Apnea Canarias
Apnea Canarias is a privately held freediving school in Radazul, Tenerife, founded in 2008, that delivers multi-level certified courses (AIDA, SSI, CMAS, Apnea Academy) to recreational and elite freedivers, and operates the IPOXIC® apparel sub-brand.
- Company typePrivate
- Founded2008
- HeadquartersSanta Cruz De Tenerife, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Apnea Canarias does
Apnea Canarias is a privately held freediving school founded in 2008 in Radazul, Tenerife (Canary Islands, Spain), by Miguel Lozano and Santiago Jakas. It operates as the first dedicated freediving center established in Spain and offers a progressive curriculum of certified courses — from basic/baptism introductions through Level 1/WAVE1, Level 2, Level 3, and Deep courses — under multiple international certification frameworks including AIDA, SSI, Apnea Academy, and CMAS. The facility is located at Puerto Deportivo de Radazul with direct sea access, private physical infrastructure, theory classrooms, support boats, and a comprehensive safety deployment (oxygen, sonar, scooters, buddy system) that has attracted world-class competitive freedivers for depth training and record attempts.
The business is structured as a direct-to-consumer training operation, with customers booking courses and training sessions through a bilingual (Spanish/English) website, email, phone, and WhatsApp. Lead generation relies on digital channels (Instagram, YouTube, Facebook, blog content), Google and TripAdvisor reviews (both rated "EXCELENTE" with 233 and 250 reviews respectively), and word-of-mouth from thousands of students trained since 2008. Pricing is not publicly disclosed and is quote-based. The company also operates IPOXIC®, a registered clothing sub-brand inspired by depth, breathing, and the sea lifestyle, which extends the brand into merchandise.
The company employs a small core team (1-10 range) including cofounders Miguel Lozano (Director, Spanish record holder in constant weight and no-fins apnea), Santiago Jakas (Cofounder, Spanish static apnea record holder), Omar Mourad (Partner and Safety Manager, joined 2014), and several instructors and support staff. Apnea Canarias is privately held with no external investors or parent company, and revenue is generated entirely from course fees, training sessions, and specialty apparel sales within the Canary Islands market.
Apnea Canarias firmographics
Firmographics- Name
- Apnea Canarias
- Legal name
- Apnea Canarias
- Website
- https://apneacanarias.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apnea Canarias is a privately held freediving school in Radazul, Tenerife, founded in 2008, that delivers multi-level certified courses (AIDA, SSI, CMAS, Apnea Academy) to recreational and elite freedivers, and operates the IPOXIC® apparel sub-brand.
- Ownership category
- akta.pro rank
Where Apnea Canarias is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz De Tenerife
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Apnea Canarias business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freediving Courses: Apnea Canarias generates revenue primarily through paid freediving courses at multiple levels (Basic/Bautismo, Level 1/WAVE1, Level 2, Level 3, and Deep courses), as well as specific apnea training sessions. Courses are offered in Tenerife at the Radazul marina with both theoretical and practical components in the sea and pool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Course pricing (specific tiers not publicly disclosed) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Apnea Canarias product offering
Product offeringCore offering
Apnea Canarias is a freediving school in Radazul, Tenerife that has been operating since 2008, offering paid freediving courses at multiple levels (Basic/Bautismo, Level 1, Level 2, Level 3, and Deep courses), specialized apnea training sessions, and specialty certifications through AIDA, SSI, Apnea Academy, and CMAS. The school operates from a dedicated facility with private physical infrastructure, theory classroom, support boats, and certified instructors in one of the world's premier freediving bays.
Product overview
Apnea Canarias is a freediving education and training center operating since 2008 in Radazul, Tenerife. The core offering consists of freediving courses at multiple levels (from beginner to advanced), specialized training sessions, and specialty certifications. The school operates from a dedicated facility with private physical infrastructure, support boats, and professional instructors. Additionally, the company has launched IPOXIC®, a clothing sub-brand inspired by freediving and ocean lifestyle, created by cofounder Miguel Lozano.
Differentiator
Problem solved
Functional benefit
Products and services
- Freediving Courses (Cursos de Apnea) Freediving courses at multiple levels (Basic/Bautismo, Level 1/WAVE1, Level 2, Level 3, and Deep courses) taught in Tenerife, combining theoretical and practical components in the sea and pool. Designed for individuals who want to learn freediving from scratch or progress through structured certification levels.
- Apnea Training Sessions (Entrenamientos) Specific apnea training sessions for advanced practitioners, conducted at the Radazul bay with professional safety support and equipment, intended for divers refining technique, depth performance, or competition preparation.
