American Rider
American Rider is a privately held, national monthly magazine and podcast brand covering American V-Twin motorcycles, culture, and the motorcycle industry, serving enthusiasts and motorcycle-industry advertisers as a subsidiary of EPG Brand Acceleration.
- Company typePrivate
- Founded1992
- HeadquartersMinneapolis, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What American Rider does
American Rider is a privately held niche enthusiast media company that publishes a monthly national magazine covering American V-Twin motorcycles, the surrounding culture, and the motorcycle industry. Founded in 1992 as Thunder Press by Reg Kittrelle and rebranded to American Rider in May 2022, the publication is one of roughly half a dozen national motorcycle titles still in print and one of even fewer operating on a monthly cadence. It is operated as a subsidiary of EPG Brand Acceleration, a conglomerate providing custom end-to-end marketing solutions, with headquarters at 7760 France Avenue South, Suite 810, Bloomington, Minnesota, and a customer service center in Port Jervis, New York.
The company's core product is the American Rider magazine, distributed in both print (glossy format since January 2020) and digital editions, supplemented by the American Rider Insider podcast distributed across Apple Podcasts, Spotify, Amazon Music, iHeartRadio, Podbean, PlayerFM, and Podchaser. Editorial coverage focuses on Harley-Davidson, Indian Motorcycle, and other American V-Twin brands, with dedicated sections for news, product reviews, competition (including American Flat Track and the Harley-Davidson Bagger World Cup), touring, rallies and events (Sturgis, Daytona Bike Week, and others), and community features. Distribution is managed through the SimpleCirc subscription platform, with email capture via HubSpot forms and an active presence on Facebook, Instagram, and YouTube.
Revenue is generated through two streams: recurring monthly magazine subscriptions (print and digital) and advertising sales to motorcycle brands, parts manufacturers, apparel companies, insurance providers, and event organizers. Advertising sales are executed through EPG Brand Acceleration's sales infrastructure, including separate eastern and western national sales managers, indicating a deliberate nationwide go-to-market. The publication serves two customer segments: American V-Twin motorcycle enthusiasts (primary persona segment) as readers, and motorcycle industry advertisers (business segment) seeking access to that audience. The company does not disclose revenue, headcount, circulation, or subscriber figures.
American Rider firmographics
Firmographics- Name
- American Rider
- Legal name
- American Rider
- Website
- https://americanrider.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- American Rider is a privately held, national monthly magazine and podcast brand covering American V-Twin motorcycles, culture, and the motorcycle industry, serving enthusiasts and motorcycle-industry advertisers as a subsidiary of EPG Brand Acceleration.
- Ownership category
- akta.pro rank
American Rider industry classification
Industry- Product category
- Motorcycle Media and Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where American Rider is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Rider business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Monthly subscription model for the American Rider magazine, available in both print and digital formats. Subscriptions are managed through SimpleCirc platform.
- Advertising: The publication generates revenue through advertising sales targeting the American V-Twin motorcycle community. Advertisers include motorcycle brands, parts manufacturers, apparel companies, and insurance providers. The publication offers custom end-to-end marketing solutions through its parent company EPG Brand Acceleration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Magazine subscription with print and digital access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
American Rider product offering
Product offeringCore offering
American Rider publishes a monthly print and digital magazine dedicated to American V-Twin motorcycles, featuring news, competition coverage, product reviews, touring features, and rally/event reporting centered on Harley-Davidson, Indian Motorcycle, and other American brands. The company complements the magazine with the American Rider Insider Podcast, offering interviews with bike builders, industry leaders, and event organizers. Subscription access and back issues are managed through the SimpleCirc platform, while advertiser marketing services are handled via parent company EPG Brand Acceleration.
Product overview
American Rider is a media company offering a unified portfolio of motorcycle enthusiast content, combining a monthly print and digital magazine with a companion podcast. The flagship product is American Rider Magazine, which provides comprehensive coverage of American V-Twin motorcycles including Harley-Davidson and Indian Motorcycle, alongside product reviews, competition results, and touring features. The American Rider Insider Podcast extends this content into audio format, delivering interviews with bike builders and industry personalities. Together, these products serve the American biker community with monthly editorial coverage spanning news, events, reviews, and rider culture content.
