Abert
Abert is a privately held Italian manufacturer, founded in 1929 and based in Passirano, that produces silverware, cooking utensils, coloured cutlery, and table-furnishing accessories. The company employs 101-250 people and is led by CEO Luisa Bertoli.
- Company typePrivate
- Founded1929
- HeadquartersPassirano, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Abert does
Abert is a privately held Italian manufacturing company headquartered in Passirano, in the Brescia province of Lombardy — a region historically associated with metalware and cutlery production. Founded in 1929, the company produces silverware (silver-plated cutlery), cooking utensils, coloured cutlery, and table-furnishing accessories, serving the housewares and tableware category. According to the firmographic record, Abert employs between 101 and 250 people and operates as a for-profit private company with no disclosed parent, subsidiaries, or external investors. Current leadership consists of Luisa Bertoli as Chief Executive Officer; the Bertoli surname is shared with the company's founder, which is consistent with the family-owned governance structure common to long-established Italian manufacturing firms in this segment.
The company's core product line is physical metalware and tableware, with no software, digital platform, or technology-stack components disclosed in the input data. The business model is implied to be conventional B2B/B2C manufacturing and distribution of consumer housewares, but no pricing structure, channel mix, customer segments, distribution partners, certifications, or intellectual-property holdings are documented in the supplied sources. The company's own website (abert.it) is referenced as the primary digital presence, but the captured page content consists only of a loader/verification screen and provides no product catalogue, corporate disclosures, or financial information. A separate news source referenced in the input aggregation is unrelated to Abert. As a result, the available evidence supports a baseline description of what Abert makes and where it is based, but any deeper claims about business model, go-to-market, technology stack, or financial profile cannot be grounded in the supplied data.
Abert firmographics
Firmographics- Name
- Abert
- Website
- https://abert.it
- Company type
- Private
- Founded year
- 1929
- Headcount range
- 101–250 employees
- Short description
- Abert is a privately held Italian manufacturer, founded in 1929 and based in Passirano, that produces silverware, cooking utensils, coloured cutlery, and table-furnishing accessories. The company employs 101-250 people and is led by CEO Luisa Bertoli.
- Ownership category
- akta.pro rank
Abert industry classification
Industry- Product category
- Tableware & Cutlery Manufacturing
- NAICS
- Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Cutlery and Handtool Manufacturing (33221)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)
Keywords
Where Abert is headquartered
LocationHeadquarters
- HQ city
- Passirano
- HQ country
- Italy
- HQ region
- Europe
Markets served
Abert business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Abert product offering
Product offeringCore offering
Abert is a manufacturing company that produces silverware, cooking utensils, colored cutlery, and table furnishing accessories. The company fabricates and sells physical tableware products from its base in Passirano, Italy, serving customers in the tableware and kitchen utensil market. The product range covers traditional silverware, colored (PVD/anodized) cutlery, cooking tools, and decorative table furnishing accessories.
Product overview
No product or service information is available in the provided source data. The sources contain a news article about Brazilian Supreme Court rulings and a website loading/verification page with no substantive company information.
Differentiator
Problem solved
Functional benefit
Products and services
- Silverware Traditional silver cutlery and flatware products manufactured by Abert for tableware buyers and end consumers.
- Cooking utensils Kitchen cooking utensils produced by Abert for tableware and kitchenware buyers and consumers.
- Colored cutlery Color-finished cutlery products (colored flatware) manufactured by Abert for the tableware market.
- Table furnishing accessories Decorative and functional table furnishing accessories produced by Abert to complement its silverware and cutlery offerings.
Companies that use Abert
Customer profileIdeal customer profiles1 record
Abert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Abert partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Abert competitors and assessment
Company assessmentEmerging players
- KnIndustrie: Italian design-focused cookware and tableware brand that overlaps with Abert's cooking utensils and table accessory lines. Comparable in premium positioning but with a more design-driven brand identity.
Direct peers
- Lagostina: Italian cookware, cutlery, and kitchen utensils brand with broad retail and foodservice distribution. Comparable in product category (cooking utensils and tableware) and Italian heritage positioning.
- Paderno: Italian cookware and kitchen utensils manufacturer with overlapping cooking utensil and table accessory categories. Comparable product mix and Italian manufacturing origin.
- Mepra: Italian cutlery and tableware manufacturer with overlapping silverware, cookware, and coloured cutlery lines. Highly comparable in product mix, customer base, and Italian manufacturing origin.
- Alessi: Italian design-led housewares and tableware manufacturer including cutlery and table accessories. Comparable as an Italian-made silverware and table furnishing producer with strong design branding.
- Sambonet: Italian manufacturer of silverware, cutlery, and table accessories based in the same northern-Italy manufacturing cluster. Directly comparable as a premium Italian silverware and tableware producer serving both HoReCa and retail customers.
- Pinti Inox: Italian stainless-steel cutlery and tableware producer serving HoReCa, retail, and promotional markets. Comparable in materials, channels, and small-to-mid manufacturer scale.
- Marcolini (Cascina Marcolini): Italian silverware and plated tableware manufacturer with comparable silverware, cutlery, and table accessory offerings. Closely comparable in metalware manufacturing and HoReCa distribution.
Broad incumbents
- Christofle: Established French silverware and plated tableware house with broad premium retail and hospitality distribution. Comparable in silverware and plated tableware categories at a larger, more global scale.
- Villeroy & Boch: Large European tableware and housewares group with overlapping cutlery and table accessory lines. Comparable in table furnishing categories but operates at substantially greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Abert social profiles
Digital presenceAbert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abert leadership team
Management profileNumber of profiles
Profiles1 record
Abert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abert
What does Abert do?
Abert is a manufacturing company that produces silverware, cooking utensils, colored cutlery, and table furnishing accessories. The company fabricates and sells physical tableware products from its base in Passirano, Italy, serving customers in the tableware and kitchen utensil market. The product range covers traditional silverware, colored (PVD/anodized) cutlery, cooking tools, and decorative table furnishing accessories.
When was Abert founded?
Abert was founded in 1929. It employs 101 to 250 people.
Where is Abert based?
Abert is headquartered in Passirano, Italy, in the Europe region.
Who are Abert's main competitors?
KnIndustrie is listed as an emerging player. Direct peers are Lagostina, Paderno, Mepra, Alessi, Sambonet, Pinti Inox and Marcolini (Cascina Marcolini). Broad incumbents are Christofle and Villeroy & Boch.
Does Abert have an API?
No public API is recorded for Abert.
What industry is Abert in?
Abert's product category is Tableware & Cutlery Manufacturing. Its primary akta.pro industry code is CRAKAAAK, Fine Jewelry Manufacturing & Atelier Production. Its NAICS code is 332215 and its SIC code is 3910.