Granada Tile
Granada Tile is a Los Angeles-based manufacturer of handcrafted encaustic cement tiles, selling factory-direct standard and custom designs to interior designers, architects, homeowners, and commercial spaces through an e-commerce storefront and a sales team.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Granada Tile does
Granada Tile is a Los Angeles-based manufacturer and direct-to-consumer retailer of handcrafted encaustic cement tiles (also marketed as concrete tiles), founded in 2000 and operating as a privately held, founder-operated business with 1-10 employees. The company serves interior designers, architects, homeowners, and commercial establishments (restaurants, hotels, resorts, spas, boutiques, cafes), as well as historic-preservation and restoration projects. Its core product portfolio comprises five design collections—ECHO, ANDALUCIA, MINIS, OLVERA, and RELIEF—alongside in-stock ready-to-ship tiles and fully custom design services.
The underlying technology is a traditional hand-poured manufacturing process in which cement, sand, color pigments, and powdered marble are set into decorative molds and compressed under approximately 2,000 pounds of pressure. Color pigment is integrated roughly 1/8 inch deep into the tile body rather than surface-applied, which the company positions as the source of superior durability and fade resistance versus glazed ceramic or painted tiles. Tiles are produced individually by trained artisans, and customers can specify colors (40+ available, up to 5 included at standard price), patterns, shapes, and sizes, including designs derived from hand-drawn patterns, family crests, or images. An interactive web-based tile-design application lets customers preview color and pattern combinations before ordering.
The business model is factory-direct product sales priced by square footage, supplemented by professional custom-design services (additional colors at $0.50 each, custom mold fees) and sample sales (in-stock samples at $12 flat-rate shipping; custom samples requiring a $25 refundable deposit credited to orders). Go-to-market is sales-led and direct: an e-commerce storefront (English and Spanish) handles browsing, sample orders, and custom orders, while a dedicated phone/email sales team manages commercial and custom projects. Inventory is held in a Los Angeles warehouse to serve rush projects. Revenue is transactional and one-time per project rather than recurring, with no disclosed subscription or contract-based streams.
Granada Tile firmographics
Firmographics- Name
- Granada Tile
- Legal name
- Granada Tile
- Website
- https://granadatile.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Granada Tile is a Los Angeles-based manufacturer of handcrafted encaustic cement tiles, selling factory-direct standard and custom designs to interior designers, architects, homeowners, and commercial spaces through an e-commerce storefront and a sales team.
- Ownership category
- akta.pro rank
Granada Tile industry classification
Industry- Product category
- Decorative Cement Tile Manufacturing
- NAICS
- Cement and Concrete Product Manufacturing (3273)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Granada Tile is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Granada Tile business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cement Tile Product Sales: One-time sale of handcrafted cement tiles to residential and commercial customers. Tiles are sold by square footage with standard and custom designs available. Factory-direct pricing model cuts out middlemen.
- Custom Design Services: Custom tile design services where customers can create unique patterns, colors, shapes and sizes. Additional fees apply for extra colors beyond 5 standard colors ($0.50 each) and custom mold production.
- Sample Sales: In-stock tile samples available for $12 flat rate shipping per tile in continental US. Custom tile samples require $25 refundable deposit credited toward custom orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Stock Tile Samples |
| Unit Pricing | Pay-as-you-go | Custom Tile Samples |
| Unit Pricing | Pay-as-you-go | Standard Custom Tiles |
| Unit Pricing | Pay-as-you-go | Tile Order Quantity |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Granada Tile product offering
Product offeringCore offering
Granada Tile manufactures and sells handcrafted encaustic cement tiles across five collections (ECHO, ANDALUCIA, MINIS, OLVERA, RELIEF) made by artisans using traditional hand-poured methods with color pigment compressed 1/8 inch deep under approximately 2,000 pounds of pressure. The company sells in-stock tiles from its Los Angeles warehouse for rush orders and offers fully custom tile design services with 40+ colors, custom shapes, and sizes. Customers include interior designers, architects, commercial properties, and homeowners, served factory-direct via e-commerce and a dedicated sales team.
Product overview
Granada Tile is a manufacturer of handcrafted encaustic cement tiles, also known as concrete tiles. The company offers five distinct tile collections (ECHO, ANDALUCIA, MINIS, OLVERA, and RELIEF) as its core product portfolio, each featuring unique design aesthetics ranging from French mid-1800s revival patterns to Moroccan-inspired zellige tiles and modern relief-textured finishes. Products are available as in-stock tiles ready for immediate shipment or as fully custom designs where customers can specify colors, patterns, shapes, and sizes. The company also provides an interactive tile designing application for visual preview of combinations. All tiles are handmade by artisans using traditional methods, with color pigment set into the mold and compressed under approximately 2,000 pounds of pressure.
Differentiator
Problem solved
Functional benefit
Brands
- ECHO Collection: Cement tile collection reviving an art form developed in France in the mid-1800s.
