Smart Move Real Estate

What Smart Move Real Estate does

Smart Move Real Estate is a privately held, independent real estate brokerage headquartered at 4561 Durham Place Suite A, Baton Rouge, Louisiana, operating under a team of REALTOR professionals. The firm serves individual home buyers and sellers across the Greater Baton Rouge area, including Livingston Parish, Ascension Parish, East Baton Rouge Parish, and adjacent communities such as Prairieville, Geismar, Denham Springs, Walker, and Zachary. Its customer segments are first-time buyers, move-up buyers, and second-home buyers, as well as homeowners listing property, with services spanning pre-purchase guidance, property search, purchase negotiation, inspection management, and closing.

The company's core product is a property search platform delivered through a white-labeled BoomTown technology stack, which provides the website, CRM, lead management, and IDX listing integration. Complementary products include a home valuation tool, agent matching, educational buying guides, and a "Join Us" recruiting page for new agents. The technology is entirely third-party; no proprietary systems, patents, or AI/ML capabilities are disclosed.

The business model is a traditional residential real estate commission structure, where agents earn a percentage of the transaction price on completed sales. Revenue is transactional and episodic rather than recurring or subscription-based, and commission rates are not publicly disclosed. The firm also lists a small commercial property category and operates a blog plus neighborhood guides as top-of-funnel content marketing. Two named REALTOR professionals are documented (Alaina Muyaka and Candace Towns), and the company is actively recruiting additional agents.

Name

Smart Move Real Estate

Legal name

Smart Move Real Estate

Website

https://alaina.smartmove225.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Move Real Estate is a privately held, independent real estate brokerage in Baton Rouge, Louisiana, serving home buyers and sellers across the Greater Baton Rouge area. It operates through a team of REALTOR professionals on a BoomTown-powered property search platform using a traditional commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Property listing search
• Real estate transactions

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based model where agents earn a percentage of the sale price on completed transactions for both buyers and sellers. The company operates as a team of REALTOR Professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smart Move Real Estate is a private real estate brokerage in the Greater Baton Rouge, Louisiana area that represents home buyers and sellers through a team of REALTOR Professionals. Agents guide clients through the full transaction lifecycle — pre-purchase consultation, property search, purchase negotiation, inspections, and closing — supported by a BoomTown-powered website that provides property search, CRM, and lead management capabilities.

Product overview

Smart Move Real Estate operates as a real estate brokerage offering a unified platform combining property search capabilities with agent services. The core product is the Property Search Platform, supported by complementary services including Home Valuation, Agent Matching, and Buying Guides. The company is powered by BoomTown technology and operates as a team of REALTOR professionals serving the Greater Baton Rouge, Louisiana market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform A real estate listing search platform that allows users to browse properties for sale in the Greater Baton Rouge area with map and gallery viewing options, filtering by location, price, property type, beds, and baths. Targeted at prospective home buyers and sellers in the Greater Baton Rouge market.
• Home Valuation Service Service allowing homeowners to assess the estimated market value of their property before listing or selling. Targeted at homeowners in the Greater Baton Rouge area considering a sale.
• Real Estate Agent Representation Connects prospective home buyers and sellers with trained REALTOR Professionals for personalized real estate transactions, including property search assistance, negotiation, contract management, inspection coordination, and closing. Targeted at individual consumers purchasing or selling homes in the Greater Baton Rouge area.
• Buying Guides and Resources Educational content and neighborhood guides (Prairieville, Geismar, Denham Springs, Walker, Zachary, etc.) providing guidance for first-time and experienced home buyers navigating the Greater Baton Rouge real estate market. Targeted at prospective home buyers researching the local market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Compass is a national technology-forward residential brokerage that is expanding into secondary markets including Louisiana; while still larger and more capitalized, it competes for the same top-agent and high-end listing pool that Smart Move Real Estate targets.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage model rapidly expanding into secondary Louisiana markets; while not a traditional brick-and-mortar peer, it competes directly for agents and listings in the same geography with a lower-overhead commission model.
• HomeSmart (national brokerage): HomeSmart is a national, tech-enabled brokerage model with an aggressive commission-rebate positioning that increasingly competes for agents and listings in Louisiana secondary markets.

Direct peers

• Latter & Blum: Latter & Blum is one of the largest independent residential real estate brokerages based in Louisiana with deep coverage of the Greater Baton Rouge and New Orleans metros, making it the closest direct competitor for buyer/seller-side commission volume in the same geography.
• Better Homes and Gardens Real Estate (Baton Rouge franchise): Better Homes and Gardens Real Estate franchise offices in Baton Rouge offer residential brokerage with similar agent-team, commission-based economics and comparable digital property search tooling.
• RE/MAX First (Louisiana): RE/MAX operates established franchise brokerages in the Baton Rouge area with the same commission-driven, agent-team residential real estate model and similar mid-market buyer/seller target audience.
• Keller Williams Realty (Baton Rouge): Keller Williams operates franchise offices throughout the Baton Rouge market with similar agent-team, commission-based, residential-brokerage economics — directly competing for the same buyer and seller pool.
• Century 21 (Baton Rouge franchise offices): Century 21 franchise offices in Baton Rouge serve the same residential buyer/seller market with a comparable full-service brokerage offering, including IDX-driven property search portals.
• Berkshire Hathaway HomeServices (Baton Rouge): Berkshire Hathaway HomeServices operates a franchise presence in the Baton Rouge market, offering full-service residential brokerage and competing head-to-head for both buyers and sellers in the same parishes.
• Coldwell Banker ONE (Baton Rouge): Coldwell Banker ONE is an established residential brokerage serving the Greater Baton Rouge market with a traditional agent-broker commission model directly comparable to Smart Move Real Estate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/SmartMove225
• Facebookfacebook.com/SmartMove225

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Move Real Estate