Superfoam Ltd.

What Superfoam Ltd. does

Superfoam Ltd. is a Kenyan mattress, bedding, and foam-products manufacturer and retailer, founded in 1983 (per firmographic record; company timeline gives 1989) and headquartered in Ruiru outside Nairobi. The company produces two core mattress categories — Superspring systems using Bonnell and Pocket spring architecture, and foam mattresses including memory foam and latex — alongside a complementary pillow range (memory foam, fiber, latex, feather, viscospring, travel, comfort foam), bed frames (Kibo IV, Ubuntu), bedding accessories (toppers, protectors, duvets, satin-stripe bedsheets), a Mother & Child Essentials line that includes the Sweetdreams baby cots sub-brand, and specialty hospital-grade mattresses for healthcare facilities. Its core technical differentiator is in-house spring and foam manufacturing rather than third-party assembly, supporting a price ladder from KSh 6,150 entry-level foam to KSh 99,000 for the premium Nebula Pocket Spring.

Name

Superfoam Ltd.

Legal name

Superfoam Ltd.

Website

https://superfoam.co.ke

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Superfoam Ltd. is a privately held Kenyan mattress and bedding manufacturer, founded in 1983, producing spring, memory foam, and latex sleep products sold through 400-plus supermarket stores, seven company-owned showrooms, e-commerce, and a dedicated institutional sales program serving healthcare, hospitality, education, and government clients.

Ownership category

akta.pro rank

Product category

Mattresses and Sleep Products

NAICS

Mattress Manufacturing (33791), Furniture Retailers (44911)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress manufacturing
• Foam products
• Sleep products
• Bedding accessories
• Institutional bedding supply

Headquarters

HQ city

Ruiru

HQ country

Kenya

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress and Pillow Sales: Primary revenue from manufacturing and selling mattresses, pillows, beds, and bedding products through retail and wholesale channels.
2. Institutional/Bulk Sales: Sales to institutions including hospitals, schools, hotels, government agencies, and NGOs through dedicated institutional solutions program.
3. Direct Retail Sales: Sales through company-owned showrooms and e-commerce platform to individual consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Superfoam Ltd. manufactures and supplies mattresses (Superspring Bonnell and Pocket Spring mattresses, foam mattresses including memory foam and Morning Glory Heavy Duty), pillows (memory foam, fiber, latex, feather, viscospring, travel, comfort foam), bed frames and bedsets (Kibo IV, Ubuntu), bedding accessories (toppers, protectors, duvets, bedsheets), Mother & Child Essentials including Sweetdreams baby cots, and dedicated Institutional Solutions for hospitals, hotels, schools, government agencies, NGOs, and serviced apartments. The company distributes through its own showrooms, supermarket chains, e-commerce, and direct institutional sales across Kenya.

Product overview

Superfoam Ltd. is Kenya's leading manufacturer of high-quality sleep products, offering a comprehensive portfolio centered around mattresses, pillows, beds, and bedding. The core product lines include Superspring mattresses (Bonnell and Pocket Spring systems) and Foam mattresses (including Memory Foam variants), complemented by a diverse pillow range (Memory Foam, Fiber, Latex, Feather, Viscospring, Travel, and Comfort Foam). The company also offers Bedsets (bed frames) including the Kibo IV and Ubuntu Bed, plus add-on products like Toppers, Protectors, Duvets, and Bedsheets. A specialized Mother & Child Essentials line includes Sweetdreams baby cots. The company serves both retail consumers through showrooms and supermarkets, and institutional clients including hospitals, hotels, schools, and government organizations through dedicated B2B solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Nebula Pocket Spring Mattress Premium pocket spring mattress offering advanced support and comfort, targeted at consumers seeking high-end sleep products, priced at KSh99,000.
• Orthopedic Plus Mattress Orthopedic spring mattress designed to support proper spinal alignment and relieve back pain for household consumers, priced from KSh26,000 to KSh42,100.
• Posturepedic Mattress Premium spring mattress designed for optimal posture support, targeted at consumers prioritizing spinal alignment, priced from KSh35,000 to KSh58,800.
• Memory Foam Mattress Foam mattress that conforms to body contours based on temperature, offering weight distribution, motion isolation, and pressure relief for household consumers, priced from KSh18,500 to KSh53,900.
• Morning Glory Heavy Duty Mattress Durable heavy-duty foam mattress designed for extended use and value-conscious consumers, priced from KSh6,150 to KSh21,800.
• Luxury Fiber Pillow Premium fiber-filled pillow offering everyday comfort and head/neck support for household consumers, priced from KSh700 to KSh850.
• Eurodream Memory Foam Pillow Memory foam pillow offering ergonomic support and pressure relief for consumers seeking enhanced sleep quality, priced at KSh3,500.
• Feather Luxe Duck Down Pillow Luxurious duck down pillow providing soft comfort for premium-tier consumers, priced at KSh6,000.
• Kibo IV Bed Bed frame sold as part of a bedsets bundle for household consumers, priced from KSh30,950 to KSh39,300.
• Ubuntu Bed Bed frame offering comfort and quality construction for household consumers, priced from KSh32,600 to KSh53,600.
• Satin Stripe Bedsheet Set Premium cotton and satin stripe bedsheets offering breathability, durability, and a luxury finish for household consumers.
• Comfort Foam Pillows Foam pillows with breathable covers designed to provide balanced support and airflow for everyday sleep.
• Institutional Solutions Program Dedicated bulk-supply program for institutions (Government & NGOs, Hotels & Lodges, Hospitals & Nursing Homes, Schools & Universities, Serviced Apartments), providing tailored bedding procurement for staff housing, dormitories, patient care, guest rooms, and relief efforts.

