PST marketing
- Company typePrivate
- Founded1989
- HeadquartersMühlen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PST marketing does
PST Paul Schockemöhle Marketing GmbH is a German private limited company (GmbH) headquartered in Mühlen, Germany, founded in 1989 by show jumping champion Paul Schockemöhle and tennis manager Ion Tiriac to adapt proven tennis event formats to equestrian sport. From 1989 through 2020, the company organized premier international equestrian tournaments across German cities including German Classics Bremen, CSI Berlin, Dortmund, Frankfurt, Hanover, Hamburg, Hagen a.T.W., Leipzig, Munich, Redefin, and Neumünster, while also operating the P.S.I. Auction for elite sport horses and generating revenue through sponsorship sales, exhibition space, and event partnerships under the P.S. (Paul Schockemöhle) brand.
In 2020, PST transferred all tournament events and operational activities to the partner agency Horses and Dreams Entertainment GmbH of the Kasselmann family in Hagen a.T.W., with events now listed on psi-events.de. Following this divestiture, the PST entity appears to operate as a legacy marketing vehicle retaining brand equity and partnership relationships with Hof Kasselmann, The Lewitz Stud, and Pferdefestival Redefin, rather than as an active event organizer. The company is led by CEO Bettina Schockemöhle with Dorothee Hahn heading sponsoring, distribution, and exhibition.
The firm's underlying technology is modest: a WordPress-based bilingual website (pst-marketing.de) with Google Analytics, Google AdWords, Google Maps integration, and social media presence on Facebook, Instagram, Twitter, YouTube, and Vimeo, supplemented by CleverReach for newsletter distribution. Revenue mechanics historically relied on B2B professional services engagements (event organization, sponsorship packages, exhibition participation) rather than transactional or subscription pricing; no public pricing or financial disclosures exist.
PST marketing firmographics
Firmographics- Name
- PST marketing
- Legal name
- PST Paul Schockemöhle Marketing GmbH
- Website
- https://pst-marketing.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PST marketing industry classification
Industry- Product category
- Equestrian Event Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
Keywords
Where PST marketing is headquartered
LocationHeadquarters
- HQ city
- Mühlen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PST marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Tournament and Event Organization: PST Marketing organizes international equestrian tournaments including German Classics Bremen, CSI Berlin, Dortmund, Frankfurt, Hanover, Hamburg, Hagen a.T.W., Leipzig, Munich, Redefin, and Neumünster. Revenue is generated through event organization, sponsorships, and exhibition/distribution activities.
- Sponsoring and Exhibition: Head of Sponsoring and Distribution manages exhibition activities, generating revenue through sponsorship deals and exhibition participation at equestrian events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
PST marketing product offering
Product offeringCore offering
PST Marketing organizes and manages international equestrian tournaments and horse shows across Germany, including events such as German Classics Bremen, CSI Berlin, Dortmund, Frankfurt, Hanover, Hamburg, Hagen a.T.W., Leipzig, Munich, Redefin, and Neumünster (VR CLASSICS). The company also operates the P.S.I. Auction for premium national and international Grand Prix and Championat horses. Since 2020, tournament event operations have been transferred to partner agency Horses and Dreams Entertainment GmbH.
Product overview
PST Marketing operates as an equestrian event management and marketing company. The core offering consists of organizing international horse shows and equestrian tournaments across Germany, complemented by the P.S.I. Auction for premium horses. The company manages events including German Classics Bremen, CSI Berlin, Dortmund, Frankfurt, Hanover, Hamburg, Hagen a.T.W., Leipzig, Munich, Redefin, and Neumünster (VR CLASSICS). In 2020, tournament operations were transferred to partner agency Horses and Dreams Entertainment GmbH. The company was founded in 1989 by Paul Schockemöhle and Ion Tiriac to transfer successful tennis event concepts to equestrian sport.
Differentiator
Problem solved
Functional benefit
Products and services
- Equestrian Event Management Services Organization and management of international equestrian tournaments and horse shows across Germany, including events in Bremen, Berlin, Dortmund, Frankfurt, Hanover, Hamburg, Hagen a.T.W., Leipzig, Munich, Redefin, and Neumünster.
- P.S.I. Auction An annual auction event featuring national and international Grand Prix and Championat horses from the P.S.I. program, celebrating decades of success in equestrian sport.
- VR CLASSICS An annual equestrian tournament held in Neumünster, featuring competitive show jumping events and the BEMER Riders Tour ranking competitions.
Companies that use PST marketing
Customer profileSegments1 record
Ideal customer profiles1 record
PST marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PST marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Horses and Dreams Entertainment GmbHcoreIn 2020, the tournament events and activities of PST Marketing were transferred to the partner agency Horses and Dreams Entertainment GmbH of the befriended Kasselmann family in Hagen a.T.W. This transfer ensured that a young and highly motivated team would secure the events for the long term. All tournaments and activities are now listed on the Horses and Dreams Entertainment GmbH website (psi-events.de).
