Magnum Insurance Services

What Magnum Insurance Services does

F5 Insurance Solutions is an independent insurance agency and broker headquartered in Greenville, Texas, founded in 2019 by Matt Frierson through the acquisition of the 60+ year-old JL Green Insurance. The firm operates under multiple legacy trade names absorbed via roll-up acquisitions, including Magnum Insurance Services, Walker Insurance, McCaw Insurance, and Lake Conroe Insurance Services, and added Ballard Insurance Agency of Paris, Texas in July 2025. It holds appointments with 12 diversified insurance carriers spanning personal lines (e.g., Progressive, Safeco, Liberty Mutual) and commercial lines (e.g., Travelers, The Hartford, Texas Mutual, Acuity), enabling multi-carrier quoting rather than running any proprietary technology platform.

The agency serves two horizontal customer segments: individuals and families needing personal coverage (auto, home, farm, flood, renters, recreational vehicles, umbrella), and small-to-mid-sized businesses needing commercial coverage (contractors general liability, workers compensation, surety and commercial bonds, business auto, trucking, office, professional liability, fleet). It markets itself as a Best Practices Agency (one of approximately 350 in the United States) and serves Texas, Oklahoma, and Colorado through direct phone, email, and walk-in consultations out of a single physical office.

The business model is commission-based: revenue is earned on affiliate-referral economics via carrier commissions on placed policies, with monthly billing cadence and individualized quotes that are not publicly priced. Distribution is sales-led, supported by a single marketing website (f5insurance.com), Google reviews, and word-of-mouth referrals. The company is privately held, founder-owned, with no disclosed institutional investment, no disclosed headcount, no proprietary technology stack, and no disclosed AI capabilities.

Name

Magnum Insurance Services

Legal name

F5 Insurance Solutions

Website

https://magnumins.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

F5 Insurance Solutions (operating as Magnum Insurance Services among other legacy names) is an independent insurance broker based in Greenville, Texas, placing personal and commercial policies through 12 carrier partners for SMB and individual customers in Texas, Oklahoma, and Colorado.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAJAMAG

Commercial Package / Business Owners Policies (BOP)

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

SECONDARYFSAJAFAB

Mid-Market Commercial Package (Package Policies)

Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)

SECONDARYFSAJADAD

Public Liability (Premises/Operations)

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Multi-carrier insurance
• Commercial fleet insurance

Headquarters

HQ city

Lone Oak

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an insurance broker/agency, the company earns commissions from insurance carriers for policies placed. Commission-based revenue model typical of independent insurance agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Magnum Insurance Services operates as an independent insurance brokerage providing personal and commercial insurance coverage through multiple carrier partnerships. The agency places policies with carriers such as Acuity, Texas Mutual, Liberty Mutual, Safeco, Progressive, Travelers, and The Hartford, offering auto, home, farm, flood, renters, and recreational vehicle coverage for individuals, and contractors general liability, workers compensation, bonds, business auto, trucking, professional liability, and fleet vehicle coverage for businesses. Now operating as part of F5 Insurance Solutions serving Texas, Oklahoma, and Colorado.

Product overview

F5 Insurance Solutions operates as an independent insurance agency/broker providing a unified portfolio of personal and commercial insurance products through a network of 12+ carrier partners. The personal insurance offerings include auto, home, farm, flood, renters, toys, and umbrella coverage. Business insurance services encompass contractors general liability, workers compensation, various bond types (surety, construction, commercial, court), business auto, trucking, office insurance, professional liability, and fleet vehicle coverage. F5 Insurance Solutions acquired Magnum Insurance Services along with JL Green Insurance, Walker Insurance, McCaw Insurance, and Lake Conroe Insurance Services, operating throughout Texas, Oklahoma, and Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Individual and family insurance coverage including auto, home, farm, flood, renters, recreational vehicles (boats, motorcycles, RVs), and umbrella liability. Provides financial protection for personal assets across multiple coverage categories.
• Business Insurance Commercial insurance services for businesses of all sizes including contractors general liability, workers compensation, surety/construction/commercial/court bonds, business auto, trucking, office insurance, professional liability, and fleet vehicle insurance.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Acuity InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partnership. F5 Insurance Solutions offers Acuity Insurance products to their customers. Contact: 800.242.7666
• Texas MutualcoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier partner. F5 Insurance Solutions offers Texas Mutual products. Contact: 800.859.5995
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier partnership. F5 Insurance Solutions offers Liberty Mutual products. Contact: 844.325.2467
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partnership offering personal and commercial insurance products. Contact: 800.332.3226
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partnership offering auto and other insurance products. Contact: 800.776.4737
• United Fire Group InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership. Contact: 800.322.7977
• Union Standard Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership. Contact: 800.444.0049
• RHPminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership. Contact: 888.432.9393
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partnership. Contact: 800.238.6225
• Utica National Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership. Contact: 888.639.2567
• Columbia Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership. Contact: 800.252.9641
• The HartfordcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partnership offering business and personal insurance products. Contact: 800.243.5860

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Trusted Choice: Network brand for independent insurance agents in the U.S.; relevant ecosystem participant that supports consumer referral traffic to independent agencies including multi-carrier agencies like F5.
• Independent Insurance Agents of America (Big "I"): National trade association for independent insurance agents; ecosystem participant that administers the Best Practices Agency designation F5 holds and supports the broader multi-carrier independent agency channel.

Regional players

• Insurmark: Independent insurance agency specializing in contractor and trucking risk (commercial lines); closely comparable specialty commercial focus to F5's contractors GL, trucking, and fleet offerings.
• Higginbotham Insurance Agency: Texas-headquartered independent insurance agency offering personal and commercial lines via multiple carrier partnerships; directly comparable as a Texas-rooted multi-carrier broker pursuing roll-up growth, but operating at significantly larger scale across more states.
• Woodlands Financial Group: Texas-based independent insurance agency providing personal and commercial coverage through multiple carriers; comparable as a Texas-rooted multi-carrier agency serving SMB and individual segments.

Direct peers

• Goosehead Insurance: Independent personal-lines insurance agency operating on a multi-carrier brokerage model with a distributed agent/branch structure; comparable in core brokerage model and carrier breadth, though larger and more digitally enabled than F5.
• Brightway Insurance: Franchise-based independent insurance agency distributing personal and commercial lines through multiple carriers; comparable multi-carrier distribution model with emphasis on agent/owner-operator model similar to F5's roll-up approach.

Broad incumbents

• Brown & Brown, Inc. National insurance brokerage built on a roll-up strategy of independent agencies; highly comparable acquisition-driven growth model and multi-carrier commercial focus, though at enterprise scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm operating across commercial and personal lines via a multi-carrier platform; relevant as a broad incumbent in the same multi-carrier brokerage category as F5.
• HUB International: Large North American insurance brokerage with a multi-carrier platform spanning personal and commercial lines, with active acquisition strategy of regional agencies; comparable brokerage model and roll-up playbook at far greater scale.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnum Insurance Services