Schöler Fördertechnik

What Schöler Fördertechnik does

Schöler Fördertechnik AG is a German intralogistics and material handling equipment distributor headquartered in Rheinfelden, operating for six decades (founded 1964) with 251–500 employees across multiple German branch locations. The company is an authorized multi-brand dealer, anchored by a core Linde Material Handling partnership (KION Group), and complemented by Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, Haulotte, JLG, Gmatic, KEMARO, Dulevo, Multi-Mover, Genkinger and LUIS product lines spanning counterbalance and reach forklifts, narrow-aisle trucks, heavy-duty forklifts, side-loading/four-way trucks, automated guided vehicles, aerial work platforms, and industrial cleaning equipment. The portfolio also includes racking systems (Schöler K-Log), used equipment (Schöler Xpress), and a training academy (Schöler Akademie), with a live automation demo center at Zimmern ob Rottweil.

Revenue is generated through five primary streams: new and used equipment sales, short- and long-term rentals, full-service maintenance and repair, mandatory inspections and testing (FEM 4.004, battery, charger, rack, exhaust, explosion protection), and operator training/certification. Pricing is not publicly disclosed; equipment is quoted on request through field sales, with select categories (Linde Light Range, Baoli) available via an online shop. The digital layer — Linde Connect fleet management, Warehouse Navigator, Truck Call App, myLinde AI, and the Schöler customer portal — overlays the physical fleet with data-driven service and energy optimization, including lithium-ion and fuel cell power alternatives.

The company serves manufacturing, logistics, warehousing, construction and industrial customers across the DACH region via direct field sales, branch network, e-commerce and broad social media presence (LinkedIn, TikTok, Facebook, Instagram, YouTube). It operates as a German Aktiengesellschaft with no disclosed parent company, PE/VC backing, or subsidiaries, and has no publicly disclosed revenue figure.

Name

Schöler Fördertechnik

Legal name

Schöler Fördertechnik AG

Website

https://schoeler-gabelstapler.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Schöler Fördertechnik AG is a German intralogistics distributor (founded 1964, 251–500 employees, Rheinfelden) selling, renting and servicing Linde, Baoli, JCB and other forklifts, AGVs, aerial work platforms and cleaning equipment for industrial and logistics customers across the DACH region.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Commercial Vehicle Aftermarket & Remanufacturing (Engines/Transmissions/Components) (IMACABAO)

akta.pro secondary industry

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

Keywords

• Material handling equipment
• Forklift distribution
• Intrlogistics solutions
• Warehouse logistics
• Industrial equipment service

Headquarters

HQ city

Rheinfelden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used forklifts, material handling equipment, aerial work platforms, and cleaning machines from multiple brands including Linde, Baoli, JCB, Konecranes, and others
2. Rental Services: Rental of forklifts and material handling equipment with flexible terms and promotional pricing
3. Maintenance and Repair Services: Full-service maintenance, repair, spare parts, tire service, and customer portal for service management
4. Inspection and Testing Services: FEM 4.004 inspections, battery testing, charger testing, rack inspections, exhaust testing, gas testing, and explosion protection testing
5. Training Services: Forklift operator training, refresher courses, and rappelling training for high-bay forklifts

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Schöler Fördertechnik AG is an authorized German multi-brand dealer and service provider for intralogistics and material handling equipment. The company sells, rents, and services forklifts, warehouse trucks, aerial work platforms, industrial cleaning machines, automated vehicles, and racking systems from brands including Linde, Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, Haulotte, JLG, Gmatic, KEMARO, and Dulevo. It also offers maintenance, repair, inspection, training services, and digital fleet management solutions across Germany.

Product overview

Schöler Fördertechnik AG operates as a specialized distributor and service provider for intralogistics and material handling equipment. The portfolio is organized around multiple equipment categories: forklift trucks (counterbalance, reach, narrow-aisle, heavy-duty, side-loading, and automated vehicles) primarily from Linde, Baoli, JCB, Combilift, Baumann, HUBTEX, and Konecranes; aerial work platforms from Haulotte and JLG; industrial cleaning machines and autonomous cleaning robots from Gmatic, KEMARO, and Dulevo; and complementary services including racking systems (Schöler K-Log), rental, used equipment, and training. The company also offers proprietary Linde digital solutions including Linde Connect fleet management, Linde Warehouse Navigator, Linde Truck Call App, and myLinde AI for fleet data analytics. Safety assistance systems (Linde Safety Guard, Motion Detection, Speed Assist, Load Management, Dynamic Mast Control) and energy solutions (Lithium-Ion, lead-acid, fuel cells) complement the core equipment offerings. This is a multi-brand distribution model with integrated digital and service layers rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Schöler K-Log: Regaltechnik subsidiary offering shelf systems and storage technology solutions
• Schöler Xpress
• Schöler Akademie

Products and services

• Forklift Trucks (Linde, Baoli, JCB, Konecranes) Counterbalance, reach, narrow-aisle, heavy-duty, side-loading, four-way, rough terrain, and telescopic forklifts from Linde, Baoli, JCB, Konecranes, Combilift, Baumann, HUBTEX, and Genkinger, sold new or used to industrial buyers for material handling operations.
• Aerial Work Platforms (Haulotte, JLG) Scissor lifts, telescopic and articulated boom lifts from Haulotte and JLG, with working heights up to 43m, sold to industrial and construction customers for elevated work access.
• Industrial Cleaning Machines and Robots (Gmatic, KEMARO, Dulevo) Scrubbing machines, sweepers, and autonomous cleaning robots from Gmatic, KEMARO, and Dulevo for industrial and commercial floor cleaning.
• Automated Guided Vehicles (Linde L-MATIC Core) Automated high-lift pallet trucks and driverless transport systems (FTS/AGV) from Linde for autonomous intralogistics operations.
• Schöler K-Log Racking Systems High-quality racking systems and warehouse technology from the Schöler K-Log sub-brand, complementing forklift and logistics equipment offerings.
• Forklift Rental Services Rental of forklifts and material handling equipment with flexible terms and full-service maintenance included, available to industrial customers.
• Used Forklifts (Schöler Xpress) Refurbished used forklifts and material handling equipment offered through Schöler Xpress with professional preparation and quick delivery.
• Maintenance and Repair Services Full-service maintenance, repair, spare parts supply, tire service, and customer portal access for managing fleet service requirements.
• Inspection and Testing Services FEM 4.004 inspections, battery testing, charger testing, rack inspections, exhaust testing, gas testing, and explosion protection testing for compliance and safety assurance.
• Schöler Akademie Training Services Forklift operator basic training, refresher courses, and rappelling training for high-bay forklifts through the Schöler Akademie, with certifications for industrial customers.
• Digital Fleet Management Platform (Linde Connect, myLinde AI) Digital solutions including Linde Connect fleet management, myLinde AI analytics platform, Warehouse Navigator logistics software, and Truck Call mobile app for networked fleet control and data-driven optimization.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Linde Material HandlingcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership as authorized Linde dealer. Schöler represents Linde for forklifts, automated vehicles, narrow aisle trucks, tow tractors, and related equipment including the full Linde safety and digitalization product range.
• Baoli (KION Group)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Baoli brand offering robust products with reliable technology and compelling price-performance ratio for material handling applications.
• JCBcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for JCB products including telehandlers, Teletruk, rough terrain forklifts, and wheel loaders. JCB machines provide robust, efficient solutions for material handling and heavy loads.
• KonecranesminorChannel Partner/ Reseller/ DistributorRepresents Konecranes heavy-duty forklifts for demanding industrial applications.
• GenkingerminorChannel Partner/ Reseller/ DistributorOffers Genkinger reach trucks, stackers, and pulling aids as part of their equipment portfolio.
• CombiliftminorChannel Partner/ Reseller/ DistributorDealer for Combilift side-loading and multi-directional forklifts specialized for long loads and narrow aisles.
• HUBTEXminorChannel Partner/ Reseller/ DistributorOffers HUBTEX side forklifts and platform trucks for specialized material handling.
• BaumannminorChannel Partner/ Reseller/ DistributorDealer for Baumann side forklifts designed for handling heavy and bulky loads like wood, steel, and plastic profiles.
• HaulotteminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Haulotte aerial work platforms including scissor lifts, telescopic and articulated boom lifts with working heights up to 43m.
• JLGminorChannel Partner/ Reseller/ DistributorOffers JLG aerial work platforms as part of their working at height solutions.
• GmaticminorChannel Partner/ Reseller/ DistributorDealer for Gmatic scrubbing machines for industrial cleaning applications.
• KEMAROminorChannel Partner/ Reseller/ DistributorOffers KEMARO industrial cleaning robots and scrubbing machines for autonomous cleaning solutions.
• DulevominorChannel Partner/ Reseller/ DistributorDealer for Dulevo sweeping machines and industrial cleaning equipment.
• Multi-MoverminorChannel Partner/ Reseller/ DistributorOffers Multi-Mover electric pulling aids for material transport assistance.
• BottcoreTechnology or IntegrationStrategic partnership spanning over 20 years where Schöler equips their service vehicles and workshops with Bott vehicle interiors and workshop equipment, strengthening service quality.
• LUISminorChannel Partner/ Reseller/ DistributorOffers LUIS accessories for material handling equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clark Material Handling: US-headquartered material handling OEM with European operations. Competes with Schöler in counterbalance forklifts and warehouse trucks through dealer networks similar in structure to Schöler's multi-brand model.
• STILL GmbH: German material handling OEM and direct subsidiary of KION Group; competes head-to-head with Linde (Schöler's primary brand) for German forklift customers. Most directly comparable competitor given shared DACH focus and overlapping product portfolio.
• Hyster-Yale Materials Handling: US-listed global material handling OEM (Hyster, Yale, Nuvera fuel cells). Competes with Schöler through European dealer networks and direct sales in heavy-duty and warehouse segments.
• Manitou Group: French-listed OEM of aerial work platforms, telehandlers, and material handling equipment. Direct overlap with Schöler's JCB telehandler, Haulotte/JLG aerial work platform, and rough-terrain forklift lines.
• Jungheinrich AG: Hamburg-headquartered material handling OEM and intralogistics provider with strong German dealer and direct-sales presence. Competes with Schöler across forklifts, warehouse equipment, and increasingly automation/digital fleet management.
• Toyota Material Handling: European operations of Toyota Industries' material handling division, with substantial German dealer network. Overlaps with Schöler in counterbalance forklifts, reach trucks, and warehouse equipment across SMB and enterprise customers.
• Crown Equipment Corporation: US-based privately held material handling OEM with growing European presence. Competes with Schöler in warehouse and lift-truck segments, with emphasis on operator ergonomics and warehouse automation.

Broad incumbents

• KION Group AG: Frankfurt-listed parent company of Linde Material Handling (Schöler's core brand) and STILL. Functions as both key supplier and indirect competitor via direct sales; broader portfolio includes Dematic supply chain solutions and software.
• Konecranes Plc: Finnish-listed heavy lifting OEM represented by Schöler for heavy-duty forklifts. Comparable in industrial lifting equipment and service segment, with broader port solutions and crane portfolio.

Others

• Haulotte Group: French-listed aerial work platform OEM that Schöler represents in Germany. Functions as both supplier-partner and indirect competitor where Haulotte's own sales channels overlap with Schöler's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@schoeler.ag
• YouTubeyoutube.com/user/schoelergabelstapler
• Facebookfacebook.com/schoelerfoerdertechnik
• LinkedInlinkedin.com/company/sch%C3%B6ler-f%C3%B6rdertechnik-ag
• Instagraminstagram.com/schoeler.ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schöler Fördertechnik