Westside Dance & Gymnastics Academy

What Westside Dance & Gymnastics Academy does

Westside Dance & Gymnastics Academy is a privately held performing arts and athletics academy headquartered in Tigard, Oregon, founded in 1974 as the Portland Gymnastics Center and Carla Webber Studio of Dance. The academy was acquired by Mellanie (Fletcher) Heniff in two stages (1984 dance side, 1995 gymnastics side) and rebranded under its current name in 1995; it is currently co-owned by Brad Hampton (Dance Program & Company Director) and Denise Nontavarnit (Gymnastics Program Manager). It serves children from 18 months through 12+ years across recreational, accelerated, and competitive pathways in dance and gymnastics, with an integrated Performing Arts Preschool for ages 3-5.

The academy operates three Tigard facilities: the Main Academy at 11632 SW Pacific Highway (gyms, dance studios, party rooms, main office), the Westside Training Center at 9896 SW Tigard Street (Elite Acro, Rhythmic Gymnastics, Acrobatics & Tumbling teams), and the Mini Gym at 13727 SW Pacific Highway Suites 150 & 300 (preschool and recreational gymnastics). Core instructional products span recreational dance (Ballet, Tap, Jazz, Hip Hop, Musical Theater, Acrobatics), accelerated and company dance programs including the pre-professional NW Fusion, recreational and accelerated gymnastics (Xcel Bronze-Diamond, USAG Levels 3-10 Boys/Girls Artistic), Oregon's first youth Acrobatics & Tumbling team (launched January 2024), and the Performing Arts Preschool. Supplementary revenue is generated via Summer Camps, School's Out / Holiday Camps, Birthday Party packages, Indoor Play Park, Lunch Bunch, Parents Night Out, and hosted events such as the PDX Invitational at the Oregon Convention Center.

Revenue is generated primarily through recurring monthly tuition billed via EFT/autopay on a 48-week cycle, a $40 annual family registration fee, unit-priced camps (e.g., $50-$89 daily, $211-$410 weekly), and one-time birthday party packages ($278-$317). Multi-class sibling discounts (10%/25%/40%) encourage family wallet retention, and competitive team pathways create long-tenure student relationships. Distribution is direct-to-consumer through the Jackrabbit Class parent portal, phone/email registration, and on-site enrollment. Payment is restricted to cash, check, and EFT — credit and debit cards are not accepted. Marketing relies on email newsletters, the website, the public academy calendar, and word-of-mouth; there is no third-party distribution, no proprietary technology platform, and no disclosed revenue, headcount, or financial figures.

Name

Westside Dance & Gymnastics Academy

Legal name

Westside Dance & Gymnastics Academy

Website

https://westsideacademy.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Westside Dance & Gymnastics Academy is a privately held, family-owned performing arts and gymnastics academy in Tigard, Oregon, founded in 1974, serving children ages 18 months through 12+ across three facilities with dance, gymnastics, preschool, camps, and party programs.

Ownership category

akta.pro rank

Product category

Dance and Gymnastics Instruction Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction classes
• Gymnastics training programs
• Youth performing arts
• Acrobatics tumbling team
• Preschool education

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Tuition: Monthly tuition based on hours per week. Tuition calculated on 48-week basis. Students enrolled through Electronic Funds Transfer (EFT) autopay system. Annual registration fee of $40 per family.
2. Camps: Half Day and All Day Activity camps available during school breaks and summer. Charged daily or weekly. Includes field trips and activities for all-day campers.
3. Birthday Parties: Gymnastics, Dance, and Minis party packages. Basic and Gold tier options. Cash or check payment required.
4. Event Fees: Dance Recital costume fee charged November 1st. Gym Fest participation fee (includes uniform and award) charged March 1st.
5. Ancillary Programs: Indoor Play Park drop-in sessions, Lunch Bunch supervision, and Parents Night Out events generate additional recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Westside Dance & Gymnastics Academy is a multi-location performing arts academy offering recreational and competitive dance instruction (Ballet, Tap, Jazz, Hip Hop, Musical Theater, Acrobatics), recreational and competitive gymnastics (USAG Levels 3-10 and Xcel Bronze-Diamond), youth Acrobatics & Tumbling team training, and a Performing Arts Preschool combining academic curriculum with performing arts for children ages 18 months through 12+ years. The academy supplements core instruction with camps, birthday party packages, indoor play sessions, and annual showcase events.

Product overview

Westside Dance & Gymnastics Academy offers a comprehensive performing arts and athletics program for children ages 18 months through 12+ years. The program architecture consists of core instructional products (Performing Arts Preschool, Recreational and Accelerated Dance Programs, Recreational and Accelerated Gymnastics Programs, Youth Acrobatics & Tumbling, and Mini Gym) supplemented by supplementary services (Summer Camps, School's Out/Holiday Camps, Birthday Party Packages, Indoor Play Park, Lunch Bunch, Parents Night Out) and annual events (Gym Fest, Dance Recitals, PDX Invitational). The academy operates multiple facilities including the Main Building (11632 SW Pacific Highway), Mini Gym (13727 SW Pacific Highway Suite 150 & 300), and Training Center (9896 SW Tigard Street) in Tigard, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Westside Mini Gym: A separate location offering classes for preschoolers (ages 18 months - 5 years) and recreational gymnasts (girls ages 5-9 years) at 13727 SW Pacific Highway Suite 150 & 300.
• Westside Training Center
• Performing Arts Preschool
• NW Fusion

Products and services

• Performing Arts Preschool A traditional academic preschool for children ages 3-5 that includes pre-reading and writing skills, literature, math and science, along with a full performing arts curriculum featuring art, drama, music, tap, jazz, ballet, acrobatics and gymnastics.
• Recreational Dance Classes Recreational dance instruction in Ballet, Tap, Jazz, Hip Hop, Musical Theater and Acrobatics for students of all skill levels.
• Accelerated Dance Program Advanced dance training including Dance Troupe for accelerated students progressing toward performance groups and company dancers.
• Dance Company (NW Fusion, Performing Company, Hip Hop Company, Ballet Company) Pre-professional dance companies including NW Fusion (Pre-professional Dance Company), Performing Company, Hip Hop Company, and Ballet Company that perform and compete locally and nationally.
• Recreational Gymnastics Recreational gymnastics classes for boys and girls ages 18 months and up, teaching beginning through advanced skills on Olympic events plus trampoline and tumble track.
• Accelerated Gymnastics Pre-team classes and advanced gymnastics instruction including USAG Developmental Girls and Boys Artistic Gymnastics teams (Levels 3-10) and Xcel Bronze, Silver, Gold, Platinum & Diamond competitive teams.
• Youth Acrobatics & Tumbling Oregon's first youth Acrobatics & Tumbling team program with three levels of competitive training, including individuals and small groups executing acrobatic lifts, tosses, and tumbling.
• Mini Gym Two-studio facility offering gymnastics classes for preschoolers (boys and girls, ages 18 months - 5 years) in Suite 150 and recreational gymnasts (girls ages 5-9) in Suite 300.
• Summer Camps Half Day and All Day Activity camps for ages 3-12 available throughout summer, including Dance, Gymnastics, and Preschool themed camps.
• School's Out/Holiday Camps Camps available on school closure days, school breaks including Winter Break and Spring Break, offering Dance, Gymnastics, and Preschool activities.
• Birthday Party Packages Birthday party packages (Basic and Gold) for children ages 3-12, including Gymnastics parties, Dance parties, and Parties for Minis with themed activities.
• Indoor Play Park Drop-in indoor play sessions for children ages 6 and under featuring zip-line, trampoline, and foam pit, available Tuesdays and Fridays during school year.
• Lunch Bunch Supervised lunch and creative play program for children ages 3-12, including gym time, arts and crafts, and games.
• Parents Night Out Saturday evening childcare (6:00pm-8:30pm) for children ages 5-12 featuring gymnastics activities, games, and supervised play.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves20 records

Expansion highlights5 records

Broad incumbents

• The Little Gym: International franchise providing structured gymnastics, sports, and movement classes for children ages 4 months through 12 years. Comparable to Westside's Mini Gym and recreational gymnastics offerings in target age range, instruction format, and parent-pays-monthly model, but operates as a franchised standardized curriculum rather than an independent dance-and-gymnastics academy.
• Multnomah Athletic Club: Long-established Portland metro private athletic club offering youth and adult programs across multiple sports including gymnastics and dance. Overlaps with Westside on youth gymnastics/dance instruction, member-based recurring revenue model, and Portland-metro family demographic, but operates as a broad multi-sport club rather than a focused performing arts/gymnastics academy.
• My Gym: Franchise network of children's fitness and gymnastics centers offering structured classes for kids from infancy through early elementary. Directly overlaps with Westside's preschool-age gymnastics programming and parent-driven subscription model, though narrower than Westside's full dance-and-gymnastics scope.

Regional players

• i9 Sports: National youth sports franchise offering league-based and instructional programs for kids. While not specifically a gymnastics/dance operator, i9 Sports competes for the same Portland-area parent discretionary activity spend and weekend programming share that Westside's camps and recreational programs depend on.

Emerging players

• British Swim School: National franchise offering children's swim instruction with a recurring-lesson model similar to Westside's tuition structure. Comparable in parent-facing subscription mechanics and youth-activity category, but adjacent rather than directly competing in dance/gymnastics.
• Goldfish Swim School: Franchise chain offering year-round swim lessons for children 4 months to 12 years with subscription-style billing and birthday-party add-ons. Closely comparable in business-model mechanics (recurring youth instruction, parent-billed monthly tuition, party/event ancillary revenue) even though the underlying activity is swimming rather than dance/gymnastics.

Direct peers

• Oregon Gymnastics Academy: Portland-area gymnastics training center offering recreational and team gymnastics programs. Historically connected to Westside's founding family (Chuck Richards acquired the gymnastics side of the original business in 1984). Competes for the same Tigard/Beaverton youth gymnast pipeline with overlapping USAG-style team offerings.

Others

• Sky Zone: National franchise of indoor trampoline and active-play parks with drop-in sessions, birthday-party hosting, and youth programs. Overlaps with Westside's Indoor Play Park, Parents Night Out, and Birthday Party revenue lines, providing similar family-occasion experiences in the Portland area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westside-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Dance & Gymnastics Academy