iSMA CONTROLLI
iSMA CONTROLLI is a privately held Italian company that designs, manufactures, and supplies HVAC-R and building automation products, including controllers, valves, actuators, sensors, I/O modules, gateways, HMI panels, and software, for system integrators, facility managers, and commercial, industrial, and small-to-medium building owners, with operations across Italy and Poland.
- Company typePrivate
- Founded2015
- HeadquartersComano, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What iSMA CONTROLLI does
iSMA CONTROLLI S.p.A. is a privately held Italian building automation company founded in 2015 and headquartered in Sant'Olcese, Genoa, with a secondary office in Poland. It designs, manufactures, and supplies a comprehensive HVAC-R and building automation product portfolio spanning control valves (globe, butterfly, ball, zone, PICV), linear and rotary actuators, sensors (temperature, humidity, air quality, pressure), advanced application and integration controllers, multiprotocol I/O modules, gateways, HMI panels, wall panels, and software tools, totaling over 1,300 SKUs across 14 categories. The company's controllers are built on Tridium's Niagara Framework and the open Sedona Framework, with native support for BACnet, Modbus, DALI, M-Bus, KNX, LON, MQTT, SNMP, OPC, and oBIX protocols, and BTL certification for BACnet interoperability, enabling integration across heterogeneous building systems without external gateways.
Underlying technology spans Linux-based iSMA OS, the proprietary nano EDGE ENGINE for IoT-capable edge controllers (VAV14-IP, RAC18-IP, ZAC24-IP, UAC28-IP), the iC SmartView HTML5 management platform for Android panels, and the recently launched iC Connect all-in-one ecosystem platform. Software products include iSMA Supervisor (BMS), iSMA Analytics, iSMA Enterprise Security, SkySpark integration, and the iC Niagara Cloud Suite for cloud-based multi-site management. The company pursues an ecosystem-led go-to-market combining direct enterprise field sales for large projects, an authorized network of system integrators and resellers for specification and installation, an e-commerce-enabled storefront for quotation, regional offices in Italy and Poland, and active participation in industry trade events supported by a dedicated e-learning platform. Pricing is project-specific and quote-based on multi-year B2B contracts with no public list pricing. Revenue is generated primarily through hardware sales of controllers, valves, actuators, sensors, I/O modules, and gateways, with growing contribution from software licenses and subscriptions (Niagara Cloud Suite, iSMA Supervisor, iSMA Analytics), accessories and spare parts, and technical support and training services.
iSMA CONTROLLI firmographics
Firmographics- Name
- iSMA CONTROLLI
- Legal name
- iSMA CONTROLLI S.p.A.
- Website
- https://ismacontrolli.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iSMA CONTROLLI is a privately held Italian company that designs, manufactures, and supplies HVAC-R and building automation products, including controllers, valves, actuators, sensors, I/O modules, gateways, HMI panels, and software, for system integrators, facility managers, and commercial, industrial, and small-to-medium building owners, with operations across Italy and Poland.
- Ownership category
- akta.pro rank
iSMA CONTROLLI industry classification
Industry- Product category
- Building Automation Controls
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)
- akta.pro secondary industries
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)
Keywords
Where iSMA CONTROLLI is headquartered
LocationHeadquarters
- HQ city
- Comano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
iSMA CONTROLLI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Products: Sale of physical building automation products including controllers, sensors, actuators, valves, I/O modules, HMI panels, and gateways. Products are sold through direct sales and channel partners to system integrators and end customers.
- Software Licenses and Subscriptions: Software products including BMS software (Niagara Cloud Suite, iSMA Supervisor, iSMA Analytics), analytics platforms (SkySpark), and software tools (iSMA Configurator, AAC20 Updater) with potential licensing and update subscription models.
- Accessories and Spare Parts: Replacement parts, valve accessories, actuator accessories, sensor accessories, controller accessories, and specialized spare parts for heating/cooling metering systems.