- ANDALUCIA Collection
- MINIS Collection
- OLVERA Collection
- RELIEF Collection
Products and services
- ECHO Collection Handcrafted cement tile collection that revives a decorative art form developed in France in the mid-1800s, featuring classic European-inspired patterns. Designed for interior designers, architects, and homeowners seeking heritage-style patterned flooring and wall tiles.
- ANDALUCIA Collection Handcrafted cement tile collection featuring sensual form and layered color in distinctive yet subtle shapes. Targeted at designers and homeowners seeking refined decorative tiles with depth and movement.
- MINIS Collection Handcrafted modern cement tile collection that reinterprets the famed zellige ceramic tiles of Morocco, featuring small-scale geometric patterns. Designed for backsplashes, showers, accent walls, and small-format decorative installations.
- OLVERA Collection Handcrafted cement tile collection combining the earthy colors and textures of terracotta and stone with the durability of concrete. Targeted at designers and homeowners seeking natural, warm-toned decorative surfaces.
- RELIEF Collection Handcrafted cement tile collection with patterned relief finish that adds texture, beauty, and depth to interior spaces. Designed for designers and architects seeking three-dimensional surface design.
- In-Stock Cement Tiles Ready-to-ship cement tiles held in the Los Angeles warehouse for immediate purchase and rush project fulfillment. Includes samples from Echo, Minis, and Andalucia Collections available for $12 flat rate shipping per tile in the continental US.
- Custom Tile Design Service Fully customizable cement tile design service allowing customers to specify colors (40+ palette, up to 5 included in standard price; $0.50 per additional color), patterns, shapes, and sizes. Can replicate hand-drawn patterns, family crests, or images, with $25 refundable custom sample deposit credited to the order.
Quantifiable outcome
- Tiles maintain original appearance for many years with minimal maintenance, unlike ceramic tiles which chip and fade
- +2 more outcomes
Companies that use Granada Tile
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Granada Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Granada Tile partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Granada Tile competitors and assessment
Company assessmentDirect peers
- Riad Tile: Riad Tile specializes in cement and zellige-style Moroccan-inspired tiles with custom colorways, directly mirroring Granada Tile's MINIS collection aesthetic and designer-segment go-to-market.
- Avente Tile: Avente Tile is a direct competitor offering cement tile design services and custom color/pattern options aimed at designers and homeowners, overlapping head-to-head with Granada Tile's customization offering.
- Cle Tile: Cle Tile is a high-end direct peer focused on artisan cement and encaustic tiles with bold patterns, serving interior designers and architects through a similar direct-to-specifier channel as Granada Tile.
- Villa Lagoon Tile: Villa Lagoon Tile is a direct competitor, manufacturing and selling handcrafted encaustic cement tiles through a factory-direct e-commerce model with customizable patterns and a similar color palette approach to Granada Tile.
- Cement Tile Shop: Cement Tile Shop is a direct online peer selling handmade encaustic cement tiles globally with sample programs and pattern customization, comparable in product and channel approach.
- Mosaic Del Sur: Mosaic Del Sur is an emerging direct peer offering handmade cement and encaustic tiles online with custom design options, closely comparable to Granada Tile's artisan, factory-direct positioning.
Broad incumbents
- Ann Sacks: Ann Sacks (part of Kohler) is a broad incumbent in premium tile and stone, including cement options, with showrooms and designer trade programs; it overlaps with Granada Tile's designer target but offers a much broader portfolio across materials.
Regional players
- Mission Tile West: Mission Tile West is a Southern California tile showroom and distributor serving designers and homeowners, comparable as a regional channel for high-end tiles but broader across product categories than Granada Tile's cement specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Granada Tile social profiles
Digital presenceGranada Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granada Tile leadership team
Management profileNumber of profiles
Granada Tile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granada Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granada Tile
What does Granada Tile do?
Granada Tile manufactures and sells handcrafted encaustic cement tiles across five collections (ECHO, ANDALUCIA, MINIS, OLVERA, RELIEF) made by artisans using traditional hand-poured methods with color pigment compressed 1/8 inch deep under approximately 2,000 pounds of pressure. The company sells in-stock tiles from its Los Angeles warehouse for rush orders and offers fully custom tile design services with 40+ colors, custom shapes, and sizes. Customers include interior designers, architects, commercial properties, and homeowners, served factory-direct via e-commerce and a dedicated sales team.
Is Granada Tile a public or private company?
Granada Tile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Granada Tile founded?
Granada Tile was founded in 2000. It employs 1 to 10 people.
Where is Granada Tile based?
Granada Tile is headquartered in Los Angeles, United States, in the North America region.
How does Granada Tile make money?
Three revenue lines are on record. Cement Tile Product Sales are the primary driver. The others are custom Design Services and sample Sales.
Who are Granada Tile's main competitors?
Direct peers on record are Riad Tile, Avente Tile, Cle Tile, Villa Lagoon Tile, Cement Tile Shop and Mosaic Del Sur. Ann Sacks is listed as a broad incumbent. Mission Tile West is listed as a regional player.
Does Granada Tile have an API?
No public API is recorded for Granada Tile.
What industry is Granada Tile in?
Granada Tile's product category is Decorative Cement Tile Manufacturing. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 3273 and its SIC code is 3272.