- Hof KasselmanncoreThe Kasselmann family operates as a partner with PST Marketing. Their befriended family runs Horses and Dreams Entertainment GmbH, which took over tournament events from PST Marketing in 2020.
- The Lewitz StudminorThe Lewitz Stud is listed as a partner of PST Marketing, contributing to the equestrian ecosystem network.
- Pferdefestival RedefinminorPferdefestival Redefin is listed as a partner and tournament venue under the PST Marketing network. Events are accessible via psi-events.de.
- Paul Schockemöhle (schockemoehle.com)corePaul Schockemöhle, the founder, provides the core brand identity and equity for PST Marketing. The P.S. brand is associated with equestrian excellence, European championships, and is the largest horse breeder in Europe.
Scale indicators3 records
Recent moves4 records
Expansion highlights1 record
PST marketing competitors and assessment
Company assessmentDirect peers
- London International Horse Show (Olympia): Major indoor equestrian show combining CSI competition, sponsorship activation and entertainment. Operates in the same premium show-jumping event niche that PST has historically targeted in Germany.
- Horses and Dreams Entertainment GmbH: The partner agency that assumed PST's tournament operations in 2020. It now runs the same German equestrian event series (psi-events.de) and is the closest direct counterpart in show-jumping event organization.
- Longines Global Champions Tour: Global show-jumping tour operating premium CSI events worldwide with a sponsorship-driven model. Highly comparable to PST's premium German show-jumping events in sport, audience and monetization approach.
- Hof Kasselmann: Family-run equestrian operation and longtime PST partner that produces international horse shows and breeding/trading activity, mirroring PST's combination of tournament organization and elite horse commerce.
- Spruce Meadows: Canadian equestrian tournament organizer hosting the 'Masters' and other major CSIs with a strong sponsor/sales mix. Directly comparable as a venue-and-tournament brand monetizing top-tier show jumping.
- RDS Dublin Horse Show: Long-running international horse show organized by the Royal Dublin Society, blending CSI competition, sponsorship and lifestyle. A structurally similar equestrian event-marketing business.
- Gestüt Lewitz (The Lewitz Stud): Paul Schockemöhle's major breeding operation and a listed PST partner. Comparable because it sits at the intersection of elite horse breeding and the equestrian sport ecosystem PST commercializes.
- Aachen-Laurensberger Rennverein (CHIO Aachen): Organizer of CHIO Aachen, the flagship international equestrian tournament in Germany. Competes for the same sponsors, riders and audience that PST historically served through its German tournament portfolio.
Emerging players
- Global Equestrian Group: Newer consolidator acquiring equestrian media and event properties. Comparable to PST as a marketing/commercial layer around show jumping, though operating as an emerging aggregator rather than a founder-led family firm.
Broad incumbents
- Rolex Grand Slam of Show Jumping: Meta-organization linking the four major CSIs (Spruce Meadows, Aachen, 's-Hertogenbosch, Geneva). While broader than a single event organizer, it competes for the same premium sponsor pool PST targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
PST marketing social profiles
Digital presencePST marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
PST marketing leadership team
Management profileNumber of profiles
Profiles4 records
PST marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PST marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PST marketing
What does PST marketing do?
PST Marketing organizes and manages international equestrian tournaments and horse shows across Germany, including events such as German Classics Bremen, CSI Berlin, Dortmund, Frankfurt, Hanover, Hamburg, Hagen a.T.W., Leipzig, Munich, Redefin, and Neumünster (VR CLASSICS). The company also operates the P.S.I. Auction for premium national and international Grand Prix and Championat horses. Since 2020, tournament event operations have been transferred to partner agency Horses and Dreams Entertainment GmbH.
Is PST marketing a public or private company?
PST marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PST marketing founded?
PST marketing was founded in 1989. It employs 11 to 50 people.
Where is PST marketing based?
PST marketing is headquartered in Mühlen, Germany, in the Europe region.
How does PST marketing make money?
Two revenue lines are on record. Tournament and Event Organization is the primary driver. The others are sponsoring and Exhibition.
Who are PST marketing's main competitors?
Direct peers on record are London International Horse Show (Olympia), Horses and Dreams Entertainment GmbH, Longines Global Champions Tour, Hof Kasselmann, Spruce Meadows, RDS Dublin Horse Show, Gestüt Lewitz (The Lewitz Stud) and Aachen-Laurensberger Rennverein (CHIO Aachen). Global Equestrian Group is listed as an emerging player. Rolex Grand Slam of Show Jumping is listed as a broad incumbent.
Does PST marketing have an API?
No public API is recorded for PST marketing.
What industry is PST marketing in?
PST marketing's product category is Equestrian Event Management. Its primary akta.pro industry code is MPAEADAM, Racecourse Hospitality, Sponsorship & On-Track Experiences, with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 71131 and its SIC code is 7948.