Quantifiable outcome

• Available in over 400 supermarket stores
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Lapaire Glasses CompanyminorStrategic or Co-development Partner · 19 December 2020Collaboration to conduct free eye checkups for all Superfoam employees. Eye camp ran from 14th to 16th December 2020 to lower compensation and general disability claims.
• Kiambu Badgers RFCminorStrategic or Co-development Partner · 19 November 2019Technical sponsorship partnership with 2017/2018 central national wide champions. Superfoam provides tackle shields, bags, and other training and game-day equipment. The partnership aims at helping nurture rugby talents in the region and supporting the team in their championship promotion efforts.
• Lions SightFirst Eye HospitalminorStrategic or Co-development Partner · 1 August 2019Partnership for conducting free eye camps for Superfoam employees and community medical screening programs.
• Lions Club of Nairobi – PeponiminorStrategic or Co-development Partner · 1 July 2019Superfoam sponsored Lions Club of Nairobi-Peponi with Ksh 250,000 towards 2019 Mega Medical Camps held between July 26 to August 3, 2019 in Embakasi, Kiserian and Machakos. Company staff also volunteered at the medical camps.
• Habitat for Humanity-KenyaminorStrategic or Co-development Partner · 19 November 2018Partnership with The Dow Chemical Company and Habitat for Humanity-Kenya for housing project. Donated 100 mattresses to 25 families in Rumuruti, Laikipia County who were conflict victims.
• The Dow Chemical CompanyminorStrategic or Co-development Partner · 19 November 2018Partnership with Superfoam and Habitat for Humanity-Kenya for housing project supporting internally displaced families in Laikipia County.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Serta Simmons Bedding: Major US mattress manufacturer owning the Serta, Beautyrest, and Simmons brands with extensive retail distribution. Relevant incumbent with global supply chain and premium brand positioning capabilities.
• King Koil: Global mattress manufacturer using a licensing model across more than 80 countries with spring, foam, and hybrid product lines. Comparable incumbent with broader geographic reach and established brand portfolio.
• Tempur Sealy International: Global mattress leader operating Tempur-Pedic, Sealy, and Stearns & Foster brands with worldwide manufacturing and distribution. Relevant incumbent in the broader mattress category with global scale advantages and premium positioning.

Direct peers

• Doulton Beds: UK-based bed and mattress manufacturer offering a broad range of spring, pocket-sprung, and foam mattresses sold through retail partners. Comparable in core product line, multi-channel go-to-market, and mid-market positioning.
• Dormeo: Sleep products brand specializing in memory foam mattresses, pillows, and toppers sold through direct-to-consumer and retail channels. Comparable in memory foam technology focus, product offering, and DTC channel strategy.
• Mouka Limited (Mouka Foam): Leading Nigerian mattress, foam, and bedding manufacturer with deep product portfolio spanning mattresses, pillows, and foam products. Closely comparable in product mix, African market focus, and broad-based retail distribution.
• Vitafoam Nigeria Plc: Largest foam and mattress manufacturer in Nigeria, producing polyurethane foam, mattresses, pillows, and bedding products. Directly comparable as a regional African mattress/foam manufacturer with similar product mix and multi-channel distribution.
• Vono Products Limited: Nigerian mattress and household furniture manufacturer offering spring, foam, and orthopedic mattresses plus bedroom furniture. Directly comparable in product range, category positioning, and African market dynamics.

Regional players

• Cloud Nine Beds: South African bed and mattress manufacturer offering spring, foam, and pocket-sprung products through retail and wholesale channels. Comparable as a regional African mattress manufacturer focused on a single national market.

Emerging players

• Simba Sleep: Direct-to-consumer mattress brand with a hybrid spring-foom technology and a strong e-commerce focus across multiple markets. Comparable as an emerging digitally-native sleep brand using hybrid mattress technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperfoamAfrica
• Xx.com/SuperfoamAfrica
• LinkedInlinkedin.com/company/superfoam-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfoam Ltd.