Cuisinella

Name

Cuisinella

Legal name

SCHMIDT GROUPE S.A.S.

Website

https://ma.cuisinella

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Custom Fitted Kitchens and Interior Storage Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Custom fitted kitchens
• Kitchen furniture
• Interior storage solutions
• Bathroom furniture
• Made-to-measure furniture

Headquarters

HQ city

Lièpvre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Fitted Kitchens: Sale of bespoke, equipped kitchens manufactured in France. Customers work with in-store designers to configure layouts, materials, colors, and appliances. Revenue is generated on a per-project basis with pricing varying by kitchen size, materials, and appliance selection. Installation and pose services may be bundled.
2. Custom Interior Storage Solutions: Sale of bespoke storage furniture including wardrobes/dressings, bookshelves, TV units, entryway furniture, bathroom furniture, under-slope storage, closets, room dividers, and home office solutions. Sold on a made-to-order basis through the same retail network.
3. Online Boutique (Accessories & Decor): E-commerce storefront selling kitchen accessories, tableware, utensils, chairs, tables, lighting, and decor items. Discrete product purchases without the design consultation process.
4. Financing Solutions (Financella): Financing options offered to customers to facilitate purchase of high-ticket kitchen and storage projects. Revenue generated through financial partnership arrangements with lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Cuisinella designs, manufactures, and sells custom-fitted equipped kitchens, made-to-measure interior storage furniture (wardrobes, bookshelves, TV units, entryway, bathroom, under-slope, closets, room dividers, home office), and complementary kitchen/home accessories. Products are conceived and produced in France and sold through a network of 350+ concession showrooms, where expert designers provide in-store consultations, project configuration, and installation services. Customers can also browse accessories and decor via an online boutique and use the Styl'IA AI 3D configurator to design kitchens before visiting a store.

Differentiator

Problem solved

Functional benefit

Brands

• Styl'IA: AI-powered kitchen configurator tool that uses OpenAI to help customers design their kitchen projects in 3D
• Financella

Products and services

• Custom Fitted Kitchens (Cuisines équipées) Made-to-measure equipped kitchens designed in-store or via the Styl'IA AI configurator and manufactured in France. Includes layout, materials, finishes, colors, and integrated appliances from partner brands (Bosch, Neff, Smeg, Samsung, Whirlpool, etc.). Targeted at individual homeowners seeking personalized kitchen projects.
• Custom Interior Storage Furniture (Aménagement intérieur) Made-to-measure interior storage solutions covering wardrobes/dressings, bookshelves, TV units, entryway furniture, bathroom furniture, under-slope storage, closets, room dividers, and home office solutions. Designed and manufactured in France in coordinated aesthetics with the kitchen line. For individual homeowners seeking whole-home furniture coherence.
• Online Boutique - Kitchen & Home Accessories (Boutique en ligne) E-commerce storefront offering kitchen accessories, kitchen organization items, tableware, kitchen utensils, chairs and stools, tables, lighting, decoration, and wardrobe accessories. Sold as discrete product purchases to complement fitted kitchen and storage projects.
• B2B / Professional Interior Solutions (Pour les pros) Professional-grade custom interior solutions for commercial and hospitality projects, supporting interior designers, contractors, and property developers with reliable supply, consistent quality across multiple units, and professional installation services. Accessible via a dedicated B2B section on the Cuisinella website.
• Créations Originales (Original Creations) A proprietary collection of exclusive furniture designs conceived in-house by Cuisinella's design team. Each piece combines functional innovation with a distinctive aesthetic and is available only through the Cuisinella network. Spans kitchen and interior storage categories.
• Financella - Customer Financing Solutions Financing options branded 'Financella' that allow customers to spread payment for high-value kitchen and storage projects. Offered via a partnership with an external financial institution, accessible through participating Cuisinella stores.

Quantifiable outcome

• 10-year warranty on all furniture
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• AirforceminorOthersAppliance brand integrated into Cuisinella's equipped kitchen offerings. Airforce specializes in range hoods and ventilation systems for kitchens. Contact: 04 88 78 89 17.
• BekominorOthersMajor appliance brand available as an option in Cuisinella equipped kitchens. Contact: 08 06 80 29 92.
• BoschminorOthersPremium appliance brand available in Cuisinella kitchen configurations. Contact: 08 92 69 80 10.
• CandyminorOthersAppliance brand available within Cuisinella equipped kitchens. Contact: 02 48 55 80 01.
• ElectroluxminorOthersAppliance brand available in Cuisinella kitchen configurations. Contact: 08 09 10 01 00.
• NeffminorOthersPremium appliance brand integrated into Cuisinella kitchen solutions. Contact: 01 40 10 42 10.
• SamsungminorOthersElectronics and appliance brand available within Cuisinella kitchen offerings, including microwaves. Contact: 01 48 63 00 00.
• SmegminorOthersHigh-end Italian appliance brand available in Cuisinella equipped kitchens. Contact: 04 72 21 51 61.
• WhirlpoolminorOthersAppliance brand available within Cuisinella kitchen configurations. Contact listed via brand page.
• FrankeminorOthersPremium sink and tap brand. Franke is a recognized leader in kitchen sinks and faucets, integrated into Cuisinella's accessory offerings.
• BlancominorOthersSink and tap brand available within Cuisinella kitchen solutions. Contact: via store.
• GroheminorOthersPremium faucet and plumbing brand available in Cuisinella installations. Contact: 01 49 97 30 01.
• ElicaminorOthersKitchen hood and ventilation brand available in Cuisinella equipped kitchens. Contact: 04 88 78 60 07.
• HotpointminorOthersAppliance brand available within Cuisinella kitchen configurations. Contact: 09 69 39 12 34.
• Le ChaiminorOthersWine storage and aging appliance brand available within Cuisinella offerings. Contact: 01 56 48 06 33.
• SchockminorOthersComposite granite sink brand — inventor of the quartz composite sink. Available in Cuisinella kitchen accessory line.
• OpenAIcoreTechnology or IntegrationOpenAI provides the AI technology powering Cuisinella's Styl'IA 3D kitchen configurator. The configurator uses AI to help customers design and visualize their kitchens. OpenAI retains conversation data for 7 days per their policy.
• Financella (Financing Partners)minorOthersFinancing solutions branded 'Financella' offered to customers to facilitate payment for high-value kitchen and storage projects. The specific financial institution partner is not named on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoCoo'c: French custom-kitchen retailer with a multi-store franchise model and designer-driven sales process, targeting the same mid-market homeowner segment as Cuisinella. Comparable product configurator and project-based pricing model.
• Ixina: European (French-headquartered) franchise network selling custom kitchens through showrooms with designer-led consultations. Highly comparable business model, geography, and customer segment to Cuisinella.
• Mobalpa: French manufacturer-retailer of custom kitchens, bathrooms, and interior storage with a comparable store network and designer-led sales motion. Closest head-to-head competitor to Cuisinella in the mid-market French custom-kitchen segment.
• Schmidt (Schmidt Groupe sister brand): Sister brand under the same parent (SCHMIDT GROUPE S.A.S.), also selling custom fitted kitchens and storage solutions through a French franchise network with similar mid-to-premium positioning and in-store designer model. Direct competitor splitting consumer demand with Cuisinella.
• Cuisines Plus: National French kitchen retailer with showrooms offering custom fitted kitchens on a project basis. Direct competitor in the same price tier and customer segment as Cuisinella's domestic business.

Broad incumbents

• Howdens Joinery: UK-listed kitchen and joinery manufacturer serving trade and consumers through a depot/showroom model at significantly larger scale. Comparable kitchen manufacturing-plus-depot structure to Cuisinella, although concentrated in the UK and trade channel.
• IKEA (Kitchens): Global mass-market home furnishings retailer with a significant kitchens category. Very different (modular/self-service) model but the largest gravitational competitor in the French kitchen market and the natural alternative for price-conscious buyers.
• Leroy Merlin: France's largest home-improvement retailer with kitchen and bathroom project offerings alongside a broad DIY assortment. Adjacent rather than direct — competes for renovation wallets but lacks Cuisinella's dedicated brand and showroom model.

Emerging players

• Villeroy & Boch (Bathroom & Kitchen): Premium European manufacturer with kitchen sinks, faucets, and bathroom furniture that complement rather than directly compete with Cuisinella's offering. Useful as a benchmark for premium positioning, brand storytelling, and adjacent product category.

Regional players

• Wren Kitchens: Vertically integrated UK custom-kitchen manufacturer-retailer with showrooms and designer-led selling. Operates outside France but is the closest analogue of the integrated manufacture-plus-mass-showroom model Cuisinella deploys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/cuisinella
• Facebookfacebook.com/CuisinellaFR
• Instagraminstagram.com/cuisinella_fr
• Pinterestpinterest.com/cuisinella
• Xx.com/cuisinella
• LinkedInlinkedin.com/company/cuisinella

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuisinella