Villa Lagoon Tile
Villa Lagoon Tile is a private, founder-owned manufacturer and distributor of hand-made encaustic cement tile, zellige, terrazzo, breeze blocks, and terracotta, founded in 2008 in Gulf Shores, Alabama, serving homeowners, contractors, architects, designers, and hospitality projects across North America via e-commerce, trade, and wholesale channels.
- Company typePrivate
- Founded2008
- HeadquartersGulf Shores, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Villa Lagoon Tile does
Villa Lagoon Tile is a private, founder-owned manufacturer and distributor of hand-made decorative cement tiles, zellige, terrazzo, breeze blocks, and terracotta, founded in 2008 and headquartered in Gulf Shores, Alabama. The company designs and sources artisanal tile products primarily for the North American market, operating three warehouse locations (Gulf Shores AL, Mobile AL, and San Bernardino CA) to fulfill orders across the continental United States with in-stock tiles shipping within 2–3 business days. The business serves a horizontal mix of homeowners, small businesses, licensed contractors, architects, interior designers, and hospitality projects through its e-commerce storefront, dedicated Trade Program, and wholesale channel.
Its core offering is hand-made encaustic cement tile produced from cement, marble dust, and mineral pigments, pressed by hydraulic machines and naturally cured, producing a color layer several millimeters thick that can be resurfaced multiple times. The portfolio extends to Moroccan zellige and limestone, terrazzo tile and slab (including 24-inch formats), Breeze Blocks 2.0 (over 75 designs with custom options), Sandscape Tiles, and rustic terracotta. Products are sold in-stock for rapid delivery or as custom orders with minimums as low as 75 square feet and lead times of 6 weeks to several months. The company operates an interactive Tile Design Tool for custom design and curates named designer series collaborations (Stu Neyland, Jeff Shelton, Cressida Bell, Christina Salway / La Campagne et La Cité, Plaster and Patina, and Dekar Design), with all tile designs and color combinations stated to be exclusive to Villa Lagoon Tile.
Revenue is generated principally through one-time product sales priced per piece ($1.65–$11.90) or per square foot ($9–$25), complemented by sample sales (up to four free with partial shipping charge) and Trade Program discounts for licensed professionals. The go-to-market combines direct-to-consumer e-commerce, a dedicated Trade Program with exclusive previews and dedicated specialists, and wholesale distribution for retailers. Founder and owner Lundy Wilder leads the company, which has no external funding, no disclosed institutional ownership, and a 1–10 employee headcount band.
Villa Lagoon Tile firmographics
Firmographics- Name
- Villa Lagoon Tile
- Legal name
- Villa Lagoon Tile
- Website
- https://villalagoontile.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Villa Lagoon Tile is a private, founder-owned manufacturer and distributor of hand-made encaustic cement tile, zellige, terrazzo, breeze blocks, and terracotta, founded in 2008 in Gulf Shores, Alabama, serving homeowners, contractors, architects, designers, and hospitality projects across North America via e-commerce, trade, and wholesale channels.
- Ownership category
- akta.pro rank
Villa Lagoon Tile industry classification
Industry- Product category
- Decorative Building Materials - Hand-Crafted Cement Tile
- NAICS
- All Other Miscellaneous Nonmetallic Mineral Product Manufacturing (327999)
- SIC
- Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industries
- Terrazzo & Decorative Aggregate Flooring (IMADAJAF), Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Villa Lagoon Tile is headquartered
LocationHeadquarters
- HQ city
- Gulf Shores
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Villa Lagoon Tile business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Product Sales - Cement Tiles: One-time sale of hand-made cement tiles, with pricing per piece or per square foot. Products include standard in-stock tiles, custom tiles (minimum 75 sq ft), and designer series.
- Product Sales - Zellige & Moroccan Tiles: Sale of glazed zellige tiles from Morocco with customization options. Lead time approximately 12-16 weeks, minimum order about 55 sq ft per design for custom zellige.
- Trade Program Discounts: Discounts on all tiles and blocks for licensed contractors, architects, and designers enrolled in the trade program.
- Sample Sales: Up to four samples free (charging only a small portion of shipping cost). Special requests for urgent delivery, large project samples, or mock-ups available via contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard In-Stock Tiles |
| Unit Pricing | Multi-year contract | Custom Cement Tile |
| Unit Pricing | Multi-year contract | Custom Zellige Tile |
| Other | Annual | Trade Program Discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Villa Lagoon Tile product offering
Product offeringCore offering
Villa Lagoon Tile designs, manufactures, and distributes hand-crafted decorative tile products including encaustic cement tiles, Moroccan Zellige and limestone tiles, terrazzo tile and slabs, Breeze Blocks 2.0 concrete screen blocks, and hand-shaped terracotta tiles. Products are sold via e-commerce, a Trade Program for licensed professionals, and wholesale channels, with options for in-stock quick-ship orders as well as fully custom designs with minimum quantities as low as 75 square feet.
Product overview
Villa Lagoon Tile is a hand-crafted decorative tile company offering a diverse portfolio of artisanal tile products centered around cement tile manufacturing. Their core offerings include Encaustic Cement Tile (hand-made using cement, marble dust, and mineral pigments), Moroccan Zellige & Limestone, Terrazzo Tile & Slab, Breeze Blocks 2.0 (modern concrete screen blocks), and Terracotta tiles. The company provides an interactive Tile Design Tool for custom tile creation and features Designer Series collections from notable designers including Stu Neyland, Jeff Shelton, Cressida Bell, and Christina Salway. Products are available in-stock for quick delivery or as custom orders with minimum quantities as low as 75 square feet. The company operates primarily in the US market with warehouses in Gulf Shores AL, Mobile AL, and San Bernardino CA.
Differentiator
Problem solved
Functional benefit
Brands
- South Beach Collection: Color palette collection for cement tiles featuring a range of colors available for custom tile production.
- Breeze Blocks 2.0
- Neyland Design
- Jeff Shelton
- Cressida Bell
- La Campagne et La Cité
- Plaster and Patina
- Dekar Design
Products and services
- Cement Tile Hand-made decorative encaustic cement tiles produced from cement, marble dust, and mineral pigments, pressed by hydraulic machines and cured naturally. Features bold patterns and striking colors with a rich, resurfacing-capable finish several millimeters thick; sold in-stock and as custom orders to homeowners, designers, and contractors.
- Zellige & Limestone Tile Authentic hand-crafted Moroccan glazed Zellige tiles celebrating a centuries-old craft, alongside Moroccan Limestone Tile, with customization options for shapes, sizes, colors, and mosaic mesh patterns sold via e-commerce to homeowners and design professionals.
- Terrazzo Tile & Slab Terrazzo cement tile produced with small chips of marble, granite, and other aggregates, then ground down to reveal them in the surface. Available in uniform and pattern varieties, including large-format 24-inch slabs, for residential and commercial interior applications.
- Breeze Blocks 2.0 Modern, refined versions of mid-century concrete screen blocks produced with a denser, smoother finish than their predecessors, available in over 75 different designs with custom options up to 12" x 12" (minimum order 1,000 blocks) for architectural and decorative installations.
- Terracotta Tile Rustic hand-shaped terracotta tiles producing a varied, earthy surface where the hand-crafted process ensures no two tiles are identical. Available in various shapes including hexagonal formats with optional lacquered finishes, for floors, walls, and outdoor spaces.
- Trade Program Dedicated trade program offering discounts on all tiles and blocks, exclusive previews, complimentary samples per project, dedicated trade specialists, and buyer incentives to US-based licensed general contractors, tile contractors, architects, and interior designers.
- Custom Cement Tile (Design-Your-Own) Custom cement tile design, production, and fulfillment service allowing customers to specify patterns, colors, and shapes with a 75 sq ft minimum order, supported by an online Tile Design Tool, tear sheet downloads, and physical sample ordering.
- Designer Series Collections Curated tile collections co-developed with notable designers, including Stu Neyland, Jeff Shelton, Cressida Bell, Plaster and Patina, La Campagne et La Cité by Christina Salway, and Dekar Design, sold alongside the core catalog to homeowners and design professionals.
Quantifiable outcome
- In-stock tiles ship within 2-3 business days
- +3 more outcomes
Companies that use Villa Lagoon Tile
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Villa Lagoon Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Villa Lagoon Tile partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Stu Neyland (Neyland Design)coreDesigner collaboration featuring custom cement tile collections. Neyland Design series includes patterns like La Plaza, Harvest Cielo Terrazzo, and various geometric designs.
- Jeff SheltoncoreArchitect and designer collaboration featuring whimsical tile designs. Jeff Shelton series includes Pointed Arch Riser patterns and other unique architectural tiles.
- Cressida BellcoreDesigner series collaboration featuring Art Deco and modern geometric cement tile patterns including Crosshatch, African Check, and Bell's Tulips collections.
- Christina SalwaycoreCreator of La Campagne et La Cité tile collection featuring French floral cement tiles including Normandie, Rhone, and Bretagne patterns.
- Dekar DesigncoreDesigner series collaboration in the Villa Lagoon Tile Designer Series featuring distinctive cement tile patterns.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Villa Lagoon Tile competitors and assessment
Company assessmentDirect peers
- Mosaic Del Sur: Direct peer in hand-crafted cement tile manufacturing and distribution with custom design services. Comparable in product mix, custom MOQs, and trade/designer customer base.
- Granada Tile: Direct competitor specializing in hand-made encaustic cement tiles for residential and commercial projects across the US. Closely comparable in product, target customer (homeowners, designers, architects), and bespoke manufacturing approach.
- Rustico Tile & Stone: Specialty retailer of hand-crafted Mexican and Moroccan cement/zellige tiles targeting designers and homeowners. Comparable in artisanal positioning and designer series approach.
- Cement Tile Shop: Direct peer offering handmade cement and encaustic tiles via e-commerce with custom design services. Closely matches Villa Lagoon's core cement tile offering and customer profile.
- Country Floors: Long-established specialty tile retailer offering cement, zellige, and decorative tiles to architects and designers. Comparable in trade-channel focus and curated designer collections.
- LiLi Tile: Direct competitor offering cement, zellige, and Moroccan-style tiles via e-commerce to consumers and trade. Comparable product portfolio and direct-to-consumer/trade-channel model.
Broad incumbents
- Ann Sacks: Established luxury tile and stone brand (Kohler subsidiary) offering cement, ceramic, stone, and mosaic tiles to designers and consumers. Overlaps in cement/zellige category but with broader portfolio and showrooms nationwide.
- Walker Zanger: Large decorative tile and stone company with showrooms across the US. Competes in cement and designer tile categories, but operates at significantly larger scale across many material types.
- New Ravenna Mosaics: Designer and manufacturer of artisan mosaics and decorative tile targeting luxury residential and commercial projects. Comparable in hand-crafted positioning and trade/designer relationships, but with mosaic specialization.
- Clé Tile: Designer-focused tile retailer offering cement, zellige, and artisanal tile lines with strong trade program. Comparable in cement/zellige categories and designer collaboration strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Villa Lagoon Tile social profiles
Digital presenceVilla Lagoon Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Villa Lagoon Tile leadership team
Management profileNumber of profiles
Profiles1 record
Villa Lagoon Tile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Villa Lagoon Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Villa Lagoon Tile
What does Villa Lagoon Tile do?
Villa Lagoon Tile designs, manufactures, and distributes hand-crafted decorative tile products including encaustic cement tiles, Moroccan Zellige and limestone tiles, terrazzo tile and slabs, Breeze Blocks 2.0 concrete screen blocks, and hand-shaped terracotta tiles. Products are sold via e-commerce, a Trade Program for licensed professionals, and wholesale channels, with options for in-stock quick-ship orders as well as fully custom designs with minimum quantities as low as 75 square feet.
Is Villa Lagoon Tile a public or private company?
Villa Lagoon Tile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Villa Lagoon Tile founded?
Villa Lagoon Tile was founded in 2008. It employs 1 to 10 people.
Where is Villa Lagoon Tile based?
Villa Lagoon Tile is headquartered in Gulf Shores, United States, in the North America region.
How does Villa Lagoon Tile make money?
Four revenue lines are on record. Product Sales - Cement Tiles are the primary driver. The others are product Sales - Zellige & Moroccan Tiles, trade Program Discounts and sample Sales.
Who are Villa Lagoon Tile's main competitors?
Direct peers on record are Mosaic Del Sur, Granada Tile, Rustico Tile & Stone, Cement Tile Shop, Country Floors and LiLi Tile. Broad incumbents are Ann Sacks, Walker Zanger, New Ravenna Mosaics and Clé Tile.
Does Villa Lagoon Tile have an API?
No public API is recorded for Villa Lagoon Tile.
What industry is Villa Lagoon Tile in?
Villa Lagoon Tile's product category is Decorative Building Materials - Hand-Crafted Cement Tile. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of IMADAJAF, Terrazzo & Decorative Aggregate Flooring. Its NAICS code is 327999 and its SIC code is 3270.