Mesa del Turismo de Espana

What Mesa del Turismo de Espana does

Mesa del Turismo de España is a private, non-profit professional association founded in 1986 and headquartered in Madrid that functions as a cross-sectoral forum for the Spanish private tourism industry. It brings together nearly 109 member companies and collaborating entities spanning more than 20 tourism subsectors, including transportation (air, sea, land), hotels, restaurants, travel agencies, tour operators, insurance, consulting, IT and communication firms, financial institutions, theme parks, and tourism promotion entities. Unlike sectoral representative bodies, the Mesa deliberately positions itself as a non-representative platform for dialogue and opinion creation, which allows it to advocate for the tourism sector as a whole without being bound by individual subsector demands.

The association's core deliverables are policy advocacy, research publications, and industry events rather than technology products. Its offerings include joint studies with ObservaTUR (such as 'El futuro que viene en un presente incierto') and a collaboration agreement with Universidad Nebrija and the Antonio de Nebrija Foundation producing quarterly tourism reports and an annual tourism account. Communication channels comprise the public website (mesadelturismo.org), press releases, member-only private portals containing statutes, member listings, and activity reports, and organized jornadas and forums (including collaborations with CEOE and FEMP). The Mesa distributes position papers on issues such as airport fees, high-speed rail tariffs, and municipal tourism taxation (e.g., its June 2026 public warning on Barcelona's proposed tripling of the cruise passenger tourist tax from €8 to €24).

Financially, the Mesa operates as a member-funded association with no publicly disclosed revenue and no external investors, parent company, or government ownership. Leadership is exercised through a President and Directive Council; as of June 2026 Carlos Garrido de la Cierva succeeded Juan Molas Marcellés as President by unanimous election, with Eugenio de Quesada serving as Dean and Vice President and Ana Beriain as Vice President. The organization celebrated its 40th anniversary in 2026 and continues to add both full Members and Collaborating Companies, signaling incremental rather than transformative growth in its institutional footprint.

Name

Mesa del Turismo de Espana

Legal name

MESA DEL TURISMO DE ESPAÑA

Website

https://mesadelturismo.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Mesa del Turismo de España is a non-profit professional association founded in 1986 in Madrid that convenes roughly 109 private-sector tourism companies across 20+ subsectors to coordinate policy advocacy, research, and industry dialogue for the Spanish tourism industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels3 records

Core offering

Mesa del Turismo de España is a nonprofit private-sector tourism association founded in 1986 in Madrid, Spain. It functions as a forum for dialogue, opinion-building, and advocacy among leading Spanish tourism industry stakeholders, producing studies, position papers, and industry events. It does not sell tourism products to end consumers but represents and coordinates the interests of its member organizations across the Spanish tourism value chain.

Product overview

Mesa del Turismo de España is a professional tourism association founded in 1986, serving as a forum for dialogue and opinion-building among nearly one hundred private-sector tourism stakeholders. The organization does not offer a technology product but provides advocacy services, publishes tourism studies and reports, maintains a private member area with documentation, and organizes industry events. Its core offering centers on representing and promoting the interests of the Spanish tourism sector through research publications, press communications, and networking activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Industry Advocacy and Representation
• Tourism Studies and Reports
• Industry Events and Conferences
• Private Member Area
• Press Releases and Industry News

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor and core.

• JRB Global Consulting AdvisoryminorOthers · 9 April 2026JRB Global Consulting Advisory joined as a Collaborating Company, aligning with the Mesa's objectives in favor of tourism development.
• CDV (CDV Travel)minorOthers · 9 April 2026CDV Travel joined as a Collaborating Company, supporting the Mesa's mission to promote Spanish tourism.
• QuirónprevenciónminorOthersCollaborating company supporting the Mesa's tourism advocacy objectives.
• ERGO Seguros de ViajeminorOthersTravel insurance company as Collaborating Company.
• Grupo Zafiro ToursminorOthersTour operator as Collaborating Company.
• GuidumminorOthersTourism technology company as Collaborating Company.
• Ladevi EspañaminorOthersTravel trade media company as Collaborating Company.
• AONminorOthersRisk and insurance company as Collaborating Company.
• World2Meet (W2M)minorOthersTravel technology company as Collaborating Company.
• San Telmo Business SchoolminorOthersBusiness school as Collaborating Company.
• Grupo JuliáminorOthersTravel agency group as Collaborating Company.
• Viajes El Corte InglésminorOthersMajor travel agency as Collaborating Company.
• PolaroominorOthersTechnology company as Collaborating Company.
• YamarqminorOthersTourism company as Collaborating Company.
• Spain is ExcellenceminorOthersTourism promotion entity as Collaborating Company.
• Banc SabadellminorOthersFinancial institution as Collaborating Company.
• PortAventura WorldminorOthersTheme park as member of the Mesa.
• Jumbo ToursminorOthersTour operator as member of the Mesa.
• Cerveceros de EspañaminorOthersBrewer's association as member of the Mesa.
• Anfi GroupminorOthersTourism resort group as member of the Mesa.
• Grupo ShercominorOthersTourism company as member of the Mesa.
• BassolsminorOthersTourism/hospitality company as member of the Mesa.
• Michael PageminorOthersRecruitment company as Collaborating Company.
• Universidad NebrijacoreStrategic or Co-development PartnerThe Mesa signed a collaboration agreement with Universidad Nebrija and the Antonio de Nebrija Foundation for research on tourism topics. This agreement includes quarterly tourism reports and annual tourism account analysis.
• ObservaTUR (Observatorio Nacional del Turismo Emisor)coreStrategic or Co-development PartnerJoint studies on tourism situation and trends, including the report 'El futuro que viene en un presente incierto' analyzing the tourism ecosystem post-pandemic.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos): Spanish hotel and accommodation confederation; a sectoral trade association that operates in parallel to the Mesa, focusing specifically on lodging policy and competitiveness — overlapping in membership base and policy agenda.
• Turespaña: Spanish government-affiliated tourism promotion institute; functionally parallel to the Mesa as a promoter of Spanish tourism, but operating as a public-sector counterpart that the Mesa frequently engages with on policy and promotion matters.
• Exceltur (Alianza para la Excelencia Turística): Spanish cross-sectoral tourism competitiveness alliance; the closest direct peer to Mesa del Turismo, focused on a similar pan-subsector representation, research, and policy advocacy mandate for the Spanish tourism industry.
• CEAV (Confederación Española de Agencias de Viajes): Spanish confederation of travel agencies; a sector-specific trade association with a comparable organizational structure to the Mesa and a direct leadership connection through Carlos Garrido, who served as CEAV President before taking over the Mesa.

Broad incumbents

• World Travel & Tourism Council (WTTC): Global tourism industry body representing the broader travel and tourism sector; comparable to the Mesa in its advocacy mission but operating at worldwide scale with larger institutional footprint and broader corporate membership.
• UN Tourism (UNWTO): United Nations World Tourism Organization; the intergovernmental tourism policy and promotion body whose mandate substantially overlaps with the Mesa's advocacy role, but operates globally with member-state authority.

Regional players

• ETOA (European Tourism Association): European trade association for tourism operators, suppliers, and destinations; comparable in advocacy and membership model to the Mesa, but operating across European markets rather than solely within Spain.
• European Travel Commission (ETC): European tourism promotion organization; comparable in mission to the Mesa but operating at the pan-European level, representing national tourism organizations across Europe rather than a single-country industry association.

Others

• FEMP (Federación Española de Municipios y Provincias): Spanish federation of municipalities and provinces; a public-sector partner organization with which the Mesa co-organizes events on local tourism policy and destination management, providing a complementary local-government counterpart to the Mesa's private-sector focus.
• CEOE (Confederación Española de Organizaciones Empresariales): Spanish confederation of employers and industry; a broader umbrella body with which the Mesa collaborates (including co-organized events) but which operates across all sectors of the Spanish economy rather than focusing on tourism specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mesadelturismo
• Xtwitter.com/mesadelturismo
• LinkedInlinkedin.com/company/mesa-del-turismo-de-espana
• Pinterestpinterest.com/mesadelturismo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Mesa del Turismo de Espana