NaBio

What NaBio does

NaBio (legal entity CRPS-Nabio Sàrl) is a Swiss natural health retailer and druggist operating from Vevey, canton Vaud, since 1982. The company sells certified organic essential oils, vegetable oils, hydrolats/floral waters, cosmetics (including distributed sub-brands such as Comme Avant, Propolia, UVBIO, and ZIZAN!A), food supplements, glassware, and the DEVA line of floral elixirs (Bach flowers, contemporary elixirs, animal elixirs, quantum olfactory products). It serves Swiss health-conscious consumers through three channels: its Odoo-powered e-commerce site (nabio.ch), its physical retail store at Rue de la Byronne 20 in Vevey, and a network of resellers across Switzerland.

The business also operates a professional services layer that augments retail: ASCA-recognized training formations (DEVA olfactotherapy, Sylfos shamanic animal and messengers elixirs) priced at 200–400 CHF, DIY product-making workshops, and the Espace Shanti consultation space offering Bach flower consultations with therapist Valérie Henriot. Pricing across retail ranges from 0.40 CHF accessories to 132 CHF 5-liter floral waters, with free shipping above 150 CHF.

The company is directed by Philippe Andrianne and structured as a privately held Swiss Sàrl with no parent company, no institutional funding, and no disclosed revenue. Its operating geography is effectively Switzerland-only — international customers must contact the company by email before ordering. The technology stack is limited to a standard Odoo e-commerce platform; there is no proprietary software, no mobile app, and no AI/ML capabilities. Customer segments are horizontal and individual-consumer-focused, with no enterprise or B2B anchor accounts identified.

Name

NaBio

Legal name

CRPS-Nabio Sàrl

Website

https://nabio.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

NaBio is a Swiss natural health retailer and druggist founded in 1982 in Vevey, selling organic essential oils, cosmetics, and DEVA floral elixirs to health-conscious consumers in Switzerland via e-commerce, its Vevey store, a reseller network, and ASCA-recognized training workshops and consultations.

Ownership category

akta.pro rank

Headquarters

HQ city

Vevey

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce and Retail): NaBio generates revenue primarily through direct sales of natural health products including essential oils, vegetable oils, hydrolats/floral waters, cosmetics, food supplements, DEVA products (Bach flowers, contemporary elixirs, quantum olfactory products), glassware containers, books, diffusion products, candles, jewelry, and Swiss-made products through both their online shop and physical retail store in Vevey.
2. Formations and Workshops: NaBio offers educational formations and DIY workshops on topics such as olfactotherapy, Bach flower elixirs, and shamanic animal elixirs. These paid workshops are conducted at their Vevey location and represent a revenue stream from educational services.
3. Consultation Services: NaBio provides consultation services including Bach flower consultations with Valérie Henriot. The company offers free initial consultations with personalized Bach flower blend purchases (20-21 CHF), and full 1-hour consultation sessions at 120 CHF.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NaBio is a Swiss natural health retailer (druggist) founded in 1982 that sells organic essential oils, vegetable oils, hydrolats/floral waters, organic cosmetics, food supplements, herbal infusions, and DEVA floral elixirs (Bach flowers, contemporary elixirs, animal elixirs, quantum olfactory products). It operates an online shop (nabio.ch) and a physical retail store in Vevey, and offers paid educational workshops/formations plus Bach flower consultation services.

Product overview

NaBio is a Swiss natural health retailer and druggist operating since 1982, offering a comprehensive portfolio of wellness products centered around aromatherapy and natural health. The core offering consists of La Boutique (online and physical shop), bio essential oils, organic cosmetics (with sub-brands Blancrème, Comme Avant, Cozie, Minimaliste, Naturaloé, Propolia, UVBIO, ZIZAN!A), vegetable oils, hydrosols/floral waters, and food supplements. The DEVA sub-brand provides floral essences including Bach elixirs, contemporary elixirs, animal elixirs, and olfactory quantic elixirs. Formations & Ateliers offers educational workshops on natural health topics. The company also operates an Espace Shanti consultation space in Vevey and provides complementary glassware and ambient diffusion products.

