Komma

What Komma does

Komma B.V. is a Dutch full-service branding agency headquartered in Leende, Netherlands, founded in 2007 and led by founder-owner Stef. The agency operates a four-pillar delivery model covering Strategy, Identity, Realization (websites, digital products, e-commerce integrations), and Activation (marketing campaigns), and employs 25+ in-house specialists spanning strategy, design, and development disciplines.

The company's technology stack is built primarily on the Laravel PHP framework with Statamic CMS and Livewire for front-end interactivity, supported by Algolia for search and Channable for marketplace integrations with Bol.com, Amazon, and Marktplaats. Analytics and lead-generation tooling includes Hotjar, Leadinfo, and Google Tag Manager. The agency delivers both marketing websites and bespoke digital products, with the technology choices suggesting deliberate specialization within a single PHP-based ecosystem rather than multi-stack breadth.

Commercially, Komma operates a fixed monthly installment payment model that recasts traditional project-based agency work into recurring engagements, supporting revenue predictability for both parties. The client base spans approximately 22 named organizations across highly diverse verticals — manufacturing (welding, ventilation, countertops, metal recycling), government (Gemeente Cranendonck), healthcare, fitness, chocolate retail, ceramics, recruitment, and software — with a mix of SMB, mid-market, and a few recognizable mid-sized enterprises. The agency has begun offering AI/SEO optimization services targeting generative-engine visibility (ChatGPT, Gemini, Google AI Overview) as an emerging service line.

Name

Komma

Legal name

Komma B.V.

Website

https://komma.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Komma B.V. is a Dutch full-service branding agency (Leende, Netherlands, founded 2007) employing 25+ specialists to deliver brand strategy, identity, digital product development, and activation campaigns for ~22 clients across diverse Benelux industries on fixed monthly installment engagements.

Ownership category

akta.pro rank

Product category

Branding Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Branding services
• Web development
• Marketing agency
• Visual identity design
• Campaign management

Headquarters

HQ city

Leende

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and transformation services: Full-service branding agency offering strategy, identity development, implementation, and activation services. Revenue generated through project-based engagements with monthly installment payment structure.
2. Campaign and marketing services: Ongoing marketing services including SEA, social media advertising, email marketing, marketing automation, and conversion optimization.
3. Digital product development: Website and webshop development, photography and videography services, signage and print production.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Komma is a Dutch full-service branding agency that transforms businesses into distinctive brands through a four-pillar methodology (Strategy, Identity, Realization, Activation). Services include brand strategy, visual identity design, web/webshop development, photography/videography, signage/print, campaigns, online marketing, and marketplace management.

Product overview

Komma is a full-service branding agency operating under four strategic pillars: Strategy, Identity, Realisatie (Implementation), and Activatie (Activation). The company functions as a single integrated agency rather than a software platform, delivering professional services that transform businesses into distinctive brands. Their Strategy pillar encompasses core values definition and brand strategy services. Under Identity, they offer visual identity (logo systems, graphic design, imagery guidelines), verbal identity (tone of voice, copywriting, storytelling), and naming services. The Realisatie pillar covers website development using Laravel and Statamic CMS, webshop development with PIM integration capabilities, photography and videography, and signage and print production. The Activatie pillar includes campaign development and execution, online marketing (advertising, social media), marketplace management (Bol.com, Amazon, Marktplaats), email marketing, conversion optimization, AI/SEO optimization, in-house embedded marketing support, and marketing automation setup. The agency employs 25+ specialists in-house to maintain end-to-end quality control across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Visual Identity Design
• Verbal Identity & Naming
• Website Design & Development
• Webshop Development
• Photography & Videography
• Signage & Print Production
• Marketing Campaigns
• Online Marketing
• Marketplace Management
• Incompany Marketing Training

Quantifiable outcome

• 320% increase in quote requests and 7x ROI on marketing investment for ABC Werkbladen
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• ChannablecoreTechnology or IntegrationMarketplace integration partner used for product feed management and optimization across Bol.com, Amazon, and Marktplaats. Enables automated product listing optimization and scalable multi-channel selling for Komma's e-commerce and marketplace clients.
• Bol.comcoreTechnology or IntegrationPrimary marketplace channel for Dutch e-commerce clients. Komma optimizes product listings and runs sponsored campaigns on the platform.
• AmazoncoreTechnology or IntegrationInternational marketplace channel for clients expanding beyond Benelux. Komma manages product data optimization and advertising campaigns.
• MarktplaatscoreTechnology or IntegrationDutch consumer-to-consumer and business marketplace. Key channel for local Dutch sellers, integrated through Channable for efficient product management.
• LaravelcoreTechnology or IntegrationPrimary PHP framework used for all website and webshop development. Built on Laravel architecture with Statamic CMS and Livewire components.
• StatamiccoreTechnology or IntegrationCMS platform used for client website management, providing user-friendly content control without external dependencies.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Global, partner-led design firm specializing in brand identity systems across industries — provides a reference point for premium branding work at much larger scale and brand recognition than Komma's mid-market positioning.

Direct peers

• Greenberry: Dutch branding and communications agency with similar "in-house full-service" positioning, integrating strategy, identity, and activation across B2B clients in the Netherlands.
• DEPT®: Amsterdam-headquartered full-service digital and creative agency offering branding, web development, marketing, and commerce services — closest large-scale counterpart to Komma's four-pillar strategy/identity/build/activate model in the Benelux market.
• Studio Dumbar: Long-established Dutch design/branding studio focused on brand identity, visual systems, and purpose-driven brand strategy for public and private clients — comparable to Komma's strategy-led and visual identity work.
• Momkai: Amsterdam-based creative agency delivering branding, digital design, and content/marketing services for B2B clients — directly comparable mid-size Dutch agency with overlapping brand transformation and digital delivery scope.
• E-sites: Dutch digital agency combining branding, web development (Laravel/Statamic adjacent stack), and digital marketing — overlaps with Komma's Realization pillar and ongoing marketing services.
• BrandNew: Netherlands-based branding and design studio covering naming, identity, and visual design for B2B and consumer brands — comparable in service mix and Benelux focus to Komma's identity pillar.
• In10: Eindhoven-area Dutch brand and digital agency with comparable strategy, identity, web build, and campaign/activation portfolio serving Benelux B2B clients.
• Vruchtvlees: Boutique Dutch branding and design agency offering brand strategy, identity, and full brand creation for ambitious companies — closely mirrors Komma's strategy/identity/realization focus for mid-market clients.
• ACE Agency: Mid-sized Dutch creative/marketing agency delivering brand strategy, campaigns, and digital work for B2B clients — directly overlapping Komma's branding-plus-activation offering in the Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Komma