Chef Hak's

What Chef Hak's does

Chef Hak's is a privately held, family- and employee-owned prepared food company headquartered in West Hollywood, California, founded by chef Sharone Hakman around 2010-2011. The company produces organic, clean-label frozen meals, sides, and BBQ sauces targeting health-conscious families and consumers following gluten-free, paleo, dairy-free, and vegan diets. Its product line centers on the flagship Organic Chicken Meatballs, supplemented by three BBQ sauce varieties, a small entrée portfolio (Firecracker Chicken, Beef Sirloin, Mediterranean Veggies), and a sides range (Rainbow Carrots, Brussels Sprouts, Street Corn Mac & Cheese, Root Veggies), with products designed for preparation in under 10 minutes via air fryer, oven, microwave, or stovetop.

The company operates a hybrid distribution model combining direct-to-consumer e-commerce through haks.com with nationwide retail presence at Costco and Whole Foods, alongside a food service vertical serving convenience stores and K-12 institutions. Revenue is generated through DTC bundled pricing (Explorer Bundle $134.99, Chicken Meatball Bundle $139.99, Meatball & Veggie Bundle $135.00) and retail SKU sales at undisclosed wholesale margins. The firm operates with 11-50 employees under a small named executive team including the founder, a GM/EVP (William Leslie), Creative Director (Monica Hakman), Director of Operations (Christian Franco), and a Product Development lead (Lara Xavier). There is no disclosed external funding, parent company, or M&A activity on record.

Name

Chef Hak's

Legal name

Hak's Food Official Store

Website

https://haks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Chef Hak's is a family- and employee-owned prepared food company producing organic, clean-label frozen meals, sides, and sauces sold via DTC e-commerce, Costco, Whole Foods, and food service channels to health-conscious families and specialty-diet consumers.

Ownership category

akta.pro rank

Product category

Frozen Prepared Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)

Keywords

• Frozen prepared meals
• Organic food products
• Ready-to-heat entrees
• BBQ sauces
• Food service solutions

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases of frozen meal bundles and individual products through haks.com with nationwide shipping. Products include Explorer Bundle ($134.99), Chicken Meatball Bundle ($139.99), and Meatball & Veggie Bundle ($135.00).
2. Retail Distribution: Products sold through major retail partners Costco and Whole Foods nationwide. Products include entrees, sides, and sauces available in-store.
3. Food Service Solutions: Nutritious prepared food solutions for C-stores, K-12, and other food service operations with high ROI positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Chef Hak's manufactures and sells a portfolio of organic, clean-label frozen prepared foods including protein-based entrées, vegetable sides, and BBQ sauces. Products are sold as individual SKUs and bundled meal packages (Explorer, Chicken Meatball, Meatball & Veggie bundles) primarily through direct-to-consumer e-commerce at haks.com with nationwide shipping, with additional distribution through Costco and Whole Foods retail locations and a food service channel serving C-stores and K-12 institutions.

Product overview

Chef Hak's is a family-owned prepared food company offering a portfolio of frozen, ready-to-heat meals and meal components. The product line is organized into three main categories: Entrees (protein-based main dishes including organic chicken meatballs, beef sirloin, firecracker chicken, and Mediterranean veggies), Sides (vegetable-based accompaniments including roasted root vegetables, Brussels sprouts, rainbow carrots, and Mexican Street Corn Mac & Cheese), and BBQ Sauces (three organic varieties: Chipotle Bourbon, Smoked Maple Mustard, and Brown Sugar Roasted Garlic). Products are sold both as individual items and in bundled packages (Explorer Bundle, Chicken Meatball Bundle, Meatball & Veggie Bundle) designed for meal customization. The company emphasizes simple, real-food ingredients, organic sourcing, and quick preparation times.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Chipotle Bourbon BBQ Sauce
• Organic Smoked Maple Mustard BBQ Sauce
• Organic Brown Sugar Roasted Garlic BBQ Sauce
• Firecracker Chicken with Veggies
• Mild Red Ancho Beef Sirloin
• Mediterranean Veggies
• Organic Chicken Meatballs - Garlic Herb
• Organic Roasted Rainbow Carrots with Maple Dijon Glaze
• Roasted Brussels Sprouts with Uncured Bacon and Cranberries
• Mexican Street Corn Mac & Cheese
• Roasted Root Vegetable Mix
• Explorer Bundle
• Chicken Meatball Bundle
• Meatball & Veggie Bundle

Quantifiable outcome

• Products contain 13g+ protein per serving in chicken meatballs

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CostcocoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner selling Chef Hak's frozen prepared foods in Costco warehouse locations nationwide. Products featured in select regional Costco stores.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorPremium grocery retailer distributing Chef Hak's organic, clean-label products in Whole Foods Market locations nationwide. Natural fit with Whole Foods' organic positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stouffer's (Nestlé): Stouffer's is a mainstream frozen entrée brand with broad retail and food-service presence (including K-12). Chef Hak's food-service push into K-12 and C-stores puts it in direct competition with Stouffer's institutional offering, even though the consumer SKUs differ on positioning.
• Trader Joe's (private label prepared meals): Trader Joe's extensive private-label frozen prepared-meal line competes on price and convenience in the same shopper basket as Chef Hak's. While not a branded direct peer, it is a major share-taker in the same category, particularly for cost-conscious convenience seekers.
• Lean Cuisine (Nestlé): Lean Cuisine is a mass-market frozen entrée brand sold across virtually all U.S. grocery channels. It does not match Chef Hak's organic or chef-led positioning, but it anchors the broader frozen-meal category against which premium peers compete for shelf and consumer mind-share.
• Amy's Kitchen: Amy's Kitchen is the long-established category leader in organic frozen entrées and meals, sold across virtually every U.S. grocery chain including Costco and Whole Foods. It competes broadly with Chef Hak's in the same shelves but at a much larger scale and with a far broader SKU portfolio.
• Sweet Earth Foods: Sweet Earth Foods offers plant-based and natural frozen entrées and is widely distributed in natural and mainstream grocery. It overlaps with Chef Hak's Mediterranean Veggies and better-for-you positioning, especially in Whole Foods and similar premium retailers.

Direct peers

• Daily Harvest: Daily Harvest is a DTC frozen food brand (soups, bowls, smoothies) with a strong content-and-recipe-driven model. While more plant-based, it competes with Chef Hak's for the same 'organic, convenient, freezer-stocked dinner' household use case and similar bundle/recurring-purchase mechanics.
• Primal Kitchen: Primal Kitchen makes organic, clean-label sauces, dressings, and condiments with strong Whole Foods and natural-channel distribution. It is a direct peer on the sauces side of Chef Hak's portfolio and shares the same organic, no-seed-oils, premium-grocer positioning.
• Real Good Foods: Real Good Foods produces frozen prepared meals and entrée products with a high-protein, better-for-you positioning and ships DTC and through club/grocery channels. It competes head-to-head with Chef Hak's for the same health-conscious, convenience-seeking frozen-meal shopper.
• Kevin's Natural Foods: Kevin's Natural Foods sells organic, clean-label frozen entrées and bowls (e.g., chicken tikka masala, beef stroganoff) with broad Costco distribution. It is the most directly comparable peer to Chef Hak's — same 'chef-inspired' organic positioning, same Costco-anchored retail channel, and same DTC/retail GTM motion.
• Mosaic Foods: Mosaic Foods is a DTC frozen prepared-meal brand offering plant-based and chef-style meals with bundle pricing similar to Chef Hak's. It targets the same health-conscious family/individual buyer and competes primarily online for the same at-home dinner occasion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkxQuh-dCWOrW0yPLNh7hWg
• Facebookfacebook.com/eathaks
• Instagraminstagram.com/eathaks
• Pinterestpinterest.com/?show_error=true
• LinkedInlinkedin.com/company/haks-bbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chef Hak's