What mobalpa does

Mobalpa is a French custom-furniture brand that designs, manufactures, and installs made-to-measure kitchens, bathrooms, wardrobes, and other fitted home furniture for residential consumers and, via its Mobalpa Pro division, professional clients. Founded in 1949 (with workshop roots dating to 1907) as a contraction of "mobilier des Alpes" by the Fournier family, the company is headquartered in Thônes, Haute-Savoie, and operates manufacturing facilities in the Annecy region of the French Alps. Mobalpa is owned by FOURNIER SAS, a diversified French habitat group that also controls SoCoo'c and Perene.

The product portfolio centers on three core categories — fitted kitchens (with named collections including Mercure Organic modern, Élévation sensorielle, Dune, Color Loft, Sérénité, and Élégance), custom wardrobes/dressings (Local craft, Secret, Casual Chic), and modular furniture for entryways, offices, bedrooms, living rooms, pantries, and laundry rooms — supplemented by bathroom solutions. The company offers 165+ façade colors/materials and 123+ countertop options, backed by the proprietary 10-point "Contrat Sérénité" service contract and an industry-leading 25-year guarantee on hinges and drawer slides. Most models carry NF Environnement eco-label certification.

Mobalpa distributes through a primarily franchise-based retail network of 278 points of sale across Europe (239 in France plus 39 international stores), complemented by company-owned succursales and a dedicated B2B Mobalpa Pro channel. Each store is staffed by trained in-house designers (concepteurs-vendeurs) who guide customers from inspiration through 3D visualization, quoting, and installation. Pricing is project-based across three tiers — entry (<€5,000), mid-range (€5,000–10,000), and premium (>€10,000) — with consumer financing offered through a partnership with Sofinco (Crédit Agricole group). The company employs 2,000+ people and invests approximately €10M annually in communications and brand marketing. Laurent Raymond serves as Director of the Mobalpa brand.

Name

mobalpa

Legal name

FOURNIER SAS

Website

https://mobalpa.fr

Company type

Private

Founded year

1907

Operating status

Operating

Short description

Mobalpa is a French brand (founded 1949) that designs, manufactures, and installs custom kitchens, bathrooms, wardrobes, and made-to-measure home furniture, serving residential consumers and B2B professionals across 278 franchise retail points of sale in Europe.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Island & Custom Storage Solutions (HSAPAAAH), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Custom kitchen furniture
• Fitted wardrobe solutions
• Custom bathroom furniture
• Made-to-measure furniture
• Home interior design

Headquarters

HQ city

Thônes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom furniture sales (cuisine, dressing, bathrooms, other rooms): Core revenue from design, manufacture, and sale of bespoke fitted furniture for kitchens, wardrobes, bathrooms, entryways, offices, living rooms, pantries, and laundry rooms. Pricing is quote-based per project, varying by size, materials, finishes, and equipment level. Products are manufactured in France in the company's Alpine facilities.
2. Installation and pose services: Professional installation and fitting services delivered by the company's own installation teams or certified installers, included in the project contract or quoted separately.
3. Financing (Sofinco partnership): Mobalpa partners with Sofinco to offer consumer financing for kitchen and home improvement projects, providing installment payment options to customers.
4. Franchise fees and royalties: Revenue from franchise network — franchisees pay an initial investment and ongoing royalties in exchange for the right to operate under the Mobalpa brand and benefit from its marketing, training, and operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mobalpa designs, manufactures, and installs custom-fitted home furniture — primarily kitchens, wardrobes/dressings, bathrooms, and made-to-measure furniture for entryways, offices, bedrooms, living rooms, pantries, and laundry rooms — all produced in its facilities around Annecy in the French Alps. Each project is supported by in-store designer consultations, 3D visualization, professional installation, and the proprietary Contrat Sérénité 10-point service contract, with consumer financing available through a partnership with Sofinco.

