CRG
CRG is an Italian karting manufacturer (founded 1986, Lonato del Garda) producing racing chassis, rental karts, electric rental karts (E-drenaline), and accessories. It serves professional racing teams, commercial track operators, and hobbyists through a global dealer network and a factory racing team competing in FIA Karting championships.
- Company typePrivate
- Founded1986
- HeadquartersLonato, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What CRG does
CRG Srl is an Italian karting company headquartered in Lonato del Garda, Brescia, founded in 1986. The company manufactures and sells racing kart chassis across multiple categories — Mini/Cadet, OK, KZ, and Racing series — alongside a dedicated Rental line (including the E-drenaline electric rental kart with F1-style steering wheel and the CRG Centurion premium rental model) and a Promotional series. It also produces accessories, replacement parts, and a branded clothing/lifestyle line sold via its own e-commerce store (kartcrgshop.com). Manufacturing is carried out at the Lonato facility using advanced production methods including fiber laser technology for precision component fabrication.
The company operates a global go-to-market built around a worldwide dealer network, supplemented by direct sales to racing teams and rental kart operators, and operates its own rental kart business and organized events such as the Rental Kart World Contest and the 24 Hours Karting of Italy. CRG runs a factory racing team that competes in FIA Karting European and World Championships and the WSK series, providing a feedback loop between competitive results and product development. Its customer base spans professional and semi-professional racing teams (primary), karting track operators and rental facilities, amateur hobbyists and youth development programs, and its dealer/distributor network.
The business model is a diversified hardware manufacturer: chassis and kart unit sales to dealers and teams form the core, complemented by recurring-style revenue from replacement parts and accessories, rental fleet sales to commercial operators, and merchandise sales. CRG also operates a sub-brand portfolio, most notably Kalì Kart (a legacy karting brand with Lenovo as title sponsor since 2025) and the E-drenaline electric line. The company is privately held with no disclosed external funding, parent company, or management team details in the available data.
CRG firmographics
Firmographics- Name
- CRG
- Legal name
- CRG Srl
- Website
- https://kartcrg.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CRG is an Italian karting manufacturer (founded 1986, Lonato del Garda) producing racing chassis, rental karts, electric rental karts (E-drenaline), and accessories. It serves professional racing teams, commercial track operators, and hobbyists through a global dealer network and a factory racing team competing in FIA Karting championships.
- Ownership category
- akta.pro rank
CRG industry classification
Industry- Product category
- Racing Kart Chassis & Karting Equipment
- NAICS
- Motor Vehicle Manufacturing (3361)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Go-Kart & Recreational Kart Manufacturing (IMACAEAI)
Keywords
Where CRG is headquartered
LocationHeadquarters
- HQ city
- Lonato
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CRG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Kart Chassis Sales: CRG generates revenue through the manufacture and sale of racing kart chassis across multiple categories including Mini/Cadet, OK/KZ/Racing, Promotional, and Rental series. Products are sold through a global dealer network.
- Rental Kart Operations: CRG operates rental kart services and events including the Rental Kart World Contest and 24 Hours Karting of Italy endurance events. Products include the E-drenaline electric rental kart.
- Accessories and Merchandise: CRG sells a range of accessories, clothing (lifestyle line), and branded merchandise through dedicated shops including kartcrgshop.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Direct dealer inquiry required |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
CRG product offering
Product offeringCore offering
CRG designs, manufactures, and sells racing kart chassis across multiple categories including Mini/Cadet, OK, KZ, Promotional, and Rental series. The company also produces electric rental karts such as the E-drenaline, markets karting accessories, parts, and a branded lifestyle clothing line, and operates a factory racing team that competes in international FIA Karting championships.
Product overview
CRG is a kart racing chassis manufacturer offering a comprehensive product portfolio centered on racing and rental karting. The core offerings include the Racing Line (competitive chassis for OK and KZ classes), the Rental Series (durable karts for commercial tracks), and the Mini/Cadet Series (entry-level for young drivers). The product lineup spans from competitive racing karts to promotional and rental-specific models. Notable sub-brands include Kalì Kart (legacy racing brand), E-drenaline (electric rental kart with F1-style features), and CRG Centurion (premium rental model). The ecosystem also includes accessories, parts, and branded clothing merchandise. CRG operates separate e-commerce and rental-specific websites alongside its main corporate site.
Differentiator
Problem solved
Functional benefit
Brands
- Kalì Kart: A separate karting brand acquired or developed by CRG, contributing significantly to competitive karting history.
Products and services
- Racing Line Chassis
- Mini/Cadet Series
- Promotional Series
- Rental Series
- E-drenaline Electric Rental Kart
- CRG Centurion
- KT2 Rental Kart New 2026 model rental kart with newly introduced features for commercial track operators.
- Kalì Kart Line
- Kart Accessories and Parts
- CRG Clothing and Lifestyle Line
Quantifiable outcome
- Produced multiple world champions and international race winners across decades of competition
Companies that use CRG
Customer profileSegments4 records
Ideal customer profiles4 records
CRG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CRG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LenovocoreLenovo is a technology partner of CRG and title sponsor of Kalì Kart. The partnership is highlighted in CRG video content and appears to provide technology products for CRG operations while associating the Lenovo brand with karting competitions.
- Kalì KartcoreKalì Kart is a related brand under the CRG umbrella that has contributed significantly to karting history. CRG produces Kalì Kart products, and Lenovo serves as title sponsor for this product line. The Kalì Kart line maintains its own identity while benefiting from CRG's manufacturing and distribution infrastructure.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
CRG competitors and assessment
Company assessmentEmerging players
- IAME: IAME is a leading manufacturer of kart engines and increasingly integrated powertrains, supplying to racing teams and aligning with chassis makers like CRG; competitive overlap emerges through its promotion of the X30 engine class and electric E-Drive initiatives.
- Tal-Kart / Tal-Kart Group: Tal-Kart is a rental kart manufacturer focused on commercial indoor tracks, with growing electric product offerings — a smaller but adjacent competitor to CRG's rental segment, especially in European entertainment venues.
- Oset Bikes: Oset Bikes manufactures electric trials bikes for youth, an adjacent entry-level motorsport platform that intersects with CRG's Mini/Cadet youth development customer pipeline and electrification strategy.
Direct peers
- Birel ART: Birel ART is an Italian kart manufacturer producing racing chassis, rental karts, and components, with strong FIA Karting presence — a near-direct competitor to CRG in racing chassis and dealer network reach.
- Sodikart: Sodikart is one of the world's largest manufacturers of rental and leisure karts, with the Sodi SR5 and electric SR-Drive lines, making it CRG's most direct competitor in the commercial rental kart segment.
- Parolin: Parolin is an Italian kart manufacturer producing Mini, OK, KZ, and electric racing karts with a global distribution footprint, competing head-to-head with CRG in cadet and entry-level categories.
- Tony Kart / OTK Kart Group: Tony Kart, part of the OTK Kart Group, is one of the most direct competitors to CRG, manufacturing racing and rental karts across the same Mini, OK, KZ, and Rookie categories and operating a globally competitive factory racing team.
- Righetti Ridolfi: Righetti Ridolfi is an Italian kart manufacturer specializing in competitive racing chassis, with strong presence in shifter (KZ) categories — directly comparable to CRG's OK/KZ racing line.
- Praga Kart / IPKarting: Praga (operated via IPKarting) produces high-end racing karts and chassis across OK/KZ classes with international dealer support, competing with CRG in the premium racing line and factory-team-led marketing approach.
Others
- BRP-Rotax: BRP-Rotax supplies the Max engine series widely used in junior and senior karting categories; while not a direct chassis competitor, it is a critical ecosystem participant adjacent to CRG's racing product offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CRG social profiles
Digital presenceCRG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRG leadership team
Management profileNumber of profiles
CRG subsidiaries and ownership
Company hierarchySubsidiaries2 records
CRG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRG
What does CRG do?
CRG designs, manufactures, and sells racing kart chassis across multiple categories including Mini/Cadet, OK, KZ, Promotional, and Rental series. The company also produces electric rental karts such as the E-drenaline, markets karting accessories, parts, and a branded lifestyle clothing line, and operates a factory racing team that competes in international FIA Karting championships.
Is CRG a public or private company?
CRG is a private company. It is classified as unknown and is currently operating.
When was CRG founded?
CRG was founded in 1986. It employs 51 to 100 people.
Where is CRG based?
CRG is headquartered in Lonato, Italy, in the Europe region.
How does CRG make money?
Three revenue lines are on record. Kart Chassis Sales are the primary driver. The others are rental Kart Operations and accessories and Merchandise.
Who are CRG's main competitors?
Emerging players on record are IAME, Tal-Kart / Tal-Kart Group and Oset Bikes. Direct peers are Birel ART, Sodikart, Parolin, Tony Kart / OTK Kart Group, Righetti Ridolfi and Praga Kart / IPKarting. BRP-Rotax is listed as an others.
Does CRG have an API?
No public API is recorded for CRG.
What industry is CRG in?
CRG's product category is Racing Kart Chassis & Karting Equipment. Its primary akta.pro industry code is IMACAEAI, Go-Kart & Recreational Kart Manufacturing. Its NAICS code is 3361 and its SIC code is 3714.