Differentiator

Problem solved

Functional benefit

Products and services

• Huiles essentielles bio (Organic Essential Oils) Organic essential oils composed of fine molecules that easily penetrate the body, sold for prevention and health maintenance to individual wellness consumers in Switzerland.
• Cosmétiques (Organic Cosmetics) Natural and organic cosmetic products for individual consumers seeking certified organic skincare options.
• Huiles végétales (Organic Vegetable Oils) Organic vegetable oils used for wellness and therapeutic applications, sold to individual consumers.
• Hydrolats, Eaux florales (Hydrosols and Floral Waters) Hydrosols and floral waters serving as tonic lotions for soothing, hydrating, and toning the skin, targeted at individual consumers.
• DEVA Floral Elixirs Brand of floral essences including Bach elixirs, contemporary elixirs, animal elixirs, olfactory quantic elixirs, Andins/Sylfos floral elixirs, herbal teas, and alcohol-free compounds, distributed by NaBio to wellness consumers.
• Compléments alimentaires (Food Supplements) Food supplements including Aloe Vera bio & demeter and Dietaroma products sold to individual wellness consumers.
• Infusions BIO NABIO (Organic Herbal Teas) Organic herbal teas and infusions sold under the NABIO brand to individual consumers.
• Formations & Ateliers (Workshops and Training) Paid educational workshops and training sessions on natural health topics including DEVA olfactotherapy, Bach flower elixirs, and shamanic animal essences, conducted at the Vevey location for individual participants.
• Espace Shanti Bach Flower Consultations Personalized Bach flower consultation services conducted by therapist Valérie Henriot at NaBio's Espace Shanti space in Vevey, including free discovery consultations and paid 1-hour sessions with personalized Bach flower blends.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DEVAcoreTechnology or IntegrationNaBio is a distributor for DEVA brand products including Bach flower elixirs, contemporary elixirs, animal elixirs, quantum olfactory products, Andins, tisanes, and composed remedies (with and without alcohol). DEVA products represent a core part of NaBio's therapeutic and wellness offerings.
• Ecole En pleine NaturecoreStrategic or Co-development PartnerEcole En pleine Nature provides ASCA recognition for formations offered at NaBio, including the DEVA olfactotherapy formation. This partnership enables NaBio to offer professionally recognized training in complementary wellness therapies.
• Valérie HenriotcoreStrategic or Co-development PartnerValérie Henriot is a Bach flower therapist who conducts regular consultations at NaBio's Espace Shanti location. She offers free 20-minute discovery consultations and full 1-hour consultation sessions, providing professional therapeutic services to NaBio's customers.
• Vincent Belbèze DecourtiveminorStrategic or Co-development PartnerVincent Belbèze Decourtive, therapist, researcher in floral therapy, international conference speaker, and creator of Sylfos Andean Flower Elixirs, conducts formation workshops at NaBio including shamanic animal elixirs and messengers elixirs formations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Manor: Switzerland's largest department store chain, carrying natural cosmetics and wellness products in-store and online. Represents the broader incumbent retail channel competing for the same Swiss health-and-beauty consumer spend.
• iHerb: Large global e-commerce retailer of natural health, wellness, and beauty products. While not Swiss and far broader, it competes for the same health-conscious Swiss consumer wallet online with deeper assortment and lower prices.
• Weleda: Swiss-headquartered global natural and organic cosmetics and anthroposophic medicine company with overlapping categories (organic cosmetics, natural body care) and Swiss origin. Substantially larger, with international distribution, but operates in an adjacent category with similar customer profile.
• Müller (Müller Drogerie): Swiss drugstore chain stocking natural cosmetics, essential oils, and wellness products at physical points of sale. Competes for the same offline basket across Switzerland, but at significantly larger scale and broader assortment.

Direct peers

• Farfalla: Swiss essential oils and natural aromatherapy brand and retailer with a similar heritage, product focus (essential oils, hydrolats, natural cosmetics), and Switzerland-rooted customer base. Comparable in size, category mix, and GTM.
• AromaZone: France-based e-commerce specialist in essential oils, hydrolats, vegetable oils, and DIY cosmetic ingredients with an extensive educational content layer. Closely comparable product catalog, online-first GTM, and workshop/atelier content strategy, though at much larger scale.
• Huiles & Sens: French natural essential oils and cosmetics e-commerce retailer with similar product breadth (essential oils, vegetable oils, floral waters, natural cosmetics) and small-team operations, making it a strong size- and model-comparable peer.
• Pranarôm: Belgian/French essential oils and aromatherapy specialist offering essential oils, hydrolats, and practitioner-grade olfactive products. Highly comparable catalog (oils, hydrolats, synergies) and target customer (wellness practitioners and educated consumers).
• Primavera Life: German natural essential oils and aromatherapy brand selling organic oils, hydrolats, and wellness products through its own site and resellers. Comparable product portfolio, organic certification, and multi-channel distribution model.

Regional players

• Naturprodukte.ch (Naturprodukte online): Swiss-German focused online retailer for natural and organic products, overlapping with NaBio's health-and-beauty category. Serves a different linguistic region of Switzerland, making it a comparable but not head-to-head competing peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NaBioVevey
• Instagraminstagram.com/nabio_vevey/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NaBio