Product overview

Mobalpa is a French furniture manufacturer specializing in custom home interiors, operating as a single-brand portfolio centered on bespoke fitted furniture. The core offering comprises three main product categories: fitted kitchens (cuisines), custom wardrobes (dressings), and modular furniture for various rooms including entryways, offices, bedrooms, living rooms, and laundry areas, plus bathroom solutions. The portfolio includes multiple named kitchen collections (Mercure Organic modern, Élévation sensorielle, Dune, Color Loft, Sérénité, Élégance) and dressing lines (Local craft, Secret, Casual Chic). Services layer onto the product portfolio including 3D visualization for project preview, professional installation, the co-branded Sofinco financing program, and the proprietary Contrat Sérénité 10-point service guarantee. With over 75 years of manufacturing heritage in the French Alps, Mobalpa operates through approximately 240+ retail points of sale in France and extends internationally, serving both residential consumers and the Mobalpa Pro professional segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisines (Kitchens) Custom-fitted kitchen furniture manufactured in France at the heart of the Alps, available in multiple styles, configurations (linear, L-shaped, U-shaped, island), and a wide range of materials and finishes for residential customers.
• Dressings (Wardrobes) Custom wardrobe and storage solutions for bedrooms, offering multiple configurations, materials, and finishes tailored to customer needs, including floor-to-ceiling sliding doors and contemporary layouts.
• Meubles sur mesure (Custom Furniture) Bespoke furniture for entryways, home offices, bedrooms, living rooms, pantries, and laundry rooms, all manufactured to order in France.
• Salles de bains (Bathrooms) Custom bathroom furniture and fittings including vanity units, storage solutions, and complete bathroom layouts for residential customers.
• Mobalpa Pro Professional services for business space design and fitting, positioning Mobalpa as a partner for professional interior design projects targeted at businesses and workspace environments.
• Contrat Sérénité A proprietary engagement contract bundled with Mobalpa purchases, covering transparency, total warranty, availability, deposit protection, professional installation, personalized design advice, French manufacturing quality, flexibility to change mind, project follow-through to completion, and post-sale relationship.
• Financement Mobalpa X Sofinco Consumer financing service offered in partnership with Sofinco (Crédit Agricole consumer-credit subsidiary) that lets customers spread payments for their custom furniture projects over time.

Quantifiable outcome

• 278 points of sale across Europe with 239 in France
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fournier SAS (Groupe Fournier)coreStrategic or Co-development PartnerMobalpa is a brand owned and operated by FOURNIER SAS (Groupe Fournier), headquartered in Thônes, Haute-Savoie. Fournier SAS is the legal publisher and operator of the Mobalpa website and brand. The group also owns other kitchen/bath brands including SoCoo'c and Perene.
• Martin FourcademinorGTM or Marketing PartnerOlympic biathlete Martin Fourcade collaborated with Mobalpa on a kitchen collection/campaign, leveraging his public profile to connect with French households.
• Clarisse AGBEGNENOUminorGTM or Marketing PartnerOlympic judoka Clarisse AGBEGNENOU partnered with Mobalpa for a full-home furnishing project, with her home featured in Mobalpa's customer project showcase.
• Noëmie HoniatminorGTM or Marketing PartnerChef Noëmie Honiat collaborated with Mobalpa on a kitchen collection, bringing culinary expertise to the design of kitchen spaces.
• Anne-Laure Mais (Les Petites Joggeuses)minorGTM or Marketing PartnerFashion influencer Anne-Laure Mais (Les Petites Joggeuses) partnered with Mobalpa on a kitchen/home furnishing collaboration, tapping her audience of style-conscious consumers.
• NatamélieminorGTM or Marketing PartnerInfluencer Natamélie collaborated with Mobalpa on a home furnishing project/collection, reaching lifestyle-focused audiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schmidt Groupe: Leading French manufacturer and franchisor of custom kitchens, also operating Cuisinella; directly competes with Mobalpa on price tiers, store network, made-to-measure kitchen design and franchise model.
• Ixina: French/European franchise network for custom kitchens with a comparable store-based, designer-led sales model; one of Mobalpa's closest head-to-head competitors in the French market.
• Arthur Bonnet: French custom kitchen manufacturer with a strong franchise store presence; competes with Mobalpa in the mid-to-high-end fitted kitchen segment across France.
• Cuisinella: French franchise kitchen brand owned by Schmidt Groupe, positioned in a similar mid-market tier to Mobalpa with a comparable made-to-measure offering and franchise distribution model.
• Cuisine Plus: French kitchen retail chain offering design-led made-to-measure kitchens at competitive price points; overlaps with Mobalpa in the French franchise kitchen landscape.
• SoCoo'c: Sister brand to Mobalpa under FOURNIER SAS, operating a designer-led custom kitchen franchise in France; closest internal comparator and direct competitive substitute for similar customer segments.
• Perene: Premium sister brand to Mobalpa within Fournier Group, offering high-end kitchens, bathrooms and interiors; competes for the same affluent renovation customers via a similar designer-led retail model.

Broad incumbents

• Lapeyre: Major French home renovation retailer (owned by Saint-Gobain) selling kitchens, bathrooms, windows and doors; broad incumbent competing with Mobalpa in fitted kitchens and bathrooms across an extensive national store network.
• nobilia: Europe's largest kitchen manufacturer, German-headquartered, supplying kitchens through dealer networks including in France; a broad incumbent competitor on scale, price competitiveness and supply reliability.
• IKEA: Global home furnishings giant with a significant custom kitchen offering (METOD) sold through large-format stores; competes with Mobalpa for entry-level and mid-range fitted kitchen budgets in France and across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobalpa