Showerline Shower Doors

What Showerline Shower Doors does

Showerline Shower Doors (Pty) Ltd, founded in 1987 and headquartered in Cape Town, South Africa, is a specialist manufacturer and installer of bespoke shower doors and related architectural glass products. Its portfolio centers on two categories — frameless and framed shower enclosures — built around toughened safety glass in thicknesses from 6mm to 12mm, with proprietary product ranges (Reflection, Image, Vision, Infinity, Black Frameless, Silhouette, Mirage, Rustic) differentiated by hinge, channel, magnetic-closure and sliding mechanisms. The company also fabricates glass balustrades, glass room dividers, glass splashbacks and glass bath screens, and offers complementary mosaics and tiles through a partnership with Douglas Jones.

The business serves a mix of domestic homeowners, the hospitality sector (including Hilton, Mount Nelson, Cape Grace, Radisson Blu, Tsogo Sun and One&Only), healthcare facilities (Nelson Mandela Children's Hospital, Vergelegen Mediclinic), education projects (UCT 871-room student accommodation), and the architectural/contractual market, supplying both via project tenders and bespoke quotes. Go-to-market is sales-led, combining owned showrooms in Cape Town, Gauteng and Durban, an agent network across coastal South Africa and Namibia (Obeco), placement in sanitary ware merchants, and free in-home consultation/quote-request flows.

Revenue is generated through one-time custom manufacturing sales, professional installation services, and complementary glass-product sales; all pricing is quote-based with no public price list. Operating geographies span South Africa, SADC (Namibia, Botswana, Zimbabwe, Mozambique, Angola), East Africa (Zambia, Ethiopia) and Indian Ocean islands (Seychelles, Mauritius). The company is B-BBEE certified (2025), operates 51–100 employees, and has no disclosed parent company, institutional investors or subsidiaries.

Name

Showerline Shower Doors

Legal name

Showerline Shower Doors (Pty) Ltd

Website

https://showerline.co.za

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Showerline Shower Doors is a Cape Town-based, B-BBEE-certified specialist manufacturer and installer of bespoke frameless and framed shower doors and related architectural glass products (balustrades, room dividers, splashbacks, bath screens), serving residential, hospitality, healthcare, education and architectural clients across Southern Africa and selected SADC, East African and Indian Ocean markets since 1987.

Ownership category

akta.pro rank

Product category

Custom Shower Doors & Architectural Glass Products

NAICS

Glass Product Manufacturing Made of Purchased Glass (327215), Glass and Glazing Contractors (23815)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industry

Bathroom Waterproofing & Leak Remediation (Shower Pan, Membrane, Sealing) (HSAPABAF)

Keywords

• Bespoke shower doors
• Frameless glass enclosures
• Custom glass balustrades
• Toughened safety glass
• Architectural glass products

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Shower Door Manufacturing & Sales: Bespoke manufacturing and sale of frameless and framed shower doors, enclosures, and related glass products. Products are custom-built to customer specifications with various glass thicknesses (6mm, 8mm, 10mm, 12mm) and finishes.
2. Installation Services: Full installation services for shower doors and glass products, provided by company-trained installers. Includes measurement, fabrication, and professional installation.
3. Glass Splashbacks: Custom glass splashbacks for kitchens and other areas, featuring coated finishes with custom colour options.
4. Glass Balustrades: Frameless glass balustrades for staircases, balconies, and double volume areas, designed and manufactured to specification.
5. Glass Room Dividers: Custom glass room dividers including sliders, gliders, and panels for residential and commercial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Showerline Shower Doors manufactures and installs bespoke shower doors, enclosures, and related architectural glass products (balustrades, room dividers, splashbacks, bath screens) custom-built from toughened safety glass. Every product is fabricated to customer specification and accompanied by professional measurement and installation services, serving both individual homeowners and large-scale commercial projects such as hotels, hospitals, and university accommodation across Southern Africa.

Product overview

Showerline Shower Doors is a specialist manufacturer and installer of bespoke shower doors and glass solutions, founded in 1987 and headquartered in Cape Town, South Africa. The product portfolio consists of two main categories: Frameless and Framed shower doors/ showers, supplemented by related glass products including Glass Balustrades, Glass Room Dividers, Glass Splashbacks, and Glass Bath Screens. The Frameless range includes sub-brands such as Black Frameless, Reflection, Image, Vision, and Infinity, each offering distinct design features. The Framed range includes Silhouette, Mirage, and Rustic (Black) options. Additionally, the company partners with Douglas Jones to offer complementary mosaic and tile products.

Differentiator

Problem solved

Functional benefit

Brands

• Reflection Frameless Range: Most popular frameless shower range with curved hinges that complement sanitary ware applications
• Image Frameless Range
• Vision Frameless Range
• Infinity Frameless Range
• Black Frameless Range
• Silhouette Framed Range
• Mirage Framed Range
• Rustic (Black) Framed Range

Products and services

• Frameless Showers & Doors

Named customers15 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Douglas Jones Mosaics & TilesminorStrategic or Co-development PartnerShowerline partners with Douglas Jones to offer their tile and mosaic products alongside Showerline shower doors. Customers can purchase Douglas Jones tiles (including resin, retro brick, complexity, glass, glass & stone, glass 4mm, metal, natural stone, and ceramic/porcelain options) when purchasing Showerline products. This partnership enables one-stop shopping for bathroom renovation customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LIXIL Group: Global building products group owning multiple shower brands (INAX, American Standard) and operating across the full bathroom value chain. Comparable on the integrated shower-enclosure category but at massive scale.
• Kohler: Global bathroom and kitchen fixtures giant with a shower door and enclosure portfolio alongside faucets, baths, and tiles. Overlaps with Showerline's bathroom-project offering but at vastly broader scale and via different distribution.

Direct peers

• DreamLine: Manufacturer of shower doors, enclosures, and bath screens with multi-tier product lines. Comparable in offering breadth (frameless, sliding, pivot) and architectural/retail channel mix.
• Aston Shower Doors: US shower enclosure specialist offering frameless and framed configurations with custom sizing. Mirrors Showerline's custom-build, specification-driven approach to bathroom projects.
• Merlyn Showering: UK/Irish shower enclosure brand with extensive frameless and sliding ranges. Comparable in branded product architecture (multiple sub-ranges), toughened glass specs, and trade/retail distribution.
• C.R. Laurence (CRL): Major US supplier of shower door hardware, frameless systems, and glazing components. Comparable on the technical-glass-installer side, supplying the channels, hinges, and seals that Showerline fabricates into finished systems.
• VIGO Industries: Manufacturer of shower doors, glass panels, and related bath products with custom configurations. Comparable on design-forward frameless offerings and project-level customization.
• Coastal Shower Doors: US-based custom frameless and framed shower door manufacturer with bespoke measurement-to-installation model. Directly comparable bespoke workflow, glass-only focus, and project-driven sales motion.
• Basco Shower Enclosures: Custom shower enclosure manufacturer focused on semi-custom and custom configurations for residential and light commercial. Same custom glass fabrication and channel-based systems.
• Matki Showers: UK luxury bespoke shower enclosure manufacturer with strong design and engineered-glass focus. Closely comparable on premium positioning, frameless range depth, and architectural project pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/134294973287241
• Instagraminstagram.com/showerline_shower_doors
• Pinterestza.pinterest.com/showerline
• LinkedInlinkedin.com/company/showerline-shower-doors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showerline Shower Doors