What PRP Group does

PRP Group is a US-based, education-focused public relations and marketing intelligence agency operating as a subsidiary of Hawke Media. Founded in 2015 and headquartered in Minneapolis, the firm serves pre-K-12 schools and districts, higher education institutions, education technology companies, and education nonprofits, helping them build visibility and trust with education decision-makers through media coverage, influencer engagement, and audience research.

The company's core offering sits across two service lines: Public Relations, which includes story ideation, education influencer networks, trade and consumer media placement, and crisis planning and management; and Marketing Intelligence, which delivers persona development, gatekeeper mapping, custom user journey design, and strategic messaging. Supporting content assets include The Education Insider Podcast and The Inside(r) Scoop! newsletter, both positioned as top-of-funnel demand and thought-leadership channels. The underlying technology stack is built on HubSpot, where PRP Group holds Education Partner status, using the platform for marketing automation, CRM, and client delivery rather than proprietary tooling.

Commercially, PRP Group runs a retainer- and project-based agency model with reportedly quote-based pricing. The firm reports a 90%+ client renewal rate over the last two years, assigns a dedicated senior team member to every account, and has accumulated seven EdTech industry awards for Best PR Firm since 2015. Its go-to-market is sales-led and direct, targeting education buyers through a mix of earned media, content marketing, podcasting, and case-study evidence. As a Hawke Media company, PRP Group benefits from broader marketing services infrastructure while maintaining an exclusive vertical focus on education.

Name

PRP Group

Legal name

PRP Group

Website

https://prwithpanache.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PRP Group is a US-based education-focused PR and marketing intelligence agency serving pre-K-12, higher education, EdTech, and education nonprofit clients with media relations, influencer engagement, persona research, and content assets, operating as a subsidiary of Hawke Media.

Ownership category

akta.pro rank

Product category

Education Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Education public relations
• Marketing intelligence services
• Edtech PR agency
• Higher education communications
• K-12 school marketing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR and Marketing Services: Full-service PR and marketing intelligence services for education companies, including public relations, crisis planning, story ideation, and marketing intelligence. Operates on retainer and project-based engagements with a 90%+ client renewal rate.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PRP Group is a Minneapolis-based, education-sector specialized public relations and marketing intelligence firm. It sells retainer-based PR services, custom marketing intelligence, and HubSpot Education Partner services to Pre-K-12 schools, higher education institutions, edtech companies, and education-focused nonprofits.

Product overview

PRP Group is an award-winning full-service education PR and marketing firm and Hawke Media company serving the pre-K-12 and higher education markets. The company operates two core service lines: Public Relations (including story ideation, education influencer networks, media placement, and crisis management) and Marketing Intelligence (audience research, persona development, and strategic messaging). These services are supported by content offerings including The Education Insider Podcast and The Inside(r) Scoop! newsletter. PRP Group also holds HubSpot Education Partner status for delivering inbound marketing and automation services to education clients.

Differentiator

Problem solved

Functional benefit

Brands

• The Education Insider Podcast with PRP: Podcast focused on education industry insights and trends.
• The Inside(r) Scoop! Newsletter

Products and services

• Public Relations Services Education-sector specialized public relations services encompassing media relations, reputation management, and storytelling for Pre-K-12 schools, higher education institutions, edtech companies, and education-focused nonprofits. Delivered as ongoing retainer engagements.
• Marketing Intelligence Services Custom marketing intelligence offerings for education organizations, leveraging the firm's Data-Driven Storytelling approach to combine market insights with communications strategy. Aimed at the same Pre-K-12, higher ed, edtech, and nonprofit segments.
• HubSpot Education Partner Services HubSpot-based marketing services delivered under PRP's HubSpot Education Partner designation, providing education-sector clients with HubSpot implementation and marketing execution tied to PRP's PR and marketing intelligence practice.

Quantifiable outcome

• 90%+ client renewal rate over the last 2 years
• +1 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Hawke MediacoreOthersPRP Group is a Hawke Media Company, operating as a subsidiary or division of the marketing agency Hawke Media. This provides access to broader marketing resources, expertise, and infrastructure while maintaining focus on the education vertical.
• HubSpotcoreTechnology or IntegrationPRP Group is a HubSpot Education Partner, utilizing HubSpot's marketing automation platform for client work and demonstrating expertise in HubSpot tools for the education market.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Walker Sands: Mid-sized B2B tech PR and demand-gen agency with a recognized EdTech practice that serves SaaS and platform companies selling into K-12 and higher education. Directly comparable to PRP Group's EdTech PR service line and competes for the same set of EdTech founders and CMOs.
• 5W Public Relations: Mid-sized US PR agency operating Consumer, B2B, and EdTech practices, with media relations for education technology and consumer education brands. Directly competes for ed-tech PR retainers and education trade media placements that PRP Group targets.
• M Booth: Mid-sized creative and PR agency with education and family/parenting verticals, providing brand storytelling and earned media for consumer education brands. Comparable for the consumer-press and education trade PR work PRP Group performs for clients like Brooklyn Preschool of Science.
• PAN Communications: B2B tech PR agency with a long-standing EdTech vertical serving SaaS, hardware, and content companies in K-12 and higher-ed. Closely matches PRP's EdTech PR offering at a larger scale and competes for many of the same client logos (Renaissance-adjacent, content, and learning platforms).
• Finn Partners: Global independent PR firm with a dedicated Education and EdTech practice serving higher-ed institutions, ed-tech companies, and education nonprofits. Comparable because it competes for the same education-sector RFPs as PRP Group, though with a far broader service portfolio and global footprint.
• Edelman: Global communications firm with large Education, EdTech, and Public Education practices serving districts, universities, foundations, and ed-tech companies. Provides the high-end incumbent benchmark PRP competes with for larger enterprise education accounts.

Direct peers

• Lewis Communications: Education-specialized marketing and PR agency serving higher education, K-12, and education-adjacent brands. Highly comparable to PRP Group in vertical focus (education) and service mix (PR, content, brand), positioning it as a peer for education-sector RFPs.
• K12 Insight: K-12 communications and community engagement firm helping school districts and education organizations with stakeholder communications and PR. Direct vertical peer to PRP Group's pre-K-12 practice, particularly for public school district work.
• ARPR: Tech-focused PR agency with dedicated education and ed-tech media relations capabilities, serving SaaS and platform companies. Operates at a comparable boutique scale to PRP Group and targets overlapping EdTech clients.

Others

• Hawke Media: PRP Group's parent company and a broader performance marketing and PR agency serving small and mid-sized businesses. Listed as a peer to convey the strategic and operational relationship that influences PRP's positioning, technology stack (HubSpot), and cross-sell opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prwithpanache

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRP Group