Differentiator
Problem solved
Functional benefit
Products and services
- American Rider Magazine A monthly print and digital motorcycle magazine covering American V-Twin culture, including news, competition results, product reviews, touring features, and rally/event reporting focused on Harley-Davidson, Indian Motorcycle, and other American brands. Targeted at American V-Twin motorcycle enthusiasts and riders.
- American Rider Insider Podcast A podcast series covering the people, events, and machines of the American V-Twin biker culture, featuring interviews with bike builders, industry leaders, and event organizers. Available on multiple podcast platforms. Targeted at American V-Twin motorcycle enthusiasts.
Companies that use American Rider
Customer profileSegments2 records
Ideal customer profiles2 records
American Rider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
American Rider partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
American Rider competitors and assessment
Company assessmentEmerging players
- Common Tread by RevZilla: Digital-first editorial content property owned by major online motorcycle retailer RevZilla, covering gear, parts, and motorcycle culture including cruisers. Competes with American Rider for attention and OEM/aftermarket ad spend in a digital format.
- Motorcycle.com: Long-running digital-first motorcycle news, reviews, and culture site covering all segments including V-Twin. Comparable editorial format (news, reviews, events) and competes for both readership and ad dollars against American Rider's digital properties.
Direct peers
- IronWorks Magazine: Motorcycle enthusiast publication covering V-Twin customs, performance, and culture. Competes for the same custom-bike and Harley/Indian readership and aftermarket advertisers as American Rider.
- Easyriders: Iconic American V-Twin lifestyle brand spanning magazine, events, and apparel. Closely aligned with American Rider's biker-culture audience and Harley/Indian enthusiast positioning.
- Hot Bike Magazine: Long-running national print and digital magazine dedicated to V-Twin and American custom motorcycles, particularly Harley-Davidson. Directly competes with American Rider for the same enthusiast readers and motorcycle-industry advertisers.
- Motorcycle Cruiser: Cruiser-segment motorcycle magazine and website focused on V-Twin and American-style bikes. Most direct niche competitor in the cruiser/V-Twin enthusiast category served by American Rider.
- Bagger Magazine: Specialist publication focused on bagger-style Harley-Davidson touring motorcycles and V-Twin customization. Overlaps with American Rider's touring and Harley-Davidson coverage and competes for the same OEM and aftermarket ad spend.
Broad incumbents
- Motorcyclist: Established general motorcycle magazine and digital site covering the full spectrum of riding genres including cruisers and V-Twins. Competes for enthusiast attention and OEM advertising budgets at the national level.
- Cycle World: One of the largest and longest-running general motorcycle publications, covering sport, adventure, and cruiser segments including V-Twin. A broad incumbent whose V-Twin coverage competes head-on with American Rider's specialty focus.
- Rider Magazine: Long-running touring and general-motorcycle enthusiast publication with a cruiser and V-Twin readership component. Comparable audience and advertiser overlap to American Rider's touring-focused coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
American Rider social profiles
Digital presenceAmerican Rider financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Rider leadership team
Management profileNumber of profiles
Profiles7 records
American Rider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Rider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Rider
What does American Rider do?
American Rider publishes a monthly print and digital magazine dedicated to American V-Twin motorcycles, featuring news, competition coverage, product reviews, touring features, and rally/event reporting centered on Harley-Davidson, Indian Motorcycle, and other American brands. The company complements the magazine with the American Rider Insider Podcast, offering interviews with bike builders, industry leaders, and event organizers. Subscription access and back issues are managed through the SimpleCirc platform, while advertiser marketing services are handled via parent company EPG Brand Acceleration.
Is American Rider a public or private company?
American Rider is a private company. It is classified as corporate owned and is currently operating.
When was American Rider founded?
American Rider was founded in 1992.
Where is American Rider based?
American Rider is headquartered in Minneapolis, United States, in the North America region.
How does American Rider make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are American Rider's main competitors?
Emerging players on record are Common Tread by RevZilla and Motorcycle.com. Direct peers are IronWorks Magazine, Easyriders, Hot Bike Magazine, Motorcycle Cruiser and Bagger Magazine. Broad incumbents are Motorcyclist, Cycle World and Rider Magazine.
Does American Rider have an API?
No public API is recorded for American Rider.
What industry is American Rider in?
American Rider's product category is Motorcycle Media and Publishing. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines. Its NAICS code is 513120 and its SIC code is 2721.