- Specialty Courses (Especialidades) Advanced apnea specialty courses and certifications available to qualified divers, part of the comprehensive training curriculum at Apnea Canarias.
- IPOXIC® Apparel Clothing brand offering apparel inspired by depth, breathing, and the sea lifestyle, created by Miguel Lozano (co-founder of Apnea Canarias). Sold as a standalone apparel product line associated with the Apnea Canarias ecosystem.
Quantifiable outcome
- Thousands of students trained since 2008
- +2 more outcomes
Companies that use Apnea Canarias
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Apnea Canarias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Apnea Canarias partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AIDA (Asociación Internacional para el Desarrollo de la Apnea)coreApnea Canarias offers AIDA-certified freediving courses. Instructors Miguel Lozano and Santiago Jakas hold AIDA certifications. AIDA is a non-profit association primarily involved in organizing depth championships and developing a standardized educational system for freediving.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Apnea Canarias competitors and assessment
Company assessmentDirect peers
- One Ocean Diving: Freediving school in Bali focused on multi-level certification, marine conservation, and freediving tourism. Comparable in destination-based recreational-to-elite training, AIDA/SSI curriculum, and review-driven customer acquisition.
- Performance Freediving: Freediving school and training center offering AIDA/SSI courses, depth training, and competition preparation across multiple locations. Comparable in serving both recreational students and elite competitive freedivers.
- OceanX Freediving: Freediving school in Asia-Pacific offering multi-level courses and instructor training with AIDA affiliations. Comparable in curriculum structure and target customer mix (recreational to elite).
- Apnea Total: Italy-based freediving school and training organization offering multi-level certification courses, instructor training, and depth training. Closely comparable to Apnea Canarias in curriculum structure, target customer (recreational to elite), and AIDA/SSI certification frameworks.
- Dahab Freedivers: Freediving school in Dahab, Egypt, co-founded by Miguel Lozano (also co-founder of Apnea Canarias). Operates the same freediving course curriculum (AIDA/SSI) at another premier freediving destination — the closest direct peer in model, ownership, and offering.
- Bluewater Freediving: International freediving school operating across multiple destinations (including Dahab and Bali), offering multi-level AIDA/SSI courses and depth training. Comparable in target market, certification breadth, and freediving-tourism positioning.
Broad incumbents
- SSI (Scuba Schools International): Global diver-training organization that offers freediving certifications alongside its broader scuba portfolio. Apnea Canarias delivers SSI certifications; SSI is comparable as an incumbent certifying body in the broader dive-training market.
- Apnea Academy: International freediving organization founded by Umberto Pelizzari with affiliated schools across multiple countries. Offers structured courses and instructor certifications; overlaps with Apnea Canarias in curriculum framework but operates as a broader umbrella rather than a single-site school.
Others
- AIDA International: International freediving certification body that standardizes education and certifies schools (including Apnea Canarias) and instructors. Not a direct competitor, but a key ecosystem participant whose standards underpin Apnea Canarias's curriculum.
- Freediving Gurus: Online freediving education platform offering digital courses and community resources. Comparable in target learner (recreational freedivers) but operates in a different format (online vs. in-water destination training).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Apnea Canarias social profiles
Digital presenceApnea Canarias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apnea Canarias leadership team
Management profileNumber of profiles
Profiles4 records
Apnea Canarias subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apnea Canarias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apnea Canarias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apnea Canarias
What does Apnea Canarias do?
Apnea Canarias is a freediving school in Radazul, Tenerife that has been operating since 2008, offering paid freediving courses at multiple levels (Basic/Bautismo, Level 1, Level 2, Level 3, and Deep courses), specialized apnea training sessions, and specialty certifications through AIDA, SSI, Apnea Academy, and CMAS. The school operates from a dedicated facility with private physical infrastructure, theory classroom, support boats, and certified instructors in one of the world's premier freediving bays.
Is Apnea Canarias a public or private company?
Apnea Canarias is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apnea Canarias founded?
Apnea Canarias was founded in 2008. It employs 1 to 10 people.
Where is Apnea Canarias based?
Apnea Canarias is headquartered in Santa Cruz De Tenerife, Spain, in the Europe region.
How does Apnea Canarias make money?
One revenue line is on record: freediving Courses.
Who are Apnea Canarias's main competitors?
Direct peers on record are One Ocean Diving, Performance Freediving, OceanX Freediving, Apnea Total, Dahab Freedivers and Bluewater Freediving. Broad incumbents are SSI (Scuba Schools International) and Apnea Academy. Others are AIDA International and Freediving Gurus.
Does Apnea Canarias have an API?
No public API is recorded for Apnea Canarias.