- Technical Support and Services: Technical support services including RMA (Return Merchandise Authorization) process, training programs through e-learning platform, and technical support portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - products are offered at project-specific pricing through quotation requests |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
iSMA CONTROLLI product offering
Product offeringCore offering
iSMA CONTROLLI designs, manufactures, and supplies building automation and HVAC-R control solutions including control valves, actuators, sensors, freely programmable controllers (AAC20, MAC36, J-series), I/O modules, HMI panels, wall panels, gateways, and Niagara/Sedona Framework-based software (iSMA Supervisor, iSMA Analytics, iC Niagara Cloud Suite). The portfolio integrates multiprotocol communication (BACnet, Modbus, DALI, M-Bus, KNX, MQTT) for smart buildings, data centers, and industrial processes.
Product overview
iSMA CONTROLLI is an Italian company (S.p.A.) specializing in control solutions for HVAC-R and building automation. The product portfolio is a comprehensive platform-plus-modules architecture consisting of: (1) Field devices including control valves (globe, butterfly, ball, zone, PICV), actuators (linear, rotary), and sensors (temperature, humidity, air quality, pressure); (2) Controllers including AAC20 advanced application controllers (Sedona Framework), J8/J9 integration controllers and MAC36PRO/MAC36NL hybrid IoT controllers (Niagara Framework), zone controllers (RAC18-IP, FCU, VAV14-IP, ZAC24-IP), and lighting/shading controllers (2D, 2D1B series); (3) I/O modules in multiprotocol and Modbus variants; (4) HMI panels including commercial PA-LED series and industrial iSMA-D-PA series; (5) Software including iSMA Supervisor BMS, iSMA Analytics, iSMA Enterprise Security, iC SmartView, and Niagara-based solutions; (6) Cloud services including iC Niagara Cloud Suite; (7) Gateways for metering (MG-IP), wireless (W0202), and edge connectivity (GTX703, GT-EDGE); (8) Wall panels (Control Point, Touch Point, LP, SP series); (9) Software tools including iSMA Configurator, iSMA Tool, AAC20 Updater, and iSMA Modbus Tunnel; (10) The iC Connect all-in-one platform. Products support BACnet, Modbus, DALI, M-Bus, KNX, MQTT, and other protocols for building automation integration.
Differentiator
Problem solved
Functional benefit
Products and services
- iSMA CONTROLLI Valves
Quantifiable outcome
- Modern control algorithms significantly reduce energy consumption as well as greenhouse gas emissions
- +2 more outcomes
Companies that use iSMA CONTROLLI
Customer profileSegments5 records
Ideal customer profiles5 records
iSMA CONTROLLI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature8 records
iSMA CONTROLLI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TridiumcoreTridium's Niagara Framework is the foundational software platform powering iSMA's MAC36 and J-series controllers. This strategic partnership provides the core BMS software infrastructure for iSMA's hardware products, enabling connectivity to enterprise applications and cloud services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
iSMA CONTROLLI competitors and assessment
Company assessmentDirect peers
- Delta Controls: Delta Controls manufactures BACnet-based controllers, sensors, and valved products for HVAC and building automation, sold primarily through a global network of system integrators. It is highly comparable to iSMA in protocol philosophy (native BACnet), controller architecture, and integrator-led GTM.
- KMC Controls: KMC Controls designs and manufactures BACnet and Niagara-compatible controllers, sensors, and valve actuators for HVAC and building automation. It competes directly with iSMA in the integrator-specified, BACnet-centric mid-market and is of comparable size and product mix.
- Distech Controls: Distech Controls (acquired by Acuity Brands) is one of the closest direct peers: it designs and manufactures BACnet-native programmable controllers, room devices, and Niagara/Sedona-compatible building automation products targeting the same system integrator channel and mid-market European projects as iSMA.
- Contemporary Controls: Contemporary Controls specializes in BACnet, Modbus, and Ethernet networking infrastructure for building automation, including gateways, routers, and control devices. It overlaps with iSMA's I/O module, gateway, and multiprotocol integration offerings for integrators designing mixed-protocol systems.
- Loytec (WAGO): Loytec, now part of WAGO, is an Austrian building automation specialist offering LonWorks, BACnet, KNX, Modbus, and Niagara-compatible controllers and gateways for HVAC and lighting. Its product architecture, European integrator channel, and multiprotocol positioning closely mirror iSMA's value proposition.
- Reliable Controls: Reliable Controls is a privately held Canadian manufacturer of BACnet building automation controllers, software, and peripherals serving the same mid-sized commercial segment and integrator channel as iSMA, with similar scale and product breadth.
Broad incumbents
- WAGO: WAGO is a German manufacturer of automation and interconnection products, including building automation controllers (via Loytec) and I/O systems. It overlaps with iSMA's I/O module, controller, and KNX integration categories and competes in the European industrial/BAS channel at a larger scale.
- Schneider Electric (EcoStruxure Building): Schneider Electric's EcoStruxure Building Operation platform covers BMS controllers, sensors, and analytics across the same protocol ecosystem (BACnet, Modbus, KNX). It is a broad incumbent in the same building automation market as iSMA, though focused on larger enterprise projects.
- Honeywell Building Technologies: Honeywell's Building Technologies division offers a full-stack BMS portfolio (including Niagara-based and proprietary lines like ComfortPoint, Alerton, CentraLine) and large-scale integration services. It competes with iSMA at the high end of the European integrator channel and through its ownership of Tridium.
Others
- Tridium: Tridium is the developer of the Niagara Framework and a Honeywell subsidiary; rather than competing directly, it is iSMA's core technology partner and platform provider. It is relevant as the upstream ecosystem iSMA depends on and whose licensing terms shape iSMA's competitive landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
iSMA CONTROLLI social profiles
Digital presenceiSMA CONTROLLI compliance and trust
Trust signalCompliance1 record
iSMA CONTROLLI financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSMA CONTROLLI leadership team
Management profileNumber of profiles
Profiles1 record
iSMA CONTROLLI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSMA CONTROLLI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSMA CONTROLLI
What does iSMA CONTROLLI do?
iSMA CONTROLLI designs, manufactures, and supplies building automation and HVAC-R control solutions including control valves, actuators, sensors, freely programmable controllers (AAC20, MAC36, J-series), I/O modules, HMI panels, wall panels, gateways, and Niagara/Sedona Framework-based software (iSMA Supervisor, iSMA Analytics, iC Niagara Cloud Suite). The portfolio integrates multiprotocol communication (BACnet, Modbus, DALI, M-Bus, KNX, MQTT) for smart buildings, data centers, and industrial processes.
Is iSMA CONTROLLI a public or private company?
iSMA CONTROLLI is a private company. It is classified as unknown and is currently operating.
When was iSMA CONTROLLI founded?
iSMA CONTROLLI was founded in 2015. It employs 51 to 100 people.
Where is iSMA CONTROLLI based?
iSMA CONTROLLI is headquartered in Comano, Italy, in the Europe region.
How does iSMA CONTROLLI make money?
Four revenue lines are on record. Hardware Products are the primary driver. The others are software Licenses and Subscriptions, accessories and Spare Parts and technical Support and Services.
Who are iSMA CONTROLLI's main competitors?
Direct peers on record are Delta Controls, KMC Controls, Distech Controls, Contemporary Controls, Loytec (WAGO) and Reliable Controls. Broad incumbents are WAGO, Schneider Electric (EcoStruxure Building) and Honeywell Building Technologies. Tridium is listed as an others.
Does iSMA CONTROLLI have an API?
No public API is recorded for iSMA CONTROLLI.
What industry is iSMA CONTROLLI in?
iSMA CONTROLLI's product category is Building Automation Controls. Its primary akta.pro industry code is BPABAGAA, Building Automation Systems (BAS/BMS) Integration & Controls, with a secondary code of IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits). Its NAICS code is 334512 and its SIC code is 3822.