AIDA

What AIDA does

AIDA is a São Paulo-based, privately-held Brazilian SaaS company founded in 2024 that operates a generative AI platform for Voice of Customer (VoC) analysis. Its core product analyzes both voice (call audio) and text customer interactions to detect sentiment, classify contact reasons via AI-generated reason trees, monitor quality at scale, identify reputation risks (including on Reclame Aqui), and surface churn signals — capabilities differentiated by the platform's claimed ability to interpret nuances such as irony and tone. The platform is delivered to corporate clients under formal subscription contracts via a dedicated login portal (app.aidacx.com.br), with annual billing and quote-based pricing.

The technology stack is built on OpenAI's generative AI services, deployed on Google Cloud Platform in the São Paulo (South America-East1) region, and supports Microsoft SSO authentication. The company is LGPD-compliant, classified as Agente de Tratamento de Pequeno Porte under ANPD Resolution 2, and inherits ISO/IEC 27001 certification via its GCP infrastructure. The team comprises roughly 20 specialists across technology, data, and customer experience, led by founder/CEO Carlos Sena, CTO Felipe Fagundes, and CISO Márcio Vasconcelos.

AIDA serves enterprise customers with high-volume contact-center operations through a direct sales-led motion with personalized demonstrations. Named enterprise customers include Comgás (gas utility), Grupo Boticário (retail/beauty), Alares (telecom), Sem Parar (automotive/telematics), Tempo Assist (assistance services), and YDUQS (education). The company has no disclosed external funding, no disclosed revenue, and operates exclusively within Brazil, though it has appeared in international press (Hindu Business Line). Marketing is anchored on thought leadership, CX/AI conferences (CONAREC 2024, XSummit 2025), and earned media in outlets such as IT Forum and Mobile Time.

Name

AIDA

Legal name

AIDA

Website

https://aidacx.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

AIDA is a São Paulo-based GenAI SaaS platform that analyzes enterprise customer interactions (voice and text) to detect sentiment, classify contact reasons, monitor quality, and surface churn and reputation signals for large Brazilian CX operations.

Ownership category

akta.pro rank

Product category

Customer Experience Analytics Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAAAFAL

Contact Center Speech AI (agent assist, IVR automation)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

Keywords

• Voice of customer analytics
• Generative AI platform
• Customer experience analysis
• Interaction analytics software
• AI quality monitoring

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: AIDA operates as a B2B SaaS platform providing AI-powered customer voice analysis services exclusively to corporate clients under formal contracts. The platform analyzes customer interactions to generate qualitative insights, improve service processes, and enhance customer experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AIDA provides a generative AI SaaS platform that analyzes voice and text customer interactions to deliver Voice of Customer intelligence for enterprise clients. The platform performs intelligent classification of contact reasons, generates resolvability/satisfaction/risk indicators, automates quality monitoring, monitors brand reputation across internal and external sources, and personalizes AI prompts to client-specific needs. It is sold exclusively to corporate customers under annual contracts, delivered via a web portal hosted on Google Cloud in São Paulo.

Product overview

AIDA is a Brazilian generative AI platform specializing in Voice of the Customer analytics. The core AIDA Platform delivers five integrated modules: Classificação Inteligente (Intelligent Classification) for automated contact reason identification, Análise da Experiência do Consumidor (Consumer Experience Analysis) for satisfaction and resolvability indicators, Monitoria de Qualidade (Quality Monitoring) for AI-driven interaction evaluation, Monitoramento de Reputação (Reputation Monitoring) for brand protection across external platforms, and Personalização de Prompts (Prompt Personalization) for customizing AI responses to client-specific needs. These modules work together to analyze both voice (audio) and text interactions to generate actionable insights for churn control, brand reputation management, callback reduction, and quality monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• AIDA Platform (Plataforma AIDA) Generative AI SaaS platform specialized in Voice of the Customer, transforming voice and text customer interactions at scale into strategic CX insights. Delivered as a SaaS solution (app.aidacx.com.br) to enterprise clients in Brazil under annual contracts. The platform encompasses intelligent contact-reason classification, consumer experience analysis (resolvability, satisfaction, risk), AI-driven quality monitoring, reputation monitoring across external sources, and prompt personalization.

Quantifiable outcome

• 7 percentage point increase in customer retention achieved in 4 weeks
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• OpenAIcoreTechnology or IntegrationAIDA integrates OpenAI services for AI processing capabilities. According to their privacy policy, some data may be processed internationally through OpenAI services which operate outside Brazil. OpenAI provides the generative AI capabilities that power AIDA's customer voice analysis platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenvia: Brazilian cloud communications and CX platform offering AI-powered customer service automation across voice and messaging; directly comparable to AIDA in serving Brazilian enterprises with omnichannel CX analytics and conversational AI.
• Take (formerly Take Blip): Brazilian conversational AI and CX platform providing chatbots, intelligent routing, and analytics for enterprise customer service; competes head-to-head with AIDA in applying GenAI to customer voice and text interactions in Brazil.

Broad incumbents

• Medallia: Global leader in experience and text/speech analytics for enterprise CX; broader portfolio than AIDA but addresses the same Voice-of-Customer use cases with AI-driven sentiment, intent, and quality insights.
• Qualtrics: Enterprise experience management platform with AI-powered interaction analytics; competes with AIDA on automated quality monitoring and customer sentiment analysis at much larger global scale.
• NICE (NICE Nexidia): Global incumbent in contact-center speech and interaction analytics with Nexidia AI; directly comparable technology stack to AIDA's audio/text analytics for enterprise CX quality and compliance.
• Genesys: Global contact-center AI and CX orchestration platform with embedded speech analytics and agent-assist; overlaps with AIDA on AI-driven quality monitoring but offers a much broader CCaaS portfolio.
• Sprinklr: Enterprise CX platform with AI-native contact-center intelligence, speech, and text analytics; comparable capability set to AIDA's Voice-of-Customer modules but at global scale with broader channel coverage.
• Concentrix: Global CX services and AI-augmented analytics provider; competes with AIDA on enterprise voice-of-customer intelligence, but bundles a much larger BPO delivery model alongside its AI tooling.
• Verint: Established contact-center analytics and workforce engagement vendor with speech and text analytics; directly overlaps with AIDA on AI-driven quality monitoring and customer interaction insights.

Emerging players

• Moveo.ai: LATAM-rooted conversational AI platform offering enterprise CX automation and analytics; comparable technology and customer base to AIDA but broader focus on CX agent automation rather than VoC analytics alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aidacx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIDA