies - broader incumbent serving adjacent (essential-oil/inhalation) needs to DEVA's olfactotherapy and aromatherapy-adjacent products.
• Herbes et Traditions: French aromatherapy and organic essential-oils laboratory - broader organic-wellness portfolio that overlaps with DEVA's olfactotherapy range through their Quantiques Olfactifs co-development partnership.

Regional players

• La Vie Naturelle: French organic-wellness retailer and brand selling herbal teas, essential oils, and natural skincare - serves the same French wellness consumer with adjacent botanical categories (tisanes, cosmetics).

Emerging players

• Lotuswei: US-based flower elixir brand targeting the premium emotional-wellness DTC consumer - comparable as a content-led, smaller-scale brand in the modern floral-essence category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdsxtvmJ0gmv5qjUJAszutA
• Facebookfacebook.com/deva.lesemotions
• LinkedInlinkedin.com/company/laboratoire-deva
• Instagraminstagram.com/laboratoire_deva/?hl=fr
• Pinterestfr.pinterest.com/devalesemotions
• Xx.com/DEVALesEmotions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVA Laboratory